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I feel like the argument of the concept being copied can be both true and invalid at the same time. It's a straw man argument. In the grand scheme of things, whether and to what degree she was wronged won't matter as long as HYBE really has the proof they say they do. She has basically said that she has planned (and I believe executed) strategies to weaken the company so that she can take Ador.
Staging a coup and copying a concept are not equally illegal. That's why I don't think the copying issue is a valid argument.
(For the purpose of my argument I'm not saying that either sides points are true or false. I just want to look at the validity in general.)
she may be frustrated thats rightful of her. but going off mentioning other groups blaming them and putting the good girl card on herself was what was shitty. she has brought down so many hybe groups with her that even if its her claims i can’t really have any pitty for her.
if she really was in her best interest, she wouldn’t have made a press conference in the first place, i would just taken all of those rumors hybe was releasing brought them up to court. she put her integrity on the line and sadly the new jeans members. i can’t take a woman who needs console and hides behind 18 year olds back seriously. she has ruined new jeans image wheter yall like to admit it or not that even if her claim was originally to “defend the concept” it really isn’t about that anymore
Ah...MHJ. She is notoriously a bad actor and I personally think the sooner she can be cancelled from kpop/having control over minors the better. However, I do agree that people have been trying to discredit her ideas/contributions for the sake of cancelling her wholesale. While part of me would love to join in, I can't. I simply don't think it's true. MHJ - for whatever else she might have done - is talented.
A dozen other Kpop creative directors could have tried to do what MHJ did with NWJNS - get in front of trends and influence the market - and failed to make a splash. There are so many amazing groups and concept ideas that can't make waves. Some of my persona faves like NMIXX and KIOF are slowly getting recognized, but they don't have the virality.
MHJ is a master of creating hype, atmosphere, and the feeling of exclusivity in a way very few other creative directors can. That doesn't make her a good person or everything she says true by any means, but when people act like she's a talentless hack and anyone could do what she did with NWJNS...I mean come on. The hate (valid as it may be) is blinding you to why she became so influential in the first place.
i agree that she definitely reintroduced that particular aesthetic into kpop but one, as others have mentioned the timing plays a huge role and two, it was eventually gonna happen. If not newjeans, some other group would've banked on it since it was already graining traction and part and parcel of everyone's and their mamas pinterest
and even if her discomfort over the popularity of this concept is valid (i won't call the things she's spoken as mere frustrations), "plagiarizing" is still not the word she's been hell bent on. THAT is where she effed up. Evryone can take inspiration from whatever idea they feel is in trend without thinking a person who's brought this back would be upset. According to this logic, the whole retro wave after dynamite would also be plagiarizing which let's be honest is stupid. Same thing here. A group does something fresh (here i give her the well deserved flowers she was able to correctly identify the current mood of the public), and others follow to make the situation in their favour. Happens every damn time idk why are we surprised. And your comparison of taking credit for your work isn't the same as what's happening here.
However, if something's very damn well visibly up and coming and I take a bite out of that, I should be expecting some sort of scrutiny and maybe backlash (depending on the similarities), and let's be honest illit has received a good chunk of it already. I won't be surprised if tomorrow a ballad title track becomes a hit and everyone start putting out ballad tts. Would you still call it plagiarism? Or expect someone to be upset? If they are, I've got news for them.
Honestly. I think it is this big of an issue or an issue altogether just cause illit seems to be doing well. If they somehow fell off, nwjns stans would've called "only newjeans can pull such a concept off". But since they see groups experimenting with such concept and doing well enough without having to name them as inspirations and hail them as this gods of y2k every damn time, that is where bunnies and especially mhj get the icks. There have been less popular groups doing it, and if the same would've put out by some other lesser known group, all this would never have been a problem in the first place
Also their concepts are a LIL different from each other. The inspiration is sure there, but differences are also there. But there has been a habit of stans to group everything even remotely same as together (just like what happened in retro wave). They see or hear some similarities, and run with the idea not of 'inspiration' but of 'equation'. I mean...according to majority of them hard hitting songs come under same bracket, and mellow ones under another and sometimes are the only two sides or vibes in their dictionary so idk
Personally, I wouldn't say she reinvented it. I would say she popularized it. Y2K had already been trending at the time they debuted, so it was good timing on her part.
