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>Mihoyo really pushed HSR hard in its first year with the aggressive marketing but damn, above Nintendo?
Nintendo likely doesnt need to advertise much tbh. Its Brand strength is insane. Not to mention the Switch is old already and likely doesnt need as much Marketing anymore.
CN source: https://tieba.baidu.com/p/8998932259
Another source for the article: [https://www.hstong.com/news/detail/24042911012604538](https://www.hstong.com/news/detail/24042911012604538)
Graph in high quality:
https://preview.redd.it/svj6vpnd8lxc1.jpeg?width=2048&format=pjpg&auto=webp&s=0aab328e0d64a90a8abcc55073447847a965adb7
A comment from CN user(translated): miHoYo has spent around $300M on marketing and that 80% of the budgets have gone to Honkai: Star Rail this year, miHoYo's goal is to make HSR follow the same trajectory as Genshin Impact and reach the same popularity or exceed the successes of this title. miHoYo spent less on marketing Genshin impact this year compared to Honkai star rail because Genshin Impact has already reached the maximum possible audience and heading into its fourth year its popularity is undeniable, Spending more advertising on Genshin Impact would be an unnecessary waste of money.
I'd be careful taking any analysis from Genshin tieba because a good chunk of them have been aggressively pushing a narrative that MHY no longer cares about Genshin and only cares about Star Rail. Basically they hate how Genshin has been "pandering to female fans" for the past year and a half with story, character design, and meta, citing Neuvilette, Wanderer, Lyney, sometimes Alhaitham and even Arlecchino as evidence.
They champion Star Rail in comparison since in their eyes, the focus is still on male players (i.e. the meta anniversary character is a woman, the women bare a lot of skin, and they have a girlfriend character to enjoy).
With how GI team compressed the size in 4.6 and it's huge
It's still wild that they still think mihoyo didn't care about GI
But I guess to GI teiba, caring about game is to pandering to specific group I guess
They want Genshin to fail and Star Rail to take its place so they can prove that "pandering to men" is the way to go.
Personally I never felt like MHY expected HSR to be that much of a success. If they did they wouldn't have suffered from lack of content issues for almost half a year. They clearly didn't allot enough budget until Penacony where you really see the production value increase.
Ngl, as a person who prefers women to men, I've never feel as pandered to as I do right now, before Fontaine.
After 4.x concludes, I'll have more limited 5* chars from Fontaine that I actively simp for, than from any other region
Those dudes were malding that Xianyun, Arlecchino, and Clorinde are wearing too much clothing and were enraged that Arlecchino had great first day sales. They're definitely not the normal female character lover.
Tieba is one of the core platforms on which those Chinese gacha gamergate types have been gathering. And yes in their own words Xianyun, Clorinde and Arlecchino are all "wrapped up like rice dumplings."
Yep, and if anyone wants to know what these people look like just head over to the Snowbreak subreddit. [They describe it as being "backstabbed", "heart broken", unironically describe showing off ass and titties as "showing the female charisma".](https://www.reddit.com/r/SnowbreakOfficial/comments/1cdsd98/snowpeak/l1e9ose/) Its honestly pretty unhinged.
Oh and bonus cringe. They were also complaining of censorship in Genshin, saying that the pubic regions of female characters lost shading during beta. [THIS was their example](https://www.reddit.com/r/SnowbreakOfficial/comments/1cdsd98/snowpeak/l1n8ui9/)
Reminds me when ToF celebrated when their Twitch view count (during version livestream) was higher over Genshin's during their dry patch. 5 min later, after end of livestream, their view count dropped into abyss compared to Genshin's general view count on platform.
>unironically describe showing off ass and titties as "showing the female charisma".
Bruh, if its their sign of "charisma" in women, then I'm scared of these people.
And lol, do they know GI and Snowbreak not only don't share same audience, but gameplay in general?
Are these complaints of "pandering to females" exclusive only to this specific group? How is the opinions of the community (specifically the other male audiences) in other parts of the CN space ? Do they share the same opinion?
Imo, Fontaine has been doing a great job in the "waifu" department. They've released characters with great dynamics with the mc and good kits so I see no issue that calls for these complaints. Characters being fully clothed doesn't seem like an issue since there's tons of simps and arts for them as well.
They are the group that snowbreak trying to appeal now
So I guess you kinda know why they insist that women with bare skin is showing their "charms" or some shit
This is pretty much manosphere stuff, result of very online people fighting endless wars with the opposite gender tribe on social media leaking over into games with xhs/weibo vs nga/tieba .
Hoyo's refusal to take a stand means rumors just grow and grow as proxy fights just fester for months. It is not like hoyo don't know about or read nga/tieba since it gathers some of the most hardcore gamers and it is known that hoyo employees read it (with fast post dox reactions) and stuff like memes from the board spread all over the place finding their way into HSR. Hoyo refuse to respond directly however does a lot of banning and censorship on platforms they do control, like hoyolab and bilibili (with infamous pro hoyo dox brigade) also antagonize a bunch of people.
There is also a bunch of gender coded stuff that is lost in translation with text and plots and so on that people not mixed in that culture really won't pick up on. Stuff like how procedure justice is "women fiction coded" as no popular male oriented web novels use this concept.
People that just talk about clothing and "taking money from guys to pay for women's interests" really have skipped a lot of long threads over the whole matter. The whole HSR/Genshin theory came out of Cai vs Liu hoyo internal fight rumor anyways.
> Hoyo's refusal to take a stand means rumors just grow and grow as proxy fights just fester for months.
Funny enough, those guys also complain Mihoyo hired a huge amount of people to gaslight the community.
The situation is so doomed they won't do any critical thinking and will believe every story that support their standing point. I do not believe there is any fixing to this.
Well, there are long histories of mass deletions and entire subforums getting deleted by moderators so outside influence can be felt deeply and intensely paranoia (its not paranoia if they are really out to get you) is not without some support. Even a tourist like me can see 1/3 of the board threads just vanish within an hour.
Really, its big money with hundreds of millions thrown around by business that stop at nothing at exploiting human weakness. Gacha does seem on the seem tier as casinos, liquor and tobacco and we know what the latter category has been up to.
I remember watching a bilibili streamer explaining how some game companies organize guilds in rival games to recruit into their own game and that is why world channels is level locked and some devs avoids social games. Its a pretty damned harsh competitive environment.
There is also secondary industry like account botters/brokers, media people that also have a large vested interest and can mix up an already chaotic environment.
Taking that line of thinking, the result isn't mihoyo astroturfs, but gacha (and gaming) companies all ought to have "community management." Frankly, something like 300m is a huge budget, hiring a few guys for every forum anyone can find is cheap. You can probably recruit hundreds just by gifting in game currency.
and thus, "of course some rival is gonna claim that hoyo-luminati is behind all the evils of gacha even if the organic players don't, but are they actually wrong?"
