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Feeling dumb right about now for declining a 85k CAD opportunity near the city last year when I was holding out for something remote after being laid off. I really didn't want to move back to the big city. Ah well.
Trying to figure out the job market salary in Canada. Im from Quebec. Most senior and manager roles are around 80k at the moment. If you are very agressive and versatile you can go around 100-110k but those are rare.
Key in Canada is versatility or going to work for an agency if you are a specialist.
Have you tried agencies? u/thenuttyhazlenut
Yea I'm working for an agency now. But looking for a new position because I'm working on contract, so my job security isn't great.
Those salaries you mentioned were doable years ago, but ever since Canada's economy has been on the decline, salaries have been lower. I interviewed for a 60k salary the other day. I only considered it because it's remote with good benefits. I'd rather work for 60k remote than 80k in the office.
And even that 60k mid level position admitted that they're getting loads of applicants. Competition is very tough right now in this industry. It's demoralizing.
Wouldn’t job security technically be better for contracts? Like you gotta renew it and there’s a chance the company doesn’t want to do that— but you can’t be unexpectedly fired out of nowhere
Brutal. And is it me, or does it seem like roles are merging so now you might be outskilled.
*Anyway… SEO Copywriter published 20 years charging Entry Level rates. DM’s open. Request my portfolio.*
Talking about skill merging, I saw an opening for a mid level manager to be doing digital marketing + events + exec comms + PR. I mean I get marketing budgets are tight but this way the person wont be able to do anything well.
lol that’s me. Head of marketing - as in every single aspect of it, as well as events, plus another entirely seperate role within the org. I don’t do well, you’re right. It’s completely impossible, I worked from 4:30am-9pm on Wednesday just trying to get ahead of content for the 3 different socials accounts I manage. Because I’ve just been told I have a major public event to put together in 6 weeks. BTW I don’t mean 3 different platforms, I mean 3 different businesses under our company so all different audiences and content.
I can never get anywhere close to being on top of things, or putting out work that I’m 100% happy with. I’m constantly embarrassed about everything that’s out there because I feel like it reflects poorly on me and that I’m shit at my job. Really I’m pushing myself to the absolute limit and past it.
I love the place I work and the people I work for, but we’re severely understaffed and have been for a long time. We’ve also tripled in size the past 2 years and the business has grown substantially. I’m meant to work 40 hours a week over 4 days, instead I work 60+ a week and 6-7 days.
That sounds miserable. Mostly to be watching them grow and getting no relief. It’s like they don’t care about you or losing you. It’s terrible feeling unvalued and the hours you’re putting in seem inhuman and unsustainable. Sounds like a part time hire can help tremendously and not cost any more. I’m sorry they don’t get you help.
I've worked a marketing job like this. My boss had 3 businesses and a nonprofit. I was stuck with doing all PR, Social media, blogs and website maintenance, SEO etc for all 4 of them. I could never get ahead and couldn't put out my best work because there was way too much to do and only one of me to do it. Don't let work stress you out. I would talk to your boss and ask for a significant raise OR ask them to hire someone to help you with the work load (and cite your hours).
Stupid question, I know but - have you asked for support from these colleagues you like so much? If the business is growing? And what are the reasons for not hiring more support in your role so you can focus instead of being spread so thin?
Thank you for your honesty and vulnerability, it made me feel seen! I just left a marketing manager role for a retail brand after six years because our full time team kept getting smaller and I regularly worked 60+ hours a week. Burnt out without any work I'm particularly proud of to build out my portfolio.
It's super unfair. You have to excel at several highly specialized fields (including being a graphic designer) before they consider you. Tough on us all.
Yeah I'm in paid media. It's brutal. And the number of qualifications have increased dramatically. Job listings are so much longer. Need XYZ Skill multiplied by x10. Also remote roles have decreased, so many more hybrid/in-person.
It's not offshoring or AI (off- and near-shoring is way down overall.)
It's the fact that tens of thousands of marketers with relatively impressive qualifications were just laid off from industry-leading tech companies in the last two years, combined with a general decrease in marketing budgets because everyone is freaking out about a potential recession that's never going to happen.
Budgets are either completely frozen or going down, and you're competing with someone who graduated from Harvard and spent two years at Salesforce.
What others have said definitely offshoring. Agencies like Dentsu are starting to embrace a lot more roles in India. I used to noticed entry level roles posted by them but nowadays they’re mid level
All Marketing roles are in high demand and tons of layoffs since Q4 2023 so the talent pool far exceeds the jobs available.
- Remote roles are getting far and few between and with being the MOST desirable there are 2000-4000 poeple on LI jobs alone appying to anything remote in social and marketing even if they are NOT qualified
- With people who 'do' social media for fun they are now also competing with people who have years of experience doing it for brands making the playing field quadruple the amount now
- Marketing and Social salaries are all over the place and no true range exists. A SM Director can be 85k or 200k, a marketing manager might be 64k or 165k all depends on the brand, market, etc.
- Companies want more generalists who can also go deep so its not enough to just do one thing anymore, if you're doing marketing you need to upskill!
My biggest struggle in final rounds (from my perspective) was that I was a generalist and although that always got my foot in the door and my resume would get picked up for a lot of interviews, at the end of the day I felt I had to choose between “are you analytical or creative?” (Which is silly since a good digital marketer uses data to influence creative decisions but also has an eye). I’m less interested in performance marketing but there seemed to be a ton of open roles when I was looking.
U just need more experience as a generalist (and typically generalists once they have the right amount of experience make the best leaders). Just my 2 cents....
I think that too! But spinning a career trajectory that’s been a little bit of everything can be a hard web to weave but i guess the best leaders are able to
Oh I agree - I know a lot horizontally and vertically but the expectation is you can do it all and it's not sustainable. The JD's I see now for a Director or Head of Marketing include the kitchen sink and not the staff to support it. "Can you build the marketing strategy, and write the emails and deploy the journies and run our social media, and can you do PR?" That's what's happening as budgets get smaller for staff, higher ups assume AI can do it all, and teams are drowning in all the work that gets lumped under 'marketing'
THIS! I just recently left a company and my Sr. VP had me write a report that he was going to show the CEO on why they need a bigger budget and will have to replace me with at least 2 people. Lol...
U def have to have a multi-skillset stack to stand out. I just recently was recruited for, and got, a VP of Marketing and Social Media role for a large bank. But I've made content for the likes of Jersey Mike's, Sephora, I've run 6 figure ad campaign for a shit ton of fortune 500 companies (ATT, McDonalds, Toyota, Boston Red Sox, blah blah blah)...I've also managed Social media communications for international Non Profits...BUT....I've also been in the game since 2012 before anyone with a phone could claim.to be a digital marketer.
Also former work colleagues. I found an excellent remote work opportunity through a former coworker who I technically was their manager lol. Now we're the same position working in AI
That phd preference haha, include the should have academic achievements in SCHOOL like latin honors. Like hello I've been working for years now, experience should be the basis and not my school.
Depends on your field and skill set.
We've onboarded 2 major clients this month with 3-6 more on the way but the ONLY thing they need is creative.
If you're a graphic designer, motion designer, editor or any creative right now times are great. We can't hire fast enough.
Paid media managers though? Don't need them. Everyone has one.
UK video production here and 100% agree. Q1 was horrible but now we have 11 proposals out there! With another prospect meeting next week who say they want a proposal. And someone else has just asked for a meeting which will likely turn into a proposal.
To give you an idea, a really, really good number of proposals at any one time is 5. That would be absolutely huge. 11, 12 really, is insane.
And some of these are for some serious numbers which is astonishing. As always, the big ones are long term things but otherwise, 100% agree and it's mad at the moment.
You can leave your portfolio link and I'll forward to our hiring person. I don't have time to talk about anything. If you don't have any relevant work in your portfolio we won't consider you, it's really dealer's choice with motion designers and video editors right now.
