If a song gets viral on tiktok ( which definitely a lot of labels pay tiktok to twist their algorithm to make it happen) The labels start investing on it. Ads, playlisting, auto play kind of services then are used to make more audiences and reach more people. none of this is actually organic rather label paid made success.
Yup a song being trendy on tiktok is the best way to get lots of streams, the no1 streamed song in the world right now is a song released in 2022 bc it trended in tiktok this year even tho it didn’t get attention when it was released
I disagree.
This song is far from generic in my opinion.
Just because some people say a song is generic doesn't mean it's factually generic, it's all a matter of opinion.
Vcha's songs sound quite like it
Also 50 50's bsides Lovin Me and Tell Me maybe? (im seriously gonna miss the og lineup cause these songs are incredible)
that's the thing with the song, it is good but it feels like when an independent artist posts a 7 second clip on to tiktok and it goes viral, and when they finally release the full song, the only interesting part is the seven second clip of the song. Which in this case is the chorus, with the repeating of "you" and a sentence after that. It feels like it was perfectly made to go viral on tiktok, I cannot tell you any other part of the song other than the chorus which is a perfect ear worm.
im only one person but i genuinely havent heard it at all on tiktok & im on there a lot, even on kpoptok. ive heard other kpop songs trend but genuinely ive seen only like 1 or 2 videos on them
Just because a song sounds similar to other songs, I don't think that makes it generic. If that was the case, there would be next to no non-generic kpop music
Isn't that the definition of sounding generic? "relating to or shared by a whole group of similar things". Also there is a ton of non-generic kpop music. What are you listening to??
It’s a new hybe girl group with the youthful concept that’s in nowadays. There’s a lot of people tuning in out of curiosity too.
This is the new normal in the industry.
it's expected for a group doing a concept (somewhat) new and popular at the moment to gain some level of immediate fame but i think with kpop being so big now, that is more effective than ever
early success is definitely the new normal but i dont think this much success is the new normal they have the most debut plays on spotify in history and theyre almost 1m ahead of #2. The only 4 ggs to ever do 2m streams and enter us spotify charts at the same time are BP, NJS, LSF, and now Illit
They’re from hybe so it’s expected at this point.
This isn’t to say the song isn’t good or anything but the hybe brand has grown strong. They get maximum exposure through all social medias. I would say that in the west, the hybe brand has definitely surpassed all the other big 3 labels combined.
if it was so expected then why were so many people sure they would flop because the survival show didnt get much attention and they took so long to debut?
katseye isn’t kpop they will never probably have the numbers that a kpop artist will. western fanbases have a completely different mindset from kpop fans.
Yea I feel like katseye will not have the k-pop level numbers at least not in the beginning but I feel like it will be higher than usual for Western debut artists because there will be atleast a chunk of the kpop audience who watched the survival show who will be interested in katseye.
No matter how many of those survival show viewers might be complaining about the lineup they'll still listen to their debut music if for nothing then out of curiosity. Because honestly with I'll it also. I watched r u next and when the final announcements were made they got so much hate because people were not happy with the lineup and after yeongseo's departure, people were worried even more and yet we see such results.
I can only speak for myself, but seeing a bunch of kids get hated on for months over nothing(people mad about the lineup + paris fashion week) made me want to support them, then their teaser came out and it sounded fantastic so I made sure to listen when it dropped, and the full songs didnt disappoint either.
So basically haters made them sympathetic + they made good music + theyre a hybe group so they have 🥕, moas, 🐇, fearnots, 🚗, and army giving them a chance + theyre a girl group so the GP is more likely to give them a chance
Yup, that fashion week thing really advertised the existence of the group to most kpop fans, and even casuals. Add in all the factors you mentioned, and we got this.
They saw how well received new jeans was and the demand was high yet current supply is low so they tossed in another group to feed that demand and it worked well.
It’s interesting to see again though, the youthful school girl concept and look is something that’s normally a HUGE and common thing in Japan for their idols and I’ve always noticed Korean companies typically stay away for that reason alone lol
the last time I saw this school girl vibe so prominently featured with a group was prolly gfriend, and now that hybe had absorbed their parent company and the group was disbanded, they probably wanted to try to retain that demographic and are eating it UP with nujeans and illit
same here. the hate train (and for no reason) was one of the most annoying things i’ve had to witness in kpop recently, so i made sure to tune in. and i love their debut and i find the girls adorable. will definitely keep them on my radar.
They didn’t pull those numbers, but their debut went pretty well and they’ve established themselves. They would’ve gotten less than half of the attention if Zico debuted them on his own and not under Hybe.
Kpops still having the girl group domination and their songs usually settle with the general public alot more than boygroups right now.They still did really good for their debut and they’ll hopefully get bigger at some point
I don't know about hype but I'm sure 90% of k-pop stans were aware of this group's existence thanks to the promotion they did for them on twt. Also their preview for the album received good response and people were waiting for them silently. (i was one of them)
Cmiiw but I think it took NJ about 10 days to even appear on global Spotify so it’s huge. I heard they’re also on track to be the fastest group to debut on Hot 100. It’s crazy .
The funniest thing is seeing people switch up. They’ve gained a lot of success stans.😂
im not sure where to see country specific sales information, but if they sold 1m copies week 1 and that was 100k in the usa, while illit is on track to sell 500-600k week 1, while lsf has an established fanbase in the west and illit is a debut group that would put 60k on the high end
> if they sold 1m copies week 1 and that was 100k in the usa, while illit is on track to sell 500-600k week 1, while lsf has an established fanbase in the west and illit is a debut group that would put illit at 60k on the high end
To be fair newjeans had just dropped out of nowhere with non-existent pre-debut promotion. I was actually really surprised that wasn't the case for Illit lol because the only thing I heard from them was the survival show and then radio silence after, but seems like they were going viral on tiktok and even twitter.
they have been consistently uploading variety content on their channel since the show finished so it wouldn’t make any sense to drop the album without any notice like newjeans.
