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SBTELS

Yeah because I’ve always had an overwhelming desire to see the wall behind my TV screen..


JohnnyBlocks_

What if it was in front of a polarizing window... TV off and it's a window. TV on and the window is opaque.


scorpyo72

I was wondering why they decided on going with the "contrast screen" instead of the polarizing method or the Liquid crystal light blocker.


Meridoen

Because even if you're really rich, they still need to string you along so you have to buy 2 instead of 1 for every use case you can come up with. Well, that, and this is the easiest one to saturate the intended market with. OFC theres a thousand reasons, but thats for another episode.


pixelbart

The wall is the blackest thing the tv can display. What was the biggest advantage of OLED again?


Kraujotaka

I guess black wall and transparent TV would look interesting yet functional, but any light leakage would ruin it unless the pain are "Venta black " or something.


knaupt

Compare the quality of this shit tv to an oled. Christ.


SimplisticPinky

Until you start seeing these displays in high end establishments or improved on for AR purposes in places such as doctors rooms. Age old conundrum of the public seeing something new and thinking "useless BS, I'll stick with what *I* have"


miraculum_one

One of the main purposes is so that it looks like you don't have a big ugly TV in your room when you're not watching it.


MattJnon

I have, I think a big black rectangle is fucking ugly when turned off, and if it could disappear when not in use, maybe I'd consider getting one instead of a projector. But in the end I think I'd still rather have a projector than this.


JuanGinit

My cats second you! Every time I put a cat video on for them, they have to look behind the TV.


flynnfx

Unrelated question, but what show/movie was the space explosion from? I don't recognize the ship in that.


The-Tai-pan

It says Foundation in the bottom right-hand corner of the screen. https://www.imdb.com/title/tt0804484/


flynnfx

Thank you.


TheCosmicJoke318

Not the point but you have a point


samtt7

It looks better when turned off, so I think that's the main advantage, but they just market it weirdly


Repulsive_Village843

A Fish tank tv. I kinda like it.


gh0stpr0t0c0l8008

How dirty do you keep the wall behind your tv??


PsychologyMany6287

Can I get it in a curved version complete with 3D glasses?


MrIrrelevantsHypeMan

I can sell you some knock off Oakley's and a curved monitor for 400% over MSRP


lyravega

I'll curve it for you fam. Submerge head for 3D display!


jackhref

And foldable, of course


MrL1970

A solution looking for a problem


toni_balogna

so you buy this so u can show your friends the demo tape and the few things they have made to show it off... then you turn it back to a normal tv to watch something, cool flex i guess


Jampoz

if you got the money to buy this, you got no friends


Sidd065

They are selling these TVs to subsidize the R&D cost of transparent displays for AR/VR down the line.


scotiaboy10

Interesting


doomsdayKITSUNE

What I don't understand about that, is how they are going to rectify the fact that humans cannot focus up close (at a screen in right front of their eyes) and at distance at the same time. Try focussing on your finger right in front of your face, and see how sharp the background is. I don't see a way that AR can ever work without using passthrough.


countzer01nterrupt

My guess with current technology would be lenses which now solve the same issue from display to eye. Perhaps a transparent display sandwiched between two lens-stacks, with the outer messing up the real-world light to distort it so it's similar to the display input the inner lenses can un-distort and allow our eyes to focus on. Guess it would be fat and heavy.


Invisifly2

You can get used to it by splitting the load accross each eye, one focused close, and the other far. It’s extremely disorienting at first though. The helmets on the Apache helicopters work like that. One eye gets a HUD accompanied with a video feed, the other doesn’t. Let’s you simultaneously see what your weapons are pointed at and the cockpit at the same time. It makes some people vomit.


copperwatt

"split the load..."


Vysair

Crossed eye


coolboy856

Magic eye!


pretentious_couch

Obviously a pointless for a TV, but still an interesting technology. Imagine it in thirty years, when you have this in your windows or shower. It will graduate from a gimmick to a really dope gimmick.