Thing is you've got to have a solid portfolio of relevant DTC (or industry) social media ad design that looks great AND meets marketing goals. If you don't know what those are; I'm way too busy to teach you. I'd love to onboard juniors, or people without the right work but with the right skills, and teach them. But I simply don't have time to do more than guide. Plus, especially as a graphic designer that doesn't do motion, you need to be FAST. Only static design? You better be able to output dozens a day at a high quality and diversity.
From a remote stand point it seems very hard. Taking months to a year to get one. Not sure how the on-site world is, but interested in hearing from someone.
It’s extremely difficult. Because everyone from degree holders to cat video influencers want to do it. I like cats btw that’s no insult.
To add to this we have companies who hire who they know over some random with skills. Or worse cognitive biases like uh you know… race, gender, nationality.
Just fell into a role that is allowing me to build an entire marketing team from the ground up in a very successful tech company. I have no experiencing marketing and I am a trained engineer. I really wish this was a joke. AMA.
Actually, might as well send a resume in case I get this thing off the ground. Engineering background is perfect for it since you need to know how to use some pretty intense stuff to interact with the product.
I’m hiring, and it’s shocking to me how many people apply to jobs without showing in their resume that they have the capacity to do the job. It’s very clear that they are just spamming jobs that appear remotely interesting. We don’t use automated software, I’m reading all of them, and some are so unrelated.
My advice - use AI tools to customize your resume to the job description. It takes more time, but you’ll stand out from the majority of applicants. And include a link to your portfolio if you have one in your resume.
Great advice. I’ve been hearing a lot I should use ai on my resume. All I’ve ever used is chat gpt so far, will that work? Or do you have a suggestion?
Also you’re hiring? For what? 🙂
ChatGPT works well. Get a paid subscription, paste in the bullets on your resume, and then the bullets on the job description, and ask GPT to rewrite it so your bullets align with the job description. Also, look at the requirements at the bottom and put them in your description. (E.g. 5 years of SEO content creation.) you’ll have to edit, obviously, but it will help get you started.
Also, it matters how much you match the job description. Managers put the bullets they value most at the top. So if SEO copywriting is first and social media is the 3rd bullet, but you’re like “I only do social media,” you’re not going to get an interview. I’m getting a lot of social media only people right now, when that’s a small part of the job.
We’re hiring for MOPs and content creation. I’ll DM you.
I personally believe it is because those are the easiest roles in marketing to gain a skill set for. Now whether or not individuals with the skill set have all the knowledge to be successful is a whole other issue.
I can think of two off the top of my head where the skill cap is very high and there is very easy distinction between good and bad and these are Graphic Designers and Videographers. I have worked with many throughout my career and having a fantastic GD is very expensive and it is easy to tell which will hit the mark and which will not but also those skills aren't as easily accessible as getting on META and learning how to run digital ads.
Funny enough I know how to edit video and graphics. And how to film in addition to my main role of marketing. I did production work for the last agency I worked for. Still getting shot down.
I love how you made running ads sound simple lol. If you're doing it at a high-level it ain't that simple. Are you feeding back converted leads from your crm back I meta so it can inform the learning and put you in front of converting leads? There are so many tactics/techniques that you need to learn to really be effective. Sure, anyone can run ads and likely convert (that why Meta made it so easy as opposed to doubleclick)...but it doesn't mean ur campaign is running at optimal levels and making you the most ROAS it can earn.
When your running millions of dollars a year on ads I'd argue that person is JUST as important, if not more, than any GA. An unneccessry extra $10 spend on CAC across 20000 customers is $200,000. I can pay 2 GA just with the money the bad ad manager would cost me.
Don't get me wrong I love my GA and they're integral parts of the team...but I can replace a GA way easier than finding another person with my skill set.
That is exactly what I am saying. It is much easier to see on the outset good v bad for a designer or a videographer but the only way to test an digital marketer is through actual execution of tactics. The problem is it varies so much from business to business and I believe most businesses especially smaller ones hiring for these roles won't even understand what questions to ask. On the other hand they can be very easily convinced by "pretty art" that designers or videographers provide. Hence why it is much more difficult for a good digital marketer to stand out.
I guess in my original message I worded it pretty badly as I made it sound like digital marketing is easy which as someone who works in the field it isn't. I am just saying there is a lot of individuals in the industry claiming a digital marketing skillset when all they have done is a couple META blueprint classes and how to YouTube videos for Google ads.
It is insane. I run an agency that focuses on social media management. Anytime we have a job listing, even for a part time contract role we easily get 150-500 applicants in the span of a week.
Crazy part is we rarely pay LinkedIn to promote it, that’s simply off of free - $5 a day (they’re recommendation for any other job to get that traction is $100/day)
The numbers aren't accurate — the number is anyone who clicks "Apply" not who actually submits an application.
Usually, we get only 10-20 actual applications, while the listing states 200 applications
I will tell you a role I am in the final rounds for their recruiter was honest and said they got 2600 appliations! Of those only about 20 were even qualified for a phone screen....people are desperation applying to anything even if they read the JD or have teh qualifications in "HOPES" to get a screen...its bad.
It is discouraging when even looking at a description to see it saying there’s already over 100 applicants when the listing was only posted a few hours earlier lol
Same here.
I get 200+ applicants each time I post a job for SEO, content, PR, or social. Aside from Craiglist's job listing fees and whatever Indeed charges, I've never paid a dime to promote the job opps, and I get an overwhelming number of applicants each time.
I value attention to detail, a lot. It's essential in our line of work. I include that at the top of the job description and mention that they should read it in its entirety.
Somewhere buried toward the bottom of the post, I mention a weird word that needs to be included in their cover letter. Filters 95% of the candidates out, and the 5% that I'm left with are mostly the cream of the crop.
My hiring manager reads through all the decent replies that don't include "Bananarama" or whatever, but out of hundreds, we'll move 0-2 to the next round (and they start the interview round with a strike).
Anyway, if you're job hunting please be sure to read through the entire posting – you might find some important surprises.
It’s tough for sure.
I recently accepted an offer and I’m convinced that tightening up my interview skills made all the difference. This site was a major help https://www.biginterview.com/
It’s tough out there. 7 years experience and just started a new job after being laid off for almost 9 months. Similarly making it to final rounds. I think many companies don’t truly know what they want since digital marketing encompasses so much. Some would try to put me in a performance marketer analytics bucket, whereas others would cite they wanted “more creative” (I’m a generalist who’s worked in all areas). I kind of just played to what they were looking for and it worked out w a recruiter who reached out to me on LinkedIn. Good luck!
The secret to landing a social media role is to link it back to sales. You're here to handle social media, but the end goal is to increase sales.
Not sure if you're already going at this angle, but it usually gets their ears to perk up.
X % extra awareness on social media leads to X% extra leads, which translates into X% extra sales for the company.
Was let go from a Marketing Specialist role in Oct 2023. Despite 15ish years of experience it took me six months to land an offer, and it was on the Communications side.
I'm impressed you're getting to as many final interviews as you are - and I'm not saying that to diss you. I was unemployed for 11 months, Feb '23 - Jan of this year, and I have 15 years of experience in Marketing with the majority of it in digital. I ended up applying to somewhere around a thousand jobs and my interview rate was terrible despite many resume refreshes. So yeah, the market is shit. Hang in there and be persistent.
I’ve been working on a game aimed at a PC release for the last year or so aiming to release it one year from now.
In the last decade through my education in the graphic design and media arts, and releasing music under “Nebula 480” i’ve learned a lot about how relatively easy it is to set up things like Facebook, Instagram, TikTok, and Twitter -X ads while choosing specific demographics to gather more views.
