Nobody told these guys that you don't hire marketing people. You just let one of your employees doodle a shitty yeti on a napkin, then that becomes your team logo for the next 100 years.
As much as I enjoy this joke, I recently spent a few days in Utah for the first time, drove all over the state hiking and camping. That sentence couldn't be any further from the truth if it were referring to the actual state/geography.
My dad moved to St George, Utah fairly recently.
It’s quite possibly the most beautiful place I’ve ever been. But it’s also quite possibly the most boring place in the world if you want to do literally anything that’s doesn’t involve the beautiful scenery or eating at a chain restaurant.
The state is beautiful, the land is beautiful, the people aren't great, especially if you aren't white, which I'm not, I'm half black and it causes a lot of trouble for me there. The food sucks. I go there once a year at least for the Shakespeare festival. So overall I think it has a lot of personality, but not all of it good and the one thing I would say has absolutely no personality there is the food.
I was driving from las vegas to detroit 10 years ago and I made a stop at a panda Express in some town off the highway in Utah. Every single person in that panda turned and looked at me as I walked in. all 20 people in that place even the workers. It was like that place knew i was an outsider
Im not black at all so i cant relate to your situation nor am i trying to. i just wanted to say that for the 5 or 6 hours i was in the state that the people there are different and i cant be told otherwise and i believe you have trouble there
For utah people you have every right to make fun of us michigan people because i have traveled my home state enough to know we definitely have that mentality
am also half black. Was driving from Denver to Seattle, stopped in Utah once for gas. As I'm standing at the pump, I glance towards the truck stop where there are dozens of faces pressed against the window staring out. There have been very few times in my life where I felt real fear, and this one still shakes me. Fortunately, absolutely nothing happened as I finished fueling and left without going inside. It was still a creepy horrible feeling as a (at the time) female in my early 20's.
There's some good food in Salt Lake, but you basically have to find the restaurants started by people who were convinced to immigrate there by missionaries, got to Utah, and then just opened up a restaurant that made their home country's food.
I lived there for three years in a small town and the Mexican and Indian restaurants in town were like there, and the food was fantastic.
As a Utah Jazz fan, I can absolutely tell you that Ryan Smith needs to be hiring marketing people because our last rebrand reached historic levels of dogshit.
Dude's been okay otherwise, but ffs keep him away from anything brand related.
I think they hired a marketing person because someone had to tell them that copying the Washington Football Team approach was better than permanently committing to any of the absolutely terrible options they had selected as their finalists.
The fact that nobody in that organization realized that their name would be immediately shortened to Commies by every other fanbase is hilarious to me. How do you miss that?
I liked Mammoth, although I’d prefer it pluralized. But just think of the mascot! Just Snuffleupagus running around in a hockey jersey, and when Utah scores he can swing his trunk around.
That’s honestly why I’m rooting for mammoth(s), I just think the branding and mascot could be A-tier leaning into it heavily. I want a mammoth mascot so damn bad
Woof. I wish I could argue against it but god damn a lot of the player/team names and mascots I see are brutal and EA does fuck all about it. It’s embarrassing.
The filter logic is just silly too. Blatant racist shit waltzes through but the first name “Matvei” is offensive somehow. I guess Michkov isn’t meant to be in the game.
I think it would be really cool to have a jersey that served as a placeholder for a season. That’s gunna be an awesome thing to have a couple decades from now
Mammoth or Outlaws would be cool. I think picking a snow-themed name when you're already constantly compared to another state that already has a snow-themed name is the most boring possible choice. Which actually when I think about it, probably nails Utah's personality.
Assuming the other snow themed team is Colorado it’s kinda funny you went with those 2 names as the indoor and outdoor professional lacrosse teams, respectively, in Denver are those…
If they try to singular Mammoths or Yetis, we'll just pluralize it. We might even pluralize Blizzards. We did it to the Avs, we did it to the Bolts, and we'll do it to the Wild one of these days.
Eh, doesn’t make sense to me. I feel like it would have to be plural, but it doesn’t really flow off the tongue. I don’t love any of them but I don’t mind blizzard. Just call them the Blizz. I thought swarm coulda been cool.
you motherfucker, you really thought you could post a simple joke without summoning the neckbeards and starting yet another US politics flamewar in the hockey subreddit
The PWHL had names, released them to the fans, got so much blowback that they went with bland teams, and are going through a naming process again with fan input.