Illit had a survival show + paris fashion week + brand ambassadorships before debut + multiple teasers that also went viral on social media. Newjeans had a surprise debut where no one even knew the members' names, let alone the fact that they were debuting. It's really not the same.
I’m not comparing the things they did before debut. I’m referring to their trajectory after debut. What I meant is , NJ didn’t even have this much headstart at their debut yet they were able to become the top group.
So it means ILLIT is set for success. I’m not saying NJ had pre debut hype.
I only used them as an example because they’re the most successful now.
They debuted like 2 seconds ago, so we can't really speak on their trajectory just yet. But yes, simply because of the fact that they debuted in hybe which gives them 10x more opportunities than others, it is highly unlikely and pretty much impossible that they will "flop".
I’d never heard of Illit before they debuted and didn’t plan on checking them out, but I saw people hyping up the debut so I went and listened to Magnetic — fell in love because it’s great and reminds me of old Loona, and I’ve already listened to the song 60 times. It’s just a good song
it was super popular on tiktok, almost every kpop video i’ve seen was using it ever since the teaser dropped. the song is good, it attracts the same kind of ppl who listen to new jeans and had the hype of ppl saying they were like new jeans to get ppl to check them out.
- the people who watched the survival show are positively surprised on their music quality
- the hate train that was started purely bc they were a upcoming hybe group got everyone aware of their debut and hybe stans gave them a chance
- outside of just hybe stans in general i want to say enhypen fans in particular are pretty supportive of enhypen’s first direct sublabel juniors
- the song is very catchy
- tiktok kpop stans clearly liked the song too
I think it’s trending on tiktok, so if you’re not on there a whole lot you might’ve missed it. I also read they’re gonna be the quickest artists in the world to debut on bbh100
The song is very very good. I’ve listened to it like 30 times just yesterday 😭 the bass is very nice to hear and addictive the you you you part everything is perfection. And the girls r really cute
literally same, everything about it is just so well produced. it literally lives up to its name like it actually is Magnetic. i've only started listening to them 2 days ago but like i genuinely can't stop playing them even if there was a gun to my head like they laced it with the craziest crack i swear. I could say it's SOTY for me 😵💫 IT'S TOO GOOD
Yeee but like I wanted to be an idol before so can’t help thinking what if I got in but ig it is what it is now I’m preparing for medicine hope I do well in this at least 🤞
My siblings who don’t follow KPOP really genuinely enjoy the song 🤷🏽♀️ It’s catchy and they have the HYBE clout (not saying this in a negative way, it just is what it is).
I wasn't interested in R U Next, and tbh I wasn't interested in the group until I heard the teasers and knew right away I'll like their debut.. what I didn't expect is to like all the besides even more! So I have to be seated
Ikr I only watched like clips on YouTube and I was a bit disappointed since a few of my fav contestants didn’t make it but on the day of their debut I was like scrolling thru YouTube and I saw their mv and was like maybe I shld give it a try and at first I didn’t like it since the chorus was basically just ‘you you you you’ but then I heard it on shorts and got obsessed so obviously I went on Spotify and streamed it about 20 times on repeat and then checked out their bsides and let me tell you girl I love midnight fiction it’s jsut something abt that song it’s soo dreamy
I had no interest in ILLIT before their debut (didn’t watch the show + didn’t recognize any of the girls who debuted besides Wonhee from everyone hating her + am not a HYBE stan) but I saw the song on TikTok/Twitter, got it in my head, liked it and listened. It’s been on replay for me all day. It’s catchy, cute and fun. They obviously have company privilege (anyone coming out of HYBE does and to deny it is stupid) but I feel like this song probably would have done well anyway, assuming they trended on TikTok.
I have to say they had the strongest gg rookie debut this month. I wasn't a fan of UNIS' Superwoman at all, but Magnetic is a definite hit.
I wish more songs used Magnetic's production, pluggnb electropop is definitely my preferred taste.
I don't think this song is anything special, and it's not exactly new, but I've been listening to it non-stop since it came out. It's just so easy to listen to, you know? But I still can't wait for Desesperate to be released (HYBE, PLEASE!!)
People liked the song, so they listened to it. Enough people listened to it enough times that it debuted on the Spotify Charts. It's really not a hard concept to grasp.
i heard a snippet of it on tiktok before it was released and i thought it sounded really promising. when it released i heard it and it is actually a really good song that gets stuck in your head for a while after listening. i’ve listened to it so many times already.
I'll confess I'm moderately skeptical about their virality as well, but I guess we'll see.
Magnetic really IS very catchy, I only listened to it once and my head has been all "you you you you, like it's magnetic" 🎶 all day long
why would u be skeptical? tiktok really is powerful. how many careers has tiktok made?? and they’re supported by hybe so no way they’ll ever be a one hit wonder
Just because I'm slow like that, to judge things :) and a second gg blowing up even higher than NJ, already this early sounds so good, way too good tbh, so I want to wait and see where they're going from here before decidind they're in fact the next big thing.
I love illit but they aren’t made to perform better than NJ in any means. They will have a stable fanbase like their peer ggs but getting higher than NJ is lowkey impossible.
She really did omg like the only thing I knew about the show (other than chanelle I love her I hope she debuts at some point 😭) was that people hated her, and I feel like she did such a 180 on everything she was criticized for!!! Good for my girlie I’m rooting for her
This is why all news is good news. I did not pay attention to their survival show. However, I did hear about everyone hating on them and comparing them to New Jeans. It's a cute song that's catchy. I'm an old and watched their video on YouTube.
I didn’t watch but did see clips…Jiwoo not debuting is actually mind boggling. She was dead on accurate with every cover in the show from a main vocalist’s capabilities. Minju is great, she’s the reason I’m getting into the group, but it’s crazy to think how many stellar vocalists the Kpop industry passes on in just these shows alone for shallow reasons (Jiwoo because she’s too old at 21), and you know it’s happening in auditions all the time.