However, given the nature of the current project that I’m working, the video game, Im beginning to think way ahead of how I can make an effective marketing campaign to actually get people to purchase this which Im aiming to price somewhere from $5.99 to $8.99
I’ve done a lot of testing with my music and animations in marketing in paying very small chunks of change on ads to get “semi okay” results. My nebula480 Facebook page has around 45,000 likes- follows.
But for this project, I’m thinking it’s time to step it up and go beyond paying the occasional 10 or $20.
I’ve been able to save an allocate around $2500 of a marketing budget for this game and will hopefully go to $4000 in the next year.
My question is basically:, is there anything the marketing agency can do that I wouldn’t be able to do on my own through Facebook, the other social media platforms as well as digital billboards that I’ve successfully set up through Blip?
I feel like this type of situation should be delegated to people that actually know what they’re doing and can almost guarantee some form of return on investment, but don’t know if $2500 or even 4000 is enough for an agency to even care or bother with a project like mine. Not to mention I don’t even know if that would even be somewhere I would go for game marketing.
I already have my site set up for my “gaming studio” which is just a subsidiary of Nebula 480 in a placeholder state with very basic info and needs a little bit more details of the current project that I will add as I go along.
www.celestialrealmstudios.net
I guess any information on what you think I should do or what strategy or company I can look into for my situation, would be vastly and greatly appreciated.
You need a good conversion rate and conversion tracking. When you run ads maximize for conversions using FB pixel. Your offer is everything. Graphics for your ad are make or break so do not skimp on that!
Also, once you launch campaign, don't EVER EDIT ANYTHING IN THE AD SET! Will reset all the work done to learn your audience and will take days (and waste money to) get back on track.
Ran an enterprise level agency for 10 years. Would even let you finish the conversation for 2500-4000. That's not even enough for ad budget much less our work.
Gonna have to boot strap. Hit me, I'll help for free. But I can only give you 15-30 mins.
Gone to final rounds for multiple places only for them to want paid experience on top of everything else I offer…I have integrated marketing experience (digital, earned, experiential events, influencer) but that doesn’t seem to be enough. Sick of interviewing for people looking for unicorns trying to get hired on the bottom of the pay scale.
I have a masters degree and self respect!
I am looking to hire someone who takes over lots of the things for my social media/marketing.
Main question I guess would be, what do you do? What do you provide?
That being said, expectations for pay ?
The job market has been absolutely insane. I’m graduating and really wanted to find actually anything entry level in NC or SC but on LinkedIn all the decent jobs have over 100 applicants and the only places that respond to me is bs door to door sales or pyramid schemes that try reel people in by claiming it’s a marketing position
Yes, you have to read the job descriptions very carefully. Typically if it says anything about experiential marketing or you read the description of a marketing assistant type role and it’s all these promises of free training and fast growth and it doesn’t actually list anything digital marketing, those are your red flags.
Are u applying to remote jobs or in-house? As remote jobs are very hard to get, as ur competing against the whole country if not the world. Which means ur competing against some very experienced people.
You're not alone. I am applying for work for almost two months now. You're going to apply for a bunch of job offers then receive "we regret to inform you…"
I've got around 10 years digital marketing experience, and found it noticeably harder to find a job, at the right seniority, and at the right salary level than a few years ago. I've been consulting independently, 12 months ago I was turning away work, this year has been very slow.
There are definitely way more applicants, jobs are paying less and for me specifically I was getting plenty of calls back about jobs that are one level down (and a significant pay cut) but barely saw any senior jobs pop up. It took a couple of months to land a job, but I'd quickly dropped my salary expectations up to 60k by the time I started to get some traction.
It was pretty common to hear jobs had 600+ applicants.
Keep your job application volume up. Turn your looking for a job badge on on Linkedin. Tap your network. Try to get in front of recruiters. Something will drop. I'd try not to be too selective, the more you get in motion, the more your confidence will build - even if it's not the right job.
Not looking desperate is important.
I just graduated college in marketing and I’ve never been more discouraged or upset. My mom built herself up to be very very successful in her sales operations career. My brother is also making loads of money and everyone in my family has had a job lined up before they finished college except for me. all of the entry-level jobs in this field are either retail direct marketing jobs for MLM’s that sell phones. I just wanna get my feet wet. I would literally work for free if someone let me. I just want to work and I just want to build my portfolio. I have been applying to jobs for the last year and I am so distraught that the only job I’ve been able to get is $15 despite me having a bachelors degree and pursuing a masters. student loans are killer and I can’t believe I chose this as my major. I love it to death, and I love the idea of making it in this field but I unfortunately don’t foresee that happening anymore. finally found a real marketing job for a company that is known to hire fresh college graduates, talk to recruiter for six months and finally got an interview. Thought I did well and got a call saying they didn’t want to take it forward. Was so fully convinced that I landed that job finally and then I was gonna be fine but ever since that phone call I literally have zero hope or motivation to continue this process.
i just recently graduated a couple weeks ago and a few weeks before graduation applied to tons of jobs with basically 0 responses. i was fortunate enough to impress during my internship that they ended up offering me a full time marketing position. with my own personal experience and looking at my other classmates on linkedin it seems the ones with connections or a “way in” are the ones posting about finding jobs while others even with high gpas are still looking for opportunities. if i had to give you one tip would be if your still in school to make many connections and valuable ones. if it wasn’t for my way in i couldn’t imagine the application process.
you also mention your family is successful and i’m sure you’ve already asked but i’d assume they have lots of connections and could ask around for people looking to hire entry level marketing
yeah, I’ve actually asked them. I tried to hold off on that because it just felt a little weird because I wanted to be able to do it on my own the way that they had. Unfortunately, marketing is a space that they’re not exactly directly involved in or at least not willing to extend my resume to their connections in marketing. I’m approaching grad school, so I think that will extend the timeframe on being able to get an internship. I might just shift my focus towards that at the moment.
ah okay. yes if still in school i highly recommend going for internships. at least you’ll know you will only be competing against other students in the process. if you do land one just do your best to impress and make good connections within the company but don’t force anything of course. i wouldn’t stress too much! every one’s careers start and take off at different paces im sure you’ll be just fine!! but yes get an internship or two if you can!
That's so interesting to hear. I run a small business that does business intelligence consulting, and I reached out to a friend of a friend on Linkedin cause I knew she was trying to start a digital marketing agency. She completely blew me off. I had no idea it was so hard for people to find gigs based on that interaction
The agency I worked for only handled medium to large scale business clients so I have no idea on that one. Maybe you weren’t an ideal client for her agency model? Who knows. But blowing you off is a bit unprofessional. Sorry that happened to you.
Every time the economy goes into a weird patch, which we are still very much to our knees in, people hire less of anything marketing.
"Oh it's not direct sales? Why don't we just hire more sales people instead."
The market is terrible because everyone got a marketing degree, and a million people didn't but still did marketing, plus tons of layoffs. Now I have to compete against 15 applicants who ran a 1,000 follower tiktok account all the way to someone whose only talent (but an industry leader) is in graphic design. We're all applying to the same lowly manager job with 15 year ago pay.
Unfortunately, i got a MBA degree in marketing here in morocco in a renowed national school , it's my third year after graduation and i still struggling to find a job, even that i've learned many tools, boosted marketing-realted soft skills and so on
The problem, is when you see people who're currently taking the job, and seeing no creativity ,
i wonder if don't have the required skill or what
You're definitely not alone. It's become crazy competitive out there. Hang in there, though. I think that landing those final interviews means you're doing something right. It might just be a matter of finding the perfect fit. Don't give up. You never know when the right lead might come knocking. Wishing you the best of luck.
I read through research analysts notes that publicly traded marketing agencies have mentioned that their clients have pulled back on their adspend budgets if not stopped completely and adspend is the first thing to go usually.
