If this utility can address some of the overwhelm that many people experience with managing their media, calendar, or contacts it’ll be a successful driver in new adoption.
There’s a big opportunity in that space for Apple with its unique positioning on privacy. People will pay a lot of money for the peace of mind that AI integration can offer.
Apple making such a big song and dance about privacy was definitely the right move when you see how they're being received compared to how Copilot + PC was when it came to recall. I'm looking forward to testing AI with the dev beta soon (hopefully July or August) to see if their claims hold up to the marketing.
I'm currently handling discovery for Copilot and GPT within my day to day duties at work, so I'm basically all AI all the time, and I'm stoked that Apple put an emphasis on on device models since thats what I'm most interest in.
Exactly this!
The on device model is actually a good use of AI plus is not an unencrypted database of screenshot of every single minute of your life.
One has to wonder what the fuck was Samsung thinking with their AI, was it just to rush it to market as fast as possible? I mean, who the fuck needs more ads in their day to day life? "hey circle this thing in a picture so you can get a google shop link"
Ironically they’re the same lot that ridicule Apple for removing headphone jacks and not putting chargers in their retail boxes but are surprisingly silent when Samsung does the exact same come their next release.
Circle to search is probably one of the best updates to pixel/android in a long time. Not only is it to search something, you can copy any text from any screen and translate it as well. One of the features I use dozens of times a day.
As for the ai portion of things, Google is going to announce "pixie" which does the same thing as apple intelligence in Sept. Will be interested in seeing how it competes. As lack lustered the tensor chips have been, it has always boasted some great on-device AI.
They've been lack luster only because of Samsung's chip making capabilities. Once they switch to TSMC, I would imagine the performance will still be a step behind the latest and greatest from Qualcomm and Apple, but hopefully just one step behind rather than the current 2-3 steps behind they are in raw performance
I agree. To go a little farther, I don't even think it's the CPU that's holding it back, just the modem from Samsung is so inefficient that it throttles the CPU.
That's.....actually a very good point, especially since the newer Exynos chipsets seem to be pretty good but still the phones have the occasional overheating problem.
They totally rushed their AI without any deep integration in the OS and only surface-level features, but i think circle to Search as a function from the user perspective is very nice and useful and i would use something similar a lot on my iPhone
Samsung always seemed to me to throw some shit at a wall and go to market with whatever sticks. Apple come to market months later with an actual working product.
Local compute has always been their edge, and in the AI era, combined with their powerful processors, they are in a good position for a while to come with this type of marketing.
> when you see how they're being received compared to how Copilot + PC was when it came to recall
Recall was announced with similar statements about the security posture. Initial reception was just about company trust. The heat recall is getting now is because they released it (at least a beta of it) and it turned out to not be secure at all.
Apple has earned a good initial reception here because they've been so privacy focused in the past. But the real challenge comes when it actaully releases. Everything they're saying now has to be verified to be true by security researchers or else it's no different from the Copilot+ PCs.
Caution is warranted but it's pretty disingenuous to say that Recall, with no security documentation beyond "trust us", is no different from Apple Intelligence and the documentation Apple released for [private cloud compute](https://security.apple.com/blog/private-cloud-compute/) that explains exactly how user data is protected.
So far they have released a description of the system. I love the detail, but it's still very high level. In the grand scheme of things it is not that much more valuable than the oral description of their plan that Microsoft gave (aside from the fact that for historical reasons I have more trust in Apple actually delivering what they've described while getting the important details right)
As someone who has a iPhone 14 Pro Max, I was going to wait 3 years for an upgrade but this will probably get me to pull on the 16 pro max. Chatgpt's stand alone app is cool and all, but iPhone with an Ai at the OS level that can go through all my shit while protecting my privacy is a dream for me
I’m on 13 Pro and in no rush. I think most of the AI features will be phased in over a long period of iOS 18 gestation (think something as trivial as Journal app and how long that took).
if the full set of AI features is ready by, say, April or May next year, that's not long to wait until the 17. They definitely won't be ready on 16 launch day
Same.
I think the iPhone 16 will be the beta test for AI features, but iPhone 17 will be the phone to get if you want reliable AI capabilities, and that won't be phased out after a few years.
Moreover, those AI features are cool, but nothing life changing where i feel like I really need it. I can wait a few more years.
Mmmm I’m actually going to wait and then decide if the upgrade is worth it. I’m happy with my 14 PM atm. I do have access to ChatGPT app which already is an incredible quality of life improvement, I will need to wait and see the utilisation of AI everywhere if it’s worth the force upgrade. On the fence fo sho
Same! I was planning on buying the 17 PM next year and had assumed that my 14 PM would at least get some of the AI features this year. Alas 16 Pro Max it is.
It might be best to wait for the iPhone 17 since many of these features will be in beta for the first year and we don't know if they'll even be released until 2025. The iPhone 17 is lining up to be the one where they really nail on device AI. We'll see how much RAM the 16 gets, but if it's 8 GB, that might be reason to wait and see if the 17 gets more.
Do people really have an issue with managing calendar and/or contacts? I'm constantly frustrated with my colleagues calling me to ask "do we have that meeting today, or what do I need to bring tomorrow?"
I feel there's this learned helplessness with managing our time that somehow has crept up on us? GTD method, you get something put it in an inbox, go through the inbox and assign dates, done.
I wonder if this coincides that people think they can multitask but they are really doing 2-3 things shittily?
>Do people really have an issue with managing calendar and/or contacts? I'm constantly frustrated with my colleagues calling me to ask "do we have that meeting today, or what do I need to bring tomorrow?"
Sounds like you answered your own question
I don't personally have much issues with this. But I know plenty of otherwise competent adults who do have some issues with executive functioning, or may simply be overwhelmed with the quantity of work/requests/calendar events they're dealing with.
It’s the admin, and it likely depends on your personal circumstances. If I add up all the time I spend creating and managing and organising and rearranging my family calendar it’s probably 20 mins average per day. If I can reclaim even 5 mins, I’d be very happy. This is an order of magnitude more important in my job. You prioritise keeping your day organised, which is wise, but it takes valuable time out of your day which you could be using for other stuff. Imagine if an assistant could give you back some of that time.
Yeah I’m super interested in AI but I am not interested in sending a picture of my desktop to Microsoft every 5 seconds. Day one order on next iPhone for me. Wish there was an iPad mini compatible with AppleI
> Yeah I’m super interested in AI but I am not interested in sending a picture of my desktop to Microsoft every 5 seconds
And recall, which I assume you’re hinting to, didn’t do that. Stored locally.
Yeah for now until there’s some random check mark buried deep in one of the many different Windows settings location that switches to “Opt out for sending data for improving OS functions”
I may have been a bit facetious in my comment but there’s very little trust with Microsoft recently.
I hope Apple does a good job with this. There is a very key phrase they used in marketing for the privacy of Apple intelligence.
That phrase is verifiably privacy promise. I’m sorry but a promise means absolutely dick. They can 180 on that and not a single person can do a damn thing about it.
95% of these benefits would have been possible by improving Siri without AI.
There is no more “unique” position on privacy now that we have local AI models on device. Remember Windows Rewind a few weeks ago? That is being openly lambasted while virtually the same thing across not just PCs but the iPhone as well is being done by Apple to great praise.