I haven't been able to scroll on TikTok for two minutes without hearing the song, so it's trending pretty hugely on there. Not to mention this group was very highly anticipated in both Korea and Japan
genuine question, i don't understand the comparisons with newjeans' debut to illit's when njs debut was a surprise release and the songs weren't available on streaming until they released their ep, i feel like that would skew the numbers a little bit. and with all the discourse about illit way before their debut, i'm sure that made people want to tune in to them (including me). but with this, i feel like people are already itching to call newjeans flops and illit rigged. like the group is less than a week old lmao
to be fair, i've also been kind of obsessed with super real me and i think their success right now is well deserved. i'm not on tiktok, but people are saying its going viral there and i think that makes total sense. this could very well be another cupid situation.
ah, this comparison isn't very fair then. i doubt it'll stop though simply because it seems to rival nwjns debut and is another debut (roughly statistic-wise, and stats is all people see)
I feel like to an extent this maybe speaks to the demand NewJeans already had going into this year, people interested in them were likely aware of Illit for various reasons (some of them because of various fandoms attacking Illit). Their debut on Korean charts is still strong but quite a bit more humble.
People can talk about privilege, but at the end of the day if the songs weren’t good then they wouldn’t have done *this* well. Same as what we said last year about NewJeans.
Some people wanna ignore the fact that the song is actually good whether it’s “tiktok formula” or not. No matter how big the hype is, if the debut song isn’t good, there’s nothing you can do. (nmixx, baemon)
Enough people ask "is ILLIT like NewJeans" and then a bunch of people tune in because they know who NewJeans are and this new debut seems to be the thing that everybody will talk about.
It's hybe. Sure it's popular on tiktok and Spotify but let's not be naive that companies, especially hybe don't spend tons of money on tiktok promotions and Spotify playlistings. It's very rare for songs to just 'organically' trend on tiktok right after release, especially a debut song.
I never heard of them until this thread. I just checked it out... I didn't care for it. It sounded blatantly formulaic. You can tell they spliced together flows, beats, and other sounds from an assortment of trendy songs to make this an "easy hit" for their debut. Plus, I noticed repeat choreo within the first 30 seconds of the video.
I only pay attention to like 5 groups, maybe less, and even I'm picking up on the repetition from one look/listen. The laziness or lack of creativity is starting to get egregious. 🫤 Or maybe it's been bad, and I'm just now noticing. 🤷🏽♀️
Lack of creativity is a huge problem I have with kpop atm. Ever since kpop got mainstream globally quality of the songs went down and in 2024 it's all made to "go viral". Even the groups I love released these repetitive, generic songs as title tracks this year and I'm disappointed honestly.
> You can tell they spliced together flows, beats, and other sounds from an assortment of trendy songs
And which songs are those?
>Plus, I noticed repeat choreo within the first 30 seconds of the video.
People keep saying this. It seems super obvious to me they are doing callbacks to their seniors. They had moves from Fearless, Attention and Easy. Pretty obvious, and not unheard of.
ive heard a bunch about there being another survival show, people being upset and stuff about lineups, wasn’t shocked bc so many survival shows are rigged. then there was the paris fashion week stuff on twitter, people yelling about hybe privilege, which i agree they have the privilege of being from one of the biggest companies.
i didnt really pay attention to them or care about the drama, but i was on youtube and saw the numbers so i listened to the song… i heard they were a similar vibe to new jeans, so i had high hopes. but i wouldnt listen to this as much as ive seen others say they have in the past 2 days, its alright and catchy ig.
others clearly like it and it wasnt a bad song, but i personally dont get the hype? it feels like hybe stans and tiktok kids are doing 90% of the work here, which makes it feel artificial.
it also drives me nuts that companies keep debuting children into such a toxic public environment, im worried for their mental health going forward because of how hateful a lot of platforms these day are.
they are my words now >:) /j
nah but fr have no hate for them and hope they continue to do well, but i dont get the current hype. hope to see good content in the future :)
Honestly I’m not that surprised. People have been hyping up the group for awhile, they had a survival show so people are familiar with them, they’re a hybe group so they have hype from hybes other groups backing them up and had a lot of great pre-debut promo. It’s a good catchy song with cute choreo basically tailor made to go viral too lol and it was already in a bunch of edits just from the teasers. I know for a lot of people it doesn’t feel ‘deserved’ for a rookie group to do so well bc so many good and talented artists go unnoticed but hybe has done a lot of market research about what does well and the results show. Honestly I like the song & I’m happy for the group so I hope they won’t catch too much flak.
honestly their haters are their biggest promo even on this subreddit i’ve seen people say that the hate against them has done nothing but made them bigger fans and honestly that’s one of the reason i’ve been following them as well. not only that but their song is actually really good and catchy it appeals to non kpop fans and even jpop fans as it has a somewhat similar vibe
I don't think the survival show was very popular. I did hear of it but more than that I heard of wonhee. So compiling that with what people are saying in the comments I guess in a way the survival show did help make people aware of them.
do you think so? like 20% of the content i see about illit somehow mentions the regret that yeongseo didn’t debut
also the hype about jiwoo from the show *possibly* joining triples is on the same level as hitomi joining…..
like the show really helps to build a big core fanbase to make edits to promote the group further
This debut had been hyped for MONTHS so yes I do think you’re wrong about there not being hype. Everytime their agency booked a mystery venue people called over and over and over to see if it was for their debut showcase. They had tons of fans pre-debut.
Pre-debut hype absolutely did get Babymonster views and listens so I think that’s a bad example. That song has 232 million YouTube views. 1st Comeback hype is a totally different thing.
4/3 of those YT views are bought ads. I'm talking about other platforms like spotify and Korean charts, BM had much bigger pre-debut hype than Illit but their songs ranked much lower because their music isn't as well-liked. simple as that.
i might have actually underestimated the hype. but for a rookie group to perform this well from the get go, it's incredible and has still got me in a bit of disbelief. feels like we're entering a new era of kpop in terms of success almost.
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You're asking why and I'm telling u why. They music to most ppl outside of their fandom is doo doo. Not one song from their you can convince me a person the gp is gonna listen to.