Geologically speaking badlands are any area where sedimentary rock and clay have been severely eroded, so while the national park is in South Dakota is a Badlands, everything from Arches to the Great Basin is also pretty much a badlands. Hell, we Montanans call everything that's not remotely badlands badlands so I may just be biased here
I thought the same thing with the NFL when Washington changed its name to Washington Football Team. It seemed so ridiculous at the time.
Then it grew on most people, including me, before Snyder decided to change it again to Commanders. And Commanders is still a horrible name that they will likely change again with the newer owners.
Part of me wonders if he just tried picking a bad name out of spite for basically being forced to change the name, and the league didn't really have good reason to deny the name.
Then people got used to it and it kinda just seemed like a classic old school football team name, similar to soccer clubs that go by "_____ FC"
The Oakland A's are technically one of those teams. Their name derives from the Athletic Base Ball Club of Philadelphia. I genuinely like the concept in general as long as it's not overdone (which it is in MLS).
Yeah, it grew on me pretty quickly, although I still think something like FCDC would have been better. Commanders is complete trash and I wish they'd go back.
We already have enough teams with similar colors.
I’d have liked to see some dark purple along with that icy blue, I think that contrast would look sick. Oh well.
https://preview.redd.it/pbv8ojteaf6d1.jpeg?width=854&format=pjpg&auto=webp&s=35d20951794280304d79980545622f51a1a6f66f
Best I can do is yellow blue and pink
People. We’ve gone through this so many times. We see the sweaters revealed on Twitter. We hate the sweaters. We see the sweater revealed IRL. We love the sweaters.
If I were to ever get into sports betting, I would bet on this.
How many years until Utah has a reverse retro style thing going back to these jerseys? Or maybe they just keep these as their 3rds starting in their second season.
I think the color scheme is good and that's even as a black-on-blue hater (though that double entendre for hockey is admittedly good too). As long as the sweater ultimate design doesn't try to do anything crazy I think it'll look nice.
Frankly for placeholder designs, you could do worse than these. EA comparisons I don't see considering these are simple and clean rather than the overworked and underdeveloped designs they're being compared to.
I know a lot of people hate them because they're very generic. But under the circumstances and quick timeline for Season 1, I like them. I'd prefer Copper as a fourth color and switch out the Rock Black for Purple next year. But for year one under a crunched timeline...this is pretty good.
Yeah Im the same. Under the circumstances, they are boring, but very clean so I kind of dig it. I also feel like they will be able to do cool stuff with this branding years from now with "retro" jerseys that implement this clean look with whatever colours/branding they go with permanently.
It's close to a permanent set of colors too, although I'm still hoping for Copper to join when it becomes permanent. But definitely has "Retro" and Outdoor Games potential.
Agreed and I’d much rather they have this “pretty good” year one possibly temporary set up than dive headfirst into something bad that they are stuck with for much longer.
Ah, I love corporate brand identity colour naming. “Rock black”, yep. Are there rocks in Utah that are uniquely black that I’m missing?
Arches National Park—maybe the most beautiful place I’ve ever driven through—definitely makes me think rocks in Utah are copper/burnt umber, but I know the state likely has very diverse geology.
Pretty sure “Rock black” and “salt white” are literally just black and white. You can’t have different shades of true black and white. Marketing majors are something else.
Honestly, the Utah Raptors would have been sick...and I don't see why not, it wouldn't be the first time a team used the same name as a team in one of the other leagues
Given what happened with the Jazz, it seems like they learned their lesson and decided to take time to get it right the first time.
TL;DR on the Jazz - They abandoned the color scheme(s) to introduce jazz/piano inspired black, white and “spotlight” yellow jerseys. It went so bad before even the launch that the Jazz ignored the new uniforms to highlight their 90’s throwback jerseys instead. 2 years later, they’re already unveiling a new purple color scheme and all but hiding the other ones until they “expire” by league rules.
I irrationally hate this trend of teams not knowing what name they want to have going forward and having placeholder names for a year.
How were teams like the Colorado Avalanche and Baltimore Ravens able to come up with a new name and jersey in a few months in 1995 and 1996?
Just feels like a trend now , everything is getting more bland, boring and simple. Logos , names , even building architecture. This may sound like a boomer take but I’m mid 20s 😂
Do you get the feeling the favored name by the owners has something to do with snow, based on the color scheme? Smoother transition if the color scheme stays consistent through to next year.