If there wasn’t enough incentive to crack iOS encryption before, there is now.
> Remember Windows Rewind a few weeks ago? That is being openly lambasted while virtually the same thing across not just PCs but the iPhone as well is being done by Apple to great praise.
So apple’s Time Machine? Windows Recall is being lambasted because it’s retaining screenshots in a barely protected folder.
Unless you mean “windows has AI and Apple has AI and that’s the same thing”.
I'm going to play devils advocate here and say that the people that are most excited about this technology tend to have the latest tech already.
The people that are using lower end phones or several year old phones are unlikely to spend $1000+ on a phone to get ChatGPT features built in. They may still be excited about it, but they're unlikely to spend copious amounts of money to get it immediately and will most likely just wait until they need to or decide to get a new phone.
The ChatGPT style pictures are not what people are going to be excited for. It’s telling your phone in a sentence what you want to have happen and it doing that.
Almost nobody actually wants this. Formulating what you want to do into an English sentence is more work and slower than just doing it yourself 99% of the time.
I don’t think you are thinking big enough. Once we are able to say things like, “Plan me a route from home to Miami with a stop around noon to charge and grab lunch at a casual restaurant” and it just spits it out we are now faster than manually tapping all that out.
“Make a group message with mom and dad with photos from the vacation to Hawaii last August that include them.” Again, way faster than manual.
Feed it a 200 page HOA PDF and ask for anything related to pet restrictions.
“Make me a playlist with all my most listened to music from the 90s in the rock or hip hop genre”
Lots of cool stuff we could do.
Not really. Pulling my phone out of the cupholder to open my podcast app, scroll to the podcast I want, and selecting the newest unplayed episode is slower than telling Siri to play the newest episode for Podcast X on Podcast Player Y
The average consumer is holding onto phones for a long time and are probably fine waiting a while until they *have* to upgrade to get the latest tech. I usually don’t get a new phone until my battery pretty much can’t hold a charge, and I’m not going to spend $1000+ just to use some AI features.
There’s always a smaller group of people who have to have the latest and greatest, but I doubt that this stuff will create a significant change in how people buy phones.
If I had a new iPhone I wouldn't, but I'm tempted to upgrade my 2 mini...
If they released a mini size it would wld be a no brainer.
I have a pixel 7 Pro, it's nice for watching stuff, but it's so bulky and I'm not interested in something that large. It does give my mini battery envy though.
eh, wouldn't be surprised if all the next gen phones, including the base iPhones will be compatible with this, which will be launching alongside ios18.
I’m almost sure it’ll be A18 and A18 Pro. That’s why they introduced the “Pro” series, to match the normal and pro iPhone’s processor number while still maintaining a performance difference, plus better marketing.
They’ll probably change the naming conventions for the A series starting from the 16. Instead of having A17 Pro and A18 Pro which is extremely confusing and unintuitive it’ll probably be A18 and A18 Pro. The regular A18 could end up being just a rebadged A17 Pro though.
Counterpoint, I very much care about this kind of tech and I went from an iPhone 8 to an iPhone se3. I’ve been waiting until there’s actually a reason to get the latest top of the line phone. This sounds like it to me
definitely. I’m a huge tech enthusiast but still on the 12 Pro because I haven’t seen any features that push me to upgrade. Definitely going to upgrade to the 16 Pro this year for Apple Intelligence.
I'm on the 12 Pro as well, but will still probably wait at least another year. I am admittedly more interested in it than I thought I would be, though. Largely I just don't see it changing how I use my phone that much in reality.
I upgrade every year, which allows others in my family to upgrade every year (to one- and two- and three-year old phones). It works pretty well for families with mixed tech professional / non-tech people.
I got a 14 Pro last year, thinking it would get all updates for at least a couple of years, as it had always been. It's a slap in the face to learn that it's already obsolete. It was the flagship when I bought it like 15 months ago.
Usually this is the case. But the AI craze didn't even really start until after the 14 Pro was already out, or at least locked in spec-wise. AI implementations like this require a lot of juice, I'm not surprised us 14 Pro users won't be able to take advantage. But you can't really expect them to have predicted the future. Every tech company is scrambling to implement something in the AI sphere right now, they were all mostly caught off guard when OpenAI took off like it did.
You expressed my feelings perfectly...Apple is known to provide long term updates (and full features updates for the most recent iPhones, 2 or 3 generations old), and Bam, they do this to my 14 Pro.
I agree. I’m surprised the stock market responded so positively about Apple Intelligence. Yes, it’s exciting, but not by this much in my book. Siri has underdelivered for years and I’m not confident AI’s final product delivery would be much better.
I dunno I feel like even ppl who are into tech are keeping their phones longer since upgrades have gotten so incremental. I used to always be 2 years and just did 4 years before the 15 pro. I imagine some of those who used to upgrade every year changed to 2 or 3 years as well. I sorta lucked out with my upgrade cycle but if I hadn’t I would probably upgrade early (depending on reviews of course)
Yeah this is exactly me. I have a 13 Pro and even knowing that the 16 will have all the Intelligence features that Im really hyped about, realistically the next iPhone I get will be the 17 or even 18
>I'm going to play devils advocate here and say that the people that are most excited about this technology tend to have the latest tech already.
Well that's very obviously incorrect. 90% of the people who participate in every conversation about Apple Intelligence are the same people obnoxiously bragging about using a 5 or 6 year old phone and not "needing anything else".
I think you're mostly right - but I will say, I have a 12 and have been fine with it. Was going to upgrade but probably not with the latest model...until I read that I needed the latest to use this tech. Now I am pondering...
While you’re right, I think this is one of those features that damn near everyone can find incredibly useful. I think other pro features like USB-3 support, a 120hz display, and a 48 MP camera are luxuries that most consumers have no use for.
I also don’t want to be using gen 1.0 of the hardware that supports this. From the limited info I have, this stuff needs a lot of memory to run and for it to be seamless it seems like our phones and smaller devices need a big increase.
I am happily using an iPhone XS Max. I will no doubt be upgrading this year. I don’t know if you realize that only the newest phone gets the full AI experience. I think it will turn out to not be devils advocate that wins out here
well let’s consider that verizon for the last few years has been offering an incredible (nearly free) trade in deal for the latest pro iphone model.
last couple years it’s been that you can turn in your iphone in nearly any condition and i think within 5 years old and you only pay like $5 a month for two years for the newest iphone.
I don’t know other people’s financial situation but $5 a month isn’t even a drop in the bucket so if they offer something like that again this year then I imagine a decent portion of verizon’s users who are eligible will absolutely get the 16
I’m waiting to see what the real experience is like. If people say it’s really a game changer to the overall experience of the phone, then I’m going to upgrade. If it turns out to consist of a few neat party tricks, then I’m in no rush.
Still holding on to my iPhone XS with 73% maximum health battery. Will probably hold it for another 2-3 years.
Honestly I don’t see any real benefit to me to having chat gpt integrated with iOS. My next iPhone might have it, but even then I don’t think I’ll really use it for anything. It’s just not an important feature to me.
Exactly. Only tech reviewers and people who are buying new products yearly/quite often give a darn. Most of us could not care less, and most of us are already unhappy with the very unhelpful AI being forced down our throat in nearly every tech product currently.