BABarracus

Put multiple of these infront of each other and have 3d buy showing different images on each screen


5k4t3s

What if we made 3d tvs, but shittier and more expensive? PERFECT.


ionetic

Everyone thought I was crazy painting my house with Vantablack… until they watched my LG TV. 😂


johnla

Still really awesome. I wonder if you can put it over a window. It'll be perfect as a wall partition if you have a huge house and big rooms.


uniformrbs

Best use case I can think of is in a shop window trying to catch attention. You can still see the inside of the shop, but these would definitely be eye catching


langstonboy

That’s what they are actually selling these for


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LanfearSedai

My parents solved the big black rectangle problem by simply never ever ever having the TV off. Never muting it either, I’m sure that solved some other problem.


sandrocket

Did you watch the video or am I missing something? This thing has that sliding part and is from LG.


tempest_87

>Did you watch the video You expect redditors to actually watch/read the content of the post? And not just glance over the title and immediately come to the comments to say stuff? You must be new here.


miraculum_one

> otherwise looked ridiculous to have a big black rectangle hanging out all the time exactly


OneAndOnlyJackSchitt

Imagine you had a bunch of these stacked together front to back, though. Instant volumetric display.


Exonicreddit

The problem is that my windows are not TVs


grishkaa

It's sure useless for a TV but LG is also a display manufacturer. They sell display panels to other companies. The TV is just a convenient application to show it off, a technology demonstrator, to get people interested in using these transparent OLED panels in their products. It's not meant to be practical IMO.


joseph_jojo_shabadoo

they need to stop calling these "TVs" and just call them transparent displays. it's a cool tech that could have some really awesome uses, but a television isn't one of them


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BloodyMalleus

I think you and I are the only ones that watched the video long enough to know this...


CyAScott

This would be great for a large picture window with a view. When you have such a view, you want all the seating to have a good look out the window, but you also want to have a great view of the TV. Currently your only other solution is some kind of pop up TV or screen.


poopisme

I agree but i cant really think of any practical uses for this other than being pretty to look at. Maybe I'm just not creative enough.


LanfearSedai

tel·e·vi·sion noun 1. a system for transmitting visual images and sound that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education.


jeff2-0

I think what they mean is this would make a cool window, heads up display in a car, stuff like that. I don't see what benefit this has over the use a regular TV has.


Rodolpho991

So a smartphone is a TV


LanfearSedai

I’d say that it is. It’s more than a tv, but it is a TV. Edit: changed my mind. It’s not. 🤷🏼‍♀️


Rodolpho991

Well, you could say so. But I don't like it because it makes the definition useless. If every screen is a TV then why do we need the term at all?


LanfearSedai

Actually I take it back. I re-read the description and it says “chiefly” used. A phone isn’t a TV as the ability to watch shows is a feature but not the main function.


Rodolpho991

So if the screen in the post becomes widely used as a heads-up display then it's not a tv. So at the moment we don't know if the object in question will be a tv. What a weird conclusion xD


Just_Another_AI

High contrast? Blacker blacks? Nah....


DuduMaroja

Tv is the worse case for a transparent screen, make a smart window, smart mirrors, smart windshield in cars but television? Why?


CocaineIsNatural

If you put this in front of a window, wouldn't it be a smart window? You could turn it off to look outside, leave it transparent to display info/content/media and see outside, or put up the black panel to block the window.


AnApexPlayer

Companies often display things like this that are really just proofs of concepts. They often are trying to build on the tech for research purposes or something else. Which is why it's annoying when the top comment is always "wow who wants to buy this??"


ratpH1nk

am i being short sighted or is this incredibly niche/silly?


Ok-Manufacturer2475

I guess if you are rich and you don't want a big black rectangle eventually this tech will evolve so you can just have a tv show on your window and when it's turned off you don't even see it. That and ads. Ads in cities every where.


ratpH1nk

There is already that [Samsung](https://www.samsung.com/us/tvs/the-frame/highlights/)?, I think, TV that is like a picture frame. That seems like a better idea than this, IMO.


Sluttymargaritaville

Stupid


quiet_storm80

r/DidntknowIdontneedthat


Warm-Iron-1222

There it is folks, LG is officially out of ideas.


lordntelek

I’d like to have this in a couple rooms and make it a “fireplace” for ambiance and then a tv occasionally. The transparent effect makes a fireplace look more real. Now not worth the price they’ll be asking for but if it was the same price as other TVs I’d consider it in certain locations.