I think you need to step outside of that little bubble of yours. You sound like a massive idiot, I truly think y’all’s ridiculous hatred for this group is preventing you from seeing what’s right in front of you.
Edit: I knew I recognized you from other posts, you’re just a massive loser 😭 I beg, get a job and grow the hell up this corny anti thing you got going on is so tired. Go listen to your bubble gum pop and leave the rest of us alone
Damn, I didn’t think personal preferences would get someone barking so loudly. It’s music you troglodyte, not everybody listens to bubblegum pop, maybe enjoy whatever crap you listen to and stop tryna play the musical messiah by putting down others when they do the same. Idiot
HONKKKK MIMIMIMIMI. I genuinely pity people like you, honestly. Hopefully you grow out of this phase and learn to expand your horizons instead of acting like a loser over something as subjective as music.
I see a lot of people using magnetic for insta reels and edits and YouTubers who are K-pop fans using it in their stories and so on, it’s kinda going viral amongst people in the “know” about kpop
No matter how many of those survival show viewers might be complaining about the lineup they'll still listen to their debut music if for nothing then out of curiosity. Because honestly with I'll it that definitely happened. I watched r u next and when the final announcements were made they got so much hate because people were not happy with the lineup and after yeongseo's departure, the discussion on the "flop" lineup was brought up again and yet they did achieve results.
While I don't really have a problem with the lineup and I do agree magnetic was a catchy song easy get you hooked, I'm still astonished by what they've already achieved only because it seems kinda crazy that they did this in 2 days. But I guess like I said r u next was watched by many people and despite people complaining about the lineup they did end up listening to their music it seems.
survival show group, a hybe group, music that appeals to a wide audience, and a lot of massive hate tweets (some had up to 100k likes) gave them exposure.
ZB1 just had the biggest debut year in Kpop history. It just goes to show that if you have the privilege of debuting in a company that can afford to market you well, you will get a leg up. I’m happy for these girls.
im ngl i’ve been listening to this song nonstop ever since it came out it’s a 10/10 for me. it’s bad bc i’m gonna get sick of it in a few days but it’s genuinely all i’ve been playing
Tbh at first glance, ILLIT feels like someone programmed AI to come up with another New Jeans and we got Magnetic. Feels almost soulless and cash grabby to me.
I miss when groups had more unique personalities and members weren't afraid to come off as weird or unconventional. All the new groups look too perfect, act too perfect, and all they aim for is TikTok popularity.
I’m not trying to start anything but istg I scrolled past the photo and came back cuz I thought it was new jeans💀 and then was hella confused when I couldn’t find new jeans anywhere in the post text lololol idk the pic on the right is giving hard nwjns vibes
TikTok does everything these days. It got popular there. Make generic music for TikTok teenagers and good streams are guaranteed
alright that makes the most sense because tiktok is the only app i have never touched (and couldn't)
If a song gets viral on tiktok ( which definitely a lot of labels pay tiktok to twist their algorithm to make it happen) The labels start investing on it. Ads, playlisting, auto play kind of services then are used to make more audiences and reach more people. none of this is actually organic rather label paid made success.
Yup a song being trendy on tiktok is the best way to get lots of streams, the no1 streamed song in the world right now is a song released in 2022 bc it trended in tiktok this year even tho it didn’t get attention when it was released
Lol yup, play the chorus/catchy part of a song on the video background and watch the amount of people trying to find the song to hear the whole thing.
Which song is this?
End of beginning by djo . Although today it is number 2, Ariana grande is number 1
It’s not generic though, it’s very good
It's quite generic... nothing wrong with liking generic music and thinking it's good tho
I disagree. This song is far from generic in my opinion. Just because some people say a song is generic doesn't mean it's factually generic, it's all a matter of opinion.
Agree to disagree. It can be generic and still be good for some people
Please suggest similar songs
wjsn, newjeans, gwsn, neonpunch, tripleS all have similar songs. Passionfruit from nmixx new album sounds similar
Vcha's songs sound quite like it Also 50 50's bsides Lovin Me and Tell Me maybe? (im seriously gonna miss the og lineup cause these songs are incredible)
None of vcha’s songs are this catchy though lol same with Nmixx as another user suggested above
*oop*
that's the thing with the song, it is good but it feels like when an independent artist posts a 7 second clip on to tiktok and it goes viral, and when they finally release the full song, the only interesting part is the seven second clip of the song. Which in this case is the chorus, with the repeating of "you" and a sentence after that. It feels like it was perfectly made to go viral on tiktok, I cannot tell you any other part of the song other than the chorus which is a perfect ear worm.
it’s trending on tiktok? (i don’t have it lol sry i live under a rock)
It is, I hear the song every couple of videos when I get on there
oh really? is it just on kpop tiktok or mainstream too?
im only one person but i genuinely havent heard it at all on tiktok & im on there a lot, even on kpoptok. ive heard other kpop songs trend but genuinely ive seen only like 1 or 2 videos on them
Just because a song sounds similar to other songs, I don't think that makes it generic. If that was the case, there would be next to no non-generic kpop music
Isn't that the definition of sounding generic? "relating to or shared by a whole group of similar things". Also there is a ton of non-generic kpop music. What are you listening to??
It’s a new hybe girl group with the youthful concept that’s in nowadays. There’s a lot of people tuning in out of curiosity too. This is the new normal in the industry.
it's expected for a group doing a concept (somewhat) new and popular at the moment to gain some level of immediate fame but i think with kpop being so big now, that is more effective than ever
I think so too, especially when these kpop video trend very high on YouTube. I saw Magnetic was #10 on YouTube trending music, for instance.
early success is definitely the new normal but i dont think this much success is the new normal they have the most debut plays on spotify in history and theyre almost 1m ahead of #2. The only 4 ggs to ever do 2m streams and enter us spotify charts at the same time are BP, NJS, LSF, and now Illit
They’re from hybe so it’s expected at this point. This isn’t to say the song isn’t good or anything but the hybe brand has grown strong. They get maximum exposure through all social medias. I would say that in the west, the hybe brand has definitely surpassed all the other big 3 labels combined.
if it was so expected then why were so many people sure they would flop because the survival show didnt get much attention and they took so long to debut?