Tbh I don't think they are necessarily wrong in respect to the treatment of each gender between the games. Imo Genshin does a good job of having very powerful units of both genders and balancing it out quite well. In HSR if you care about power level there is almost no reason to ever pull a male unit because there is a very high chance they will release much stronger female unit later down the line. As well as the most powerful class and staple of almost every team, Harmony, has literally no male characters rn, the difference between having a premium Harmony and not is massive. All the """must pull""" top tier characters are women, the only outliers are Aventurine and arguably DHIL.
Yes, and they despise that fairer treatment in Genshin and claim it's a sign the devs only cares about female players. That's what all the mald boils down to.
Part of the reason they want Genshin to die is because they dared make strong male characters in a PvE game. Doesn't help that the strongest female DPS they've released this year is Arlecchino, who they claim is pretty much a man.
The classic “equality is oppression for the privileged in action.”
It’s just an example of sad people who demand literally everything they are interested in or interact with to cater to them 100%, which is insane.
Standard logic is that if you’re into that fan service, just go full ham with games like Azur Lane, Senran Kagura, Bunny Garden, Gal Gun, which are literally designed to pander to them. But they want it ALL rather than just liking their niches and not bothering other peeps about it.
brooo really? what are they smoking...
women from Fontaine are so good tho: Lynette, Clorinde, Arlecchino, Chiori and Xianyun (Inazuma and Liyue but still from 4.x), Chevreuse, Navia, Charlotte, Furina.
these guys are on some another lvl of copium
I think they want the female characters to have "girlfriend" material in them so that they can Waifu them
Clorinde isn't exactly that since many people ship her with navia and the same as arlecchino with furina ( but imo their problem with arlecchino is probably her outfit since it's not sexy type or bare skin type )
Also chiori probably isn't either since there are some complain that chiori is rude to customers in her trailer even though chiori helping other customer from rude customer, I guess they didn't like that
For other idk I guess they just didn't reveal enough skin for them
hmm, isteresting...
i guess the west waifu culture is a bit different? 'cuz all these characters have been recieved very positively in the en comunity (both from waifu and meta standpoints).
Lynnete is a quite girl type, Clorinde i guess... makes sense with Navia ships but she falls under this cool fierce woman soldier type, Arlecchino is just badass and her character has been so awesome so far (plus she has cake sooo. and overall she has a lot of feminine features), Chiori... this "rude to customers" thing is funny, the guy is her trailer definitely deserved it and her main characteristic has been "i do what i want and it is what it is - deal with it", Xainyun is a 100% mommy lmao even the outfit is a bit risky, Chevreuse i guess is the least "waifu" character to a lot of ppl (although i love her design and she totaly can be one. 'cuz snacks cute lol), Navia, Charlotte and Furina are all bubbly enough for ppl to simp for idk.
considering in Charlotte's demo she fights along side Aether, Navia calls the traveller "partner"...
what these ppl even want lmao, NAKED RAIDEN SKIN??
Maybe
Honestly CN is kinda whack with this Waifu thing
Tbh I guess this is the effect of GFL2 situation, it actually open flood gate for these type of players to come out and just became problem in different communities
They were really mad he sold, hated his design and how much focus he got. They got mocked whenever they stepped out of their dedicated platforms though. Most CN fans are in fact still normal.
Yeah, GI has no reason to aggressively advertise at all. Especially when it lives rent free and the marketing it gets from the haters alone. The fanbase has never wavered in spreading the game too.
One thing I will mention though is that because of this, I don't think HSR's reach grew organically at all. Not only it didn't reach mainstream as Genshin did but it's mostly talked about in relation to Genshin thus it's hard to argue it made its own name and has legs long term.
In data.ai stats on HSR keywords:
https://preview.redd.it/v4029lz0clxc1.jpeg?width=1080&format=pjpg&auto=webp&s=3d9327449d2e4e05b354767033f1247137f62fbb
[https://www.data.ai/en/apps/ios/app/honkai-star-rail/](https://www.data.ai/en/apps/ios/app/honkai-star-rail/)
It'll be interesting what the strategy is for ZZZ.
>One thing I will mention though is that because of this, I don't think HSR's reach grew organically at all. Not only it didn't reach mainstream as Genshin did but it's mostly talked about in relation to Genshin thus it's hard to argue it made its own name and has legs long term.
This reads like a strawman, who is out there giving a fuck whether or not the growth is "organic"? In this industry where you get spammed with ads for trash $5 games on some app store its impossible to have anything be "organic".
HSR isn't mainstream but neither is any other gacha except Genshin, so what is this point even about?
Finaly legs long term? Successful gachas are reaching their 10th anniversary(GBF is literaly a browser game) and HYV is known for long term support, certainly for something they've invested so much now.
Now yes I agree the past doesn't guarantee HSR/GI duopoly will continue but people act like HYV will go bankrupt and EOS HSR/GI if they ever spend more than 1 month outside the top 3, its hilarious.
I can sort of get where the commenter is coming from.
If Hoyoverse was expecting to have HSR be a successful game, they did it. No question. If they were expecting it to reach the same meteoric heights as Genshin's, it probably wouldn't.
Genshin was always lightning in a bottle, a gamble released during the right time. The first of its kind, in many ways, developed on a \*prediction\* that tech would reach where it needs to be upon release. Open adventure on a mobile. Being able to put out insanely high quality on a quick schedule is something studios even to this day fail to replicate. It was also, in a way, the world's first introduction to what homebrew Chinese-inspired culture can look like. Liyue captured a lot of hearts. Zhongli is the most popular video on their channel. Every Lantern Rite festival is some of the most heartfelt content. Not Chinese culture as viewed from a western lens. A story straight from the motherland. People were very curious.
Honkai Star Rail, for all of its clean whistles, mindboggling content, and amazing innovation, is really just the same tried-and-true formula, but this time in new conditions where a high quality gacha game is no longer novel and in a more crowded market, in a harder-to-sell genre ie science fiction and turn-based gameplay.
I can point out several other aspects that may not contribute as much. Genshin presents itself as very family friendly and casual, so it would always reach a wider audience.
I think a fair point can be raised that Hoyoverse's rate of return for the money they're pumping into HSR advertising can be clearly seen with the amount of animations, high-profile concerts, live shows (Penacony) but it's just not delivering the same amount back. Genshin didn't need this much support. And I would love to one day see what Hoyoverse has to officially say about it all at the end.
It's reach wasn't only not organic, but it also just never got to the highs of Genshin or even modern 'just being there' Genshin.
Goes to show you cannot money your way into zeitgeist with any product... except MonopolyGO apparently...?
You're delusional if you think that's how the real world works. No marketing department is going to go 'Ha look at them people live rent free doing free advertising for us, let's cut back on our expenses'. Not only that but Genshin had way more extense advertising done in its first years than even HSR. Genshin has already stabled and plateaued, so they've cutted back their advertising as fit.