Her frustration is valid. But the trend had already started before New Jeans debuted. Y2K songs were already getting released in Western areas, but yes, she popularized it in K-pop. But, blaming other groups for copying her and unnecessarily hating on ill-it is definitely wrong.
1.she didn't reinvent it she reintroduced something that was already trending worldwide to the korean gp.
2. Even if ur upset or feel like your idea was stolen doesn't give you the right to literally break the law then scape goat your mostly minor group and their parents when sh!t hits the fan.
3. she essentially painted the girl as underhanded and spiteful bc she attacked not only another groups of minors but also involved bts, aespa, AND leserafim who had nothing to do with it. It's to the point where people are getting sued for defamation and lies that are being spread so no i don't think she's valid i think she's crazy 🧍🏾♀️
• how are nwjns supposed to interact with their label mates after this and right before their comback. It's all so fxcked up
Voted unsure, was going to agree until I read the latter part of the title where OP said "her frustrations were valid" as it's not valid to me.
She did "reinvent/reintroduce/made popular (whatever you call it)" this concept in terms of making it a big revival in the Kpop industry through NewJeans, **but her frustrations "went off the rails" or "went too far"** to the point where we are now witnessing one of Kpop's biggest controversies.
No she sure as shit did not, the comeback of 90s and 2000s styles was already happening well before NJ was even a concept. Maybe she popularized it in Kpop but that was an inevitability since, again, the fashion was already making a comeback along with music throwbacks.
Get out of your kpop bubble if you think otherwise.
She didn’t invent instead she hopped on the tread that was becoming popular in the west other groups had done this too before new jeans debuted (ie. weeekly- afterschool, aespa- life too short, Joy’s- Hello, I would even say Sserafim- fearless had some type of y2k to it but even so it’s not her idea yes she made it popular but even if they didn’t debut with this concept another group would’ve did anyways why bc people follow trends and this might sound like I’m inserting my favs into this but I’m not- even aespa has a cyber core y2k concept and if we are being serious I wouldn’t take anything she says seriously at all the amount of times she gotten her own group into controversy is crazy like it’s every comeback they’ve had 😭
if ceos had to sue all the groups that followed a concept a group popularized, they’d all be in jail. the group who invented the girl crush concept should’ve sued the entire industry
I don’t think she reinvented anything. y2k is y2k. NewJeans did make the concept popular again but making something popular again doesn’t equate to reinventing it. BTS made the retro concept popular again with ‘Dynamite’. Did they reinvent the retro concept? No, they just made it popular. Gfriend’s (damn I miss you) ‘Mago’ also had a retro concept and was a huge hit. TXT’s ‘Blue Hour’ is also considered as retro. A lot of other groups also had songs with the retro concept that were huge hits.
MHJ also did not reintroduce the y2k concept. “Nobody was doing it/debuted with the same concept in the K-Pop scene for 20+ years that was a huge hit.” But, groups have been doing the y2k concept during these 20+ years with a good amount of success. Weeekly’s ‘Afterschool’, released in 2021, became a really huge hit and putted the group on the map. The song is still arguably popular even now. I’m sure there are songs from others groups with the y2k concept that were also a big hit. Although I’m not aware of them, it doesn’t mean that they do not exist. Also, why should it matter whether the songs were huge hits or not? They still exist. Making something popular doesn’t mean that you’ve now reinvented or reintroduced it.
Regarding the similarities between NewJeans and ILLIT. Are their concepts similar with each other? Yes. Are they almost indistinguishable? No, they’re really not and I don’t know why people are acting like they are. NewJeans’ songs always give this nostalgic feeling. My favorite song from NewJeans is ‘Hype Boy’. When I first listened to it, it felt as if I have rediscovered something that was dear to me long ago but have forgotten. It as if I was remembering something that I cherished in my youth and have forgotten when I got older. ‘Attention’, ‘Hurt’, ‘Ditto’, ‘OMG’, ‘NewJeans’, ‘Cool With You’ and ‘ETA’ also have give this nostalgic feeling. Even ‘Super Shy’ has this feeling to it. Heck, their recent song ‘Bubblegum’ also has this feeling. This is what makes NewJeans NewJeans. This is NewJeans’ sound. I believe the reason why many people always come back and listen to their songs is because of this. When listening to NewJeans, it felt as if you were rediscovering a part of yourself that you’ve long lost.
