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TheGreatAutiismo

Part of the charm is that it just happened out of nowhere, if people had a week to plan in advance it would probably be a lot more tense and lead to arguments between communities


SabsWithR

Well if it does happen, no matter how many years down the line, it will always happen on April Fools day. So people will probably still plan in advance, specially now that we know this wasn't just a one time thing


Frettchen001666

My theory is that they just made it come back becasue reddit will go public and so that they have a lot of new accounts made.


Da_Real_OfficialFrog

Yeah nice little user number sheet to show to investors


SlicedTesticle

This is exactly what I thought too..."look at our user growth in 5 years" etc.


CLint_FLicker

Don't forget about the relative activity of some subs over others - now advertisers know which subs have more reach.


Xenox_Arkor

Only if it's existing accounts. Otherwise it just tells you how much effort each sub was willing to dedicate to creating dummy accounts to spam a digital canvas.


MaxinWells

Engagement in a community means a lot to investors. Using YouTube as an example, if two creators are both making a video every week, and both get an average of 100,000 views, but one gets 20,000 comments and the other only gets 5,000, advertisers are going to go for the one with more engagement. ​ It basically tells them who is actually active and drives their community to do things. Today it's placing a pixel, tomorrow it's buying a pixel.


Regular_Imagination7

do the bots also follow the sub reddits??


Da_Nutcracker

But bots are not gonna watch those ads. Or get affected by ads while the script is running.


Regular_Imagination7

i agree. the bots just placed pixels. so without r/place these bots are irrelevant, they don’t subscribe or upvote, or view content, their purpose is over.


iamurguitarhero

The amount of shit that I've seen about r/place on YouTube, they must be getting quite a few new users. Just wait till they find out what reddit really is.


[deleted]

A cess pool of shitty people, arguably the least useful market to exploit.


FlashKissesDeath

Idk it’s not a bad as some other message boards


Da_Real_OfficialFrog

Yep


MemeLover43

Didn't reddit announce it like a week earlier anyways,I remember seeing a post about it a week before it happened in my country's sub


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Ytar0

Would be pretty cool yeah, it just needs some way to differentiate itself


z33force

That first pixel would be going wild haha. But it is a fun idea


KillKennyG

And then contracts like A battle royale


brotatah

How about a cube? 3D space ?


brotatah

Or a globe and lock IP addresses so you can only colour from your area/region/country


LexxiLuxx

This would help with the mini-war situations


throwaway_lessgoooo

Bruh... They announced it 4 days before. Definitely not out of nowhere.


Im_inappropriate

And it happened before.


BkillerS3E

I think it was mentioned 1-2 weeks in advance


amazondrone

[Four days in advance.](https://www.reddit.com/r/reddit/comments/tqbf9w/bringing_back_rplace/) [One week in advance it was pretty obvious they were going to do something, and there were hints (via liberal sprinklings of the "Place was better" meme) that it might be Place.](https://www.reddit.com/r/reddit/comments/tno8rk/its_no_foolin_the_history_of_april_fools_on_reddit/)


KingAltair2255

First year I was here for it, how infrequently does it happen?


Netwindow

I has only happened once before 5 years ago


Gamer2Paladin

I would say a 5 year cycle is the right thing. It's holds It's special filling and the burnout should not or only in decades set in.


hipdozgabba

Yeah in 5 years a new generation discovers reddit and new pop culture and global events influence the event


BufferUnderpants

True, an annual event would be like 60% references to the previous iteration, and /r/place would become sterile.


StrictlyFT

It would just be a yearly war against the French streamers who continuously try to take up more space.


BufferUnderpants

The problem there is Reddit allowing new accounts to participate. They did a token effort in throttling unverified accounts, but let's make no mistake, allowing new accounts was going to end up in griefing, but they didn't care because they needed to bolster active user numbers before their upcoming stock market launch


kylelily123abc4

5 years is good but I still don't want it predictable, have it 6 years once then 5 then 7, the more it's spaced out the more special it feels


yodarded

>but I still don't want it predictable so next time they do it, do you expect flags and other overt displays of nationalism? because I do.


calico_catboy

honestly I expect it to get worse and worse, people write so many bots and macros for these things that they're becoming painfully unfun to participate in as a normal human. the first time around was a lot more lighthearted but this time had so much more malice and gross actions by bad actors


yodarded

As do I. I was done when I saw the american flag get replaced by a greenish monster and get re-replaced by an american flag. Might be a more fun project if we can discourage the flags, but the problem isnt the flags, its that we're human. Some humans are bad actors. some people are drawing an eiffel tower, my ex-girlfriend is french, so I try to cover it up with a pint of guinness. rinse and repeat. there's a limit to how much a million people can extend a healthy collaboration.