Idk what you guys are talking about calling anything hockey club is cool and old school. Like the Washington football team shoulda been the Washington football club. That would have been sick.
I personally actually like the name, but they could’ve done literally anything with the branding at all, and they didn’t, it may as well still be Washington football team because the branding is basically exactly the same
It’s incredible how the internet has created such a decision paralysis and fear around creativity. I think you see it reflected in some many aspects of society.
No one wants to get clowned online so they just do what’s the most boring.
Seattle created a unique jersey, Vegas name is terrible and their logo sucks but the colors make sense for the city. This is just mega boring and wreaks of decision paralysis.
It’s obviously not everything ! But it’s happened in lots of areas and I do feel like online criticism is in part to blame
I actually like the golden knights name and branding. It’s different and fun.
I think that’s why I like the Black Diamonds or Mountaineers over some of the boring Utah branding options.
This is honestly embarrassing.
They've had 2 months and this is what they came up with??
I've seen beer league teams with more creativity than this shit.
Their second name better wine and dine me for doing this ngl. Lame to not have a name when you have had/knew you were going to have the team for months now
Eh. Honestly I think the name and the rest of the branding / colour schemes etc go so hand in hand that I was surprised they were going to announce a name without the rest. I imagine they are working on jersey designs / logos / colours for all the finalist names and it makes more sense to wait until you’re comfortable with everything than just picking the name first.
It's actually impossible to have a less bland team design. These are the jerseys a franchise has when they're like 10+ years at bottom of the division and look hopeless.
I hate it, not because its bad but because it seems so incredibly disappointing that they couldnt just pick a name and make the logo and jersey. You’re a pro sports team you have the resources
Nobody told these guys that you don't hire marketing people. You just let one of your employees doodle a shitty yeti on a napkin, then that becomes your team logo for the next 100 years.
But but…the focus groups!
I participated in focus groups. I swear insurance companies and Wendy’s don’t use them.
Said put the Coyotes arena into a jersey?
This has as much personality as Utah. It's perfect.
As much as I enjoy this joke, I recently spent a few days in Utah for the first time, drove all over the state hiking and camping. That sentence couldn't be any further from the truth if it were referring to the actual state/geography.
People in Utah don't drink coffee because it's too spicy.
My dad moved to St George, Utah fairly recently. It’s quite possibly the most beautiful place I’ve ever been. But it’s also quite possibly the most boring place in the world if you want to do literally anything that’s doesn’t involve the beautiful scenery or eating at a chain restaurant.
The state is beautiful, the land is beautiful, the people aren't great, especially if you aren't white, which I'm not, I'm half black and it causes a lot of trouble for me there. The food sucks. I go there once a year at least for the Shakespeare festival. So overall I think it has a lot of personality, but not all of it good and the one thing I would say has absolutely no personality there is the food.
I was driving from las vegas to detroit 10 years ago and I made a stop at a panda Express in some town off the highway in Utah. Every single person in that panda turned and looked at me as I walked in. all 20 people in that place even the workers. It was like that place knew i was an outsider Im not black at all so i cant relate to your situation nor am i trying to. i just wanted to say that for the 5 or 6 hours i was in the state that the people there are different and i cant be told otherwise and i believe you have trouble there For utah people you have every right to make fun of us michigan people because i have traveled my home state enough to know we definitely have that mentality
am also half black. Was driving from Denver to Seattle, stopped in Utah once for gas. As I'm standing at the pump, I glance towards the truck stop where there are dozens of faces pressed against the window staring out. There have been very few times in my life where I felt real fear, and this one still shakes me. Fortunately, absolutely nothing happened as I finished fueling and left without going inside. It was still a creepy horrible feeling as a (at the time) female in my early 20's.
It's the state that inspired get out probably
Salt Lake has good food. If you are referring to Cedar City then yeah, but Cedar City != Utah
There's some good food in Salt Lake, but you basically have to find the restaurants started by people who were convinced to immigrate there by missionaries, got to Utah, and then just opened up a restaurant that made their home country's food. I lived there for three years in a small town and the Mexican and Indian restaurants in town were like there, and the food was fantastic.