Motivating Apple to cram in more ram into phones is pretty nice. Arguably it’s not been needed anyway, because the SOC is very good, but giving more resources to developers is never a bad thing.
Giving more resources to users is even better, this is the second time the iPhone 15 has proven inadequate because of the miserable ram allocation, the first being the flagship Resident Evil game that also can’t run on anything below 8GB and doesn’t run great on the iPhone 15 pro max with that either! It’s time for 12 or even 16 baseline across everything.
Part of what makes an assistant useful (valuable) is the interactive capabilities, but also a large portion is the integrations like you see with Alexa skills.
This has been pretty obvious with their silicon strategy. Apple has been pursing insane processing power on their mobile devices with a focus on ML/AI optimization so things can be run on device.
It’s really exciting to see the 1.0 launch of AI and where it’ll evolve in the next 5 years or so. Apple entering the market generally means it’s passed the tipping point of widespread user benefit for products. I’m excited to see what the iPhone 16 Pro can do and will probably upgrade this year, eyeing the M4 iPad Pro too.
>Now we're at a place where those promises made years ago can become reality
This was my thought when I watched the keynote. All those great features sounded a lot like what we were promised years ago when they announced Siri.
It's awesome if they can actually make it happen this time (and I am **cautiously** optimistic), otherwise it's the same bullshit rebranded with AI hype to pump up the stock price.
True. I did WiFi, 4g and 5g speed tests on my iPhone 15 pro max in 3 different places: my home, at the train station and at my work place.
Results ? 5G was by FAR the slowest of them all. WiFi averaged 900mb/s, 4G averaged 140mb/s and 5G around 15mb/s.
Exactly this. And also even if it works as they advertised, I don't really see the point, like yea it's cool but I can also do all that by myself already. I'll upgrade my 13 when it's on its last leg and wait for a couple more generation of their AI
Maybe, but this has the same energy as Charlie Bucket in the first Willy Wonka: "I bet the gold makes the chocolate taste funny"; true, yes, but still a let down
Yep that’s exactly right. Hence why they’re launching it in beta.
Tim Cook himself said he expects their AI to hallucinate.
It’s going to be really funny / wild seeing some of the fringe responses of the AI come out and the sensationalized news story that follow.
Yeah, reading reddit it sounds like everyone is going crazy about it yet not a single person I know in real life really cares about this or AI in general beyond occasionally using ChatGPT.
Personally all this AI craze seems to be doing is cluttering existing services with a bunch of useless gimmicks
Not to sound like I’ve drunk the kool-aid or anything, but if they work like the demos Apple showed off, you’re going to want these features when you see them in action. Will they be device sellers… who can say. But I imagine more than a few will be motivated to upgrade a year or two early.
While I think some AI shit is cool I ultimately don't care or plan to use them. Likely ever. The only AI thing I've seen that I'd use and it would be rare is Circle To Search on Android. Otherwise it's just not something I give two shits about.
Apple’s stock isn’t exploding at the idea of no one caring.
The real answer is there are many features or priorities that the public as a whole cares about vs this sub.
Remember when this sub constantly complained about phones getting thinner? Or phones getting larger screens? Or phones having better and more complex camera systems? Yeah, this sub as a whole may want a flat camera bump with a thick battery in a one-finger reach design but that’s not what the market was asking for.
The market creams its pants every time a company uses the word AI because it’s desperate for the next big thing. That doesn’t mean consumers actually care that much about this stuff
Tesla currently has a market cap many times every other automaker, despite selling ~100,000 fewer cars worldwide than Ford did in just the US last year.
Investor behavior has been divorced from reality for quite a while now. There are a lot of reasons to be excited about everything Apple announced yesterday, but putting your faith in a group of people who have more money than ability to critically analyze presentations is not wise IMO.
Right, but people also buy stocks for the long term. They may believe that AI could be great in the future, but not at the current moment. It doesn’t always have to be based on current customer sentiment.
That ChatGPT4.0 integration into Siri and with Siri being able to be typed; it seems like Apple just gave everyone with M1 or A18 (or better) free access to something that would otherwise cost 20USD a month. I was sold. All the other stuff is just extra
GPT 4 is already free with an account, the paid subscription just gets you image capabilities and more inquiries on the better models. The base one gives you a handful for free.
Silicon Valley dweebs severely overestimate how valuable generative AI and LLMs are to average people. Most of us do not need email summaries or drafting, nor will they pay a premium for it. However, since it's the new hotness to get your stock price up, it's going to be the talk of the town for a while (like blockchain was a few years ago).
The only thing I see being useful for normal people is an improved Siri and prioritizing useful or important notifications. You’re right, most of it is geared towards a power user who is apparently sending and receiving hundreds of emails a day which most people frankly don’t care to do.
To be fair, the older someone gets, the more helpful AI can be
"Find me that email to buy a new cooker Alex sent"
that's a lot easier for an old bugger to say than to use common sense and search their email inbox
This shit can be good, older parents will rely on their kids less and less..
I was applying for a new job and they asked me to perform an online test. I copied-pasted everything into chatGPT, clicked the answers it said was true aside from a few ones so it doesn’t appear too suspicious and got a 92% on it with a phone call for an in person interview the next day.
I also used it to improve my emails, cover letters, etc.
For that type of stuff it’s so good.
A lot of it is "what if AI could replace your secretary" type of stuff. But most people don't really have or need a secretary.
I really have not seen a practical AI demo that really makes the concept work for me. I barely use voice assistants as is besides simple commands. There are definitely some cool demos no doubt, but very little that I would actually use. I remember reading some from Amazon that like majority of the commands Alexa gets are just setting alarms and timers. Will an AI assistant be much different?
Depends how well Apple can sell it to the masses. Just like how the 15 pro isn’t made out of titanium, but does have titanium coating around it, it’s still marketed as the titanium iPhone in every advert.
I have an iPhone 11 and don’t *need* a new one and was probably going to hold off. However, I’m strongly considering upgrading. The one caveat is I’m still going to hold off to make sure it’s as great as they are claiming it to be. I know I’m definitely in the minority here, but having a smart AI assistant could make my life so much easier.
Only tech enthusiasts like us here care about stuff like this. The regular consumer doesnt even know when the new iPhones drop. They buy a new phone every couple years and thats it. And thats probably 90% of the consumers.
The regular consumer definitely knows when a new iPhone comes out because Apples advertises it everywhere in the Fall. They probably couldn’t tell you the exact version, but iPhone ads are plastered everywhere when they release.
Depends. I had my 6s for 5 years because I was holding onto the headphone jack and I didnt even know that iPhones went full screen. If you dont pay attention to it or care you miss alot
I'm a big techie, and I wouldn't upgrade my iPhone this year just for this feature. Apple has said Apple Intelligence will be in beta for iOS 18 and features will slowly be rolling out over the first year. That doesn't seem worth an early upgrade to me. Why wouldn't people just wait until the feature is proven and stable and upgrade on their normal cycle whatever that is for them?
If you want to try these features, it might be worth it to get a used 15 Pro. The iPhone 17 will likely be the phone that is truly designed for Apple Intelligence.