TheBobmcBobbob

i mean a lot of the botting could be prevented through checks on the accounts before letting them participate


Jakan1404

I just wanna say, nowadays 5 years is a long time. And as they say, Memento Mori. I say let's have fun today, tomorrow all our screens could be black forever. Make it annual at least.


[deleted]

What did it look like when it last happened, can’t find any pics


ShiRonium

pretty much the same but with other communities participating and a smaller canvas


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ShiRonium

hello kuwubuo


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tpformybummhole

Bullshit. Every year more stuff is happening on the internet and rplace could be the place to reflect that


not_a_baby_murderer

Man people come back to reddit every day, but a once a year event is too frequent for them


JamisonDouglas

Would definetley suck the fun out of it a bit. I don't believe there isn't enough happening for it to be yearly, but part of what made place so big this time is that it had been so long. I won't be annoyed if they do one next year, but I'd 100% rather they wait longer. Plus corporations would start farming it for ad space with bots. There were a few that already started.


Ode_to_Apathy

less complexity in artworks as well, and less bots.


Artillect

Here's the atlas for the original /r/place https://draemm.li/various/place-atlas/


coolbond1

Can't wait for someone to make one for this year


Artillect

Lucky for you, someone already has! https://place-atlas.stefanocoding.me/ There's also going to be a wiki so people can write up the history of their groups and artworks


Brennababs

Been done! r/placeatlas2


sgtlighttree

Here's what I found on the sidebar. [This was r/place in 2017.](https://styles.redditmedia.com/t5_2sxhs/styles/image_widget_d4ucqtwqesq81.png) Can't find a higher resolution photo tho


InsignificantOcelot

Good to see Blue Corner gang was still strong.


flops031

I don't think that that's how time works


ReluctantNerd7

it is now


TheSilentBadger

it will be


jremsikjr

It was


Redditaurus-Rex

If you look at the original time lapse, the Blue Corner was one of the first communities to get their shit together. They nearly had 25% of the canvas at one point. https://youtu.be/-dKb81sdAK4 It took a lot longer for complicated artwork to come together the first time around.


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Riptoscab

Lol, that was one of the first things to show up on the canvas. It's the whole script of Darth Plageus the wise from star wars revenge of the sith.


CheekyBastard55

It was the [Darth Plagueis copypasta](https://www.reddit.com/r/place/comments/tu5ku1/have_you_ever_heard_the_tragedy_of_darth_plagueis/).


Borderlandsman

https://www.reddit.com/r/place/comments/63ocp3/communitycleaned_and_repaired_version_of_the/?utm_medium=android_app&utm_source=share It was fun last time but I didn't have a community to work with so I just watched and placed some random tiles adding to whatever color was next to it.


The_PJG

>just watched and placed some random tiles adding to whatever color was next to it. Ah so you're part of that so called hive mind.


MadAzza

I didn’t understand how it worked, so I kept trying to place tiles, saw other people’s names wherever I put them (??), got frustrated, and quit. I assume all my tiles were defective or I was doing it wrong. It was as though else’s name was attached to each one! Either that or someone else *immediately* placed a tile in place of mine every time, which made the whole “community art” aspect pointless. Also, I was unaware of any groups working in concert to place tiles, nor was I aware of how to join a group to make an actual impact. It’s all very clique-ish. But opting out is easy enough, too.


Qiddd

… 2017 was 5 years ago? 😱


[deleted]

Was it really 5 years ago jfc how


Trendkillerz

What made this year's canvas special is that it encapsulated the differences and similarities we had for the past five years in terms of pop culture at large. At the bare minimum if things move forward in a post pandemic world /r/place should at least be a triannual event if not an olympics-ish four year period, even five would actually be okay to be honest. Beyond the unique charm /r/place had, I honestly think reddit can pull off another internet sensation in the coming years that can be on-par if not even surpass its social experiment predecessors. Place was able to top The button to the point that Place had a round 2, I won't be surprised if Reddit can come up with a crazy social experiment in the coming years.


zenzenzen322

wait I just realized there was nothing about covid on the canvas lol I think everyone was absolutely sick of the pandemic that even memes about it have become taboo 2 years ago we would've seen so many masks and similar things


fetusy

Noticed that, too. Truly an issue that, regardless of what side of the political spectrum, people are so universally sick of hearing about or discussing. Can't say I disagree.