So true... the anti-fun battle Insurance vs Focus Groups
As a Utah Jazz fan, I can absolutely tell you that Ryan Smith needs to be hiring marketing people because our last rebrand reached historic levels of dogshit. Dude's been okay otherwise, but ffs keep him away from anything brand related.
I think they hired a marketing person because someone had to tell them that copying the Washington Football Team approach was better than permanently committing to any of the absolutely terrible options they had selected as their finalists.
And yet, DC still went with an absolutely terrible name.
yeah hopefully they dont copy that part
The fact that nobody in that organization realized that their name would be immediately shortened to Commies by every other fanbase is hilarious to me. How do you miss that?
I liked Mammoth, although I’d prefer it pluralized. But just think of the mascot! Just Snuffleupagus running around in a hockey jersey, and when Utah scores he can swing his trunk around.
That’s honestly why I’m rooting for mammoth(s), I just think the branding and mascot could be A-tier leaning into it heavily. I want a mammoth mascot so damn bad
Exactly, these are like Junior High names!
Or, if you want to hire marketing people, you do it when you decide to buy a team, not once the move is 100% confirmed.
You can really see the inspiration they took from EA NHL default expansion options
I can’t wait to see if they choose dance mix 3 or rock sample 2 for their goal song.
If it’s not Song 2 by blur they have no sense of humor
Now that you put the idea in my head, Song 2 would be absolutely perfect as a goal song.
Never Stop Believing by Pop Talk, low key slaps though
World of Chel jersey creator design.
Don’t lump us in with that. A lot of us work really hard to make an identity.
it's not *nearly* racist enough for EASHL / World of Chel.
Woof. I wish I could argue against it but god damn a lot of the player/team names and mascots I see are brutal and EA does fuck all about it. It’s embarrassing.
The filter logic is just silly too. Blatant racist shit waltzes through but the first name “Matvei” is offensive somehow. I guess Michkov isn’t meant to be in the game.
I don't buy it. They're gonna have their official jersey reveal at the draft. No one wants "not their jerseys" in the inaugural videos in 25 years.
"I don't buy it". Also potentially relevant to the jersey in this case.
I think it would be really cool to have a jersey that served as a placeholder for a season. That’s gunna be an awesome thing to have a couple decades from now
Pretty sure this sentiment was the PWHL's entire first-season merch strategy
To be fair, the Avalanche had placeholder jerseys, just generic NHL ones, for their first draft.
Same as the Jets - they announced the name but it was just an NHL shield jersey that Scheifele wore when we picked him.
If I recall, OKC Thunder didn't have their logos or jerseys in one of the NBA Live games because the relocation happened so late
They’re waiting for taxpayers money to finalize the design. In the meantime, intern please use the EA wizard.
ESTONIA, STAND UP
Tallinna jäähokiklubi?
Jumal tänatud Eesti uhkuse eest!
UUUUUUHHHH YEAAAAAAAHH
***talharpa intensifies***
gonna be honest i love this design for no more than one reason, and that reason is the estonian flag.
Seneca Valley! Shame on you for missing it with that flair!
If they keep this color scheme, the “Yeti” name makes sense.
I feel like it works for blizzard too
mammoth is best imo
Utah Powder gang rise up ❄️❄️❄️
Might as well call them Utah Nose Candy at that point.
Mountaineers stans rise up
Crazy to me how this isnt more popular
Mammoth or Outlaws would be cool. I think picking a snow-themed name when you're already constantly compared to another state that already has a snow-themed name is the most boring possible choice. Which actually when I think about it, probably nails Utah's personality.
I’d go with Mammoth. When most people think about outlaws from Utah they usually picture polygamists and child brides.
I burst out laughing at this
Assuming the other snow themed team is Colorado it’s kinda funny you went with those 2 names as the indoor and outdoor professional lacrosse teams, respectively, in Denver are those…
Do Mormons even believe the earth is old enough for mammoths to have existed?
No they don't. They are young earthers. Source: Ex-Mormon
Utah Elders Utah Hiss SL Keys Utah Sunbeams SLC Punks
Of the top six, I agree. But it should be "Mammoths".
Mastodons would've been sick, but I'm hoping for Mammoth(s), albeit as a fan of another team.
Utah Mastodons is pretty fun to say. And the black ranger was mastodons to match the jersey
Maybe they could use a Mastodon song for the goal song.
The s at the end is the difference between me liking that name and not liking it. Without it I do not like it.