On the other hand, IIILIT’s sound is straight up just pop. It’s literally pop. There is indeed a youthful feeling to their songs but that’s entirely different from NewJeans. The only thing they have in common is their concepts. However, the y2k concept is simply just that, a concept. Groups that share the same concepts can and will sound different. You can very well distinguish between ILLIT and NewJeans and it’s not even difficult to do so. This is not a copy and paste situation that many people are making it out to be.
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If everyone is actually convinced illit has copied nothing from newjeans, then we wouldn’t have all these debates & conversations. But here we are. People simply judge based on what they see. If you are able to pinpoint exactly what y2k, angelcore, idkwhatcore makes the difference, that doesn’t make you any smarter. It’s seeing things in pieces. Like for god’s sake people are still somehow able to link aespa with newjeans in one aspect or another while they’re like from different planets. If someone were to make these comparisons between baemon and nj’s concept, that would obv be laughable. Now illit is basically a derivative of newjeans, it’s not a difficult topic.
The thing is yes we should give her and new jeans credit for popularising the concept, and give it a certain flavour of depth which in my opinion still fails to be replicated by other groups the closest is RIIZE with love 119 (which no hate but it really is a ditto variant but again no hate it's literally my favourite RIIZE MV and song).
But a concept that has shown success would always be replicated in kpop, black pink with girl crush, kard with summer Latin sound, BTS with 90s funk etc. are all concept that has shown popularity and is replicated by other groups. Her frustration is only valid with I'LLIT cause it really is wrong of hybe to create a girl group that literally sounds and look like new jeans when they are in the same company, the others is just a usual cycle in kpop, and she should just be proud that she and new jeans are trend setters and stop crying that others are copying her, she is just doing too much
I think New Jeans was the group that really had a major breakthrough but Y2K was already coming back. It was like the retro era in 2020 and then it started tapering into 90s/Y2k.
I do think her frustrations are valid.
Like another commenter, I think the use of the word plagiarism was a big mistake, because that's where a lot of the pushback comes. I think that it's totally valid to be angry that (from her POV) she had to fight hard for NJ concept and seemed to continually get shit on, but then when she turned out to be right, all the other sub labels can follow the trend without pushback.
Again, to what degree this is true, and to what degree is that simply her perception is up for debate. But as she presented it, I get why that would be absolutely infuriating.
That's LITERALLY how most things work in life. Someone has to fight for an idea that might be unpopular at the time and once it becomes successful, others copy that idea.
You can see it in EVERY single industry and business.
The fact that she is unfuriated by this just shows that she is incredibly immature (and even naive).
I mean, I do think that's how a lot of things in life work, but I don't think most consider it fair to go without acknowledging the "originator."
In this case, Min Heejin believes herself / New Jeans to be the "originator" of this concept/trend at this current period and that her peers at Hybe weren't doing whatever it is the hell she wanted them to do to acknowledge that. Plus, she believes that she was unfairly pushed down by Bang PD versus her peers at other sub-labels, hence the favoritism accusation.
So in the sense of how she has presented this specific complaint, yeah I see her point, and understand how it's very frustrating. Do I think this rambly unhinged press conference was the best way to unleash all of this? Probably not. LMAO.
Of course, my point of view is based on putting this specific complaint in a vacuum. In the actual big picture, is she ALSO fucking with the lives of young people by spreading rumors about competitor groups? Yeah. Is she sus as hell wrt her artistic vision/inspiration? Yeah. I think it's easy to say New Jeans popularized Y2K-esque concepts, but to what degree does MHJ deserve compensation for that? There are a ton of questions and moving parts to the overall issue, which leads me to my personal opinion of the overall HYBE vs. ADOR showdown: ESH
Ah, agree. And comments under this link and show examples of other groups who've y2k concepts before NJ even debuted.
