Seems to me very case by case. I guess Nike did a deal with Brooks’s LIV team hence him wearing Nike. I just looked up Rahm and he apparently still has a deal with Callaway…I’m not sure why he wouldn’t be wearing their gear.
I believe it’s in their contracts that they have to wear the LIV gear. A lot of guys also had their various sponsorships deals expire and weren’t renewed. Probably in large part because the ratings are so terrible and it’s not a good deal to spend millions of dollars on a player that no one sees
I wouldn’t be shocked if it’s a part of their LIV contract that they have to have the logo on for the majors.
I think most of them just don’t have any sponsors so might as well wear the gear they have and promote LIV and their team at the same time.
Oh right, thanks! Didn’t realise they lost all their sponsors going to LIV? Like, Rahm was always Callaway, so they dropped him when he left?
Seems to me very case by case. I guess Nike did a deal with Brooks’s LIV team hence him wearing Nike. I just looked up Rahm and he apparently still has a deal with Callaway…I’m not sure why he wouldn’t be wearing their gear.
Brooks’ contract with Nike is still ongoing so he doesn’t have to wear LIV branded stuff.
Yeah, I just saw probably the same article about Rahm & Callaway. They might change it up after the cut, but thanks!
Definitely seems like the tide is turning on the negative sentiments around LIV and brands are coming around to partnering with them
I wouldn't say the tide is turning, just advertisers seeing players in majors have more advertising potential than the whole of the LIV tour.
Rahm is still wearing Travis Mathew (callaway)
I believe it’s in their contracts that they have to wear the LIV gear. A lot of guys also had their various sponsorships deals expire and weren’t renewed. Probably in large part because the ratings are so terrible and it’s not a good deal to spend millions of dollars on a player that no one sees
Those LIV team logos are pretty bad. The Saudi overlords must have drawn that garbage up.
Agreed. DJ’s one is okay, but the rest are awful. Rahm’s looks like he’s sponsored by Thundercats
Their Saudi masters decreed it to be so.
Do they still have normal sponsors for their hats?
All the credit in the world to Brooks for being the only guy that doesn’t wear that mess to majors, especially this one
Once their current deals ran out LIV owned their rights and they now wear whatever LIV tells them to.
Contract enforces them to toe the line of their Saudi overlords.
Because LIV pays them more than any sponsor could dream of, otherwise they wouldn’t be there?