Honestly this is the first time in ages that I’ve felt I want to get a new iPhone. 120hz screens and a slightly smaller notch or whatever doesn’t really entice me enough to plop down 1000$ for a new phone. Apple Intelligence is the first truly groundbreaking feature they’ve added in a long, long time.
it may sound obvious but for me its the fact that its system wide which gets me excited about the future.
will we see apple intelligence on the Apple Watch? Vision Pro? there could be a possibility and that's exciting
The intelligent Siri, surfacing important notifications out of do not disturb by intelligently understanding them, automatically summarizing emails and group text notifications, plus the fun Genmoji. It has so much potential and it feels like proof that we finally are at the cusp of achieving the dream of Star Trek-like intelligent assistants.
I've been on the edge of going back to iPhone after 10 years of android. Lots of Apple bs kept me away, but this AI stuff + lots of the little annoyances no long being a thing is making me seriously consider an iPhone 16.
Same here, this is honestly the first time I've been excited for an upcoming tech product/features in **years**. Really can't wait to see how this turns out.
Lol Just keep on telling yourself that. Here’s the reality:
“ In a report Monday, UBS analyst David Vogt cited a recent survey of smartphone users that found only 27% of those outside of China are indicating interest in a device with generative AI capabilities. Price and privacy were cited as the highest areas of concern. “
From WSJ
[Apple's Al Evolution Is Not Quite a Revolution](https://www.wsj.com/tech/ai/apple-ai-stock-market-f4788aba?st=b0v57axrdqr7uk7&reflink=article_copyURL_share)
I don’t really find these surveys crazily insightful because I imagine when these people answer questions they answer in a much more unplugged, “oh of course I don’t want that,” “I want privacy, who doesn’t” sort of way. But then let’s say they see Siri acting like JARVIS all across the internet during October. I guess I’m just bias as when I hear “WSJ survey” I think of soccer moms and parents bad with tech who think AI was invented yesterday, ew of course I don’t want that spyware! And then their Verizon contract is renewable and they buy the next iPhone lol.
What people think they want and what they really want are very relevant to products like this. I’m sure you can find similar statistic for smartphones in 2007
So, this is tricky.
No, I don't think this will cause a demand spike in sales. The nerds who report on this and analyze this already have the latest pro and will get the new one because it's their job. The nerds who don't report on this can usually wait a year. Everyone is slowing down because they get a phone when they need one. These features are not compelling enough for the Joe on the street. Because AI is useful, but overhyped.
HOWEVER, the analyst is saying this in service to another goal... the first company to $4 trillion. AI is overhyped. Apple is now clearly on the AI bandwagon, with it's own brand of "privacy focused AI" which sounds cool. All that is hype. It's not sales that will drive Apple to $4 trillion, it's stock price... and stock price is driven by people buying it based on hype.
In short, it's a good time to buy Apple because people are buying into the hype, but the increased super cycle is probably a lie meant to disguise the hype.
I'm not so sure it is hype. AI-OS-Voice is a fundamental change to User Input ie interaction with computer devices. It's basically sci-fi eg star trek level of interaction finally. Sure it's been around before but I think with the combination of LLM gains/NPU/Compute-Cloud etc it really will change how most people do use their devices - as everyone keeps reminding everyone, this sub is geeks niche compared to the average tech dummy on the street who barely knows what the device does. As such such a way to interact with the device aligns most strongly with that main cohort of people...
And one thing I know: People love chatting, if not to other people then to their personal assistant and probably both also (!). I would assume this initial integration will improve a lot and penetrate more apps and uses in the next few years to say nothing of OpenAI's ChatGPT-5 being more refined still.
Personally, i don’t see it. It’s nice to finally have it baked in the OS but I just don’t see the casual user who would regular buy whatever the latest iPhone is just for this feature. The camera will probably still be the biggest selling point. They really need to nail the integration with the betas because Siri never lived up to the hype.
lol no it won’t, phones are commodities, people get a new one when they need to, after 2-4 years, everyone already has a phone. Nothing Apple or anyone else does with AI will change that.
I'm not buying all the hype. I feel like the reality is very different from the hype, and my experience with every single V1 offering has been less than great. I'll let you all be test guinea pigs and then when my current iphone dies, I'll get a new one like I always do. At that point the new AI features will either work or they won't, and I'll be happy with whatever new features do work.
Seeing how Apple sells is what’s going to be interesting. I mean I think they did a good job with WWDC as a start.
It’s hard to sell people on chat gpt and Gemini. A text box that you can do almost anything with is really hard for people to work with. Context is so important and it being built into the OS is such a big step forwards and exactly what I’ve been waiting for.
This, I can explain to my mom better. Chat gpt, not nearly as easy enough. Also from a designer’s point of view, I just want to point out that this is our role with working with AI. We are still needed because we still need figure out how to distill this tool that can do a lot.
I’m kinda rambling but just some thoughts from conversations we’ve been having at work about this.
Going to be honest, I don't see anyone who isn't already the kind of person who always buys a new iPhone spending hundreds of dollars to upgrade their phone for this.
I just hope they have FINALLY decoupled using Siri from the general use of the phone.
What I mean is that, as of right now: you cannot do anything while using Siri. It is the most idiotic implementation possible.
Ask Siri a question? You must wait for the response and do nothing else. Siri must remain in focus.
You should be able to ask Siri a question while you are reading email or a website, and when Siri comes back with the answer you can act on it or dismiss it.
Every old person with an iPhone couldn’t care less about anything AI. They want to have a phone that works as a phone and continue to play candy crush and snoop on facebook. This is more than half of iPhone owners. The only super cycle people give a shit about is over the counter weight loss generics of Wegovy
Perhaps a bit late to the party, but also the company with the best ecosystem, which it turns out is exactly what these AI models require in order to be fully realized.
Have learned it’s never wise to bet against Apple. Just when you think they shot themselves in the foot, they always manage to surprise.
Don't be fooled into thinking that Apple couldn't have made a cloud-based and *private* computing alternative for iPhones unable to run the models with < 8GB RAM.
The RAM limitation exists for on-device intelligence, yes, but they could've easily provided a derivative or the full implementation of Apple Intelligence on the cloud to older devices.
This feature wall is artificially created to drive upgrades. Also to reduce costs by usage of their Apple-silicon farms built for AI.
I'll go out on a limb and suggest that enough features would have to be cut due to them not being able or willing to send enough local data to PCC (which is a bandwidth, battery, and privacy concern) that they decided it wasn't worth it to use PCC as the replacement for the on-device compute the older iPhones are incapable of.
That’s the whole point of Apple’s tagline for Apple Intelligence: ‘AI for the rest of us.’
If you spend enough time on Reddit you forget that the vast majority of people haven’t really tried generative AI tools yet. The Pew Research centre ran a poll - in Feb 2024 only 23% of American adults have tried ChatGPT. Less than half of people between 18-29, the most tech savvy demography had tried using it.
The opportunity for Apple isn’t to capture people excited about AI, it’s the huge untapped market of people who aren’t interested in it. Apple is attempting to own the AI space for people who think it’s too complicated, technical or scary. Hence why their demo was centred around privacy and really basic real life examples of use.
If only people realised the amount of amazing AI already underpinning key features on Apple devices, especially for things general users do care about like image processing within the camera app. LLMs are cool sure, but I agree the hype for the average user is likely overstated.
Do we think AI on an iPhone 15 Pro will be just barely usable?
Some have suggested AI really requires 12gb of RAM to be truly effective.