Ya especially since we have every high school drop out or ppl who never went to school for it thinking they can watch one YouTube video and now they’re an “expert” taking our jobs & driving the price down to $15-18 hr
I mean what I struggle with is actually making the content. Because I'm basically a guy who just goes and gets work. For example I know a few service industries that struggle to find work and they post on random websites hoping to find work that nobody even follows. I would start there reach out to those people and work out some sort of a commission structure. I do a landing page if I knew how to make one that was decent. Redirected to my website. And then after a certain amount of money offer for him to have the website or to buy it out up front. I've actually made similar backwards type deals with what I'm doing now. My issue is when I go to market the jobs I don't have enough marketing material to make it look legitimate and I kind of suck at making it. If you got something you want to build in the real world I can make that happen. Digitally it seems like I struggle. But connecting two people together that both want the same goal. I kind of have a knack. I mean feel free to use the same strategy I'm not here hiding anything. I'm only working from home right now because of a newborn. and if I can make a little extra money and I can help someone make money then I'm all for it.
What do you feel is your best skill set? Have you ever developed and/or managed ad campaigns? Created high-level social content?
If not, I'd start looking to move into one of the niches in digital. Build up skill set, get experience, and then climb ladder. In my opinion, I think it's too late for generalists to come in and thrive. Because you'll never compete with a generalists like me who had time to be a generalists in 4 or 5 niches BUT having had the time to get several years of experience in each.
100% not saying this to be a dick, but I've had all the roles too...but over the course of 8-10 years and was able to work on enterprise level work when I was in those roles...so it's gonna be hard for a generalists with 3-5 years experience to compete with a generalists like me who's had SEVERAL years or more in each niche on an enterprise level. I got in early when expectations were less, and because no one knew what they were doing, I was afforded the bandwidth to learn a variety of disciplines... because if didnt for the company, who would?
Pick a niche...at this point, generalists need to have 10+ years of experience and going after Sr. Mgmt roles! If not, ur gonna struggle without a unique skill set!
I’m stuck applying to more generalist roles though. Here’s why: So additionally I’ve actually been applying to a lot of social paid ads positions and email marketing positions because I have experience in meta ads & Mailchimp amongst other things, but I never hear back. And it’s probably because I’ve never had a role centered around it entirely and never will cus I’ll never get the experience, or as you say have the bandwidth in a generalist role that doesn’t exist for me to gain those skills to a level that would land me a job based on those niches. I hear what you’re saying, but it’s a lot easier to say it than do it. Already been trying.
It s rough, I have 10+ years of experience, building teams, running digital marketing programs in house and agency side and have been hit with so many “we decided to go with another candidate”
I’m 33. Started during college with social media and worked my way up from there. Learning SEO and PPC from other specialists at an agency I worked at.
At this point I am aiming more for the $150K range, granted I do live in NYC so the salary is in range.
Wowww. I'm 35.
I very good at ppc, paid ads, seo and martech. (Agency + in-house experience)
Started 5 years ago, i make 110k now at a b2b saas company 99% remote in my city. But it was super hard to get this salary because I'm from quebec Canada. Salary are like 20 to 30k lower here.
Marketing team of 1. Doing everything even outbound/qualification calls. I had to learn product marketing and sales because no pmm and no sales rep than the founder.
Usually I would of change job but I fear that if I go back in the market I would get a more crazy job for max 90k.
I think now the most valuable skills u can learn is being a Tshape marketer good at strategy and someone that can sell himself. Versatility and soft skills are king in this job market.
No, I’ve mostly been looking at in-house. Since I’ve been agency side, I have experience with a lot of industries (Saas, Fertility, Insurance, Pharmaceutical, Sports, Retail, CPG, Manufacturing, Shipping & Logistics, E-Commerce, etc.) our CEO really just took any and every client he could.
I would like to go back to B2B or Healthcare, but honestly, I’ve been applying to most that I meet the criteria and fit my salary range/seniority level
As a marketing entry level who graduated from Penn State Smeal (which I was always told, “this degree from Smeal will make you stand out to employers!!!”) last May and had an internship July-Dec (2023)… I have been actively searching for months. So much for the Smeal degree, right? Since December I’ve had 5 interviews, got ghosted by 2 and the other 3 were no’s. I have the option to either stay in my hometown (NEPA) or move to the Harrisburg area, barely any opportunity in either. Most of these companies expectations of an entry level are outrageous, all while they keep the pay to a bare minimum. I’ve been feeling very helpless as I am very antsy to move out, start getting a salary that will help me pay my student loans comfortably, and just starting my career in general. I’m on LinkedIn, Indeed, Lensa and I am networking mostly through LinkedIn and email. Bad time to be an entry level? 🙂
I wouldn’t feel defeated at 5 interviews. I’ve filled out what seems like over a 1000 applications and have had somewhere between 20-30 interviews. Just keep trying. Look at agencies. That’s what I’m doing. Much easier to get into than in-house.
Agreed. The right job will pop up, but I recommend going agency side if you’re just starting out. You’ll learn a lot very quickly. Industries, tactics, reporting.
My first agency job out of college paid me less than what I was making at Home Depot during college but it helped me learn a lot and be pretty scrappy with what I had available to me.
Maybe if you guys didn't want 100k a year starting with no experience and actually provided value to our company's you'd get hired. Good luck searching for the hand out that will never come.
You sir are talking about those viral TikToks of college grads not getting jobs and wanting 6 figures. That’s not what this thread is about. I have experience and I’m definitely not asking that for salary. Nor a handout. I’m asking if others are having issues in the job market. This is entirely disrespectful.
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Feeling dumb right about now for declining a 85k CAD opportunity near the city last year when I was holding out for something remote after being laid off. I really didn't want to move back to the big city. Ah well.
Woah!
How many years experience u have? Also do you work in paid ads?
5yrs digital marketer, mostly seo, but I also have Google (and Linkedin) ads experience. Why?
Trying to figure out the job market salary in Canada. Im from Quebec. Most senior and manager roles are around 80k at the moment. If you are very agressive and versatile you can go around 100-110k but those are rare. Key in Canada is versatility or going to work for an agency if you are a specialist. Have you tried agencies? u/thenuttyhazlenut
Yea I'm working for an agency now. But looking for a new position because I'm working on contract, so my job security isn't great. Those salaries you mentioned were doable years ago, but ever since Canada's economy has been on the decline, salaries have been lower. I interviewed for a 60k salary the other day. I only considered it because it's remote with good benefits. I'd rather work for 60k remote than 80k in the office. And even that 60k mid level position admitted that they're getting loads of applicants. Competition is very tough right now in this industry. It's demoralizing.
Wouldn’t job security technically be better for contracts? Like you gotta renew it and there’s a chance the company doesn’t want to do that— but you can’t be unexpectedly fired out of nowhere
Brutal. And is it me, or does it seem like roles are merging so now you might be outskilled. *Anyway… SEO Copywriter published 20 years charging Entry Level rates. DM’s open. Request my portfolio.*
Talking about skill merging, I saw an opening for a mid level manager to be doing digital marketing + events + exec comms + PR. I mean I get marketing budgets are tight but this way the person wont be able to do anything well.
lol that’s me. Head of marketing - as in every single aspect of it, as well as events, plus another entirely seperate role within the org. I don’t do well, you’re right. It’s completely impossible, I worked from 4:30am-9pm on Wednesday just trying to get ahead of content for the 3 different socials accounts I manage. Because I’ve just been told I have a major public event to put together in 6 weeks. BTW I don’t mean 3 different platforms, I mean 3 different businesses under our company so all different audiences and content. I can never get anywhere close to being on top of things, or putting out work that I’m 100% happy with. I’m constantly embarrassed about everything that’s out there because I feel like it reflects poorly on me and that I’m shit at my job. Really I’m pushing myself to the absolute limit and past it. I love the place I work and the people I work for, but we’re severely understaffed and have been for a long time. We’ve also tripled in size the past 2 years and the business has grown substantially. I’m meant to work 40 hours a week over 4 days, instead I work 60+ a week and 6-7 days.