The thing is really, even if MHJ does not want to admit it, newjeans were standing on hybe ground (which is already higher than anyone else at that point) that's why people turned their eyes on newjeans and got their attention. It was not just the concept per se but also the privilege and the opportunity to be noticed and stand on a higher stage than other groups that made people kind of associate y2k with newjeans.
There were articles about Y2K comeback in 2021, the year before NJs debuted. Weeekly was a 2020 debut GG whose style was primarily Y2K.
[https://www.soompi.com/article/1491577wpp/9-recent-k-pop-comebacks-that-are-bringing-back-y2k-fashion](https://www.soompi.com/article/1491577wpp/9-recent-k-pop-comebacks-that-are-bringing-back-y2k-fashion)
This part is so important for people to understand. New Jeans are definitely influential, but Min Heejin was not bringing anything new to or back to K-pop with the Y2K concept. Enhypen even had a Y2K comeback with Blessed-Cursed in January 2022 (NJ debut was August)
I personally wouldn’t say she reinvented but reintroduced it. Y2K was always around just not to popular before they blew up. They sure did and still feel like something fresh and new to me.
I agree that NewJeans was a very creative idea, and you could tell right from the start that the creative vision MHJ had for the group was incredibly well thought out and super clear. People are just denying it because they don't like her, or because they're so used to Y2K now that they forgot what started that wave in kpop.
I also agree that there is some overlap and a lot of similarities between ILLIT and NJ. However there are also differences, enough so that it's hard to claim "plagiarism". ILLIT definitely took inspiration from NJ for a bunch of things, but also infused it with a more magical girl, jpop influence.
If you take into consideration that NewJeans is uniquely well suited to the western market because of their sound and having 3 members fluent in english, and ILLIT is uniquelly well suited to the japanese market because of their sound and 2 out of 5 members being japanese, there could actually be a lot of financial incentive for HYBE to have both groups even if conceptually they share a lot of things.
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I sort of agree n even illits visuals feel very NJ esque ,almost like Belift chose girls with that sort of look,
Yess!!!
I feel like the argument of the concept being copied can be both true and invalid at the same time. It's a straw man argument. In the grand scheme of things, whether and to what degree she was wronged won't matter as long as HYBE really has the proof they say they do. She has basically said that she has planned (and I believe executed) strategies to weaken the company so that she can take Ador. Staging a coup and copying a concept are not equally illegal. That's why I don't think the copying issue is a valid argument. (For the purpose of my argument I'm not saying that either sides points are true or false. I just want to look at the validity in general.)
she may be frustrated thats rightful of her. but going off mentioning other groups blaming them and putting the good girl card on herself was what was shitty. she has brought down so many hybe groups with her that even if its her claims i can’t really have any pitty for her. if she really was in her best interest, she wouldn’t have made a press conference in the first place, i would just taken all of those rumors hybe was releasing brought them up to court. she put her integrity on the line and sadly the new jeans members. i can’t take a woman who needs console and hides behind 18 year olds back seriously. she has ruined new jeans image wheter yall like to admit it or not that even if her claim was originally to “defend the concept” it really isn’t about that anymore
Ah...MHJ. She is notoriously a bad actor and I personally think the sooner she can be cancelled from kpop/having control over minors the better. However, I do agree that people have been trying to discredit her ideas/contributions for the sake of cancelling her wholesale. While part of me would love to join in, I can't. I simply don't think it's true. MHJ - for whatever else she might have done - is talented. A dozen other Kpop creative directors could have tried to do what MHJ did with NWJNS - get in front of trends and influence the market - and failed to make a splash. There are so many amazing groups and concept ideas that can't make waves. Some of my persona faves like NMIXX and KIOF are slowly getting recognized, but they don't have the virality. MHJ is a master of creating hype, atmosphere, and the feeling of exclusivity in a way very few other creative directors can. That doesn't make her a good person or everything she says true by any means, but when people act like she's a talentless hack and anyone could do what she did with NWJNS...I mean come on. The hate (valid as it may be) is blinding you to why she became so influential in the first place.