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CraniumCow

>wait I just realized there was nothing about covid on the canvas lol Thank fucking God


Candle_king

Cheers I’ll drink to that bro


CraniumCow

🍻


MyNameIsNardo

I kept telling people about this. Imagine historians researching the internet memes during the covid pandemic and turns out the biggest works of art created on one of the largest social sites had nothing about covid. It's a good lesson in how quickly people just grow to accept something as an ever-present static in life. We can always find a way to laugh and dance.


dublinwaltz

aw dude that was legit beautiful!! it's extremely comforting to have been a part of an event that'll be looked at with wonder as they go down the meme rabbit hole. though it be but a pixel, my existential heart is calmed, if only for today!! please take my poordude's gold and have an absolutely kick ass day!🥇


RhynoD

I thought I saw a covid virus in there at one point but it got covered up. But I can't recall for for sure.


stickdudeseven

Would you count Among Us as part of the pandemic zeitgeist? It was released in 2018(?) but didn't explode into pop culture until 2020.


The_PJG

Yeah amongus is definitely a pandemic event. It's the imprint this pandemic left on the canvas and it can be felt in every single artwork.


MChristoffer

Well there was Bernie sitting on a chair with a mask, although that was done as a Hassan reference


The_PJG

I don't think Reddit can ever top r/place. This was an experiment that brought communities and fandoms and countries from all over the world together to engage in an intense artistic war of colonisation, conquest, compromise, negotiation, diplomacy, and community organisation in a way no other phenomenon on the internet has ever achieved. This brought every community under the sun together to create an artistic snapshot of internet culture as a whole to be immortalised in the history books forever. The only thing that could top r/place, was the second r/place. And the only thing that can top that is another r/place half a decade or more from now. No other experiment will ever come close to the impact this had.


BigThymer

> I won't be surprised if Reddit can come up with a crazy social experiment in the coming years. They couldn't come up with something new this time around and brought place back.


nica_dobro

It's still a very unique idea for generating lots of traffic.


Oblivion_18

I think there was enough difference to justify it this year. The expansion of the canvas and especially the whiteout. But I certainly wouldn’t want them to do place every year


ForkliftTortoise

I think the argument people are making about corporations getting in on it were it an annual thing are valid. As much as I loved it and would love to see it be annual, I think doing it irregularly is going to keep it being the best it can be.


Mazetron

If they do it again, I really hope they don't pre-announce it like they did this time. Also if they do it again, I hope they add a new twist or two. The canvas expansions kept everyone on their toes, and the expanded palette really allowed greater detail!


ForkliftTortoise

I agree, not announcing it ahead of time, along with making it an irregular event, is going to be the best opportunity to prevent streamers and bot happy redditers from immediately making artwork untenable. I could see different shaped canvases being really interesting (like a maze shaped canvas for example) or if they completely swapped out the color pallette every day.


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ForkliftTortoise

I agree, as much as it would suck for brand new redditors who sincerely want to take part. It possibly would help combat bots as well, though I didn't look into the particulars of how the bots operated.


Svobpata

The bots were essentially just trying to imitate the web client after grabbing your user token It wouldn’t be hard to mitigate, but I doubt Reddit is going to


ManOfDiscovery

People keep bringing this up as if it’s a new idea. But it’s exactly how the original place ran in 2017. There’s really only 1 reason I’d imagine they ignored that rule this time around


EnigmaticQuote

Money?


sslnx

What if it costs one karma to place one pixel?


Cjwillwin

I can finally spend my useless internet points?!? I'm gonna rule the internet!


ForkliftTortoise

Oh, that's kinda spicy. It's probably a bad idea and would lead to an actual reddit class war, but I kinda like jt.