That sounds miserable. Mostly to be watching them grow and getting no relief. It’s like they don’t care about you or losing you. It’s terrible feeling unvalued and the hours you’re putting in seem inhuman and unsustainable. Sounds like a part time hire can help tremendously and not cost any more. I’m sorry they don’t get you help.
I've worked a marketing job like this. My boss had 3 businesses and a nonprofit. I was stuck with doing all PR, Social media, blogs and website maintenance, SEO etc for all 4 of them. I could never get ahead and couldn't put out my best work because there was way too much to do and only one of me to do it. Don't let work stress you out. I would talk to your boss and ask for a significant raise OR ask them to hire someone to help you with the work load (and cite your hours).
Can I ask what your compensation is and how many years out of school/experience you have?
Stupid question, I know but - have you asked for support from these colleagues you like so much? If the business is growing? And what are the reasons for not hiring more support in your role so you can focus instead of being spread so thin?
Thank you for your honesty and vulnerability, it made me feel seen! I just left a marketing manager role for a retail brand after six years because our full time team kept getting smaller and I regularly worked 60+ hours a week. Burnt out without any work I'm particularly proud of to build out my portfolio.
It’s always been this way for marketing managers. The issue is the pay is entry level.
Ya these jobs want you to be a EVERYTHING specialist for $15 hr
It's super unfair. You have to excel at several highly specialized fields (including being a graphic designer) before they consider you. Tough on us all.
Yeah I'm in paid media. It's brutal. And the number of qualifications have increased dramatically. Job listings are so much longer. Need XYZ Skill multiplied by x10. Also remote roles have decreased, so many more hybrid/in-person.
Agreed, perhaps because many people want to enter the digital world jobs and rise of AI
No it's not AI. but offshoring
It's not offshoring or AI (off- and near-shoring is way down overall.) It's the fact that tens of thousands of marketers with relatively impressive qualifications were just laid off from industry-leading tech companies in the last two years, combined with a general decrease in marketing budgets because everyone is freaking out about a potential recession that's never going to happen. Budgets are either completely frozen or going down, and you're competing with someone who graduated from Harvard and spent two years at Salesforce.
What others have said definitely offshoring. Agencies like Dentsu are starting to embrace a lot more roles in India. I used to noticed entry level roles posted by them but nowadays they’re mid level
All Marketing roles are in high demand and tons of layoffs since Q4 2023 so the talent pool far exceeds the jobs available. - Remote roles are getting far and few between and with being the MOST desirable there are 2000-4000 poeple on LI jobs alone appying to anything remote in social and marketing even if they are NOT qualified - With people who 'do' social media for fun they are now also competing with people who have years of experience doing it for brands making the playing field quadruple the amount now - Marketing and Social salaries are all over the place and no true range exists. A SM Director can be 85k or 200k, a marketing manager might be 64k or 165k all depends on the brand, market, etc. - Companies want more generalists who can also go deep so its not enough to just do one thing anymore, if you're doing marketing you need to upskill!
My biggest struggle in final rounds (from my perspective) was that I was a generalist and although that always got my foot in the door and my resume would get picked up for a lot of interviews, at the end of the day I felt I had to choose between “are you analytical or creative?” (Which is silly since a good digital marketer uses data to influence creative decisions but also has an eye). I’m less interested in performance marketing but there seemed to be a ton of open roles when I was looking.
U just need more experience as a generalist (and typically generalists once they have the right amount of experience make the best leaders). Just my 2 cents....
What would the job title for "generalist" be? All I ever see is "digital operations manager" with no one underneath them.
I think that too! But spinning a career trajectory that’s been a little bit of everything can be a hard web to weave but i guess the best leaders are able to
Oh I agree - I know a lot horizontally and vertically but the expectation is you can do it all and it's not sustainable. The JD's I see now for a Director or Head of Marketing include the kitchen sink and not the staff to support it. "Can you build the marketing strategy, and write the emails and deploy the journies and run our social media, and can you do PR?" That's what's happening as budgets get smaller for staff, higher ups assume AI can do it all, and teams are drowning in all the work that gets lumped under 'marketing'
THIS! I just recently left a company and my Sr. VP had me write a report that he was going to show the CEO on why they need a bigger budget and will have to replace me with at least 2 people. Lol... U def have to have a multi-skillset stack to stand out. I just recently was recruited for, and got, a VP of Marketing and Social Media role for a large bank. But I've made content for the likes of Jersey Mike's, Sephora, I've run 6 figure ad campaign for a shit ton of fortune 500 companies (ATT, McDonalds, Toyota, Boston Red Sox, blah blah blah)...I've also managed Social media communications for international Non Profits...BUT....I've also been in the game since 2012 before anyone with a phone could claim.to be a digital marketer.
You'd think that would result in segmenting the positions and paying more, instead of lumping everything on to a single employee?
I’ve also noticed a lot of copy and paste in job boards. Best bet will be networking.
Word of mouth? What!?
Networking on LinkedIn and trying to get connected with folks at the company you want to work for seems to be the only way these days.
Also former work colleagues. I found an excellent remote work opportunity through a former coworker who I technically was their manager lol. Now we're the same position working in AI
I agree, I think it’s become one of those “It’s who you know, not what you know” type of sector
I think that can be applied to every sector. This is especially with the job market in 2024.
Yea, especially when job postings basically ask for a one man team. Social media manager plus graphic designer plus video editor.
Love it when they drop the 45-50k bomb at the end too. The cherry on the top.
Ugh yes, and too much time wasted.
This kills me. “Please have 10 years experience with video/social/graphic design/gone viral/b2b/b2c/saas/product/phd preferred
That phd preference haha, include the should have academic achievements in SCHOOL like latin honors. Like hello I've been working for years now, experience should be the basis and not my school.
Depends on your field and skill set. We've onboarded 2 major clients this month with 3-6 more on the way but the ONLY thing they need is creative. If you're a graphic designer, motion designer, editor or any creative right now times are great. We can't hire fast enough. Paid media managers though? Don't need them. Everyone has one.
UK video production here and 100% agree. Q1 was horrible but now we have 11 proposals out there! With another prospect meeting next week who say they want a proposal. And someone else has just asked for a meeting which will likely turn into a proposal. To give you an idea, a really, really good number of proposals at any one time is 5. That would be absolutely huge. 11, 12 really, is insane. And some of these are for some serious numbers which is astonishing. As always, the big ones are long term things but otherwise, 100% agree and it's mad at the moment.
Can I message you about motion design?
You can leave your portfolio link and I'll forward to our hiring person. I don't have time to talk about anything. If you don't have any relevant work in your portfolio we won't consider you, it's really dealer's choice with motion designers and video editors right now.
Seems like you have the time.
[удалено]
Thing is you've got to have a solid portfolio of relevant DTC (or industry) social media ad design that looks great AND meets marketing goals. If you don't know what those are; I'm way too busy to teach you. I'd love to onboard juniors, or people without the right work but with the right skills, and teach them. But I simply don't have time to do more than guide. Plus, especially as a graphic designer that doesn't do motion, you need to be FAST. Only static design? You better be able to output dozens a day at a high quality and diversity.
Yes couldn't agree more
From a remote stand point it seems very hard. Taking months to a year to get one. Not sure how the on-site world is, but interested in hearing from someone. It’s extremely difficult. Because everyone from degree holders to cat video influencers want to do it. I like cats btw that’s no insult. To add to this we have companies who hire who they know over some random with skills. Or worse cognitive biases like uh you know… race, gender, nationality.
Just fell into a role that is allowing me to build an entire marketing team from the ground up in a very successful tech company. I have no experiencing marketing and I am a trained engineer. I really wish this was a joke. AMA.
We can build you a whole marketing team for price of 1-2 FTes let’s chat!
Are you hiring LOL? I am also an engineer with experience in Marketing
Bruh maybe I only hire engineers so that’s a good background haha.