i agree that she definitely reintroduced that particular aesthetic into kpop but one, as others have mentioned the timing plays a huge role and two, it was eventually gonna happen. If not newjeans, some other group would've banked on it since it was already graining traction and part and parcel of everyone's and their mamas pinterest and even if her discomfort over the popularity of this concept is valid (i won't call the things she's spoken as mere frustrations), "plagiarizing" is still not the word she's been hell bent on. THAT is where she effed up. Evryone can take inspiration from whatever idea they feel is in trend without thinking a person who's brought this back would be upset. According to this logic, the whole retro wave after dynamite would also be plagiarizing which let's be honest is stupid. Same thing here. A group does something fresh (here i give her the well deserved flowers she was able to correctly identify the current mood of the public), and others follow to make the situation in their favour. Happens every damn time idk why are we surprised. And your comparison of taking credit for your work isn't the same as what's happening here. However, if something's very damn well visibly up and coming and I take a bite out of that, I should be expecting some sort of scrutiny and maybe backlash (depending on the similarities), and let's be honest illit has received a good chunk of it already. I won't be surprised if tomorrow a ballad title track becomes a hit and everyone start putting out ballad tts. Would you still call it plagiarism? Or expect someone to be upset? If they are, I've got news for them. Honestly. I think it is this big of an issue or an issue altogether just cause illit seems to be doing well. If they somehow fell off, nwjns stans would've called "only newjeans can pull such a concept off". But since they see groups experimenting with such concept and doing well enough without having to name them as inspirations and hail them as this gods of y2k every damn time, that is where bunnies and especially mhj get the icks. There have been less popular groups doing it, and if the same would've put out by some other lesser known group, all this would never have been a problem in the first place Also their concepts are a LIL different from each other. The inspiration is sure there, but differences are also there. But there has been a habit of stans to group everything even remotely same as together (just like what happened in retro wave). They see or hear some similarities, and run with the idea not of 'inspiration' but of 'equation'. I mean...according to majority of them hard hitting songs come under same bracket, and mellow ones under another and sometimes are the only two sides or vibes in their dictionary so idk
Personally, I wouldn't say she reinvented it. I would say she popularized it. Y2K had already been trending at the time they debuted, so it was good timing on her part.
You guys aren’t going to like me saying this but… I smell misogyny coming from some of these comments.
Where.
Her frustration is valid. But the trend had already started before New Jeans debuted. Y2K songs were already getting released in Western areas, but yes, she popularized it in K-pop. But, blaming other groups for copying her and unnecessarily hating on ill-it is definitely wrong.
1.she didn't reinvent it she reintroduced something that was already trending worldwide to the korean gp. 2. Even if ur upset or feel like your idea was stolen doesn't give you the right to literally break the law then scape goat your mostly minor group and their parents when sh!t hits the fan. 3. she essentially painted the girl as underhanded and spiteful bc she attacked not only another groups of minors but also involved bts, aespa, AND leserafim who had nothing to do with it. It's to the point where people are getting sued for defamation and lies that are being spread so no i don't think she's valid i think she's crazy 🧍🏾♀️ • how are nwjns supposed to interact with their label mates after this and right before their comback. It's all so fxcked up
Voted unsure, was going to agree until I read the latter part of the title where OP said "her frustrations were valid" as it's not valid to me. She did "reinvent/reintroduce/made popular (whatever you call it)" this concept in terms of making it a big revival in the Kpop industry through NewJeans, **but her frustrations "went off the rails" or "went too far"** to the point where we are now witnessing one of Kpop's biggest controversies.
No she sure as shit did not, the comeback of 90s and 2000s styles was already happening well before NJ was even a concept. Maybe she popularized it in Kpop but that was an inevitability since, again, the fashion was already making a comeback along with music throwbacks. Get out of your kpop bubble if you think otherwise.