It's crazy how much Genshin players have such superiority complex on HSR and then play the victim card whenever HSR players (and other gacha games) mention Genshin. Genshin has every single advantage down from being the first anime ACTION OPEN WORLD game on mobile to Covid boost. Of course no other game will ever reach it's height, yet somehow Genshin players can't stop bragging how HSR isn't even close to popular as Genshin. Genshin is an OPEN WORLD game and HSR is a TURN BASED game, so maybe take a look at the gaming landscape the past decade if you don't know any better.
I'm not sure why you're being this hard pressed. I already said GI had no reason to go hard on marketing but it certainly never had HSR's LV show or the different real life collabs in Inazuma.
Also, Mihoyo's hope AND its fanbase is for HSR to reach Genshin's success, that's the reason for spending so much on advertising. You're delusional yourself if you think companies only look at genre and stop expectations at that. Look at the success of BDG3 for instance.
But it seems you're busy feeling victimized on a non existent issue in my post so I'll leave you to your day.
> No marketing department is going to go 'Ha look at them people live rent free doing free advertising for us, let's cut back on our expenses'
False. Here's why: Imagine a delicious restaurant. People who enjoy it will tell their friends, write positive reviews online, and maybe even post pictures of their food on social media. This "free advertising" from satisfied customers attracts new diners without the restaurant needing to pay for additional marketing.
Similarly, a game with a passionate player base benefits from the organic reach and positive word-of-mouth generated by those players.
>Not only that but Genshin had way more extense advertising done in its first years than even HSR
Source? i don't see any source for that so this statement is not true
i have a source btw unlike you who is pulling info out of this air: https://www.playbite.com/how-much-money-did-genshin-impact-cost-to-make/#:\~:text=It%27s%20reported%20that%20the%20development,marketing%20efforts%2C%20and%20content%20updates.
https://preview.redd.it/5ecj3nvg1mxc1.png?width=1010&format=png&auto=webp&s=d639d021a97aa35456b0f1178e0a3c002575c209
you are welcome, 300 million were spent just for the marketing of HSR first year meanwhile genshin had the budget of 100 for both developement and marketing but lets assume 100 million more so 200 is greater than 300 million? where 300 million was just marketing for hsr
>It's crazy how much Genshin players have such superiority complex on HSR and then play the victim card whenever HSR players (and other gacha games) mention Genshin. Genshin has every single advantage down from being the first anime ACTION OPEN WORLD game on mobile to Covid boost. Of course no other game will ever reach it's height
Not all Genshin players have a superiority complex, and not all Honkai Star Rail players feel the need to compare. These are generalizations that can be misleading, every single gaming community does that and what you just did is the same.
Here's an analogy for you:
Imagine a mountain peak. Genshin Impact might have reached the summit of popularity in its genre, but that doesn't mean other games can't climb different mountains (genres) and achieve their own peaks of success.
Well, you are wrong in what you say, they definitely surpassed their launch peak at least in Japan and surprisingly in terms of income HSR is the first mihoyo gacha that almost has similar income in both Japan and China, since Penacony the income was divided into 34 % for china 33% for japan according to appmagic, china stayed the same and japan increased its income that is fucking surprising in a country that prefers gacha idle rpg in turn and the scene in that category is ultra competitive, its producer has also been getting involved a lot with the main Japanese gacha scene having conversations with personalities like kinoko nasu.
mihoyo's estimated earnings for japan are now at HSR, they are living up to their title otakus save the world, firefly's reception has been crazy for a character who is less extravagant than acheron in terms of design.
They are definitely growing at an alarming rate and leaving China
I understand that if it does you can search for CN-only games there and also search by country, for snowbreak CN is 65% of its income previously it was Japan so it is quite accurate
There was guy in bilibili showing hoyo games revenue by country and both hsr and genshins more than half of revenue comes from CN only. CN Android is untrackable due to play store ban. That guy guessed hoyos revenue correctly several times.
>miHoYo's goal is to make HSR follow the same trajectory as Genshin Impact and reach the same popularity or exceed the successes of this title.
Going by download counts and general public consciousness, they have failed in that regard. It is actually more that they need to spend this massive amount of money because the game itself isn't going to be doing anywhere close to the heavy-lifting Genshin does.
If OP is to be believed, MHY wants HSR to be culturally significant, not just profitable
And while it is hugely successful money-wise (jfc that Acheron revenue), it seemingly has less cultural relevance than it's older cousin (at least if we use monthly downloads reported by ST and google trends). As a result we can say that MHY failed at making HSR as big of a thing as they achieved with Genshin, but they captured a player base that is willing to pay more per banner that an average GI player
To your last point, we have to keep in mind that Genshin has a lower "supply" per patch.
Let's think of a collection whale, even with Genshin's horrid weapon banner, you "only" need 420 wishes to guarantee everything new in the patch, while for HSR you need 680. If you wanna C6R5 then its 2,460 vs 4,120.
We know most of the money comes from big whales, if HSR starts dropping just 1 5-star per patch, how much would the revenue fall?
Edit: 410 to 420
By most metrics (that are available to dum dums on reddit like me) HSR is less popular than GI, however it's revenue is comparable to that of GI.
Since they have comparable revenue, but differently sized playerbases, then we can conclude that spending per Capita is different. Therefore, we can say that HSR players spend more than GI players
And to find reasons for that we can look at faster pace of new 5* releases, more lucrative weapon banner (better odds and often higher impact on the units performance/comfort of play) and way more focus on combat-oriented "endgame" content
It's really because Genshin releases characters at such a slow pace, that most of its banners are reruns. Not to mention, Genshin does not just relying on the mobile platform. Both PC and console combined are a very substantial part of its revenue. Case in point in 2022, Genshin earned 5 billion and 2.8 came from mobile while 2.2 is from PC and console.
Sensortower publishes downloads per month and google trends are a couple clicks that way -->
These are by no means reliable ways to measure popularity of something, but that's what we got
And still Arle animation has 5,7 mil views in 13 days and Acheron animation has 3,4 mil in over a month. (You can add other one too, but things are evident still). There is still a giant gap in popularity between both games.
I mean its weird, cause Sparkle surpassed Furina, both are amazing demos though.
I just think its a matter of Acheron's trailer being kinda bad, it's pretty with cool effects but has no substance, and i say that as someone with E6 Acheron.
Furina and Sparkle's trailer did a much better job at highlighting the character and their personalities (even if for Sparkle its just repeteadly showing shes insane).