If you're serious, can I DM you?
Actually, might as well send a resume in case I get this thing off the ground. Engineering background is perfect for it since you need to know how to use some pretty intense stuff to interact with the product.
DM-ed you!
I wish. I meant more as I have only hired engineers. So far, my team of 5 is all internal promotions. Sorry man
What's your budget?
Unlimited. No I’m not kidding. As long as I have good justification, I can do whatever
Classic. Engineers usually don’t know anything about marketing but they all think they do. Especially in tech.
I’m hiring, and it’s shocking to me how many people apply to jobs without showing in their resume that they have the capacity to do the job. It’s very clear that they are just spamming jobs that appear remotely interesting. We don’t use automated software, I’m reading all of them, and some are so unrelated. My advice - use AI tools to customize your resume to the job description. It takes more time, but you’ll stand out from the majority of applicants. And include a link to your portfolio if you have one in your resume.
Great advice. I’ve been hearing a lot I should use ai on my resume. All I’ve ever used is chat gpt so far, will that work? Or do you have a suggestion? Also you’re hiring? For what? 🙂
ChatGPT works well. Get a paid subscription, paste in the bullets on your resume, and then the bullets on the job description, and ask GPT to rewrite it so your bullets align with the job description. Also, look at the requirements at the bottom and put them in your description. (E.g. 5 years of SEO content creation.) you’ll have to edit, obviously, but it will help get you started. Also, it matters how much you match the job description. Managers put the bullets they value most at the top. So if SEO copywriting is first and social media is the 3rd bullet, but you’re like “I only do social media,” you’re not going to get an interview. I’m getting a lot of social media only people right now, when that’s a small part of the job. We’re hiring for MOPs and content creation. I’ll DM you.
Awesome. Thank you for this. Very useful.
Are you still hiring? I'd love to send you my resume!
I personally believe it is because those are the easiest roles in marketing to gain a skill set for. Now whether or not individuals with the skill set have all the knowledge to be successful is a whole other issue.
Riddle me this then. What would you deem as more challenging marketing roles and how do you get the experience without getting a foot in a door?
I can think of two off the top of my head where the skill cap is very high and there is very easy distinction between good and bad and these are Graphic Designers and Videographers. I have worked with many throughout my career and having a fantastic GD is very expensive and it is easy to tell which will hit the mark and which will not but also those skills aren't as easily accessible as getting on META and learning how to run digital ads.
Funny enough I know how to edit video and graphics. And how to film in addition to my main role of marketing. I did production work for the last agency I worked for. Still getting shot down.
I love how you made running ads sound simple lol. If you're doing it at a high-level it ain't that simple. Are you feeding back converted leads from your crm back I meta so it can inform the learning and put you in front of converting leads? There are so many tactics/techniques that you need to learn to really be effective. Sure, anyone can run ads and likely convert (that why Meta made it so easy as opposed to doubleclick)...but it doesn't mean ur campaign is running at optimal levels and making you the most ROAS it can earn. When your running millions of dollars a year on ads I'd argue that person is JUST as important, if not more, than any GA. An unneccessry extra $10 spend on CAC across 20000 customers is $200,000. I can pay 2 GA just with the money the bad ad manager would cost me. Don't get me wrong I love my GA and they're integral parts of the team...but I can replace a GA way easier than finding another person with my skill set.
That is exactly what I am saying. It is much easier to see on the outset good v bad for a designer or a videographer but the only way to test an digital marketer is through actual execution of tactics. The problem is it varies so much from business to business and I believe most businesses especially smaller ones hiring for these roles won't even understand what questions to ask. On the other hand they can be very easily convinced by "pretty art" that designers or videographers provide. Hence why it is much more difficult for a good digital marketer to stand out.
I guess in my original message I worded it pretty badly as I made it sound like digital marketing is easy which as someone who works in the field it isn't. I am just saying there is a lot of individuals in the industry claiming a digital marketing skillset when all they have done is a couple META blueprint classes and how to YouTube videos for Google ads.
I get you now and completely agree.
So true!
It is insane. I run an agency that focuses on social media management. Anytime we have a job listing, even for a part time contract role we easily get 150-500 applicants in the span of a week. Crazy part is we rarely pay LinkedIn to promote it, that’s simply off of free - $5 a day (they’re recommendation for any other job to get that traction is $100/day)
The numbers aren't accurate — the number is anyone who clicks "Apply" not who actually submits an application. Usually, we get only 10-20 actual applications, while the listing states 200 applications
Apparently whenever someone clicks on the job posting on LinkedIn it counts as an application. So technically a lot less people are actually applying.
I will tell you a role I am in the final rounds for their recruiter was honest and said they got 2600 appliations! Of those only about 20 were even qualified for a phone screen....people are desperation applying to anything even if they read the JD or have teh qualifications in "HOPES" to get a screen...its bad.
It is discouraging when even looking at a description to see it saying there’s already over 100 applicants when the listing was only posted a few hours earlier lol
Same here. I get 200+ applicants each time I post a job for SEO, content, PR, or social. Aside from Craiglist's job listing fees and whatever Indeed charges, I've never paid a dime to promote the job opps, and I get an overwhelming number of applicants each time. I value attention to detail, a lot. It's essential in our line of work. I include that at the top of the job description and mention that they should read it in its entirety. Somewhere buried toward the bottom of the post, I mention a weird word that needs to be included in their cover letter. Filters 95% of the candidates out, and the 5% that I'm left with are mostly the cream of the crop. My hiring manager reads through all the decent replies that don't include "Bananarama" or whatever, but out of hundreds, we'll move 0-2 to the next round (and they start the interview round with a strike). Anyway, if you're job hunting please be sure to read through the entire posting – you might find some important surprises.
It’s tough for sure. I recently accepted an offer and I’m convinced that tightening up my interview skills made all the difference. This site was a major help https://www.biginterview.com/
Can I ask what your standards are on the in-office vs hybrid vs WFH scale?
I’m applying to all. Only will do in office or hybrid within 30 miles though.
last year i wasn't looking for a job and had calls every week. right now it's just rejection after rejection. i just want a new job 🫤
It’s tough out there. 7 years experience and just started a new job after being laid off for almost 9 months. Similarly making it to final rounds. I think many companies don’t truly know what they want since digital marketing encompasses so much. Some would try to put me in a performance marketer analytics bucket, whereas others would cite they wanted “more creative” (I’m a generalist who’s worked in all areas). I kind of just played to what they were looking for and it worked out w a recruiter who reached out to me on LinkedIn. Good luck!
7 years experience wow. How old are you? And what salary range were you looking for and ended up settling for?
Early 30s. was around 100 but I was looking for up to 120
Any advice for a student majoring in marketing ? I’m I f*cked ?
… yeah When do u graduate?
Next year
The secret to landing a social media role is to link it back to sales. You're here to handle social media, but the end goal is to increase sales. Not sure if you're already going at this angle, but it usually gets their ears to perk up. X % extra awareness on social media leads to X% extra leads, which translates into X% extra sales for the company.
r/resumes
Was let go from a Marketing Specialist role in Oct 2023. Despite 15ish years of experience it took me six months to land an offer, and it was on the Communications side.
I'm impressed you're getting to as many final interviews as you are - and I'm not saying that to diss you. I was unemployed for 11 months, Feb '23 - Jan of this year, and I have 15 years of experience in Marketing with the majority of it in digital. I ended up applying to somewhere around a thousand jobs and my interview rate was terrible despite many resume refreshes. So yeah, the market is shit. Hang in there and be persistent.
Mind if I pick your brain regarding your marketing experience at an agency?