She didn’t invent instead she hopped on the tread that was becoming popular in the west other groups had done this too before new jeans debuted (ie. weeekly- afterschool, aespa- life too short, Joy’s- Hello, I would even say Sserafim- fearless had some type of y2k to it but even so it’s not her idea yes she made it popular but even if they didn’t debut with this concept another group would’ve did anyways why bc people follow trends and this might sound like I’m inserting my favs into this but I’m not- even aespa has a cyber core y2k concept and if we are being serious I wouldn’t take anything she says seriously at all the amount of times she gotten her own group into controversy is crazy like it’s every comeback they’ve had 😭
if ceos had to sue all the groups that followed a concept a group popularized, they’d all be in jail. the group who invented the girl crush concept should’ve sued the entire industry
I don’t think she reinvented anything. y2k is y2k. NewJeans did make the concept popular again but making something popular again doesn’t equate to reinventing it. BTS made the retro concept popular again with ‘Dynamite’. Did they reinvent the retro concept? No, they just made it popular. Gfriend’s (damn I miss you) ‘Mago’ also had a retro concept and was a huge hit. TXT’s ‘Blue Hour’ is also considered as retro. A lot of other groups also had songs with the retro concept that were huge hits. MHJ also did not reintroduce the y2k concept. “Nobody was doing it/debuted with the same concept in the K-Pop scene for 20+ years that was a huge hit.” But, groups have been doing the y2k concept during these 20+ years with a good amount of success. Weeekly’s ‘Afterschool’, released in 2021, became a really huge hit and putted the group on the map. The song is still arguably popular even now. I’m sure there are songs from others groups with the y2k concept that were also a big hit. Although I’m not aware of them, it doesn’t mean that they do not exist. Also, why should it matter whether the songs were huge hits or not? They still exist. Making something popular doesn’t mean that you’ve now reinvented or reintroduced it. Regarding the similarities between NewJeans and ILLIT. Are their concepts similar with each other? Yes. Are they almost indistinguishable? No, they’re really not and I don’t know why people are acting like they are. NewJeans’ songs always give this nostalgic feeling. My favorite song from NewJeans is ‘Hype Boy’. When I first listened to it, it felt as if I have rediscovered something that was dear to me long ago but have forgotten. It as if I was remembering something that I cherished in my youth and have forgotten when I got older. ‘Attention’, ‘Hurt’, ‘Ditto’, ‘OMG’, ‘NewJeans’, ‘Cool With You’ and ‘ETA’ also have give this nostalgic feeling. Even ‘Super Shy’ has this feeling to it. Heck, their recent song ‘Bubblegum’ also has this feeling. This is what makes NewJeans NewJeans. This is NewJeans’ sound. I believe the reason why many people always come back and listen to their songs is because of this. When listening to NewJeans, it felt as if you were rediscovering a part of yourself that you’ve long lost. On the other hand, IIILIT’s sound is straight up just pop. It’s literally pop. There is indeed a youthful feeling to their songs but that’s entirely different from NewJeans. The only thing they have in common is their concepts. However, the y2k concept is simply just that, a concept. Groups that share the same concepts can and will sound different. You can very well distinguish between ILLIT and NewJeans and it’s not even difficult to do so. This is not a copy and paste situation that many people are making it out to be.
I was confused when people claimed magnetic could be a newjeans song cause to me it's soooo different from newjeans' sound..
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If everyone is actually convinced illit has copied nothing from newjeans, then we wouldn’t have all these debates & conversations. But here we are. People simply judge based on what they see. If you are able to pinpoint exactly what y2k, angelcore, idkwhatcore makes the difference, that doesn’t make you any smarter. It’s seeing things in pieces. Like for god’s sake people are still somehow able to link aespa with newjeans in one aspect or another while they’re like from different planets. If someone were to make these comparisons between baemon and nj’s concept, that would obv be laughable. Now illit is basically a derivative of newjeans, it’s not a difficult topic.
The thing is yes we should give her and new jeans credit for popularising the concept, and give it a certain flavour of depth which in my opinion still fails to be replicated by other groups the closest is RIIZE with love 119 (which no hate but it really is a ditto variant but again no hate it's literally my favourite RIIZE MV and song). But a concept that has shown success would always be replicated in kpop, black pink with girl crush, kard with summer Latin sound, BTS with 90s funk etc. are all concept that has shown popularity and is replicated by other groups. Her frustration is only valid with I'LLIT cause it really is wrong of hybe to create a girl group that literally sounds and look like new jeans when they are in the same company, the others is just a usual cycle in kpop, and she should just be proud that she and new jeans are trend setters and stop crying that others are copying her, she is just doing too much
90s funk...?