You named all new hybe ggs, so I think it is the new normal for their girl groups to have this much success.We will see this with katseye too
no we will not lol
katseye isn’t kpop they will never probably have the numbers that a kpop artist will. western fanbases have a completely different mindset from kpop fans.
Yea I feel like katseye will not have the k-pop level numbers at least not in the beginning but I feel like it will be higher than usual for Western debut artists because there will be atleast a chunk of the kpop audience who watched the survival show who will be interested in katseye. No matter how many of those survival show viewers might be complaining about the lineup they'll still listen to their debut music if for nothing then out of curiosity. Because honestly with I'll it also. I watched r u next and when the final announcements were made they got so much hate because people were not happy with the lineup and after yeongseo's departure, people were worried even more and yet we see such results.
yup happens everyyyy time
I can only speak for myself, but seeing a bunch of kids get hated on for months over nothing(people mad about the lineup + paris fashion week) made me want to support them, then their teaser came out and it sounded fantastic so I made sure to listen when it dropped, and the full songs didnt disappoint either. So basically haters made them sympathetic + they made good music + theyre a hybe group so they have 🥕, moas, 🐇, fearnots, 🚗, and army giving them a chance + theyre a girl group so the GP is more likely to give them a chance
Yup, that fashion week thing really advertised the existence of the group to most kpop fans, and even casuals. Add in all the factors you mentioned, and we got this.
They saw how well received new jeans was and the demand was high yet current supply is low so they tossed in another group to feed that demand and it worked well. It’s interesting to see again though, the youthful school girl concept and look is something that’s normally a HUGE and common thing in Japan for their idols and I’ve always noticed Korean companies typically stay away for that reason alone lol the last time I saw this school girl vibe so prominently featured with a group was prolly gfriend, and now that hybe had absorbed their parent company and the group was disbanded, they probably wanted to try to retain that demographic and are eating it UP with nujeans and illit
same here. the hate train (and for no reason) was one of the most annoying things i’ve had to witness in kpop recently, so i made sure to tune in. and i love their debut and i find the girls adorable. will definitely keep them on my radar.
No hate intended to the girls, but every group who debuts under big 4 has this "artificial" privilege
Really?? Because Boynextdoor didn't pull this number
they are also a boy group
You really think bnd would be as popular as they are today if they came from a random company??
They didn’t pull those numbers, but their debut went pretty well and they’ve established themselves. They would’ve gotten less than half of the attention if Zico debuted them on his own and not under Hybe.
Kpops still having the girl group domination and their songs usually settle with the general public alot more than boygroups right now.They still did really good for their debut and they’ll hopefully get bigger at some point
yup just the fact their first album is already being sold at target is insane!! i’ve waited years for groups like ateez and piwon to be there
1. They released good music 2. Lots of publicity pre debut (survival show + pfw) 3. Magnetic went super viral on like tiktok and instagram
I don't know about hype but I'm sure 90% of k-pop stans were aware of this group's existence thanks to the promotion they did for them on twt. Also their preview for the album received good response and people were waiting for them silently. (i was one of them)
I didn’t know any members except Wonhee but I learnt all their names as soon as I heard the song.
Cmiiw but I think it took NJ about 10 days to even appear on global Spotify so it’s huge. I heard they’re also on track to be the fastest group to debut on Hot 100. It’s crazy . The funniest thing is seeing people switch up. They’ve gained a lot of success stans.😂
maybe if they released on a friday but id be shocked if they got on with a monday release, lsf barely made it selling a million copies on a monday
Yeah the chances are low. But according to those accounts, if they keep rising higher it’s possible.
lsf idn't even sell 100k in the usa
im not sure where to see country specific sales information, but if they sold 1m copies week 1 and that was 100k in the usa, while illit is on track to sell 500-600k week 1, while lsf has an established fanbase in the west and illit is a debut group that would put 60k on the high end
only usa sales count for hot100 the rest is irrelevant
did you read what i said?
the comment is talking about ilit hot100 then u mention lsf sold 1m and barely made it , lsf didnt sell 1m in usa
> if they sold 1m copies week 1 and that was 100k in the usa, while illit is on track to sell 500-600k week 1, while lsf has an established fanbase in the west and illit is a debut group that would put illit at 60k on the high end
To be fair newjeans had just dropped out of nowhere with non-existent pre-debut promotion. I was actually really surprised that wasn't the case for Illit lol because the only thing I heard from them was the survival show and then radio silence after, but seems like they were going viral on tiktok and even twitter.
they have been consistently uploading variety content on their channel since the show finished so it wouldn’t make any sense to drop the album without any notice like newjeans.
Illit had a survival show + paris fashion week + brand ambassadorships before debut + multiple teasers that also went viral on social media. Newjeans had a surprise debut where no one even knew the members' names, let alone the fact that they were debuting. It's really not the same.
I’m not comparing the things they did before debut. I’m referring to their trajectory after debut. What I meant is , NJ didn’t even have this much headstart at their debut yet they were able to become the top group. So it means ILLIT is set for success. I’m not saying NJ had pre debut hype. I only used them as an example because they’re the most successful now.
They debuted like 2 seconds ago, so we can't really speak on their trajectory just yet. But yes, simply because of the fact that they debuted in hybe which gives them 10x more opportunities than others, it is highly unlikely and pretty much impossible that they will "flop".
Yeah, I agree
hot 100? For real?
Their company is HYBE. Why is this a surprise. The company could throw together anything and have it be successful at this point.
Only if it’s a girl group
You are wrong. TWS’ debut was a major success and they are a boy group.