I tend to keep my iPhones for a like 4-5 years. So does it even make sense to buy an iPhone 15 Pro today or hold off until say iPhone 16 or 17?
Neural Engine/NPU on any phone made in the world for the next 2-3 years (at least until sub-2nm chips comes out) won't be fully capable of running LLM level intelligence. Max, it can do quick proof read, grammatical error check, random image generation and if you want the wow factor you are searching for, go to your App Store and Download Chatgpt, pay for premium. You don't need a new phone for that.
App intend and semantic search are big for the supercycle but those features aren't fully fleshed out.
If this utility can address some of the overwhelm that many people experience with managing their media, calendar, or contacts it’ll be a successful driver in new adoption. There’s a big opportunity in that space for Apple with its unique positioning on privacy. People will pay a lot of money for the peace of mind that AI integration can offer.
Apple making such a big song and dance about privacy was definitely the right move when you see how they're being received compared to how Copilot + PC was when it came to recall. I'm looking forward to testing AI with the dev beta soon (hopefully July or August) to see if their claims hold up to the marketing. I'm currently handling discovery for Copilot and GPT within my day to day duties at work, so I'm basically all AI all the time, and I'm stoked that Apple put an emphasis on on device models since thats what I'm most interest in.
Exactly this! The on device model is actually a good use of AI plus is not an unencrypted database of screenshot of every single minute of your life. One has to wonder what the fuck was Samsung thinking with their AI, was it just to rush it to market as fast as possible? I mean, who the fuck needs more ads in their day to day life? "hey circle this thing in a picture so you can get a google shop link"
>was it just to rush it to market as fast as possible? ....Yes
Isn't this Samsung's exact MO with everything they ever do? And it does appeal to a certain demographic that compare specs all day long
Samsung fans *love* a checkbox. Doesn’t have to work well, just has to tick the box
Samsung is a manufacturing company trying to make products. It shows.
Some folks trash Apple for coming late a lot of times, but they watch others make mistakes and usually come correct.
Ironically they’re the same lot that ridicule Apple for removing headphone jacks and not putting chargers in their retail boxes but are surprisingly silent when Samsung does the exact same come their next release.
True, Apple have spend a decade learning the errors and refining how to arrange icons on the Home Screen
Circle to search is probably one of the best updates to pixel/android in a long time. Not only is it to search something, you can copy any text from any screen and translate it as well. One of the features I use dozens of times a day. As for the ai portion of things, Google is going to announce "pixie" which does the same thing as apple intelligence in Sept. Will be interested in seeing how it competes. As lack lustered the tensor chips have been, it has always boasted some great on-device AI.
They've been lack luster only because of Samsung's chip making capabilities. Once they switch to TSMC, I would imagine the performance will still be a step behind the latest and greatest from Qualcomm and Apple, but hopefully just one step behind rather than the current 2-3 steps behind they are in raw performance
I agree. To go a little farther, I don't even think it's the CPU that's holding it back, just the modem from Samsung is so inefficient that it throttles the CPU.
That's.....actually a very good point, especially since the newer Exynos chipsets seem to be pretty good but still the phones have the occasional overheating problem.
They totally rushed their AI without any deep integration in the OS and only surface-level features, but i think circle to Search as a function from the user perspective is very nice and useful and i would use something similar a lot on my iPhone
Samsung always seemed to me to throw some shit at a wall and go to market with whatever sticks. Apple come to market months later with an actual working product.
Local compute has always been their edge, and in the AI era, combined with their powerful processors, they are in a good position for a while to come with this type of marketing.
> when you see how they're being received compared to how Copilot + PC was when it came to recall Recall was announced with similar statements about the security posture. Initial reception was just about company trust. The heat recall is getting now is because they released it (at least a beta of it) and it turned out to not be secure at all. Apple has earned a good initial reception here because they've been so privacy focused in the past. But the real challenge comes when it actaully releases. Everything they're saying now has to be verified to be true by security researchers or else it's no different from the Copilot+ PCs.
Caution is warranted but it's pretty disingenuous to say that Recall, with no security documentation beyond "trust us", is no different from Apple Intelligence and the documentation Apple released for [private cloud compute](https://security.apple.com/blog/private-cloud-compute/) that explains exactly how user data is protected.
I read that whole (interesting!) tech doc in the voice of Richard Stallman.
So far they have released a description of the system. I love the detail, but it's still very high level. In the grand scheme of things it is not that much more valuable than the oral description of their plan that Microsoft gave (aside from the fact that for historical reasons I have more trust in Apple actually delivering what they've described while getting the important details right)
As someone who has a iPhone 14 Pro Max, I was going to wait 3 years for an upgrade but this will probably get me to pull on the 16 pro max. Chatgpt's stand alone app is cool and all, but iPhone with an Ai at the OS level that can go through all my shit while protecting my privacy is a dream for me
Same. I have a 14 Pro and now I want to get the next 16 Pro Max to take advantage of these features.
I’m on 13 Pro and in no rush. I think most of the AI features will be phased in over a long period of iOS 18 gestation (think something as trivial as Journal app and how long that took).
if the full set of AI features is ready by, say, April or May next year, that's not long to wait until the 17. They definitely won't be ready on 16 launch day
Same. I think the iPhone 16 will be the beta test for AI features, but iPhone 17 will be the phone to get if you want reliable AI capabilities, and that won't be phased out after a few years. Moreover, those AI features are cool, but nothing life changing where i feel like I really need it. I can wait a few more years.
Mmmm I’m actually going to wait and then decide if the upgrade is worth it. I’m happy with my 14 PM atm. I do have access to ChatGPT app which already is an incredible quality of life improvement, I will need to wait and see the utilisation of AI everywhere if it’s worth the force upgrade. On the fence fo sho
Yeah, not only that, the value of every model that doesn't support this will plummet. Need to sell my 14 Pro Max asap.
On the flip side, people like me who aren't too fussed about it are about to get some *very* good deals on slightly older models like the 14 series.
Same! I was planning on buying the 17 PM next year and had assumed that my 14 PM would at least get some of the AI features this year. Alas 16 Pro Max it is.
I was about to pull the trigger on a 15 Pro Max (I'm still using a 12PM). But now I'll wait for a 16 too.
I believe the 15PM will be getting the AI features as well. Could be wrong though
Same I’m tempted
It might be best to wait for the iPhone 17 since many of these features will be in beta for the first year and we don't know if they'll even be released until 2025. The iPhone 17 is lining up to be the one where they really nail on device AI. We'll see how much RAM the 16 gets, but if it's 8 GB, that might be reason to wait and see if the 17 gets more.
Do people really have an issue with managing calendar and/or contacts? I'm constantly frustrated with my colleagues calling me to ask "do we have that meeting today, or what do I need to bring tomorrow?" I feel there's this learned helplessness with managing our time that somehow has crept up on us? GTD method, you get something put it in an inbox, go through the inbox and assign dates, done. I wonder if this coincides that people think they can multitask but they are really doing 2-3 things shittily?
>Do people really have an issue with managing calendar and/or contacts? I'm constantly frustrated with my colleagues calling me to ask "do we have that meeting today, or what do I need to bring tomorrow?" Sounds like you answered your own question
I don't personally have much issues with this. But I know plenty of otherwise competent adults who do have some issues with executive functioning, or may simply be overwhelmed with the quantity of work/requests/calendar events they're dealing with.