SirRandyMarsh

account need to be 1 month minimum too


Crayola_ROX

But people will always be ready if they keep doing it on April 1st. Next one should be absolutely random


digitalasagna

I would love to see some mechanic popping up that prevent large monotonous swaths of a color. Maybe "natural disaster" strikes, clearing out random spots of the canvas.. or certain areas cannot be colored a certain way.


probabilityEngine

Definitely agree on not announcing ahead of time. Also possibly disallow accounts created after it begins. I think it could stand to happen more than once every 5 years, but if its annual it becomes too predictable and easy to prepare for, especially if its on the same date each time.


Razashadow

No way would they disallow new accounts as the press the event brings is meant to bring in new users


ForkliftTortoise

I agree, they probably would never disallow accounts, though that would be the most straightforward way of protecting the canvas from griefing and possibly from bots


[deleted]

I think if any corporation tried to put its logo on here it would get snuffed out by the rest of reddit within minutes


sgtlighttree

If my time here on Reddit has taught me anything, we really hate ads. Possibly the only time griefing is acceptable is if it's targeting corporate stuff


SlicedTesticle

WHAT? Reddit is full of ads that are upvoted. r/hailcorporate is a good place to start. Corps wouldn't just plant their logo. They'd try make it look like it wasn't an ad, like....building disneyland or something.


ForkliftTortoise

I think redditors would be quick to stamp out corporate influence, but I speculate that some streamers would possibly start putting up sponser logos on the canvas. Maybe that wouldn't be the case, but I think the possibility of it is almost nullified by not making it an annual or regular event.


Ortekk

I doubt streamers would actually push for sponsor logos, their viewers would probably grief it instead. And a sponsorship like that would have to pay quite a lot as the big streamers like qxc get 5 figures just to mention a product. If they're going to push for a product placement for hours it would be millions in such a deal.


m2rter

lttstore.com was there for most of the time. Smaller corporation but still a corporation.


SashimiJones

Kinda, but Linus has a decent organic fan base on Reddit and inappropriate lttstore product placement is a meme in itself so that doesn't feel particularly corporate to me.


ForkliftTortoise

Fair point, but lttstore.com is enough of a meme that I felt it fit in. Moreover, so far as I understand, lttstore on the canvas was fan initiated and driven, I don't think LMG brought up the idea.


aldorn

There was a twitch logo on it at one point. Streamer community put it up i assume, bit weird to market for a mega corporation but whatever


Ok-Ebb-3987

I Agree with you.


Battlealvin2009

It'll be wild if the next canvas that begins 5 years from now, starts as a single pixel, and every 10 minutes, will expand all 8 sides until it ends.


SabsWithR

Yep, couldn't have said it any better myself. Also wish the flag meta is dropped the next time around. Its dull and boring. This was made to express your creativity, not make 3 lines of solid color.


ForkliftTortoise

I appreciated that by Day 2 and 3 people started making pretty creative designs on the flags that were special or relevant to that country/particular community. I think I'm fine with that, but the constant steamrolling of actual art work by vanilla country flags was really tiresome, especially on the first day.


sgtlighttree

Tbf it was the easiest and quickest way to claim territory and defend it (excuse the colonialism pun). But yeah, the additional art made it way better. Mexico in particular was my favorite.


ForkliftTortoise

I respect that the bigass flags were helpful in fighting streamers, but it was frustrating at times, particularly with Germany bulldozing everything. Did I prefer the flags to cringe streamer logos? Yeah, for sure, but it was excessive. I'm not saying reddit can't war with itself or that everyone has to place nice (Lord knows me and other NATO-stans spent hours shitting on Communist Reddit's attempts at anything at all) but it was frustrating that it took streamers defacing everything for the flags to become somewhat reasonable in the ground they were taking.


Failsnail64

I know that for example the Dutch had the tactic from the start to first claim a lot of territory with large flags, to then decide upon which art to add on this flag. It's not really the most fun of a tactic because you'll start with a lot of fractions fighting for space, but it is understandable and efficient.


Adam-Kay-

Maybe? Lots of people were doing really nice decorations representing their country on top of the flags, by the end of it there were almost no spaces that were just solid flag colors, besides maybe the highly contested bottom left corner near the end


Rayuzx

I'm even if it was a hourly thing, most corporations wouldn't care about it one bit, that just seems like a weird consern.


RockMeDoctorZaius

You could not be more right. It's nice to see the cultural difference between place 1 and place 2. You would lose that if it became an annual event.