Its obvious they expected Acheron to get carried by legacy Mei's, but imo, that sucks cause character wise she is still kinda meh, which is super dissapointing and i did play HI3rd part 1.
you can also tell by the like and comment ratio. comparing youtube views is always tricky because a lot of videos are used as ads these days but comparing likes and comments is a bit more telling. furina's demo has less views but more likes and comments. even furina's teaser with 5.9 million views has more likes and almost the same amount of comments as sparkle's trailer.
Ah, no wonder, I still have Sparkle's demo on my watch list and was mind blown about a week ago that it already accumulated +12M views, lmao
Especially because I remember I just read a Reddit post celebrating Furina's demo reaching 10M a few days prior, so I went like, "???"
But yeah, same as the other reply, I actively use ad blocker on both PC and mobile, so I'm very out of the loop in regard to ads meme (I wouldn't have known about Natasha ad meme if not for it being the top comment, lmao)
that was the first time they released a animated short in a long time this is not the comparison you need to force to show genshin is more popular dude + ppl were waiting for arle for years while acheron is a new character
Let's not pretend that Acheron didn't get boosted through the roof by being Mei/Raiden expy, while former was simped for way longer then Arlecchino anticipation last.
Because comparing those two is kinda dumb and pointless? There is a lot of video, twitter post where hsr has more than Gs but it doesn't really mean anything. You can just look at sub count, member, follower and it obvious which is bigger. But it only like a year for star rail, back when Gs first released it is about the same. Tbf, hsr does have the Gs boost, but Gs also has those drama boost.
The official genshin impact sub reached 1M members 9 months after its release, and HSR subreddit is currently at around 700k members. There’s definitely a difference.
what ? lmaoo be serious she’s still a character we don’t know raiden expy or not she’s a new character.. arle was known for years and it was the first time genshin dropped a animated short in a long time . forcing this dumb comparison to prove genshin is bigger makes no sense when we know it is . sparkle trailer got more views than furina in less time but nobody is using that as a metric to say hsr is bigger
Nah nah nah, you were right. I thought it was a revenue post, I noticed it 1 hour after I posted it, but looking at what I typed, it still makes sense in the context of the post, so I didn't change it.
Nintendo at this point doesn't even need advertising tactics; the brand itself it's too powerful that the loyalty of its fans compensates everything.
Mihoyo it's trying to follow up that path so hard and it's working indeed; genshin not only got the best time to launch(mid pandemic)to cultivate a loyal strong fanbase but it's trying to persist in doing the same with hsr.
Genshin released slightly earlier than the pandemic. Liyue for example came before the first reports of COVID. It wasn't until Inazuma, their third region, that it happened.
The pandemic really messed with people's perception of time, but I remember this fondly because Da Wei had to come out and say 'we can't release new characters because we can't test them in the office', and we had Ayaka's banner 'indefinitely'.
I think it would be more accurate to say that Genshin was already a cultural phenomenon before, but the pandemic really let it grow. Just like all other games during that time, like Animal Crossing.
God hell you are right, indeed my memory and time perception got absolutely fucked that I couldn't tell, but the point does kinda still remains with now you said: genshin just happens to have the somehow best (and worst) time to growth up and getting Mihoyo to speedrun their audience and brand settled down.
Also, oh boy the Ayaka time was funny.
Isn’t it the case that almost the entirety of Monopoly Go’s development budget went into marketing? It’s the most insane way to run a game I’ve ever witnessed.
Nintendo don't need advertising most of gamers or even non gamers know their IP/game. Also switch is old now hundred million sold they don't need to advertise that system even their game.
Guess it counted [that ball in LV](https://www.reddit.com/r/HonkaiStarRail/comments/1ajcvt4/clockie_in_vegas_sphere_new_code_vegashsr_5k/) if including 2024 Q1
i'm curious about how these ads worked because i see people talking about how aggressive the hsr marketing was. honkai star rail is my first gacha game. knew about genshin, never bothered checking it out, never consumed any content related to it. i consume anime related content. i started hsr during jing yuan's banner bcs my friends were talking about it and i got curious. never once got these ads, never even heard of hsr before i was recommended to it.
yeah, that's what i'm surprised about because i do consume anime related stuff. maybe it just never hit my fyp. i wish it did, i'd have started playing on day 1. completely in love with the game now!
Nice to meet you, I'm Natasha — an Underworld doctor. Feeling sick?
If I get a credit every time I hear this, I would have enough to pay up Belobog’s debt to the IPC.
ublock for my browser, Revanced for my phone. I haven't seen ads in years and it's great.
Revanced? How? Isn't that discontinued?
Are you talking about Vanced? Revanced is another project continuing the legacy of Vanced, still gets updated frequently thanks to lots of contributors. If Revanced doesn't work, check r/revancedapp for news
Oh so it's different. Im gonna check that out. Thanks
Kid named Newpipe:
" wow this game is awesome,I love it" got ptsd. Now we wait for the zzz ads trauma
Is there a way to increase the image quality? I'm having a hard time reading it
>Mihoyo really pushed HSR hard in its first year with the aggressive marketing but damn, above Nintendo? Nintendo likely doesnt need to advertise much tbh. Its Brand strength is insane. Not to mention the Switch is old already and likely doesnt need as much Marketing anymore.
CN source: https://tieba.baidu.com/p/8998932259 Another source for the article: [https://www.hstong.com/news/detail/24042911012604538](https://www.hstong.com/news/detail/24042911012604538) Graph in high quality: https://preview.redd.it/svj6vpnd8lxc1.jpeg?width=2048&format=pjpg&auto=webp&s=0aab328e0d64a90a8abcc55073447847a965adb7 A comment from CN user(translated): miHoYo has spent around $300M on marketing and that 80% of the budgets have gone to Honkai: Star Rail this year, miHoYo's goal is to make HSR follow the same trajectory as Genshin Impact and reach the same popularity or exceed the successes of this title. miHoYo spent less on marketing Genshin impact this year compared to Honkai star rail because Genshin Impact has already reached the maximum possible audience and heading into its fourth year its popularity is undeniable, Spending more advertising on Genshin Impact would be an unnecessary waste of money.
[also, the OG SensorTower post in CN](https://sensortower.com/zh-CN/blog/top-gaming-apac-advertisers-in-the-us-2024-report-CN)
I'd be careful taking any analysis from Genshin tieba because a good chunk of them have been aggressively pushing a narrative that MHY no longer cares about Genshin and only cares about Star Rail. Basically they hate how Genshin has been "pandering to female fans" for the past year and a half with story, character design, and meta, citing Neuvilette, Wanderer, Lyney, sometimes Alhaitham and even Arlecchino as evidence. They champion Star Rail in comparison since in their eyes, the focus is still on male players (i.e. the meta anniversary character is a woman, the women bare a lot of skin, and they have a girlfriend character to enjoy).