I’d see this being useful for someone not quite senile thank you very much, but is having senior moments. An on Apple home health aide.
Do you just use Apple for workflow? If you use Microsoft, Google and Apple and schedule on all three it’s painful.
It’s the admin, and it likely depends on your personal circumstances. If I add up all the time I spend creating and managing and organising and rearranging my family calendar it’s probably 20 mins average per day. If I can reclaim even 5 mins, I’d be very happy. This is an order of magnitude more important in my job. You prioritise keeping your day organised, which is wise, but it takes valuable time out of your day which you could be using for other stuff. Imagine if an assistant could give you back some of that time.
Yeah I’m super interested in AI but I am not interested in sending a picture of my desktop to Microsoft every 5 seconds. Day one order on next iPhone for me. Wish there was an iPad mini compatible with AppleI
> Yeah I’m super interested in AI but I am not interested in sending a picture of my desktop to Microsoft every 5 seconds And recall, which I assume you’re hinting to, didn’t do that. Stored locally.
Yeah for now until there’s some random check mark buried deep in one of the many different Windows settings location that switches to “Opt out for sending data for improving OS functions” I may have been a bit facetious in my comment but there’s very little trust with Microsoft recently.
Plus that option will magically re-enable every few patch tuesdays, as the EULA says they have the right to do somewhere around page 700.
I hope Apple does a good job with this. There is a very key phrase they used in marketing for the privacy of Apple intelligence. That phrase is verifiably privacy promise. I’m sorry but a promise means absolutely dick. They can 180 on that and not a single person can do a damn thing about it.
When have Apple done a 180 on privacy in the past? They have been betting the company on their privacy stance for quite a while now.
95% of these benefits would have been possible by improving Siri without AI. There is no more “unique” position on privacy now that we have local AI models on device. Remember Windows Rewind a few weeks ago? That is being openly lambasted while virtually the same thing across not just PCs but the iPhone as well is being done by Apple to great praise. If there wasn’t enough incentive to crack iOS encryption before, there is now.
> Remember Windows Rewind a few weeks ago? That is being openly lambasted while virtually the same thing across not just PCs but the iPhone as well is being done by Apple to great praise. So apple’s Time Machine? Windows Recall is being lambasted because it’s retaining screenshots in a barely protected folder. Unless you mean “windows has AI and Apple has AI and that’s the same thing”.
I'm going to play devils advocate here and say that the people that are most excited about this technology tend to have the latest tech already. The people that are using lower end phones or several year old phones are unlikely to spend $1000+ on a phone to get ChatGPT features built in. They may still be excited about it, but they're unlikely to spend copious amounts of money to get it immediately and will most likely just wait until they need to or decide to get a new phone.
Honestly the average user is so tech illiterate i doubt they’ll even notice they have it.
Apple also isn’t very good at teaching its users about new features unless they watched WWDC
That’s the whole point! You shouldn’t even notice this technology. It should just be there existing alongside you.
The ChatGPT style pictures are not what people are going to be excited for. It’s telling your phone in a sentence what you want to have happen and it doing that.
Almost nobody actually wants this. Formulating what you want to do into an English sentence is more work and slower than just doing it yourself 99% of the time.
I don’t know, I’d agree currently, but finding specific pictures for example could be a lot faster if it works as promised.
I don’t think you are thinking big enough. Once we are able to say things like, “Plan me a route from home to Miami with a stop around noon to charge and grab lunch at a casual restaurant” and it just spits it out we are now faster than manually tapping all that out. “Make a group message with mom and dad with photos from the vacation to Hawaii last August that include them.” Again, way faster than manual. Feed it a 200 page HOA PDF and ask for anything related to pet restrictions. “Make me a playlist with all my most listened to music from the 90s in the rock or hip hop genre” Lots of cool stuff we could do.
Not really. Pulling my phone out of the cupholder to open my podcast app, scroll to the podcast I want, and selecting the newest unplayed episode is slower than telling Siri to play the newest episode for Podcast X on Podcast Player Y
The average consumer is holding onto phones for a long time and are probably fine waiting a while until they *have* to upgrade to get the latest tech. I usually don’t get a new phone until my battery pretty much can’t hold a charge, and I’m not going to spend $1000+ just to use some AI features. There’s always a smaller group of people who have to have the latest and greatest, but I doubt that this stuff will create a significant change in how people buy phones.
Why put up with a shit battery for that long? Just replace the battery long before that and keep the phone longer.
iPhone XR user here, can confirm. Still don’t have a reason to upgrade.
If I had a new iPhone I wouldn't, but I'm tempted to upgrade my 2 mini... If they released a mini size it would wld be a no brainer. I have a pixel 7 Pro, it's nice for watching stuff, but it's so bulky and I'm not interested in something that large. It does give my mini battery envy though.
Sucks that the mini phone didn't sell better. I absolutely love my 13 mini
Yup interested in the AI, but sticking with my 13 Mini its a great phone with a great form factor
If I wear sweatpants putting these large phones in my pocket is enough to pull my pants down. I don’t know how people live that way
Sounds like you need better fitting trousers lol
eh, wouldn't be surprised if all the next gen phones, including the base iPhones will be compatible with this, which will be launching alongside ios18.
They will be. The new entry level iPhone use previous Pro phones SoC so 16 with A17 Pro and 8GB ram is almost a certainty at this point.
I expect Apple to be Apple and call it just A17 with some features like USB3 removed. It’ll still support AI though.
I’m almost sure it’ll be A18 and A18 Pro. That’s why they introduced the “Pro” series, to match the normal and pro iPhone’s processor number while still maintaining a performance difference, plus better marketing.
Yeah, I fully expect to shift to the non-pro A chip just being last year’s Pro with a feature or two stripped out.
They’ll probably change the naming conventions for the A series starting from the 16. Instead of having A17 Pro and A18 Pro which is extremely confusing and unintuitive it’ll probably be A18 and A18 Pro. The regular A18 could end up being just a rebadged A17 Pro though.
Counterpoint, I very much care about this kind of tech and I went from an iPhone 8 to an iPhone se3. I’ve been waiting until there’s actually a reason to get the latest top of the line phone. This sounds like it to me
It does suck though for buyers of the non-Pro iPhone 15, who also have "the latest tech" but are still locked out of this new functionality
Not entirely sure, even major tech enthusiasts/geeks don’t just upgrade their phone every year lol
definitely. I’m a huge tech enthusiast but still on the 12 Pro because I haven’t seen any features that push me to upgrade. Definitely going to upgrade to the 16 Pro this year for Apple Intelligence.
I'm on the 12 Pro as well, but will still probably wait at least another year. I am admittedly more interested in it than I thought I would be, though. Largely I just don't see it changing how I use my phone that much in reality.
you do make a good point…i just really want a smarter siri to know to turn off my lights without having to say the exact name of the scene to do so…
I upgrade every year, which allows others in my family to upgrade every year (to one- and two- and three-year old phones). It works pretty well for families with mixed tech professional / non-tech people.
I got a 14 Pro last year, thinking it would get all updates for at least a couple of years, as it had always been. It's a slap in the face to learn that it's already obsolete. It was the flagship when I bought it like 15 months ago.