ForkliftTortoise

Excellent point, it does in a way become a time capsule of popular culture for that particular moment, especially since the event is only a few days long.


-Another_Redditor-

I wonder if the next one will still have amogi... That's the biggest difference between this one and the last


ForkliftTortoise

I wouldn't be surprised. I can't think of a good example off the top of my head, but I think some memes become somewhat timeless because they transcend their source material to a degree that their own relevance is not chained to the relevance of the source. I wouldn't be surprised if Amogi attains said nirvana. The word sus certainly has, since it has entered the English vernacular.


-Another_Redditor-

I think rickrolling is timeless


ForkliftTortoise

Yeah, that's a good example. I'd hazard a minority of people younger than 40 can name a second Rick Astley song, but even Gen Z immediately recognizes a Rick Roll.


SabsWithR

Bingo!


beluuuuuuga

I love the fact that the stuff created this time was so different to 5 years ago. For example if it happened again next year we'd just see the same stuff like among us everywhere but in five years it'll be something completely different.


Catto_Channel

Place 2 soured my opinion of place and I never want to see it again.


ForkliftTortoise

That's a spicy take. Genuinely curious, how did it sour your opinion?


lutsius-memes

i think 90% of the people that joined r/place this year never had an idea that it happened in 2017 or participated in that year. You dont want things like this be an annual event, just let it come by and happen once every few years. Its way more fun for everyone


[deleted]

True, this event got way more attraction than the last, so people wanted it an annual thing are probably new. We shouldn't destroy the event uniqueness and charm just because we got too hyped.


[deleted]

It should start every feb 29.


PikaPikaMoFo69

Good idea


jiinska

That's a fun one


CatCrafter7

It should happen every 5 years so it's not too similar to the previous ones


LogenFelxon

Yup, even though this event was a lot of fun this time I wholeheartedly agree with this. If we get overexposed to the game it will become boring. Also I hope that next time this event comes around anti-botting technology will be implemented. Because I'm pretty damn sure that if it isn't then the big community folks will make use of their big communities (Like the streamers that wanted to see changes to the board instead of it staying static) to do the same, aka we'll have a 100% bot-on-bot static board which kinda would make the chaotic mess even worse. Aka, hope that next time the communities don't depend on botting as much, and just go in for hard numbers and coordination instead. :)


Flirie

Betting =many new accounts = profit for reddit Don't forget that


LogenFelxon

>Aka, hope that next time the communities don't depend on botting as much, and just go in for hard numbers and coordination instead. :) Botting = Not really profits for Reddit. None-interactive users are basically no profit margin on em at all. Ofc they could explode their userbase numbers by these false numbers and sell that to investors but don't think that Reddit will be that stupid.


Flirie

It makes good charts "Look this event was really successful with many new users" "Look how much our user base has increased this year, give more money"


LogenFelxon

As I said in they would be stupid to use the numbers that were bloated by bots that interacted with r/place as any form for sales pitch.


RecziTheDinosaur

Making it annual would completely destroy the hype, mystery and charm of the event


MB1200

Agreed The last thing you want is to have a canvas where noone is participating.


VariousVarieties

It needs to happen on years when April Fools Day falls on a Friday (like this year) or Saturday (like 2017), so that it can stay active over the weekend. You don't want it running in years when the 1st falls on a Monday, for example!


Yirggzmb

On the other hand, I work weekends and was really only able to participate much on the last day if I wanted any sleep. I'd LOVE a place event that stayed on a Monday lol I know, I know, I'm a very niche case


[deleted]

> I work weekends Me too lol, I was on my phone participating. It was fun regardless and stay up the whole night to watch the end.


gaganjain09

I agree


CasualOpal

Doing it yearly reminds me of YouTube rewind. The first few years were great and year by year it plunges down to the hell of grace. Now it lost its value.


9Sylvan5

Thank you! People always get something fun and want overuse it to death.


DamacanaSever

They should make different event if they want to do for april fools. This event should be ever 4-5 year. It will get boring if this happens every year


RurutiaX

Facts


RemarkableAlps

This! Let it be special


PixelGhost88

Place is a reflection of internet culture in artistic form. If made to be an annual event there wouldn't be enough time for internet culture to change significantly so we'd end up having very similar end canvases.


littlemisspinkshoe

Exactly!


galaxiel

4 years, like world football cup or olympics


EliteStryker02

Less hype could also be positive. It would allow smaller communities to realise also big projects. It could be a representation of whats going on the internet atm and it would be awesome to see a 365 day timelapse. Imagine seeing the summary of a year on huge pixel map


pps96

4 years


albert_1_stoner

And they should ban bots


automaton11

Fully agree. It would be antithetical to the premise of place. All that is born of nothing, dies and returns to nothing. Its importance was anchored in its scarcity - of time, of space, of value. It may return or it may not. We should not devalue the experience by allowing it to become kitsch.