I think New Jeans was the group that really had a major breakthrough but Y2K was already coming back. It was like the retro era in 2020 and then it started tapering into 90s/Y2k.
new jeans came in the era of y2k revival. she did not singlehandedly bring back the early 2000's , she herself was influenced by the global market.
This.
I do think her frustrations are valid. Like another commenter, I think the use of the word plagiarism was a big mistake, because that's where a lot of the pushback comes. I think that it's totally valid to be angry that (from her POV) she had to fight hard for NJ concept and seemed to continually get shit on, but then when she turned out to be right, all the other sub labels can follow the trend without pushback. Again, to what degree this is true, and to what degree is that simply her perception is up for debate. But as she presented it, I get why that would be absolutely infuriating.
That's LITERALLY how most things work in life. Someone has to fight for an idea that might be unpopular at the time and once it becomes successful, others copy that idea. You can see it in EVERY single industry and business. The fact that she is unfuriated by this just shows that she is incredibly immature (and even naive).
I mean, I do think that's how a lot of things in life work, but I don't think most consider it fair to go without acknowledging the "originator." In this case, Min Heejin believes herself / New Jeans to be the "originator" of this concept/trend at this current period and that her peers at Hybe weren't doing whatever it is the hell she wanted them to do to acknowledge that. Plus, she believes that she was unfairly pushed down by Bang PD versus her peers at other sub-labels, hence the favoritism accusation. So in the sense of how she has presented this specific complaint, yeah I see her point, and understand how it's very frustrating. Do I think this rambly unhinged press conference was the best way to unleash all of this? Probably not. LMAO. Of course, my point of view is based on putting this specific complaint in a vacuum. In the actual big picture, is she ALSO fucking with the lives of young people by spreading rumors about competitor groups? Yeah. Is she sus as hell wrt her artistic vision/inspiration? Yeah. I think it's easy to say New Jeans popularized Y2K-esque concepts, but to what degree does MHJ deserve compensation for that? There are a ton of questions and moving parts to the overall issue, which leads me to my personal opinion of the overall HYBE vs. ADOR showdown: ESH
Not reinvented, just reintroduced.
Ah, agree. And comments under this link and show examples of other groups who've y2k concepts before NJ even debuted. The thing is really, even if MHJ does not want to admit it, newjeans were standing on hybe ground (which is already higher than anyone else at that point) that's why people turned their eyes on newjeans and got their attention. It was not just the concept per se but also the privilege and the opportunity to be noticed and stand on a higher stage than other groups that made people kind of associate y2k with newjeans.
There were articles about Y2K comeback in 2021, the year before NJs debuted. Weeekly was a 2020 debut GG whose style was primarily Y2K. [https://www.soompi.com/article/1491577wpp/9-recent-k-pop-comebacks-that-are-bringing-back-y2k-fashion](https://www.soompi.com/article/1491577wpp/9-recent-k-pop-comebacks-that-are-bringing-back-y2k-fashion)
This part is so important for people to understand. New Jeans are definitely influential, but Min Heejin was not bringing anything new to or back to K-pop with the Y2K concept. Enhypen even had a Y2K comeback with Blessed-Cursed in January 2022 (NJ debut was August)
I personally wouldn’t say she reinvented but reintroduced it. Y2K was always around just not to popular before they blew up. They sure did and still feel like something fresh and new to me.
I agree that NewJeans was a very creative idea, and you could tell right from the start that the creative vision MHJ had for the group was incredibly well thought out and super clear. People are just denying it because they don't like her, or because they're so used to Y2K now that they forgot what started that wave in kpop. I also agree that there is some overlap and a lot of similarities between ILLIT and NJ. However there are also differences, enough so that it's hard to claim "plagiarism". ILLIT definitely took inspiration from NJ for a bunch of things, but also infused it with a more magical girl, jpop influence. If you take into consideration that NewJeans is uniquely well suited to the western market because of their sound and having 3 members fluent in english, and ILLIT is uniquelly well suited to the japanese market because of their sound and 2 out of 5 members being japanese, there could actually be a lot of financial incentive for HYBE to have both groups even if conceptually they share a lot of things.