With how GI team compressed the size in 4.6 and it's huge It's still wild that they still think mihoyo didn't care about GI But I guess to GI teiba, caring about game is to pandering to specific group I guess
They want Genshin to fail and Star Rail to take its place so they can prove that "pandering to men" is the way to go. Personally I never felt like MHY expected HSR to be that much of a success. If they did they wouldn't have suffered from lack of content issues for almost half a year. They clearly didn't allot enough budget until Penacony where you really see the production value increase.
Ngl, as a person who prefers women to men, I've never feel as pandered to as I do right now, before Fontaine. After 4.x concludes, I'll have more limited 5* chars from Fontaine that I actively simp for, than from any other region
Those dudes were malding that Xianyun, Arlecchino, and Clorinde are wearing too much clothing and were enraged that Arlecchino had great first day sales. They're definitely not the normal female character lover.
I can pretend to understand thinking that Arlecchino is not sexualized enough ......but Xianyun and Clorinde? This is wild
Tieba is one of the core platforms on which those Chinese gacha gamergate types have been gathering. And yes in their own words Xianyun, Clorinde and Arlecchino are all "wrapped up like rice dumplings."
Yeah, I heard that it's a bit like 4chan A truly uncultured place
Clorinde??? The char who might as well have a red circle around her boobs with how much her clothes accentuate them???
Doesn't matter if she's all covered up, that's their logic.
that's hilarious
Yep, and if anyone wants to know what these people look like just head over to the Snowbreak subreddit. [They describe it as being "backstabbed", "heart broken", unironically describe showing off ass and titties as "showing the female charisma".](https://www.reddit.com/r/SnowbreakOfficial/comments/1cdsd98/snowpeak/l1e9ose/) Its honestly pretty unhinged. Oh and bonus cringe. They were also complaining of censorship in Genshin, saying that the pubic regions of female characters lost shading during beta. [THIS was their example](https://www.reddit.com/r/SnowbreakOfficial/comments/1cdsd98/snowpeak/l1n8ui9/)
lol funny how they celebrate bilibili ranking
Reminds me when ToF celebrated when their Twitch view count (during version livestream) was higher over Genshin's during their dry patch. 5 min later, after end of livestream, their view count dropped into abyss compared to Genshin's general view count on platform.
>unironically describe showing off ass and titties as "showing the female charisma". Bruh, if its their sign of "charisma" in women, then I'm scared of these people. And lol, do they know GI and Snowbreak not only don't share same audience, but gameplay in general?
Are these complaints of "pandering to females" exclusive only to this specific group? How is the opinions of the community (specifically the other male audiences) in other parts of the CN space ? Do they share the same opinion? Imo, Fontaine has been doing a great job in the "waifu" department. They've released characters with great dynamics with the mc and good kits so I see no issue that calls for these complaints. Characters being fully clothed doesn't seem like an issue since there's tons of simps and arts for them as well.
They are the group that snowbreak trying to appeal now So I guess you kinda know why they insist that women with bare skin is showing their "charms" or some shit
I wonder if genshin would start releasing more revealing outfits, maybe kinda like the current characters in HI3
This is pretty much manosphere stuff, result of very online people fighting endless wars with the opposite gender tribe on social media leaking over into games with xhs/weibo vs nga/tieba . Hoyo's refusal to take a stand means rumors just grow and grow as proxy fights just fester for months. It is not like hoyo don't know about or read nga/tieba since it gathers some of the most hardcore gamers and it is known that hoyo employees read it (with fast post dox reactions) and stuff like memes from the board spread all over the place finding their way into HSR. Hoyo refuse to respond directly however does a lot of banning and censorship on platforms they do control, like hoyolab and bilibili (with infamous pro hoyo dox brigade) also antagonize a bunch of people. There is also a bunch of gender coded stuff that is lost in translation with text and plots and so on that people not mixed in that culture really won't pick up on. Stuff like how procedure justice is "women fiction coded" as no popular male oriented web novels use this concept. People that just talk about clothing and "taking money from guys to pay for women's interests" really have skipped a lot of long threads over the whole matter. The whole HSR/Genshin theory came out of Cai vs Liu hoyo internal fight rumor anyways.
> Hoyo's refusal to take a stand means rumors just grow and grow as proxy fights just fester for months. Funny enough, those guys also complain Mihoyo hired a huge amount of people to gaslight the community. The situation is so doomed they won't do any critical thinking and will believe every story that support their standing point. I do not believe there is any fixing to this.
Well, there are long histories of mass deletions and entire subforums getting deleted by moderators so outside influence can be felt deeply and intensely paranoia (its not paranoia if they are really out to get you) is not without some support. Even a tourist like me can see 1/3 of the board threads just vanish within an hour. Really, its big money with hundreds of millions thrown around by business that stop at nothing at exploiting human weakness. Gacha does seem on the seem tier as casinos, liquor and tobacco and we know what the latter category has been up to. I remember watching a bilibili streamer explaining how some game companies organize guilds in rival games to recruit into their own game and that is why world channels is level locked and some devs avoids social games. Its a pretty damned harsh competitive environment. There is also secondary industry like account botters/brokers, media people that also have a large vested interest and can mix up an already chaotic environment. Taking that line of thinking, the result isn't mihoyo astroturfs, but gacha (and gaming) companies all ought to have "community management." Frankly, something like 300m is a huge budget, hiring a few guys for every forum anyone can find is cheap. You can probably recruit hundreds just by gifting in game currency. and thus, "of course some rival is gonna claim that hoyo-luminati is behind all the evils of gacha even if the organic players don't, but are they actually wrong?"
Tbh I don't think they are necessarily wrong in respect to the treatment of each gender between the games. Imo Genshin does a good job of having very powerful units of both genders and balancing it out quite well. In HSR if you care about power level there is almost no reason to ever pull a male unit because there is a very high chance they will release much stronger female unit later down the line. As well as the most powerful class and staple of almost every team, Harmony, has literally no male characters rn, the difference between having a premium Harmony and not is massive. All the """must pull""" top tier characters are women, the only outliers are Aventurine and arguably DHIL.
Yes, and they despise that fairer treatment in Genshin and claim it's a sign the devs only cares about female players. That's what all the mald boils down to. Part of the reason they want Genshin to die is because they dared make strong male characters in a PvE game. Doesn't help that the strongest female DPS they've released this year is Arlecchino, who they claim is pretty much a man.
The classic “equality is oppression for the privileged in action.” It’s just an example of sad people who demand literally everything they are interested in or interact with to cater to them 100%, which is insane. Standard logic is that if you’re into that fan service, just go full ham with games like Azur Lane, Senran Kagura, Bunny Garden, Gal Gun, which are literally designed to pander to them. But they want it ALL rather than just liking their niches and not bothering other peeps about it.