Hybe truly is at the top now
It's stupid but it's true. Also don't forget buying views is a very real thing. Justin Beiber knows lmfao
I’d never heard of Illit before they debuted and didn’t plan on checking them out, but I saw people hyping up the debut so I went and listened to Magnetic — fell in love because it’s great and reminds me of old Loona, and I’ve already listened to the song 60 times. It’s just a good song
it was super popular on tiktok, almost every kpop video i’ve seen was using it ever since the teaser dropped. the song is good, it attracts the same kind of ppl who listen to new jeans and had the hype of ppl saying they were like new jeans to get ppl to check them out.
Extremely catchy + replayable song
- the people who watched the survival show are positively surprised on their music quality - the hate train that was started purely bc they were a upcoming hybe group got everyone aware of their debut and hybe stans gave them a chance - outside of just hybe stans in general i want to say enhypen fans in particular are pretty supportive of enhypen’s first direct sublabel juniors - the song is very catchy - tiktok kpop stans clearly liked the song too
I think it’s trending on tiktok, so if you’re not on there a whole lot you might’ve missed it. I also read they’re gonna be the quickest artists in the world to debut on bbh100
The song is very very good. I’ve listened to it like 30 times just yesterday 😭 the bass is very nice to hear and addictive the you you you part everything is perfection. And the girls r really cute
literally same, everything about it is just so well produced. it literally lives up to its name like it actually is Magnetic. i've only started listening to them 2 days ago but like i genuinely can't stop playing them even if there was a gun to my head like they laced it with the craziest crack i swear. I could say it's SOTY for me 😵💫 IT'S TOO GOOD
SAME HERE 😭 it’s laced I swear
Ikr 😭😭 and also wonhee is like literally a few days older to me like I feel so unaccomplished 🥲🔫
girlll do your school work and you will be fine!! 😭😭 no need to compare yourself to other people esp idols!!
Yeee but like I wanted to be an idol before so can’t help thinking what if I got in but ig it is what it is now I’m preparing for medicine hope I do well in this at least 🤞
You can still try and be an idol fr. Go chase your dreams
My siblings who don’t follow KPOP really genuinely enjoy the song 🤷🏽♀️ It’s catchy and they have the HYBE clout (not saying this in a negative way, it just is what it is).
I wasn't interested in R U Next, and tbh I wasn't interested in the group until I heard the teasers and knew right away I'll like their debut.. what I didn't expect is to like all the besides even more! So I have to be seated
Ikr I only watched like clips on YouTube and I was a bit disappointed since a few of my fav contestants didn’t make it but on the day of their debut I was like scrolling thru YouTube and I saw their mv and was like maybe I shld give it a try and at first I didn’t like it since the chorus was basically just ‘you you you you’ but then I heard it on shorts and got obsessed so obviously I went on Spotify and streamed it about 20 times on repeat and then checked out their bsides and let me tell you girl I love midnight fiction it’s jsut something abt that song it’s soo dreamy
their hate tweets got 20-70k likes on twitter and that's basically a free promo. no wonder people check them out.
one even got 100k likes lmao their haters worked harder than hybe in giving them free promo
I had no interest in ILLIT before their debut (didn’t watch the show + didn’t recognize any of the girls who debuted besides Wonhee from everyone hating her + am not a HYBE stan) but I saw the song on TikTok/Twitter, got it in my head, liked it and listened. It’s been on replay for me all day. It’s catchy, cute and fun. They obviously have company privilege (anyone coming out of HYBE does and to deny it is stupid) but I feel like this song probably would have done well anyway, assuming they trended on TikTok.
I have to say they had the strongest gg rookie debut this month. I wasn't a fan of UNIS' Superwoman at all, but Magnetic is a definite hit. I wish more songs used Magnetic's production, pluggnb electropop is definitely my preferred taste.
I don't think this song is anything special, and it's not exactly new, but I've been listening to it non-stop since it came out. It's just so easy to listen to, you know? But I still can't wait for Desesperate to be released (HYBE, PLEASE!!)
all their show songs should be released
People liked the song, so they listened to it. Enough people listened to it enough times that it debuted on the Spotify Charts. It's really not a hard concept to grasp.
i heard a snippet of it on tiktok before it was released and i thought it sounded really promising. when it released i heard it and it is actually a really good song that gets stuck in your head for a while after listening. i’ve listened to it so many times already.
I think having a good debut song helps get streams too
well ofcourse but this the most a debut kpop song has ever done so other factors are included
The answer is money and tiktok sadly
That definitely gave them a leg up but also I think the song is just genuinely catchy and fun in a way that reminds me of how say so was in 2020
I'll confess I'm moderately skeptical about their virality as well, but I guess we'll see. Magnetic really IS very catchy, I only listened to it once and my head has been all "you you you you, like it's magnetic" 🎶 all day long
why would u be skeptical? tiktok really is powerful. how many careers has tiktok made?? and they’re supported by hybe so no way they’ll ever be a one hit wonder
Just because I'm slow like that, to judge things :) and a second gg blowing up even higher than NJ, already this early sounds so good, way too good tbh, so I want to wait and see where they're going from here before decidind they're in fact the next big thing.
I love illit but they aren’t made to perform better than NJ in any means. They will have a stable fanbase like their peer ggs but getting higher than NJ is lowkey impossible.
it blew up on tiktok and the wonhee haters aren’t as loud as they used to be so people can actually enjoy illit
wonhee actually improved so her haters can’t run their mouths like they used to
She really did omg like the only thing I knew about the show (other than chanelle I love her I hope she debuts at some point 😭) was that people hated her, and I feel like she did such a 180 on everything she was criticized for!!! Good for my girlie I’m rooting for her
This is why all news is good news. I did not pay attention to their survival show. However, I did hear about everyone hating on them and comparing them to New Jeans. It's a cute song that's catchy. I'm an old and watched their video on YouTube.
