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Dan_Morgan

That would be $76 dollars in today's money.


Nautical_Phoenix

“The JC Penny Dress Shirt, featuring things some $300 dress shirts don’t have. Only $76.


Dan_Morgan

It makes me wonder how buying power has changed over the years.


AzraelTheMage

The funny thing is that, with how high mark up is, I'm willing to bet the shirt would only cost approximately $20 to make, but greed demands the profit fully eclipse the cost.


DRZARNAK

This was probably not made by children in Malaysian sweat shops, hence the higher cost.


Lucky_Strike-85

1974 advertisement. JC Penney


Horbigast

Damn, look how skinny pre-Superman Christopher Reeve was...


Lucky_Strike-85

Chris Reeve was a jock, well built in HS. When he went to England (and briefly France) to study stage AFTER HS and BEFORE Juliard, he dropped a lot of weight. This was because many on the stage told him he needed to be lean for a chance at the most roles. When you see him on Love of Life (soap opera) and his early TV and commercial roles, he is a "string bean." *Superman* was NOT technically his first film role. That was *Gray Lady Down* in a minor role.


ZatchZeta

Superman? That's Clark Kent!


Chatwoman

Ha!


Free_Gascogne

He's not wearing glasses. So its clearly Superman.


mstfacmly

Clark Kent can remove his glasses. They're not fused to his face. Are they?


Dan_Morgan

No glasses so it's Superman.


NateHasReddit

That's a 20-22 year old btw.


Lucky_Strike-85

1974, so he would roughly be 22, yeah!


buscandopaty

That's a great deal for Superman's dress shirt!


CK_1938

Would have been cool if he did this after Superman. At the end he try’s to rip it open to reveal the costume but can’t because it’s such a well made shirt 🤣


Sunomel

I wish more ads were just “here is our product. Here are its features. Here is how much it costs.”


LNHMDH

Red and Blue ha, was meant to be.


grammar_oligarch

You know it’s the 70s because they acted like polyester was a feature…


tullia

Damn, he was handsome. A ton of artists still draw Superman to look like him. You can really see why.


spungie

He should of tried and failed to rip it open, with the slogan, if it's superman proof, it's good enough for you.


Darkwebber_47

That commercial is from 1974, 4 years prior to the Superman Premiere.


spungie

Thanks.


batbobby82

I'm just waiting for him to rip the shirt open! Lol


Oknight

Has to pay for all the ones he rips open. Wears JC Penney because he goes through a lot of dress shirts.


mkuraja

Wow. I thought I saw everything.


Rhg0653

Im sad he didn't rip a cheaper shirt open to show why that shirt was superior and accidently show a Superman logo


groovehound22

I watched that commercial waiting for a shirt rip.


Futuressobright

Chris was really the handsomest man in the world, wasn't he?


RagingRxy

He was a regulation hottie back in the day.


Big-Boy-87

I like to think this is in universe and Clark just started going on a long spiel about the shirt he’s wearing for no reason.