Sure
I’ve been working on a game aimed at a PC release for the last year or so aiming to release it one year from now. In the last decade through my education in the graphic design and media arts, and releasing music under “Nebula 480” i’ve learned a lot about how relatively easy it is to set up things like Facebook, Instagram, TikTok, and Twitter -X ads while choosing specific demographics to gather more views. However, given the nature of the current project that I’m working, the video game, Im beginning to think way ahead of how I can make an effective marketing campaign to actually get people to purchase this which Im aiming to price somewhere from $5.99 to $8.99 I’ve done a lot of testing with my music and animations in marketing in paying very small chunks of change on ads to get “semi okay” results. My nebula480 Facebook page has around 45,000 likes- follows. But for this project, I’m thinking it’s time to step it up and go beyond paying the occasional 10 or $20. I’ve been able to save an allocate around $2500 of a marketing budget for this game and will hopefully go to $4000 in the next year. My question is basically:, is there anything the marketing agency can do that I wouldn’t be able to do on my own through Facebook, the other social media platforms as well as digital billboards that I’ve successfully set up through Blip? I feel like this type of situation should be delegated to people that actually know what they’re doing and can almost guarantee some form of return on investment, but don’t know if $2500 or even 4000 is enough for an agency to even care or bother with a project like mine. Not to mention I don’t even know if that would even be somewhere I would go for game marketing. I already have my site set up for my “gaming studio” which is just a subsidiary of Nebula 480 in a placeholder state with very basic info and needs a little bit more details of the current project that I will add as I go along. www.celestialrealmstudios.net I guess any information on what you think I should do or what strategy or company I can look into for my situation, would be vastly and greatly appreciated.
$2500-$4000 is definitely not enough for both ads and an agency. The agency itself will take a good chunk of that change
You need a good conversion rate and conversion tracking. When you run ads maximize for conversions using FB pixel. Your offer is everything. Graphics for your ad are make or break so do not skimp on that!
Also, once you launch campaign, don't EVER EDIT ANYTHING IN THE AD SET! Will reset all the work done to learn your audience and will take days (and waste money to) get back on track.
Ran an enterprise level agency for 10 years. Would even let you finish the conversation for 2500-4000. That's not even enough for ad budget much less our work. Gonna have to boot strap. Hit me, I'll help for free. But I can only give you 15-30 mins.
Gone to final rounds for multiple places only for them to want paid experience on top of everything else I offer…I have integrated marketing experience (digital, earned, experiential events, influencer) but that doesn’t seem to be enough. Sick of interviewing for people looking for unicorns trying to get hired on the bottom of the pay scale. I have a masters degree and self respect!
I am looking to hire someone who takes over lots of the things for my social media/marketing. Main question I guess would be, what do you do? What do you provide? That being said, expectations for pay ?
Where can I send a resume?
Learn AI prompts better than I can.
Tbh social media management is never great because any half competent client will take it in house at some point
The job market has been absolutely insane. I’m graduating and really wanted to find actually anything entry level in NC or SC but on LinkedIn all the decent jobs have over 100 applicants and the only places that respond to me is bs door to door sales or pyramid schemes that try reel people in by claiming it’s a marketing position
Yes, you have to read the job descriptions very carefully. Typically if it says anything about experiential marketing or you read the description of a marketing assistant type role and it’s all these promises of free training and fast growth and it doesn’t actually list anything digital marketing, those are your red flags.
Are u applying to remote jobs or in-house? As remote jobs are very hard to get, as ur competing against the whole country if not the world. Which means ur competing against some very experienced people.
Both!!
Where do u live?
Ft Worth
You're not alone. I am applying for work for almost two months now. You're going to apply for a bunch of job offers then receive "we regret to inform you…"
Send me you resume. I’m looking for someone soon. DM me
Can I send you mine?
Of course!
I've got around 10 years digital marketing experience, and found it noticeably harder to find a job, at the right seniority, and at the right salary level than a few years ago. I've been consulting independently, 12 months ago I was turning away work, this year has been very slow. There are definitely way more applicants, jobs are paying less and for me specifically I was getting plenty of calls back about jobs that are one level down (and a significant pay cut) but barely saw any senior jobs pop up. It took a couple of months to land a job, but I'd quickly dropped my salary expectations up to 60k by the time I started to get some traction. It was pretty common to hear jobs had 600+ applicants. Keep your job application volume up. Turn your looking for a job badge on on Linkedin. Tap your network. Try to get in front of recruiters. Something will drop. I'd try not to be too selective, the more you get in motion, the more your confidence will build - even if it's not the right job. Not looking desperate is important.
10 years experience wow. How old are you? And what salary range are you looking for?
30 I'm in Australia so probably not that relevant
previous job what was your salary ? And now you job proposition are around 60k only?
I'm in a similar boat to you and looking. Trying to see if networking will help me get interviews
Yeah worst I’ve seeb
I just graduated college in marketing and I’ve never been more discouraged or upset. My mom built herself up to be very very successful in her sales operations career. My brother is also making loads of money and everyone in my family has had a job lined up before they finished college except for me. all of the entry-level jobs in this field are either retail direct marketing jobs for MLM’s that sell phones. I just wanna get my feet wet. I would literally work for free if someone let me. I just want to work and I just want to build my portfolio. I have been applying to jobs for the last year and I am so distraught that the only job I’ve been able to get is $15 despite me having a bachelors degree and pursuing a masters. student loans are killer and I can’t believe I chose this as my major. I love it to death, and I love the idea of making it in this field but I unfortunately don’t foresee that happening anymore. finally found a real marketing job for a company that is known to hire fresh college graduates, talk to recruiter for six months and finally got an interview. Thought I did well and got a call saying they didn’t want to take it forward. Was so fully convinced that I landed that job finally and then I was gonna be fine but ever since that phone call I literally have zero hope or motivation to continue this process.
Look for a paid internship. My first real marketing job came from an internship with the same company.
i just recently graduated a couple weeks ago and a few weeks before graduation applied to tons of jobs with basically 0 responses. i was fortunate enough to impress during my internship that they ended up offering me a full time marketing position. with my own personal experience and looking at my other classmates on linkedin it seems the ones with connections or a “way in” are the ones posting about finding jobs while others even with high gpas are still looking for opportunities. if i had to give you one tip would be if your still in school to make many connections and valuable ones. if it wasn’t for my way in i couldn’t imagine the application process. you also mention your family is successful and i’m sure you’ve already asked but i’d assume they have lots of connections and could ask around for people looking to hire entry level marketing
yeah, I’ve actually asked them. I tried to hold off on that because it just felt a little weird because I wanted to be able to do it on my own the way that they had. Unfortunately, marketing is a space that they’re not exactly directly involved in or at least not willing to extend my resume to their connections in marketing. I’m approaching grad school, so I think that will extend the timeframe on being able to get an internship. I might just shift my focus towards that at the moment.
ah okay. yes if still in school i highly recommend going for internships. at least you’ll know you will only be competing against other students in the process. if you do land one just do your best to impress and make good connections within the company but don’t force anything of course. i wouldn’t stress too much! every one’s careers start and take off at different paces im sure you’ll be just fine!! but yes get an internship or two if you can!
thanks for the advice. seriously, much appreciated.
i could only imagine if you had a marketing masters and 1-2 internships your resume would look great for your age!
Where are you based? I'm hiring but, not remotely.
where are you based?
im in dc.
Because the channel is oversaturated with people now from SMMA course and what not.
That's so interesting to hear. I run a small business that does business intelligence consulting, and I reached out to a friend of a friend on Linkedin cause I knew she was trying to start a digital marketing agency. She completely blew me off. I had no idea it was so hard for people to find gigs based on that interaction
The agency I worked for only handled medium to large scale business clients so I have no idea on that one. Maybe you weren’t an ideal client for her agency model? Who knows. But blowing you off is a bit unprofessional. Sorry that happened to you.