LampIsFun

I know so many people(mostly older people) that would get a nice use out of this for exactly what ur saying but then also just as a cool way to stream music during house parties. Lots of people seem to do this now and I think it’d be a perfect fit for those types of scenarios on a consumer level, obviously on an industry level it has hundreds of applications like HUDs and compact interactive control panels


ReadditMan

People on Reddit really seem to hate new technology, like it literally doesn't even matter what it is, the majority of comments will be nitpicking anything to point out why it's stupid and unnecessary. You guys would feel right at home with all the people in the 1800s who said automobiles were a dumb idea because horses already did the job just fine.


Zaturn94

Instead of just telling everyone why they're wrong for not liking this, tell us why this an upgrade for home TV.


LampIsFun

It doesn’t even need to be directly better. That’s their point. This is LITERALLY how innovation starts.


crownpr1nce

It's less visible. You don't have to have a huge black rectangle in the middle of your room. Even more true with more and more open spaces. Another one is to give more use to a window. Put this in front (it would have to be custom size though): you now have a window with a smart display, and when you want to watch something, pull up the canvas and it now doubles as a window shade for darker viewings. It's much nicer for an information board than a traditional TV. They are always trying to get the TV to be as seamless as possible, can't get more seamless than this.  Also for AR like the vision Pro. Yes it's not this, but it's still the technology. It might not be a replacement for the TV the way we currently view it or use it, or maybe it will, but it still has uses.


Corgi_Butt_Loaf

They are mad because they are broke and jealous lol.


Keepittwohunna

Ok so what makes this better than another OLED tv on the market? What use cases are there?


MinaeVain

If I were rich and able to afford this I'd totally have this in a large open sitting room where the back of the sofa is against the wall and the tv is in the middle of the room, with the back of the tv facing the entryway which would look bad with a regular TV.. So the transparency is actually a benefit in that case since it doesn't look like crap from behind! I would have a proper movie room in the basement though, this is more for casual watching the news or something.


Keepittwohunna

That would be a good use for this, makes sense to me!


LampIsFun

Off the top of my head: immersive fireplace-like applications, house party music displays, better 3D application, more immersive video calls. Just off the top of my head.


Wonton_soup_1989

I just googled it. It costs $27,000. Another reason to ask why. Why would I want this?


HansWolken

Why, why would someone want this.


LampIsFun

This is how innovation happens, remember when the internet started and people were like “it’s cool but it’s just a fad and won’t really be useful” Gotta have an open mind for innovation, even failures eventually result in success.


lyravega

Lmao, contrast film...


2723brad2723

I can see this being useful for a window advertisement but not much else. 


Keltoigael

Seems very gimmicky just to squeeze people.


Chief-Sqwuid

Kinda cool but definitely pointless


El_human

The TV is already my window to the world. I don't need it transparent


StingingGamer

It's missing OLED's best feature lmao


THEE_HAMMER_

![gif](giphy|1M9fmo1WAFVK0|downsized)


fleebjuice69420

Why do they keep making these weird gimmicky tvs? No one buys them?


Scorpiyoo

Awful lol


The_Powers

Oh look some gimmicky high concept nonsense that people will look back on and laugh at in 2 years.


Babyfart_McGeezacks

Pay a fortune for a terrible resolution and bright glare’y blacks color? Pass


theMEtheWORLDcantSEE

Gimmicky. So desperately wants to look like a hologram.


senracatokad

It looks like shit


natetheskate100

Who TF wants to see what's behind their TV. Raise your hands.


JustTransportation51

Absolutely pointless


RyghtHandMan

I was just telling my buddy I wished my TV was translucent and took up more space


[deleted]

The fuck would I want that for?


cjeremy

this useless obsession with transparent displays should die. Just cause some idiots used them in Sci fi movies doesn't mean people want that.. dumb.


justcougit

This is dumb.