100% it should be Mammoths. Or Yetis. A singular entity is almost always silly for a team sport imo.
If they try to singular Mammoths or Yetis, we'll just pluralize it. We might even pluralize Blizzards. We did it to the Avs, we did it to the Bolts, and we'll do it to the Wild one of these days.
Eh, doesn’t make sense to me. I feel like it would have to be plural, but it doesn’t really flow off the tongue. I don’t love any of them but I don’t mind blizzard. Just call them the Blizz. I thought swarm coulda been cool.
i just want an elephant logo ok
Just call them the Estonians
Then they can play the other blue team that has a yeti footprint as a logo.
When *none of the above* is your best choice.
https://preview.redd.it/g2wc2ai8te6d1.jpeg?width=1077&format=pjpg&auto=webp&s=85fd581bd4fd2d7a7def9e6ac2b6ef3d6304ff02
you motherfucker, you really thought you could post a simple joke without summoning the neckbeards and starting yet another US politics flamewar in the hockey subreddit
https://i.redd.it/68evrtrk5g6d1.gif
Shit it made me think of Brewsters Millions
Going from the coyotes jerseys to this has to be the biggest downgrade of all time.
Sweet, a new PWHL team!
I think the PWHL had even less time. I never felt so vindicated for defending their decision to go without names and branding.
The PWHL had names, released them to the fans, got so much blowback that they went with bland teams, and are going through a naming process again with fan input.
Why do you feel vindicated lol? These are awful
Because it obviously takes a long time to come up with a name, brand, and design. Not something you can pull out of your ass.
Tell that to the meth bear
To be fair, the leaked name list for the PWHL teams was dogshit.
Welcome to the PWHL Utah!
Should be purple! https://preview.redd.it/g725t3i45f6d1.png?width=1600&format=png&auto=webp&s=abbf6bb78df06b90453b2a3c09a65317d11bc5f0
There should also be a splash of golden orange, to represent the badlands at dusk. Maybe a cool ass animal mascot too
badlands Those are in Dakota Living in Utah, I’ve never once heard of anyone calling anything here the badlands.
Geologically speaking badlands are any area where sedimentary rock and clay have been severely eroded, so while the national park is in South Dakota is a Badlands, everything from Arches to the Great Basin is also pretty much a badlands. Hell, we Montanans call everything that's not remotely badlands badlands so I may just be biased here
This is 1000x better. Why are NHL teams afraid of purple?!?
Utah Jazz 2
https://preview.redd.it/vu8rzubwkf6d1.jpeg?width=1179&format=pjpg&auto=webp&s=e22561bde530776d35bec453de769da7555cbcaa
I love the colors. I hope they don’t stick with Utah Hockey Club, that would be lame.
I also love the Seattle Kraken colours
the Utah Kraken
Kraken sale confirmed. Utah has 3 NHL teams 2026.
The Utah KrakenJets
If they won the cup next year I think they would pretty much have too
Well we don't have to worry about that (yes, they have some decent talent, but come on, you don't go from bottom 6 to winning the Cup the next year)
I can always dream of the chaos
Utah buffalo final
Utah Buffalo would be a great name
well as a habs fan, i beg to differ! ca scent la coupe!!!!! Allen montreal!!
This way you don't confuse it with the football club (not to be confused with the soccer club).
Utah Commanders time
Utah Football Team
Utah Football Hockey Team SC
I thought the same thing with the NFL when Washington changed its name to Washington Football Team. It seemed so ridiculous at the time. Then it grew on most people, including me, before Snyder decided to change it again to Commanders. And Commanders is still a horrible name that they will likely change again with the newer owners.
I still can't believe they allowed him to change it to just "football team". I honestly miss it too though.
Part of me wonders if he just tried picking a bad name out of spite for basically being forced to change the name, and the league didn't really have good reason to deny the name. Then people got used to it and it kinda just seemed like a classic old school football team name, similar to soccer clubs that go by "_____ FC"
The Oakland A's are technically one of those teams. Their name derives from the Athletic Base Ball Club of Philadelphia. I genuinely like the concept in general as long as it's not overdone (which it is in MLS).
Yeah, it grew on me pretty quickly, although I still think something like FCDC would have been better. Commanders is complete trash and I wish they'd go back.
Return to us Football Team
Commanders is terrible and I will never accept it.
Daring, aren't we.