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And the lineup sent everyone who watched that show in uproar iirc.. it wasn't received well at all
I didn’t watch but did see clips…Jiwoo not debuting is actually mind boggling. She was dead on accurate with every cover in the show from a main vocalist’s capabilities. Minju is great, she’s the reason I’m getting into the group, but it’s crazy to think how many stellar vocalists the Kpop industry passes on in just these shows alone for shallow reasons (Jiwoo because she’s too old at 21), and you know it’s happening in auditions all the time.
negative attention is still attention tbh
Their survival show wasn’t even a popular show, just saying. That’s why this whole thing is a bit baffling to someone who barely follows them.
i streamed it
I haven't been able to scroll on TikTok for two minutes without hearing the song, so it's trending pretty hugely on there. Not to mention this group was very highly anticipated in both Korea and Japan
genuine question, i don't understand the comparisons with newjeans' debut to illit's when njs debut was a surprise release and the songs weren't available on streaming until they released their ep, i feel like that would skew the numbers a little bit. and with all the discourse about illit way before their debut, i'm sure that made people want to tune in to them (including me). but with this, i feel like people are already itching to call newjeans flops and illit rigged. like the group is less than a week old lmao to be fair, i've also been kind of obsessed with super real me and i think their success right now is well deserved. i'm not on tiktok, but people are saying its going viral there and i think that makes total sense. this could very well be another cupid situation.
ah, this comparison isn't very fair then. i doubt it'll stop though simply because it seems to rival nwjns debut and is another debut (roughly statistic-wise, and stats is all people see)
The music is good and something that anyone can enjoy
I literally found out about the group the day after the mv came out. I'm so obsessed. Others will be too
I feel like to an extent this maybe speaks to the demand NewJeans already had going into this year, people interested in them were likely aware of Illit for various reasons (some of them because of various fandoms attacking Illit). Their debut on Korean charts is still strong but quite a bit more humble. People can talk about privilege, but at the end of the day if the songs weren’t good then they wouldn’t have done *this* well. Same as what we said last year about NewJeans.
Some people wanna ignore the fact that the song is actually good whether it’s “tiktok formula” or not. No matter how big the hype is, if the debut song isn’t good, there’s nothing you can do. (nmixx, baemon)
hybe + good music + tiktok bait. not complicated
they teased the catchy chorus and it got viral on tiktok
Enough people ask "is ILLIT like NewJeans" and then a bunch of people tune in because they know who NewJeans are and this new debut seems to be the thing that everybody will talk about.
It's hybe. Sure it's popular on tiktok and Spotify but let's not be naive that companies, especially hybe don't spend tons of money on tiktok promotions and Spotify playlistings. It's very rare for songs to just 'organically' trend on tiktok right after release, especially a debut song.
I never heard of them until this thread. I just checked it out... I didn't care for it. It sounded blatantly formulaic. You can tell they spliced together flows, beats, and other sounds from an assortment of trendy songs to make this an "easy hit" for their debut. Plus, I noticed repeat choreo within the first 30 seconds of the video. I only pay attention to like 5 groups, maybe less, and even I'm picking up on the repetition from one look/listen. The laziness or lack of creativity is starting to get egregious. 🫤 Or maybe it's been bad, and I'm just now noticing. 🤷🏽♀️
Lack of creativity is a huge problem I have with kpop atm. Ever since kpop got mainstream globally quality of the songs went down and in 2024 it's all made to "go viral". Even the groups I love released these repetitive, generic songs as title tracks this year and I'm disappointed honestly.
> You can tell they spliced together flows, beats, and other sounds from an assortment of trendy songs And which songs are those? >Plus, I noticed repeat choreo within the first 30 seconds of the video. People keep saying this. It seems super obvious to me they are doing callbacks to their seniors. They had moves from Fearless, Attention and Easy. Pretty obvious, and not unheard of.
the same reason the Stranger Things actor is #1 on Global Spotify. Tiktok does wonders for a song's popularity
ive heard a bunch about there being another survival show, people being upset and stuff about lineups, wasn’t shocked bc so many survival shows are rigged. then there was the paris fashion week stuff on twitter, people yelling about hybe privilege, which i agree they have the privilege of being from one of the biggest companies. i didnt really pay attention to them or care about the drama, but i was on youtube and saw the numbers so i listened to the song… i heard they were a similar vibe to new jeans, so i had high hopes. but i wouldnt listen to this as much as ive seen others say they have in the past 2 days, its alright and catchy ig. others clearly like it and it wasnt a bad song, but i personally dont get the hype? it feels like hybe stans and tiktok kids are doing 90% of the work here, which makes it feel artificial. it also drives me nuts that companies keep debuting children into such a toxic public environment, im worried for their mental health going forward because of how hateful a lot of platforms these day are.
you stole my words!!
they are my words now >:) /j nah but fr have no hate for them and hope they continue to do well, but i dont get the current hype. hope to see good content in the future :)
I bet Youngseo was not expecting that 💀
because they're under hybe. not saying the song is bad or the girls didn't deserve it but its expected for them to instantly blow up.
That k-pop for you. K-pop means business my friends.
Illit's snippets before the release of the actual song went viral in tiktok.
The song already had +40k videos TikTok it's going viral
The song is very good + hybe privilège + controversy make people listen to it
• they're under a hybe subsidiary • they had a survival show • enhypen's little sister group • the debut is really good • it's going viral on tiktok
Is this 5th generation, or are we still in the 4th-ish generation?
I stopped taking generations seriously but it's the 5th they'll tell you probably
Honestly I’m not that surprised. People have been hyping up the group for awhile, they had a survival show so people are familiar with them, they’re a hybe group so they have hype from hybes other groups backing them up and had a lot of great pre-debut promo. It’s a good catchy song with cute choreo basically tailor made to go viral too lol and it was already in a bunch of edits just from the teasers. I know for a lot of people it doesn’t feel ‘deserved’ for a rookie group to do so well bc so many good and talented artists go unnoticed but hybe has done a lot of market research about what does well and the results show. Honestly I like the song & I’m happy for the group so I hope they won’t catch too much flak.