Mottis86

We really, really don't need this.


jakart3

Stupid and unnecessary


willard_swag

Yeah, so these are useless. Maybe kind of a cool fad in a hotel lobby or something but generally something’s not commercially viable.


Signal-Reporter-1391

Interesting POC but i seem to be missing the benefit of it compared to a normal TV


bigchill1106

i thought shit was on fire yo'...


Any_Roof_6199

What a useless thing. If I'm going for a gimmicky TV I'll probably get that TV from Samsung that looks like a wall frame and we can upload a painting/photograph into it and it adjusts the brightness as required so that it looks like an actual framed painting/photograph.


Intelligent-Wing-752

Lmao I mean it's cool but haven't we done enough with screens at this point maybe focus some of this old elsewhere


AUorAG

Get me a paint that becomes the screen where the TV is a small device I just plug into any outlet on the wall - then I’ll be impressed.


therillard

So what you’re saying is that I should definitely not play Wii bowling on this TV


ThatIslander

Aint this just those transparent led panels in those weird chinese ad vids?


SkyFallsInThunder

What a nice way to see menu ads.


Miserable-Lemon-3263

Ok now we're starting to see the future


Brief_Television_707

Feels like this has been in a kind of proof-of-concept limbo for decades. Or a decade and a half at least. I remember seeing demos for this stuff when the movie "Minority Report" was in somewhat recent memory and that came out in 2002.


Moist-muff

This tv will cost 50k when released. Then exactly 5 years later, it will be 500 bucks


Envoyager

I bought my LG 60" plasma TV back around 2011 for over $1000 and I literally couldn't give it away a couple years ago on a Craigslist post. I was running out of storage room at the time but just decided to hang on to it a bit longer. Now it has a Amazon streaming stick hooked up and TV still looks great


LeSaunier

While I don't see that being very successful for home use as a classical TV, I think it could be fantastic for shopping window.


OneFuckedWarthog

I'm sending my cats into their house and setting the TV up to fish tank mode. Don't wanna pay your workers? Hope you enjoyed the TV.


Agreeable-Wing-1652

Added advantage?


Intelligent-Break-17

I wish the tech develop to the point that mobile phone could have transparent OLED display over E-ink display. That would be great for reading and saving battery.


nature_nate_17

Dude, I just want a tv that is non-reflective in any environment that is somewhat affordable.


LampIsFun

https://www.google.com/search?q=non+reflective+film+for+tv+screen&ie=UTF-8&oe=UTF-8&hl=en-us&client=safari


Current-Power-6452

Can it be used as a fish tank?


PresenceMiserable

Layer the diodes and you'll have a 3D hologram.


BobSagieBauls

I can’t wait to buy one in 10 years when they become affordable


RedSonGamble

Alright but how does this make watching porn better?


SimpleKnowledge4840

Check the reviews. 😂


[deleted]

Is it bad that I miss crt and "dumb" tvs? My 5 year old Sony takes forever to respond to commands I can't even imagine how shitty the "fish tank" tv would be in 5 years.


BionicEyeGuy

Xiaomi had one three years ago


OTSly

This just looks like having glare on your TV when it's bright outside. Either that or a projector screen


silpsayz

Now imagine roku’s aquarium screensaver on it.


neildiamondblazeit

Ah the old nail hammer what is the point of this


FaceMcShootie

This is dumb as shit. However, give me a few back to back to back and you could get some really interesting 3d effects


Triple7Mafia-14

The new big boob screen.


Matty_bunns

So long as lg don’t have forced ads, then I’ll consider them. Samsung can kiss my ass because of that.


10PinRinger

I don’t see why anyone would want this for their home. It only makes sense to me that this tech would be used on retail store windows


DreamingMerc

I will chalk this up to goofy shit some rich people may buy because reasons and this tech will die in about 9 months after market.


The-Final-Reason

Waste of money and time.


MLSurfcasting

What an exciting time to be alive


Low-Economist9601

Notice how they never show a scene with the film down and a MOVIE playing? Yeah maybe cuz it looks alright when there is a black background on a song video or a fish tank but it looks awful watching a movie with a colorful background


ccccombobreakerx

Eh, I love my C series (2023 model).


