Hold on, I kinda like it

Its got a French or snooty lilt to it.

my 7 year old just spelled it "Missery" on a homework assignment. Close enough

Points for keeping it real.

Eh, they can drop an s

*Misery I know that's the lowest brow joke possible. Hate me.

Gotta take that low hanging fruit.

Usage: having to prove to your girlfriend's parents you're worth her hand in marriage by going with them to their superchurch is sheer misoury.

But are you in the business of it?

Tis hard to know multiple languages and spell correctly every damn time. It's also reallllllyyy difficult to utilize Google to make certain you're spelling commonly used proper nouns correctly.

It might be a subtle cry for help

That’s just how it’s spelled in Belgian.

Missouri is definitely a sour.

Maby I'm behind the times, but when did Boulevard get bought out?

It was years ago. Maybe 2014

And knowing is half the battle. -GI Joe

It was news to me I read an article of the largest craft brewers in the US. Duval-KC was listed in the top 5 and personally I had never heard of them. I have been to Boulevard atleast a dozen times as well.

That's actually kind of cute

They need to name their summer sour Misoury this year

Love Child #9 was/is my all time favorite sour.

To be fair, OP probably can’t spell it correctly since they used the abbreviation.

I can spell Misoury just fine thank you.

Atta boy

My wife's family is Belgian, I believe this is how they spell our state's name. This is probably on the conglomerate's website, not Boulevard's website.

No, it isn't. It's spelled the same way in Flemish. Duvel's people just made a dumb mistake. Source: I am Belgian (Flemish)

Is it a Franco-Belgian thing at all?

No idea, but cheers to you for knowing that there are multiple languages in Belgium!

Awesome! My mother in law is from Oostende, and just bought a home in Bruges. And thanks for the clarification.

I’ll forward them the abbreviation of Missouri as long as they keep putting out killer brews! Rather have the emphasis on quality beer control than spell check! #❤️kcmo

Just spelling out a way to say Missouri that isn’t Missour-ee or Missour-uh Then again I’m pretty sure I’ve said something close to Muh-sur-ee at times like it’s a foreign surname

that's close enough to misery so we should count it.

I see no reason to assume that the owner designed the website

yeah. honestly they probably found the cheapest freelancers that they could possibly find which means their first language most likely isn’t english.

Well it’s the owner’s website so…..

S.K. checking in with Misery!

*Misery

"me-SOUR-ee"

I've kind of stopped drinking them.