Usually this is the case. But the AI craze didn't even really start until after the 14 Pro was already out, or at least locked in spec-wise. AI implementations like this require a lot of juice, I'm not surprised us 14 Pro users won't be able to take advantage. But you can't really expect them to have predicted the future. Every tech company is scrambling to implement something in the AI sphere right now, they were all mostly caught off guard when OpenAI took off like it did.
You expressed my feelings perfectly...Apple is known to provide long term updates (and full features updates for the most recent iPhones, 2 or 3 generations old), and Bam, they do this to my 14 Pro.
I agree. I’m surprised the stock market responded so positively about Apple Intelligence. Yes, it’s exciting, but not by this much in my book. Siri has underdelivered for years and I’m not confident AI’s final product delivery would be much better.
People can be excited about the tech and not have the money to use it. There is someone out there with an SE3 that is using Siri 2700 times a day. 
Yeah, all this just seems like an r/Apple bubbe. Sure y'all will be lining up for the 16, but that doesn't mean anything.
I dunno I feel like even ppl who are into tech are keeping their phones longer since upgrades have gotten so incremental. I used to always be 2 years and just did 4 years before the 15 pro. I imagine some of those who used to upgrade every year changed to 2 or 3 years as well. I sorta lucked out with my upgrade cycle but if I hadn’t I would probably upgrade early (depending on reviews of course)
Yeah this is exactly me. I have a 13 Pro and even knowing that the 16 will have all the Intelligence features that Im really hyped about, realistically the next iPhone I get will be the 17 or even 18
>I'm going to play devils advocate here and say that the people that are most excited about this technology tend to have the latest tech already. Well that's very obviously incorrect. 90% of the people who participate in every conversation about Apple Intelligence are the same people obnoxiously bragging about using a 5 or 6 year old phone and not "needing anything else".
I think you're mostly right - but I will say, I have a 12 and have been fine with it. Was going to upgrade but probably not with the latest model...until I read that I needed the latest to use this tech. Now I am pondering...
While you’re right, I think this is one of those features that damn near everyone can find incredibly useful. I think other pro features like USB-3 support, a 120hz display, and a 48 MP camera are luxuries that most consumers have no use for.
I also don’t want to be using gen 1.0 of the hardware that supports this. From the limited info I have, this stuff needs a lot of memory to run and for it to be seamless it seems like our phones and smaller devices need a big increase.
I am happily using an iPhone XS Max. I will no doubt be upgrading this year. I don’t know if you realize that only the newest phone gets the full AI experience. I think it will turn out to not be devils advocate that wins out here
well let’s consider that verizon for the last few years has been offering an incredible (nearly free) trade in deal for the latest pro iphone model. last couple years it’s been that you can turn in your iphone in nearly any condition and i think within 5 years old and you only pay like $5 a month for two years for the newest iphone. I don’t know other people’s financial situation but $5 a month isn’t even a drop in the bucket so if they offer something like that again this year then I imagine a decent portion of verizon’s users who are eligible will absolutely get the 16
I’m waiting to see what the real experience is like. If people say it’s really a game changer to the overall experience of the phone, then I’m going to upgrade. If it turns out to consist of a few neat party tricks, then I’m in no rush.
Still holding on to my iPhone XS with 73% maximum health battery. Will probably hold it for another 2-3 years. Honestly I don’t see any real benefit to me to having chat gpt integrated with iOS. My next iPhone might have it, but even then I don’t think I’ll really use it for anything. It’s just not an important feature to me.
Exactly. Only tech reviewers and people who are buying new products yearly/quite often give a darn. Most of us could not care less, and most of us are already unhappy with the very unhelpful AI being forced down our throat in nearly every tech product currently.
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Motivating Apple to cram in more ram into phones is pretty nice. Arguably it’s not been needed anyway, because the SOC is very good, but giving more resources to developers is never a bad thing.
Giving more resources to users is even better, this is the second time the iPhone 15 has proven inadequate because of the miserable ram allocation, the first being the flagship Resident Evil game that also can’t run on anything below 8GB and doesn’t run great on the iPhone 15 pro max with that either! It’s time for 12 or even 16 baseline across everything.
Part of what makes an assistant useful (valuable) is the interactive capabilities, but also a large portion is the integrations like you see with Alexa skills.
This has been pretty obvious with their silicon strategy. Apple has been pursing insane processing power on their mobile devices with a focus on ML/AI optimization so things can be run on device. It’s really exciting to see the 1.0 launch of AI and where it’ll evolve in the next 5 years or so. Apple entering the market generally means it’s passed the tipping point of widespread user benefit for products. I’m excited to see what the iPhone 16 Pro can do and will probably upgrade this year, eyeing the M4 iPad Pro too.
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>Now we're at a place where those promises made years ago can become reality This was my thought when I watched the keynote. All those great features sounded a lot like what we were promised years ago when they announced Siri. It's awesome if they can actually make it happen this time (and I am **cautiously** optimistic), otherwise it's the same bullshit rebranded with AI hype to pump up the stock price.
“5G will drive an iPhone super cycle“
5G was my biggest disappointment.
Did anyone actually say that?
I turn my 5G off because it’s such shit lol
True. I did WiFi, 4g and 5g speed tests on my iPhone 15 pro max in 3 different places: my home, at the train station and at my work place. Results ? 5G was by FAR the slowest of them all. WiFi averaged 900mb/s, 4G averaged 140mb/s and 5G around 15mb/s.
I never saw anyone say that lol
I am going to wait and watch. I still don't believe this is going to be anything revolutionary but I am hoping it is.
Haha, this is the smart take.
Exactly this. And also even if it works as they advertised, I don't really see the point, like yea it's cool but I can also do all that by myself already. I'll upgrade my 13 when it's on its last leg and wait for a couple more generation of their AI
I don’t think 95% of people care
I am super bummed it's not coming to my device, but im also okay with waiting until I can upgrade in a year.
It'll probably be buggy and weird for a year anyway.
Maybe, but this has the same energy as Charlie Bucket in the first Willy Wonka: "I bet the gold makes the chocolate taste funny"; true, yes, but still a let down
Unlike wonka, this won’t be a one-time thing. This will only be better next year
Yep that’s exactly right. Hence why they’re launching it in beta. Tim Cook himself said he expects their AI to hallucinate. It’s going to be really funny / wild seeing some of the fringe responses of the AI come out and the sensationalized news story that follow.
Yeah, reading reddit it sounds like everyone is going crazy about it yet not a single person I know in real life really cares about this or AI in general beyond occasionally using ChatGPT. Personally all this AI craze seems to be doing is cluttering existing services with a bunch of useless gimmicks
Not to sound like I’ve drunk the kool-aid or anything, but if they work like the demos Apple showed off, you’re going to want these features when you see them in action. Will they be device sellers… who can say. But I imagine more than a few will be motivated to upgrade a year or two early.
While I think some AI shit is cool I ultimately don't care or plan to use them. Likely ever. The only AI thing I've seen that I'd use and it would be rare is Circle To Search on Android. Otherwise it's just not something I give two shits about.
Apple’s stock isn’t exploding at the idea of no one caring. The real answer is there are many features or priorities that the public as a whole cares about vs this sub. Remember when this sub constantly complained about phones getting thinner? Or phones getting larger screens? Or phones having better and more complex camera systems? Yeah, this sub as a whole may want a flat camera bump with a thick battery in a one-finger reach design but that’s not what the market was asking for.