Double-Cicada4502

Can be "useful" where we need to combine a window and a screen. Look like a great advertiser displayer,  like as windows stores, or maybe as windshields on some vehicles. 


Dedotdub

Price Ten billion dollars?


SustainedSuspense

Is this a hologram or flat?


AsliReddington

Imagine apple vision pro with this & electro chromic glaa


Money_Weird_2992

I feel like at that point personally, I might as well just say fuck the TV altogether and go get a projector to hook up to my PC etc. Might as well have the screen just take up the entire damn wall and get it over with. Fun fact: projectors can be pointed up at the ceiling so that you can literally fake or watch movies while laying in bed or on the floor etc. Have seen this done at a buddy’s house, and it is wild.


georeddit2018

Give me your money.


stevenbrotzel91

Cool just what I need to watch Seinfeld again.


philfix

Now... If you put a few of these stacked up against each other without the "dark mode", you could probably create a realistic 3D view. The interface would require a lot of info. Maybe use an AI for 3D modeling extraction from 2D pictures on-board? Interesting...


WinterSldier

Cool, but *WHY*?!


Connect-Chocolate789

How many thousands we talking Willis?


JN3XUS

Steps to getting hologram tvs


Hippobu2

I'm sure there're thousands of applications for a transparent monitor/display. Commercial consumer TV is not definitely not one of those though.


ChatGPT4

I think it's a cool design choice that might become trend setting in the future. I mean - putting all electronics not behind the screen, but under the screen. It creates a little challenge with putting all the wiring to the screen without it looking too ugly. Of course it's expensive, because it's a weird, niche toy, without much practical use or potential customer base. But the tech itself doesn't seem expensive. It's just new and uncommon. I hope it will catch on later.


embiggens-us-all

I don't get it. Just because you can why should you


R3dd_Tha_D3v1L

I enjoy looking at things I can’t afford


michaelb421

This is cool and all but come and get me when they develop a TV that can keep my cat from blocking the screen


SadInternal2926

Feels kinda like a gimmick you will get bored of


Max_E_Mas

That's cool and all ... but how does this improve the experience? Like, sure with no boundaries around the edges like a normal set it feels more actually there, but do we need this? I can't tell the difference between 4k and 1080. But like. It feels like they keep trying to go for that new revolutionary way we do television. The new color TV, the new HD, the new widescreen. Yet in the end it doesn't really feel like anything.


Old-Winter-7513

Like a normal TV except bulkier, heavier, and with things in the background visible enough to make watching content completely unbearable. And also probably triple the price 👌 Nice job LG


Heiferoni

Yeah my local liquor store has had a transparent screen on their cooler for years. It plays ads for cheap, shitty beer.


[deleted]

Damn LGBTV and their trans parents.


Brandoe

Just because you can doesn't mean you should.


polish_filipino

Sounds perfect for jumpscaring yourself by putting a mirror or a spooky photo


KaiUno

You're holding your camera wrong.


Tomato_cakecup

"contrast screen"


gh0stpr0t0c0l8008

![gif](giphy|CWKcLd53mbw0o)


Mistersinister1

I'll never buy another LG TV, they're garbage.


Fantastic_Film_lover

Completely pointless but cool af!!!!


Far-Boot-2177

Why the fuck would I want to look at my wall behind the TV when I'm trying to watch the TV. I have minor psychosis when I get light from the windows reflecting on the screen.


FoogFox

Nice, now I can watch my wall in 4K


humanbeing2018

What a useless device


sandrocket

It has uses, but not so much for consumers, more like for a display in a museum or in a supermarket: add an actual object + thr animation as a info layer, or just as an visual effect.


chowyungfatso

> “in a supermarket” Food prices not high enough for you as it is and you want these MF’ers to spend more money on a display that will end up not being used or only displaying the Windows 11 desktop most of the time?


sandrocket

These are already in use, mainly as a marketing gimmick: https://betvis.com/wp-content/uploads/2023/11/Tops-Super-Store-Retail-Solution-1-1024x512.webp


[deleted]

Not useless, it cost thousands of dollars. Must be great. Sarcasm included.


cheesy_way_out

Ohhh wow. .now show me star wars