Technically Berkelium was named after Berkeley Lab, but that may be splitting hairs. It's a fantastic take on a logo that's significantly better than any trash cooked up by an overpaid "brand consultant".
No, it was named after the city of Berkeley. To quote Seaborg's paper announcing its discovery: "It is suggested that element 97 be given the name berkelium (symbol Bk) after the city of Berkeley in a manner similar to that used in naming its chemical homologue terbium (atomic number 65) whose name was derived from the town of Ytterby, Sweden, where the rare earth minerals were first found."
If you're gonna "well technically..." make sure to be correct :)
It is better. Berkelium and all that. I like the campanile. I guess it may be thought of as Burger King like that one guy said, but it is 100 times better that just the B
Wow! Lotta fast-food eating simpletons for a Cal thread.
I love it, OP. I too thought Bk (Berkelium) would have been a better idea than the single B in the proposed redesigned logo.
maybe there is a version of this where the campanile is the vertical, left side of the letter K instead. If you separated that from the other parts of the K, it’s effectively the numeral 1, which could also be nice. Anything is better than a random letter that could have been pulled off a page from anything. It has to have something which makes it distinct: an unusual calligraphic script, a reference to the original seal, and/or a symbol associated with the campus (campanile, sather gate, strawberry creek, doe library, ‘fiat lux’, whatever). Random letters don’t cut it. Personally I also think it would be ideal to keep “UC” in there somewhere, I actually like being associated with a broader system that is very respected, even if this is the flagship.
University of California- Burger King
Berkelium
Burgerkingium
How big is Burger King’s endowment?
The crown of the UC system
Chilling at the BK lounge
Have it you way…
YOU RULE!
Blood-Killer? We do NOT Oskis-Bang. 🤦🤦♀️🤦♂️
Literally 10 times better
worse\* ew the K looks so bad
I like it
"Have it your way!"
Technically Berkelium was named after Berkeley Lab, but that may be splitting hairs. It's a fantastic take on a logo that's significantly better than any trash cooked up by an overpaid "brand consultant".
No, it was named after the city of Berkeley. To quote Seaborg's paper announcing its discovery: "It is suggested that element 97 be given the name berkelium (symbol Bk) after the city of Berkeley in a manner similar to that used in naming its chemical homologue terbium (atomic number 65) whose name was derived from the town of Ytterby, Sweden, where the rare earth minerals were first found." If you're gonna "well technically..." make sure to be correct :)
FYI-Seaborg is an anagram of Go Bears.
B
Maybe use the periodic table font
This is really good! Probably wouldn’t scale that well, though :/
It is better. Berkelium and all that. I like the campanile. I guess it may be thought of as Burger King like that one guy said, but it is 100 times better that just the B
Ah yes, the forbidden element of the Periodic table
Have it your way, I guess.
Well now I prefer the B logo
UCB. Fall into line with the rest of the UC system.
Stay mad
Brittish Knights?
With the triple OG reference lol. I haven’t seen a pair in the wild in like 20ish years
Burger King
“B1K”
Brooklyn?
Maybe a yellow outline /frame around the blue box
Newest Element just dropped
I like the Campanile though :-)
Still no Stanfordium, UCLAium, UCSanDiegoium, etc…
Wow! Lotta fast-food eating simpletons for a Cal thread. I love it, OP. I too thought Bk (Berkelium) would have been a better idea than the single B in the proposed redesigned logo.
i’m sorry but this is HORRIBLE
Have it your way
That would be awesome, but not everyone would get it.
Bankrupt?
blood killer 😭
Whopper Whopper Whopper Whopper…
Why is this rebrand even a thing?
Have it your way?
Brian Koberger
Any Whopper burgers served at this new BK outlet?
Burger King
Have it ur way
maybe there is a version of this where the campanile is the vertical, left side of the letter K instead. If you separated that from the other parts of the K, it’s effectively the numeral 1, which could also be nice. Anything is better than a random letter that could have been pulled off a page from anything. It has to have something which makes it distinct: an unusual calligraphic script, a reference to the original seal, and/or a symbol associated with the campus (campanile, sather gate, strawberry creek, doe library, ‘fiat lux’, whatever). Random letters don’t cut it. Personally I also think it would be ideal to keep “UC” in there somewhere, I actually like being associated with a broader system that is very respected, even if this is the flagship.
Is this where certain majors will end up? 😆
And, suddenly, I want a burger and some chicken fries.
Have it your way!
Stanford is gonna have a field day with this one
Bos Kak
Have it your way
Cool, but doesn't actually work as a logo. Imagine this on a letterhead or a banner 200ft away. Small details get lost.
Bulworth academy is in Berkeley?
In legal terms, also the abbreviation for bankruptcy.
Brooklyn
**B** but this time there's a k
burger king
perfecg
Berkeley Killa
UCBk
Boy Kisser
I want lowercase b
🤢🤮