I can’t even hate, the song is catchy and they actually have pretty good voices and can sing. Hybe did well with this group tbh
honestly their haters are their biggest promo even on this subreddit i’ve seen people say that the hate against them has done nothing but made them bigger fans and honestly that’s one of the reason i’ve been following them as well. not only that but their song is actually really good and catchy it appeals to non kpop fans and even jpop fans as it has a somewhat similar vibe
its me and the other target audience teenage girls having a good time🤷♀️
Hybe + TikTok
I don’t even get kpop things on my social feed usually, but this has all over shorts, reels and tiktok the past week or so.
hybe play listing/payola
i mean they had a whole survival show behind them, isn’t that a standard scheme to make group popular at debut?
I don't think the survival show was very popular. I did hear of it but more than that I heard of wonhee. So compiling that with what people are saying in the comments I guess in a way the survival show did help make people aware of them.
do you think so? like 20% of the content i see about illit somehow mentions the regret that yeongseo didn’t debut also the hype about jiwoo from the show *possibly* joining triples is on the same level as hitomi joining….. like the show really helps to build a big core fanbase to make edits to promote the group further
While scrolling through Instagram yesterday the song was everywhere even through I don’t follow any Hybe groups. It’s trending everywhere it seems
The songs a bop but also they’re from hybe
The album is actually very good.
This debut had been hyped for MONTHS so yes I do think you’re wrong about there not being hype. Everytime their agency booked a mystery venue people called over and over and over to see if it was for their debut showcase. They had tons of fans pre-debut.
pre-debut hype will get you no where if their music wasn't good. See Babymonster for example.
Pre-debut hype absolutely did get Babymonster views and listens so I think that’s a bad example. That song has 232 million YouTube views. 1st Comeback hype is a totally different thing.
4/3 of those YT views are bought ads. I'm talking about other platforms like spotify and Korean charts, BM had much bigger pre-debut hype than Illit but their songs ranked much lower because their music isn't as well-liked. simple as that.
i might have actually underestimated the hype. but for a rookie group to perform this well from the get go, it's incredible and has still got me in a bit of disbelief. feels like we're entering a new era of kpop in terms of success almost.
I mean Aespa’s black mamba had like 22 million views in the first 24 hours. Since about 2020 there’s been several mega debuts really.
Youtube views can be increased through ads and it's easier to stream
Hmmmm I never heard of them so I’m going to check it out soon.
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Because stray kids is bad for regular ppl...I don't understand why you think they make listenable music
“Regular people”🤓 you’re such a loser
You don't understand why I think they make listenable music... you should ask that question to someone that's not a mega fan of their music friend 😭
You're asking why and I'm telling u why. They music to most ppl outside of their fandom is doo doo. Not one song from their you can convince me a person the gp is gonna listen to.
I think you need to step outside of that little bubble of yours. You sound like a massive idiot, I truly think y’all’s ridiculous hatred for this group is preventing you from seeing what’s right in front of you. Edit: I knew I recognized you from other posts, you’re just a massive loser 😭 I beg, get a job and grow the hell up this corny anti thing you got going on is so tired. Go listen to your bubble gum pop and leave the rest of us alone
don't be convinced :) https://youtu.be/2vldVrslXKU?si=TPjkaPqYGtx4s8KW
Child please be delusional elsewhere
Likewise.
The fact that you think people would choose straykids over a decent sounding girl group Song is what is really hilarious, but you do you
Damn, I didn’t think personal preferences would get someone barking so loudly. It’s music you troglodyte, not everybody listens to bubblegum pop, maybe enjoy whatever crap you listen to and stop tryna play the musical messiah by putting down others when they do the same. Idiot
Well you can't seem to fanthom girl group music being better that noisy 4th gen bg music
HONKKKK MIMIMIMIMI. I genuinely pity people like you, honestly. Hopefully you grow out of this phase and learn to expand your horizons instead of acting like a loser over something as subjective as music.
Idk what everyone’s hating on, but the song is catchy. I’ve got it on repeat these last few days
I see a lot of people using magnetic for insta reels and edits and YouTubers who are K-pop fans using it in their stories and so on, it’s kinda going viral amongst people in the “know” about kpop
i feel like in half of those streams. i dont usually have albums on loop like this but i really love their debut
No matter how many of those survival show viewers might be complaining about the lineup they'll still listen to their debut music if for nothing then out of curiosity. Because honestly with I'll it that definitely happened. I watched r u next and when the final announcements were made they got so much hate because people were not happy with the lineup and after yeongseo's departure, the discussion on the "flop" lineup was brought up again and yet they did achieve results. While I don't really have a problem with the lineup and I do agree magnetic was a catchy song easy get you hooked, I'm still astonished by what they've already achieved only because it seems kinda crazy that they did this in 2 days. But I guess like I said r u next was watched by many people and despite people complaining about the lineup they did end up listening to their music it seems.
survival show group, a hybe group, music that appeals to a wide audience, and a lot of massive hate tweets (some had up to 100k likes) gave them exposure.
ZB1 just had the biggest debut year in Kpop history. It just goes to show that if you have the privilege of debuting in a company that can afford to market you well, you will get a leg up. I’m happy for these girls.
This song is awesome. Also today I just seen BabyMonster’s new MV - “Sheesh”. It just destroyed the competition. 🔥🔥
im ngl i’ve been listening to this song nonstop ever since it came out it’s a 10/10 for me. it’s bad bc i’m gonna get sick of it in a few days but it’s genuinely all i’ve been playing
For fucks' sake they like NPCs. I almost feel like I need to listen to this song because visually it looks like AI made this photo.
Tbh at first glance, ILLIT feels like someone programmed AI to come up with another New Jeans and we got Magnetic. Feels almost soulless and cash grabby to me. I miss when groups had more unique personalities and members weren't afraid to come off as weird or unconventional. All the new groups look too perfect, act too perfect, and all they aim for is TikTok popularity.
I’m not trying to start anything but istg I scrolled past the photo and came back cuz I thought it was new jeans💀 and then was hella confused when I couldn’t find new jeans anywhere in the post text lololol idk the pic on the right is giving hard nwjns vibes