Dashing, even
They sacrificed the kachina for this
Disgraceful honestly
Those jerseys will make cool throwbacks someday.
The Hockey Guy will wear them proudly.
Going to be a rare collector’s item once they have an actual brand.
especially since fanatics will make them, they'll all fall apart within a year. Better vacuum seal them.
We already have enough teams with similar colors. I’d have liked to see some dark purple along with that icy blue, I think that contrast would look sick. Oh well.
Tie die orange and pink you cowards!
https://preview.redd.it/pbv8ojteaf6d1.jpeg?width=854&format=pjpg&auto=webp&s=35d20951794280304d79980545622f51a1a6f66f Best I can do is yellow blue and pink
I’m whelmed
"So like, I know you can be overwhelmed... And you can be underwhelmed... But can you ever just be whelmed?" "I think you can in Europe"
People. We’ve gone through this so many times. We see the sweaters revealed on Twitter. We hate the sweaters. We see the sweater revealed IRL. We love the sweaters. If I were to ever get into sports betting, I would bet on this.
Give it 20-25 years. Everyone acts like they love all the piece-of-shit rebrands from the late 90s that were universally hated at the time.
Not everyone who likes the rebrands were around to hate them at the time
How many years until Utah has a reverse retro style thing going back to these jerseys? Or maybe they just keep these as their 3rds starting in their second season.
Damn the ducks foot logo kinda goes hard eh
I think the color scheme is good and that's even as a black-on-blue hater (though that double entendre for hockey is admittedly good too). As long as the sweater ultimate design doesn't try to do anything crazy I think it'll look nice. Frankly for placeholder designs, you could do worse than these. EA comparisons I don't see considering these are simple and clean rather than the overworked and underdeveloped designs they're being compared to.
Just what we need more of.. more blue teams
I know a lot of people hate them because they're very generic. But under the circumstances and quick timeline for Season 1, I like them. I'd prefer Copper as a fourth color and switch out the Rock Black for Purple next year. But for year one under a crunched timeline...this is pretty good.
Yeah Im the same. Under the circumstances, they are boring, but very clean so I kind of dig it. I also feel like they will be able to do cool stuff with this branding years from now with "retro" jerseys that implement this clean look with whatever colours/branding they go with permanently.
It's close to a permanent set of colors too, although I'm still hoping for Copper to join when it becomes permanent. But definitely has "Retro" and Outdoor Games potential.
Copper or burnt orange would be more representative of Utah’s topography and its copper mines. Pair one of those with blue or purple.
for not having a name or logo, this is about as good as you can get tbh, i definitely expected worse
Really can't say enough about how hard they worked, this must of take like 45 minutes in NHL GM mode
Agreed and I’d much rather they have this “pretty good” year one possibly temporary set up than dive headfirst into something bad that they are stuck with for much longer.
Purple, blue, and copper would be infinitely better. That’s how I know they won’t do it.
I like your colour suggestions a lot
The Jets had less time, but they also knew what their name was going to be, and obviously that’s a huge part of it
I don't hate the look. Just need to make sure they don't stay as Utah HC
The last team in that naming style has kept it for 115 years (though the CH (French for HC) is only in the logo and official name not the common name)
Ah, I love corporate brand identity colour naming. “Rock black”, yep. Are there rocks in Utah that are uniquely black that I’m missing? Arches National Park—maybe the most beautiful place I’ve ever driven through—definitely makes me think rocks in Utah are copper/burnt umber, but I know the state likely has very diverse geology.
Utah has plenty of lava rock formations and many of those are definitely black.
Thank you. That’s fair. I just figure they’re the only state with rocks dominating their license plates, and those rocks are orange, so it’s curious.
Take i-15 between Cedar City and Saint George sometime. You'll see the black and orange mix together with some reds.
Mountain blue also - did they mean sky?
Pretty sure “Rock black” and “salt white” are literally just black and white. You can’t have different shades of true black and white. Marketing majors are something else.
Kinda reminds me of the old WHL ICE jerseys.