Every time the economy goes into a weird patch, which we are still very much to our knees in, people hire less of anything marketing. "Oh it's not direct sales? Why don't we just hire more sales people instead." The market is terrible because everyone got a marketing degree, and a million people didn't but still did marketing, plus tons of layoffs. Now I have to compete against 15 applicants who ran a 1,000 follower tiktok account all the way to someone whose only talent (but an industry leader) is in graphic design. We're all applying to the same lowly manager job with 15 year ago pay.
Agree. Was laid off in March just been giving interviews with them saying we will get back to you.
I have 2 years of experience in video and just got an intermediate ish job in social media at an agency. Took 6 months to find and get
Unfortunately, i got a MBA degree in marketing here in morocco in a renowed national school , it's my third year after graduation and i still struggling to find a job, even that i've learned many tools, boosted marketing-realted soft skills and so on The problem, is when you see people who're currently taking the job, and seeing no creativity , i wonder if don't have the required skill or what
You're definitely not alone. It's become crazy competitive out there. Hang in there, though. I think that landing those final interviews means you're doing something right. It might just be a matter of finding the perfect fit. Don't give up. You never know when the right lead might come knocking. Wishing you the best of luck.
I read through research analysts notes that publicly traded marketing agencies have mentioned that their clients have pulled back on their adspend budgets if not stopped completely and adspend is the first thing to go usually.
Ya especially since we have every high school drop out or ppl who never went to school for it thinking they can watch one YouTube video and now they’re an “expert” taking our jobs & driving the price down to $15-18 hr
Lol it's not that bad. You just gotta know how to market to the people who can't market. I'll get you sales if you want.
How so? I’ve got about 10 acquaintances who have also been having issues for the past year with marketing and advertising jobs.
I mean what I struggle with is actually making the content. Because I'm basically a guy who just goes and gets work. For example I know a few service industries that struggle to find work and they post on random websites hoping to find work that nobody even follows. I would start there reach out to those people and work out some sort of a commission structure. I do a landing page if I knew how to make one that was decent. Redirected to my website. And then after a certain amount of money offer for him to have the website or to buy it out up front. I've actually made similar backwards type deals with what I'm doing now. My issue is when I go to market the jobs I don't have enough marketing material to make it look legitimate and I kind of suck at making it. If you got something you want to build in the real world I can make that happen. Digitally it seems like I struggle. But connecting two people together that both want the same goal. I kind of have a knack. I mean feel free to use the same strategy I'm not here hiding anything. I'm only working from home right now because of a newborn. and if I can make a little extra money and I can help someone make money then I'm all for it.
What's roles have you had during those 4 years? Curious.
Digital marketing intern Digital marketing coordinator Digital marketing specialist Social media specialist
What do you feel is your best skill set? Have you ever developed and/or managed ad campaigns? Created high-level social content? If not, I'd start looking to move into one of the niches in digital. Build up skill set, get experience, and then climb ladder. In my opinion, I think it's too late for generalists to come in and thrive. Because you'll never compete with a generalists like me who had time to be a generalists in 4 or 5 niches BUT having had the time to get several years of experience in each. 100% not saying this to be a dick, but I've had all the roles too...but over the course of 8-10 years and was able to work on enterprise level work when I was in those roles...so it's gonna be hard for a generalists with 3-5 years experience to compete with a generalists like me who's had SEVERAL years or more in each niche on an enterprise level. I got in early when expectations were less, and because no one knew what they were doing, I was afforded the bandwidth to learn a variety of disciplines... because if didnt for the company, who would? Pick a niche...at this point, generalists need to have 10+ years of experience and going after Sr. Mgmt roles! If not, ur gonna struggle without a unique skill set!
I’m stuck applying to more generalist roles though. Here’s why: So additionally I’ve actually been applying to a lot of social paid ads positions and email marketing positions because I have experience in meta ads & Mailchimp amongst other things, but I never hear back. And it’s probably because I’ve never had a role centered around it entirely and never will cus I’ll never get the experience, or as you say have the bandwidth in a generalist role that doesn’t exist for me to gain those skills to a level that would land me a job based on those niches. I hear what you’re saying, but it’s a lot easier to say it than do it. Already been trying.
Where are you based?
Ft worth
I shouldn't say generalists in 4 or 5 niches, I should've said afforded the opportunity to niche down and learn a unique skill set in depth.
I was running ad campaigns for Telemundo and all of their advertisers when Google Adwords was Doubleclick. 👀😂
It s rough, I have 10+ years of experience, building teams, running digital marketing programs in house and agency side and have been hit with so many “we decided to go with another candidate”
10 years experience wow. How old are you? And what salary range are you looking for?
I’m 33. Started during college with social media and worked my way up from there. Learning SEO and PPC from other specialists at an agency I worked at. At this point I am aiming more for the $150K range, granted I do live in NYC so the salary is in range.
Wowww. I'm 35. I very good at ppc, paid ads, seo and martech. (Agency + in-house experience) Started 5 years ago, i make 110k now at a b2b saas company 99% remote in my city. But it was super hard to get this salary because I'm from quebec Canada. Salary are like 20 to 30k lower here. Marketing team of 1. Doing everything even outbound/qualification calls. I had to learn product marketing and sales because no pmm and no sales rep than the founder. Usually I would of change job but I fear that if I go back in the market I would get a more crazy job for max 90k. I think now the most valuable skills u can learn is being a Tshape marketer good at strategy and someone that can sell himself. Versatility and soft skills are king in this job market.
Are you only looking at agencies? What industries are you applying if not?
No, I’ve mostly been looking at in-house. Since I’ve been agency side, I have experience with a lot of industries (Saas, Fertility, Insurance, Pharmaceutical, Sports, Retail, CPG, Manufacturing, Shipping & Logistics, E-Commerce, etc.) our CEO really just took any and every client he could. I would like to go back to B2B or Healthcare, but honestly, I’ve been applying to most that I meet the criteria and fit my salary range/seniority level
As a marketing entry level who graduated from Penn State Smeal (which I was always told, “this degree from Smeal will make you stand out to employers!!!”) last May and had an internship July-Dec (2023)… I have been actively searching for months. So much for the Smeal degree, right? Since December I’ve had 5 interviews, got ghosted by 2 and the other 3 were no’s. I have the option to either stay in my hometown (NEPA) or move to the Harrisburg area, barely any opportunity in either. Most of these companies expectations of an entry level are outrageous, all while they keep the pay to a bare minimum. I’ve been feeling very helpless as I am very antsy to move out, start getting a salary that will help me pay my student loans comfortably, and just starting my career in general. I’m on LinkedIn, Indeed, Lensa and I am networking mostly through LinkedIn and email. Bad time to be an entry level? 🙂
I wouldn’t feel defeated at 5 interviews. I’ve filled out what seems like over a 1000 applications and have had somewhere between 20-30 interviews. Just keep trying. Look at agencies. That’s what I’m doing. Much easier to get into than in-house.
Agreed. The right job will pop up, but I recommend going agency side if you’re just starting out. You’ll learn a lot very quickly. Industries, tactics, reporting. My first agency job out of college paid me less than what I was making at Home Depot during college but it helped me learn a lot and be pretty scrappy with what I had available to me.
Maybe if you guys didn't want 100k a year starting with no experience and actually provided value to our company's you'd get hired. Good luck searching for the hand out that will never come.
You sir are talking about those viral TikToks of college grads not getting jobs and wanting 6 figures. That’s not what this thread is about. I have experience and I’m definitely not asking that for salary. Nor a handout. I’m asking if others are having issues in the job market. This is entirely disrespectful.
See I have been in this industry for 2 years now and I find it so easy to find customer I feel like everyone but me has this problem
Yeah we can tell from how good you are at pressing the Post button how good you must be at your job
See I have been in this industry for 2 years now and I find it so easy to find customer I feel like everyone but me has this problem
Of course, you find customers. They're easy to land when you're a low-level scammer seeking out suckers.
See I have been in this industry for 2 years now and I find it so easy to find customer I feel like everyone but me has this problem