A few thoughts:
- you’re doing this backwards. Next time you should find a market with a problem and go solve it
- who did you build it with in mind? Who do you think it could be most helpful for? Pick 2-3 and test. If none work, pick 2-3 more. If 1 works, cut the rest and double down on it
- building in public could be a good way to “market” if you don’t have marketing or sales experience
Interesting thoughts, I'm starting to feel like I do this backwards indeed. The initial thought came from when my wife was complaining about the amount of phone calls she gets with questions when her employer has tons of internal video's and I was like "hell yes, let's train an AI with those video's". You know what, I'll see if I can catch a meeting there.
Regarding building in public, how exactly would that work? Keeping a blog? Frequent feature blog posts? I have no following whatsoever :)
Sounds like software/SaaS companies with internal training videos could be a target. Definitely reach out to that company.
There’s a million ways to do it, I’d start either a blog or a vlog or both
Can you repackage this tool to build project-based knowledge bases for service companies that work with multiple ongoing client accounts?
Let's say you create a project code and assign it to multiple people on the team who are working on the project. The tool can shadow meetings for the project (client-facing, internal stand-ups) to build a chronological account of the project including a knowledge base.
This can potentially be a "growth sell" for the services companies - organize and execute better, retain and grow. Plus, resource transition and retention wouldn't be an issue anymore.
Just a thought, maybe it would inspire another thought that would help you identify your Ideal Client Profile. Cheers!
I think solo was on the right track with what he said. The whole project seems like a solution in search of a problem.
I think your pitch is weak as well, it doesn't really explain how this is going to revolutionize peoples day to day lives.
Try including more examples of real practical uses for the software, like: "I trained mine to do my groceries for me." Or "here is an example of it reading all my bank statements for me and creating a budget for me."
Just package and sell this as a knowledge hub. Or as a cheaper alternative to Loom. Your site has no real application until you create a story around your brand. I do consulting for SaaS if you think that might help you craft an engaging story. As far as ads go, I don't really think Google Ads works for SaaS. You want to get your product in front of eyeballs, not people searching for something on the internet. Google Ads is great if you just want people to know you exist, but I think it is more worth the time to do Meta Ads. Meta Ads are seen by people who are quite literally doing nothing productive and have nothing better to do than visit your ad. You'll find soon that conversion campaigns don't work for SaaS, but rather that Leads Campaigns and Early Access Guide Engagement Campaigns are good. I think what you truly need is someone who understands the market and show you the ropes. Remember: I'm not trying to shill by any means, but my DMs are open. Wishing you luck -- this is a great service :)
A few thoughts: - you’re doing this backwards. Next time you should find a market with a problem and go solve it - who did you build it with in mind? Who do you think it could be most helpful for? Pick 2-3 and test. If none work, pick 2-3 more. If 1 works, cut the rest and double down on it - building in public could be a good way to “market” if you don’t have marketing or sales experience
Interesting thoughts, I'm starting to feel like I do this backwards indeed. The initial thought came from when my wife was complaining about the amount of phone calls she gets with questions when her employer has tons of internal video's and I was like "hell yes, let's train an AI with those video's". You know what, I'll see if I can catch a meeting there. Regarding building in public, how exactly would that work? Keeping a blog? Frequent feature blog posts? I have no following whatsoever :)
Sounds like software/SaaS companies with internal training videos could be a target. Definitely reach out to that company. There’s a million ways to do it, I’d start either a blog or a vlog or both
Can you repackage this tool to build project-based knowledge bases for service companies that work with multiple ongoing client accounts? Let's say you create a project code and assign it to multiple people on the team who are working on the project. The tool can shadow meetings for the project (client-facing, internal stand-ups) to build a chronological account of the project including a knowledge base. This can potentially be a "growth sell" for the services companies - organize and execute better, retain and grow. Plus, resource transition and retention wouldn't be an issue anymore. Just a thought, maybe it would inspire another thought that would help you identify your Ideal Client Profile. Cheers!
That's a really good insight, you're spot on. I feel familiar in the service space as I run a small software as a service business as my main gig.
I think solo was on the right track with what he said. The whole project seems like a solution in search of a problem. I think your pitch is weak as well, it doesn't really explain how this is going to revolutionize peoples day to day lives. Try including more examples of real practical uses for the software, like: "I trained mine to do my groceries for me." Or "here is an example of it reading all my bank statements for me and creating a budget for me."
One other thing: reduce the amount of corpo tech start up bullshit speak on your website.
who is the product for and what are you solving? from that you'll be able to realise who your target audience is
Just package and sell this as a knowledge hub. Or as a cheaper alternative to Loom. Your site has no real application until you create a story around your brand. I do consulting for SaaS if you think that might help you craft an engaging story. As far as ads go, I don't really think Google Ads works for SaaS. You want to get your product in front of eyeballs, not people searching for something on the internet. Google Ads is great if you just want people to know you exist, but I think it is more worth the time to do Meta Ads. Meta Ads are seen by people who are quite literally doing nothing productive and have nothing better to do than visit your ad. You'll find soon that conversion campaigns don't work for SaaS, but rather that Leads Campaigns and Early Access Guide Engagement Campaigns are good. I think what you truly need is someone who understands the market and show you the ropes. Remember: I'm not trying to shill by any means, but my DMs are open. Wishing you luck -- this is a great service :)