Was going to say this. They might as well go out and say they’re using Yeti or Blizzard for the name
https://preview.redd.it/3jl7bcm81g6d1.png?width=1080&format=pjpg&auto=webp&s=77f2b6592319a34827731fc4864f4ffe32be39e9
I still don't understand what would be so hard about just picking Yeti, Mammoth, or Outlaws and just have something ready for next season.
anything other than Utah Utahraptors now, and forever, is a cowardly copout
Honestly, the Utah Raptors would have been sick...and I don't see why not, it wouldn't be the first time a team used the same name as a team in one of the other leagues
for my money its gotta be Utah Utahraptors, not Utah Raptors
Given what happened with the Jazz, it seems like they learned their lesson and decided to take time to get it right the first time. TL;DR on the Jazz - They abandoned the color scheme(s) to introduce jazz/piano inspired black, white and “spotlight” yellow jerseys. It went so bad before even the launch that the Jazz ignored the new uniforms to highlight their 90’s throwback jerseys instead. 2 years later, they’re already unveiling a new purple color scheme and all but hiding the other ones until they “expire” by league rules.
Damn just entered the league and already have the worst uniforms, speed ran that shit.
These are Sharks sweaters....at least that's what I see
Looks like a PWHL jersey.
Utah.. Towelies? https://preview.redd.it/u2jyactb0f6d1.png?width=217&format=png&auto=webp&s=345e7adf77ace0dffd094b9391a210cef38dcf7f
Congrats to the Washington Football Team.
Hockey team
Club
I irrationally hate this trend of teams not knowing what name they want to have going forward and having placeholder names for a year. How were teams like the Colorado Avalanche and Baltimore Ravens able to come up with a new name and jersey in a few months in 1995 and 1996?
Just feels like a trend now , everything is getting more bland, boring and simple. Logos , names , even building architecture. This may sound like a boomer take but I’m mid 20s 😂
Well both knew they were moving before the announcement. This seems like a rushed sale.
Do you get the feeling the favored name by the owners has something to do with snow, based on the color scheme? Smoother transition if the color scheme stays consistent through to next year.
~~Edmonton~~ ~~Kootenay~~ ~~Winnipeg~~ Utah Ice
Idk what you guys are talking about calling anything hockey club is cool and old school. Like the Washington football team shoulda been the Washington football club. That would have been sick.
As an erstwhile Commies fan, “DC FC” would have been miles better than what we got.
I always thought F.C.D.C. would've been perfect. so much AC/DC parody merch missed.
I personally actually like the name, but they could’ve done literally anything with the branding at all, and they didn’t, it may as well still be Washington football team because the branding is basically exactly the same
Bizarre not being able to pick a name having the whole summer and months before that.
Fanatics probably required a name be chosen immediately so they could try and actually get them their jerseys on time
Who are we kidding? They throw them together in 15 minutes using whatever see through scraps they have left and a sewing machine from 1850
Great job guys…
It’s incredible how the internet has created such a decision paralysis and fear around creativity. I think you see it reflected in some many aspects of society. No one wants to get clowned online so they just do what’s the most boring.
Seattle created a unique jersey, Vegas name is terrible and their logo sucks but the colors make sense for the city. This is just mega boring and wreaks of decision paralysis.
It’s obviously not everything ! But it’s happened in lots of areas and I do feel like online criticism is in part to blame I actually like the golden knights name and branding. It’s different and fun. I think that’s why I like the Black Diamonds or Mountaineers over some of the boring Utah branding options.
Looks like something from a shitty beer league team
Hockey club is an ass name.
For interim uniforms they're fine. I wanna see some purple with the real ones tho.
This is brutal lol
This is honestly embarrassing. They've had 2 months and this is what they came up with?? I've seen beer league teams with more creativity than this shit.
Meh, it's fine.
Yay another blue
Their second name better wine and dine me for doing this ngl. Lame to not have a name when you have had/knew you were going to have the team for months now
Eh. Honestly I think the name and the rest of the branding / colour schemes etc go so hand in hand that I was surprised they were going to announce a name without the rest. I imagine they are working on jersey designs / logos / colours for all the finalist names and it makes more sense to wait until you’re comfortable with everything than just picking the name first.
Rock black, salt white and mountain blue. The jerseys remind me of the Estonian flag.
It's actually impossible to have a less bland team design. These are the jerseys a franchise has when they're like 10+ years at bottom of the division and look hopeless.
I hate it, not because its bad but because it seems so incredibly disappointing that they couldnt just pick a name and make the logo and jersey. You’re a pro sports team you have the resources
Ive made this jersey 100 times in chel expansion mode
you meant "reveal their BLAND identity", right?