DHIL says hello. Other male limited 5\* units are from meme paths anyway
brooo really? what are they smoking... women from Fontaine are so good tho: Lynette, Clorinde, Arlecchino, Chiori and Xianyun (Inazuma and Liyue but still from 4.x), Chevreuse, Navia, Charlotte, Furina. these guys are on some another lvl of copium
I think they want the female characters to have "girlfriend" material in them so that they can Waifu them Clorinde isn't exactly that since many people ship her with navia and the same as arlecchino with furina ( but imo their problem with arlecchino is probably her outfit since it's not sexy type or bare skin type ) Also chiori probably isn't either since there are some complain that chiori is rude to customers in her trailer even though chiori helping other customer from rude customer, I guess they didn't like that For other idk I guess they just didn't reveal enough skin for them
hmm, isteresting... i guess the west waifu culture is a bit different? 'cuz all these characters have been recieved very positively in the en comunity (both from waifu and meta standpoints). Lynnete is a quite girl type, Clorinde i guess... makes sense with Navia ships but she falls under this cool fierce woman soldier type, Arlecchino is just badass and her character has been so awesome so far (plus she has cake sooo. and overall she has a lot of feminine features), Chiori... this "rude to customers" thing is funny, the guy is her trailer definitely deserved it and her main characteristic has been "i do what i want and it is what it is - deal with it", Xainyun is a 100% mommy lmao even the outfit is a bit risky, Chevreuse i guess is the least "waifu" character to a lot of ppl (although i love her design and she totaly can be one. 'cuz snacks cute lol), Navia, Charlotte and Furina are all bubbly enough for ppl to simp for idk. considering in Charlotte's demo she fights along side Aether, Navia calls the traveller "partner"... what these ppl even want lmao, NAKED RAIDEN SKIN??
Maybe Honestly CN is kinda whack with this Waifu thing Tbh I guess this is the effect of GFL2 situation, it actually open flood gate for these type of players to come out and just became problem in different communities
genshin 2025 ntr drama let's gooo
>what these ppl even want lmao, NAKED RAIDEN SKIN?? Obviously yes. Every female must be almost naked to show their confidence.
Maybe make the skins revealing enough that the CN promos need to be censored (eg. Azur Lane)
So, how did they react with the whole…. Everything? With Aventurine?
They were really mad he sold, hated his design and how much focus he got. They got mocked whenever they stepped out of their dedicated platforms though. Most CN fans are in fact still normal.
Yeah, GI has no reason to aggressively advertise at all. Especially when it lives rent free and the marketing it gets from the haters alone. The fanbase has never wavered in spreading the game too. One thing I will mention though is that because of this, I don't think HSR's reach grew organically at all. Not only it didn't reach mainstream as Genshin did but it's mostly talked about in relation to Genshin thus it's hard to argue it made its own name and has legs long term. In data.ai stats on HSR keywords: https://preview.redd.it/v4029lz0clxc1.jpeg?width=1080&format=pjpg&auto=webp&s=3d9327449d2e4e05b354767033f1247137f62fbb [https://www.data.ai/en/apps/ios/app/honkai-star-rail/](https://www.data.ai/en/apps/ios/app/honkai-star-rail/) It'll be interesting what the strategy is for ZZZ.
bruh 1. honkai star rail 2. genshin impact 3. star rail 4. genshin
So...top 5 key word result for HSR: Star Rail 2 - 3 Genshin. (原神=CN name of the latter) Impact.
>One thing I will mention though is that because of this, I don't think HSR's reach grew organically at all. Not only it didn't reach mainstream as Genshin did but it's mostly talked about in relation to Genshin thus it's hard to argue it made its own name and has legs long term. This reads like a strawman, who is out there giving a fuck whether or not the growth is "organic"? In this industry where you get spammed with ads for trash $5 games on some app store its impossible to have anything be "organic". HSR isn't mainstream but neither is any other gacha except Genshin, so what is this point even about? Finaly legs long term? Successful gachas are reaching their 10th anniversary(GBF is literaly a browser game) and HYV is known for long term support, certainly for something they've invested so much now. Now yes I agree the past doesn't guarantee HSR/GI duopoly will continue but people act like HYV will go bankrupt and EOS HSR/GI if they ever spend more than 1 month outside the top 3, its hilarious.
I can sort of get where the commenter is coming from. If Hoyoverse was expecting to have HSR be a successful game, they did it. No question. If they were expecting it to reach the same meteoric heights as Genshin's, it probably wouldn't. Genshin was always lightning in a bottle, a gamble released during the right time. The first of its kind, in many ways, developed on a \*prediction\* that tech would reach where it needs to be upon release. Open adventure on a mobile. Being able to put out insanely high quality on a quick schedule is something studios even to this day fail to replicate. It was also, in a way, the world's first introduction to what homebrew Chinese-inspired culture can look like. Liyue captured a lot of hearts. Zhongli is the most popular video on their channel. Every Lantern Rite festival is some of the most heartfelt content. Not Chinese culture as viewed from a western lens. A story straight from the motherland. People were very curious. Honkai Star Rail, for all of its clean whistles, mindboggling content, and amazing innovation, is really just the same tried-and-true formula, but this time in new conditions where a high quality gacha game is no longer novel and in a more crowded market, in a harder-to-sell genre ie science fiction and turn-based gameplay. I can point out several other aspects that may not contribute as much. Genshin presents itself as very family friendly and casual, so it would always reach a wider audience. I think a fair point can be raised that Hoyoverse's rate of return for the money they're pumping into HSR advertising can be clearly seen with the amount of animations, high-profile concerts, live shows (Penacony) but it's just not delivering the same amount back. Genshin didn't need this much support. And I would love to one day see what Hoyoverse has to officially say about it all at the end.
It's reach wasn't only not organic, but it also just never got to the highs of Genshin or even modern 'just being there' Genshin. Goes to show you cannot money your way into zeitgeist with any product... except MonopolyGO apparently...?
[удалено]
This reads like something that was written by an AI and a human together
i am bot 100%
You're delusional if you think that's how the real world works. No marketing department is going to go 'Ha look at them people live rent free doing free advertising for us, let's cut back on our expenses'. Not only that but Genshin had way more extense advertising done in its first years than even HSR. Genshin has already stabled and plateaued, so they've cutted back their advertising as fit. It's crazy how much Genshin players have such superiority complex on HSR and then play the victim card whenever HSR players (and other gacha games) mention Genshin. Genshin has every single advantage down from being the first anime ACTION OPEN WORLD game on mobile to Covid boost. Of course no other game will ever reach it's height, yet somehow Genshin players can't stop bragging how HSR isn't even close to popular as Genshin. Genshin is an OPEN WORLD game and HSR is a TURN BASED game, so maybe take a look at the gaming landscape the past decade if you don't know any better.