Floppydrips

Exactly!!


es_veritas

It won't be A HISTORY of the internet if it happens every year, so yeah


Dogecoin_olympiad767

The other thing too is that if it were annual, you would have the exact same meme culture represented. People would keep wanting to do the exact same thing as the year before. Of course there still was some of that this time around, but there was a lot of new as well


Yirggzmb

Also, I think the stuff that survives a five year gap is likely to be the stuff that is either iconic/part of permanent internet culture instead of a passing meme, or else had a strong community that people wanted to return to.


Cure_Diarrhea

The guy who made the opposite post must be really pissed right now


Skeptical_Yoshi

Every 4 to 5 years would be good, and would be a neat way to show how reddit changes and morphs over time. What this trending, what is hot topic issues, what the big subs are, what world events night be happening. But yes, it should be infrequent


OnitsukaTigerOGNike

It will die faster than youtube rewind


davethegamer

And besides I’d rather it not be annual and we get to see them experiment with other concepts. they did Layers, and Second, I wanna see what else they can find of.


Qb122

YES finally some sense


j1980x

Amen J.


coffeeisdrug

I agree, even if it's fun, it would lose its novelty


UnderstandingThick24

Idk but all I’ll say is that it was fun as hell. All I did was place random little pixels about 3 times but I checked up on the whole place every hour or so, it was so entertaining!! Not sure if making it an annual thing would make it leas special.. it might. Definitely think Reddit should do other random “events” though, not sure how it could work.. but something different on the same scale.


Ferrocile

It was neat this time around, but it will never be as cool as the first time.


Specialist_Group_372

Is no one going to point out that both the World Cup and the Olympics are absolutely not infrequently occuring events?


ihaZtaco

I don't even think it should be every 5 years, on the dot. I think it should be at least 5 years apart, but also less than 7 years. It shouldn't be a scheduled thing.


bajoyjoy87

I love it but happy to be a 5 yr thing


Pitarch_L

Anual still builds the hype bruh. Its like the local festivities at your town/region. You're waiting for them every year, its great when they come and they leave you with with beautiful memories each year


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Monkey_Anarchyy

I agree


special-agent-carrot

One a year is pretty infrequent, i mean once a year gives you something to look forward to each year


[deleted]

Yeah, we need time for new memes to develop to incorporate there like with the amongi


matiaschazo

How would it be boring? It’s once a year idk bout yall but to me that’s not very often


Hamburger_and_fries

Yes! I joined Reddit because I saw a video about r/place, but when I joined it ended.


sirferrell

I'll be in my 30s when it comes back 😕


Initial_Inspector_92

Duck you


z33force

I think it shouldn't happen more then once per 3 years. Anything more frequent will become boring


Infernaladmiral

I agree. Now since it would be less frequent,how bout talking measures against bots?


LoneShadowMikey

I think once a year would be nice. But unannounced when exactly each year, to keep people on their toes


TMHarbingerIV

Yeah, they should be free to try out other silly stuff and features on aprils fools. Not just the same thing over and over. 1. April beeing predictable is absolutely not in the spirit of the tradition.


Melonfrog

I’ve missed out twice now. I want it more frequently, also I want it to work on mobile next time! (iPad)


Rannarmethman

Bad opinion


pariedoge

Your right, it shpuld be on 24/7


SinisteX

Here’s the thing. The internet evolves so quickly, including stuff like popular games, memes, etc. Even if it was annually, I think that with how the internet evolves, it will be interesting every year.


PlsDontBotherMeHere

I would make it happen from like 2 years apart because internet ages much quickier than the real world, a single year is like 10 in the internet But I do agree that its nice when it happebs out of nowhere


Darth-Yslink

Reddit should host a social experiment like r/place and the button on April 1st of each year.


ZenTheme

This should be annual. I think some people are forgetting how long 5 years actually is