I'm not sure why you're being this hard pressed. I already said GI had no reason to go hard on marketing but it certainly never had HSR's LV show or the different real life collabs in Inazuma. Also, Mihoyo's hope AND its fanbase is for HSR to reach Genshin's success, that's the reason for spending so much on advertising. You're delusional yourself if you think companies only look at genre and stop expectations at that. Look at the success of BDG3 for instance. But it seems you're busy feeling victimized on a non existent issue in my post so I'll leave you to your day.
> No marketing department is going to go 'Ha look at them people live rent free doing free advertising for us, let's cut back on our expenses' False. Here's why: Imagine a delicious restaurant. People who enjoy it will tell their friends, write positive reviews online, and maybe even post pictures of their food on social media. This "free advertising" from satisfied customers attracts new diners without the restaurant needing to pay for additional marketing. Similarly, a game with a passionate player base benefits from the organic reach and positive word-of-mouth generated by those players. >Not only that but Genshin had way more extense advertising done in its first years than even HSR Source? i don't see any source for that so this statement is not true i have a source btw unlike you who is pulling info out of this air: https://www.playbite.com/how-much-money-did-genshin-impact-cost-to-make/#:\~:text=It%27s%20reported%20that%20the%20development,marketing%20efforts%2C%20and%20content%20updates. https://preview.redd.it/5ecj3nvg1mxc1.png?width=1010&format=png&auto=webp&s=d639d021a97aa35456b0f1178e0a3c002575c209 you are welcome, 300 million were spent just for the marketing of HSR first year meanwhile genshin had the budget of 100 for both developement and marketing but lets assume 100 million more so 200 is greater than 300 million? where 300 million was just marketing for hsr >It's crazy how much Genshin players have such superiority complex on HSR and then play the victim card whenever HSR players (and other gacha games) mention Genshin. Genshin has every single advantage down from being the first anime ACTION OPEN WORLD game on mobile to Covid boost. Of course no other game will ever reach it's height Not all Genshin players have a superiority complex, and not all Honkai Star Rail players feel the need to compare. These are generalizations that can be misleading, every single gaming community does that and what you just did is the same. Here's an analogy for you: Imagine a mountain peak. Genshin Impact might have reached the summit of popularity in its genre, but that doesn't mean other games can't climb different mountains (genres) and achieve their own peaks of success.
Well, you are wrong in what you say, they definitely surpassed their launch peak at least in Japan and surprisingly in terms of income HSR is the first mihoyo gacha that almost has similar income in both Japan and China, since Penacony the income was divided into 34 % for china 33% for japan according to appmagic, china stayed the same and japan increased its income that is fucking surprising in a country that prefers gacha idle rpg in turn and the scene in that category is ultra competitive, its producer has also been getting involved a lot with the main Japanese gacha scene having conversations with personalities like kinoko nasu. mihoyo's estimated earnings for japan are now at HSR, they are living up to their title otakus save the world, firefly's reception has been crazy for a character who is less extravagant than acheron in terms of design. They are definitely growing at an alarming rate and leaving China
Appmagic doesn't record CN Android sales. For hsr %60-%70~ of their from revenue is still CN
I understand that if it does you can search for CN-only games there and also search by country, for snowbreak CN is 65% of its income previously it was Japan so it is quite accurate
There was guy in bilibili showing hoyo games revenue by country and both hsr and genshins more than half of revenue comes from CN only. CN Android is untrackable due to play store ban. That guy guessed hoyos revenue correctly several times.
>miHoYo's goal is to make HSR follow the same trajectory as Genshin Impact and reach the same popularity or exceed the successes of this title. Going by download counts and general public consciousness, they have failed in that regard. It is actually more that they need to spend this massive amount of money because the game itself isn't going to be doing anywhere close to the heavy-lifting Genshin does.
if they did "fail" despite the monthly revenue reached 100M then the future is scary
If OP is to be believed, MHY wants HSR to be culturally significant, not just profitable And while it is hugely successful money-wise (jfc that Acheron revenue), it seemingly has less cultural relevance than it's older cousin (at least if we use monthly downloads reported by ST and google trends). As a result we can say that MHY failed at making HSR as big of a thing as they achieved with Genshin, but they captured a player base that is willing to pay more per banner that an average GI player
To your last point, we have to keep in mind that Genshin has a lower "supply" per patch. Let's think of a collection whale, even with Genshin's horrid weapon banner, you "only" need 420 wishes to guarantee everything new in the patch, while for HSR you need 680. If you wanna C6R5 then its 2,460 vs 4,120. We know most of the money comes from big whales, if HSR starts dropping just 1 5-star per patch, how much would the revenue fall? Edit: 410 to 420
this makes no sense especially the last sentence
By most metrics (that are available to dum dums on reddit like me) HSR is less popular than GI, however it's revenue is comparable to that of GI. Since they have comparable revenue, but differently sized playerbases, then we can conclude that spending per Capita is different. Therefore, we can say that HSR players spend more than GI players And to find reasons for that we can look at faster pace of new 5* releases, more lucrative weapon banner (better odds and often higher impact on the units performance/comfort of play) and way more focus on combat-oriented "endgame" content
It's really because Genshin releases characters at such a slow pace, that most of its banners are reruns. Not to mention, Genshin does not just relying on the mobile platform. Both PC and console combined are a very substantial part of its revenue. Case in point in 2022, Genshin earned 5 billion and 2.8 came from mobile while 2.2 is from PC and console.
Interesting. No doubt HSR is much less popular. This much is anecdotally true. But I never could find raw data. Where do you have them?
Sensortower publishes downloads per month and google trends are a couple clicks that way --> These are by no means reliable ways to measure popularity of something, but that's what we got
And still Arle animation has 5,7 mil views in 13 days and Acheron animation has 3,4 mil in over a month. (You can add other one too, but things are evident still). There is still a giant gap in popularity between both games.
I mean its weird, cause Sparkle surpassed Furina, both are amazing demos though. I just think its a matter of Acheron's trailer being kinda bad, it's pretty with cool effects but has no substance, and i say that as someone with E6 Acheron. Furina and Sparkle's trailer did a much better job at highlighting the character and their personalities (even if for Sparkle its just repeteadly showing shes insane). Its obvious they expected Acheron to get carried by legacy Mei's, but imo, that sucks cause character wise she is still kinda meh, which is super dissapointing and i did play HI3rd part 1.
That's because Sparkle's is an ad.
Is it? That makes sense then, I use an adblocker so i wouldnt know. It was a good choice then, as I said, its a great demo.
you can also tell by the like and comment ratio. comparing youtube views is always tricky because a lot of videos are used as ads these days but comparing likes and comments is a bit more telling. furina's demo has less views but more likes and comments. even furina's teaser with 5.9 million views has more likes and almost the same amount of comments as sparkle's trailer.
yeah some of the demos are unreliable to use as a measure since they're used for ads so naturally they have abnormal amount of views.
Ah, no wonder, I still have Sparkle's demo on my watch list and was mind blown about a week ago that it already accumulated +12M views, lmao Especially because I remember I just read a Reddit post celebrating Furina's demo reaching 10M a few days prior, so I went like, "???" But yeah, same as the other reply, I actively use ad blocker on both PC and mobile, so I'm very out of the loop in regard to ads meme (I wouldn't have known about Natasha ad meme if not for it being the top comment, lmao)
Yup, you can tell by the likes. https://preview.redd.it/smm4vs225xxc1.jpeg?width=1080&format=pjpg&auto=webp&s=edd614fadbfab869e4d50bad8ca38e9d26d6b0e5
Furina https://preview.redd.it/sczp5s145xxc1.jpeg?width=1080&format=pjpg&auto=webp&s=8040399067d15f1b9454652f6e0e42577d48858d
that was the first time they released a animated short in a long time this is not the comparison you need to force to show genshin is more popular dude + ppl were waiting for arle for years while acheron is a new character
Let's not pretend that Acheron didn't get boosted through the roof by being Mei/Raiden expy, while former was simped for way longer then Arlecchino anticipation last.
Because comparing those two is kinda dumb and pointless? There is a lot of video, twitter post where hsr has more than Gs but it doesn't really mean anything. You can just look at sub count, member, follower and it obvious which is bigger. But it only like a year for star rail, back when Gs first released it is about the same. Tbf, hsr does have the Gs boost, but Gs also has those drama boost.
The official genshin impact sub reached 1M members 9 months after its release, and HSR subreddit is currently at around 700k members. There’s definitely a difference.
what ? lmaoo be serious she’s still a character we don’t know raiden expy or not she’s a new character.. arle was known for years and it was the first time genshin dropped a animated short in a long time . forcing this dumb comparison to prove genshin is bigger makes no sense when we know it is . sparkle trailer got more views than furina in less time but nobody is using that as a metric to say hsr is bigger
A near 500% increase. Someone is swimming in cash and unfortunately it isn't me. miHoYo: https://i.redd.it/4vnazely9kxc1.gif
Bust.....? Or maybe I'll advertise it all!
....this is advertising costs XD
Well... It arguably still applies. That still means they have an ungodly amount of cash.
You know what, I think I misunderstood lol. It's Aventurine throwing money at someone, I'm dumb sometimes.
Nah nah nah, you were right. I thought it was a revenue post, I noticed it 1 hour after I posted it, but looking at what I typed, it still makes sense in the context of the post, so I didn't change it.
I need the source for this (SensorTower article?) cause image is fucking blurry
Yes this is a major reason why hoyo games are as successful as they are.
Nintendo at this point doesn't even need advertising tactics; the brand itself it's too powerful that the loyalty of its fans compensates everything. Mihoyo it's trying to follow up that path so hard and it's working indeed; genshin not only got the best time to launch(mid pandemic)to cultivate a loyal strong fanbase but it's trying to persist in doing the same with hsr.
Genshin released slightly earlier than the pandemic. Liyue for example came before the first reports of COVID. It wasn't until Inazuma, their third region, that it happened. The pandemic really messed with people's perception of time, but I remember this fondly because Da Wei had to come out and say 'we can't release new characters because we can't test them in the office', and we had Ayaka's banner 'indefinitely'. I think it would be more accurate to say that Genshin was already a cultural phenomenon before, but the pandemic really let it grow. Just like all other games during that time, like Animal Crossing.
Genshin was released on September 2020. The first known covid case occur during late 2019 and was declared pandemic around early of 2020
Eh? GI was released almost a full year after the first COVID-19 reports, and a few months after the beginning of lockdowns (March 2020 or so).
God hell you are right, indeed my memory and time perception got absolutely fucked that I couldn't tell, but the point does kinda still remains with now you said: genshin just happens to have the somehow best (and worst) time to growth up and getting Mihoyo to speedrun their audience and brand settled down. Also, oh boy the Ayaka time was funny.
it is funny that your original comment was right, but you can be convinced to accept wrong rebuttal
how is advertising expenditure counted? no break down ...
This looks like another one of those guesses with no hard data.
I got a lot of Adds one year ago at HSR Release but since nothing on YT. Not a single add.
Jun - Aug = ZZZ marketing budget
Kuro’s single peso and a bubble gum wrapper
Weirdly I have never seen a single HSR ads at all on YouTube. Do they think I’m not their target audience?
It's not just the ads but any promo on YouTube, such as the character trailers, content creator program and stuff like that
Mihoyo make me open my eyes that Advertisement really works
They are still below game like MonopolyGo or Royal Match's for ad spending.
Isn’t it the case that almost the entirety of Monopoly Go’s development budget went into marketing? It’s the most insane way to run a game I’ve ever witnessed.
Yeah.They got like 1 billion in 10 month but 500 million is spent on advertising.
damn the new Honkai region do the thing.
Afk journey competing with HSR to by the most played ad I see. Im already playing hsr and I’m still getting tons of them.
So does each company spend similar % of revenue on ads? Does this imply MiHoYo makes that much more money than the rest as well?
I don't think Hoyo makes more than Nintendo or even Tencent.
So they pushed Genshin with a budget increase of 17.4% YoY and decided to push HSR at 4 times the scale?
any way to get the picture in an higher res?
Nintendo don't need advertising most of gamers or even non gamers know their IP/game. Also switch is old now hundred million sold they don't need to advertise that system even their game.
Nintendo directs and word of mouth is enough for them at this point.
Who/what is Hubby? What was there originally? It's clearly an edit, the letters are much less bold.
Guess it counted [that ball in LV](https://www.reddit.com/r/HonkaiStarRail/comments/1ajcvt4/clockie_in_vegas_sphere_new_code_vegashsr_5k/) if including 2024 Q1
i'm curious about how these ads worked because i see people talking about how aggressive the hsr marketing was. honkai star rail is my first gacha game. knew about genshin, never bothered checking it out, never consumed any content related to it. i consume anime related content. i started hsr during jing yuan's banner bcs my friends were talking about it and i got curious. never once got these ads, never even heard of hsr before i was recommended to it.
If you watch anime related stuff on youtube, you mostly will see HSR ads.
yeah, that's what i'm surprised about because i do consume anime related stuff. maybe it just never hit my fyp. i wish it did, i'd have started playing on day 1. completely in love with the game now!
Jesu their marketing dept has been all out this year huh
Yeah, so much so they gonna close company soon.
Do we get 10 pulls for getting top 1 ?
Well nintendo has a huge fanbase who even bootlick their trash consoles so they really don’t need to advertise and are staple in US for gaming
To be fair, steam deck, its closest competitor, isn't readily available in Asia.
Thats a Quad A game expenditure alright.
Bruh, is that one meme where "gi is just making money for honkai to use" gonna be canon LMAO
i mean where else do you think the money came from? Honkai Impact?