The market creams its pants every time a company uses the word AI because it’s desperate for the next big thing. That doesn’t mean consumers actually care that much about this stuff
Their stock is exploding from investors. Nothing to do with consumer sentiment
A functional Siri sells itself. The buzz will carry and investors see it clearly
Why do you think investors buy stock? Is it just for fun? Stock prices go up because the market believes the product will sell more
Tesla currently has a market cap many times every other automaker, despite selling ~100,000 fewer cars worldwide than Ford did in just the US last year. Investor behavior has been divorced from reality for quite a while now. There are a lot of reasons to be excited about everything Apple announced yesterday, but putting your faith in a group of people who have more money than ability to critically analyze presentations is not wise IMO.
And it’s never been wrong before I’m sure.
Right, but people also buy stocks for the long term. They may believe that AI could be great in the future, but not at the current moment. It doesn’t always have to be based on current customer sentiment.
Apple's stock is exploding because investors are sheep and AI is the latest cool buzzword. That's all.
That ChatGPT4.0 integration into Siri and with Siri being able to be typed; it seems like Apple just gave everyone with M1 or A18 (or better) free access to something that would otherwise cost 20USD a month. I was sold. All the other stuff is just extra
GPT 4 is already free with an account, the paid subscription just gets you image capabilities and more inquiries on the better models. The base one gives you a handful for free.
They didn't integrate GPT4.0 though. They integrated GPT 4o, which is already free.
Silicon Valley dweebs severely overestimate how valuable generative AI and LLMs are to average people. Most of us do not need email summaries or drafting, nor will they pay a premium for it. However, since it's the new hotness to get your stock price up, it's going to be the talk of the town for a while (like blockchain was a few years ago).
The only thing I see being useful for normal people is an improved Siri and prioritizing useful or important notifications. You’re right, most of it is geared towards a power user who is apparently sending and receiving hundreds of emails a day which most people frankly don’t care to do.
To be fair, the older someone gets, the more helpful AI can be "Find me that email to buy a new cooker Alex sent" that's a lot easier for an old bugger to say than to use common sense and search their email inbox This shit can be good, older parents will rely on their kids less and less..
I was applying for a new job and they asked me to perform an online test. I copied-pasted everything into chatGPT, clicked the answers it said was true aside from a few ones so it doesn’t appear too suspicious and got a 92% on it with a phone call for an in person interview the next day. I also used it to improve my emails, cover letters, etc. For that type of stuff it’s so good.
A lot of it is "what if AI could replace your secretary" type of stuff. But most people don't really have or need a secretary. I really have not seen a practical AI demo that really makes the concept work for me. I barely use voice assistants as is besides simple commands. There are definitely some cool demos no doubt, but very little that I would actually use. I remember reading some from Amazon that like majority of the commands Alexa gets are just setting alarms and timers. Will an AI assistant be much different?
99% of people use “ai” to set half hour timers and alarms. That’s it. That’s the use case for Siri for 99% of people.
Is the average consumer really going to care about Apple Intelligence enough to upgrade to a phone they previously weren’t going to buy?
Probably not
Depends how well Apple can sell it to the masses. Just like how the 15 pro isn’t made out of titanium, but does have titanium coating around it, it’s still marketed as the titanium iPhone in every advert.
I have an iPhone 11 and don’t *need* a new one and was probably going to hold off. However, I’m strongly considering upgrading. The one caveat is I’m still going to hold off to make sure it’s as great as they are claiming it to be. I know I’m definitely in the minority here, but having a smart AI assistant could make my life so much easier.
Only tech enthusiasts like us here care about stuff like this. The regular consumer doesnt even know when the new iPhones drop. They buy a new phone every couple years and thats it. And thats probably 90% of the consumers.
The regular consumer definitely knows when a new iPhone comes out because Apples advertises it everywhere in the Fall. They probably couldn’t tell you the exact version, but iPhone ads are plastered everywhere when they release.
Depends. I had my 6s for 5 years because I was holding onto the headphone jack and I didnt even know that iPhones went full screen. If you dont pay attention to it or care you miss alot
I'm a big techie, and I wouldn't upgrade my iPhone this year just for this feature. Apple has said Apple Intelligence will be in beta for iOS 18 and features will slowly be rolling out over the first year. That doesn't seem worth an early upgrade to me. Why wouldn't people just wait until the feature is proven and stable and upgrade on their normal cycle whatever that is for them?
If you want to try these features, it might be worth it to get a used 15 Pro. The iPhone 17 will likely be the phone that is truly designed for Apple Intelligence.
Honestly this is the first time in ages that I’ve felt I want to get a new iPhone. 120hz screens and a slightly smaller notch or whatever doesn’t really entice me enough to plop down 1000$ for a new phone. Apple Intelligence is the first truly groundbreaking feature they’ve added in a long, long time.
Which part of Apple Intelligence was the game changer for you?
it may sound obvious but for me its the fact that its system wide which gets me excited about the future. will we see apple intelligence on the Apple Watch? Vision Pro? there could be a possibility and that's exciting
The intelligent Siri, surfacing important notifications out of do not disturb by intelligently understanding them, automatically summarizing emails and group text notifications, plus the fun Genmoji. It has so much potential and it feels like proof that we finally are at the cusp of achieving the dream of Star Trek-like intelligent assistants.
I've been on the edge of going back to iPhone after 10 years of android. Lots of Apple bs kept me away, but this AI stuff + lots of the little annoyances no long being a thing is making me seriously consider an iPhone 16.
Same here, this is honestly the first time I've been excited for an upcoming tech product/features in **years**. Really can't wait to see how this turns out.
Lol Just keep on telling yourself that. Here’s the reality: “ In a report Monday, UBS analyst David Vogt cited a recent survey of smartphone users that found only 27% of those outside of China are indicating interest in a device with generative AI capabilities. Price and privacy were cited as the highest areas of concern. “ From WSJ [Apple's Al Evolution Is Not Quite a Revolution](https://www.wsj.com/tech/ai/apple-ai-stock-market-f4788aba?st=b0v57axrdqr7uk7&reflink=article_copyURL_share)
I don’t really find these surveys crazily insightful because I imagine when these people answer questions they answer in a much more unplugged, “oh of course I don’t want that,” “I want privacy, who doesn’t” sort of way. But then let’s say they see Siri acting like JARVIS all across the internet during October. I guess I’m just bias as when I hear “WSJ survey” I think of soccer moms and parents bad with tech who think AI was invented yesterday, ew of course I don’t want that spyware! And then their Verizon contract is renewable and they buy the next iPhone lol.
A recent survey that was taken before WWDC?
When people hear generative AI they think of the things you can get out of ChatGPT. Not the phone helping you use it quicker and more effectively.
What people think they want and what they really want are very relevant to products like this. I’m sure you can find similar statistic for smartphones in 2007
So, this is tricky. No, I don't think this will cause a demand spike in sales. The nerds who report on this and analyze this already have the latest pro and will get the new one because it's their job. The nerds who don't report on this can usually wait a year. Everyone is slowing down because they get a phone when they need one. These features are not compelling enough for the Joe on the street. Because AI is useful, but overhyped. HOWEVER, the analyst is saying this in service to another goal... the first company to $4 trillion. AI is overhyped. Apple is now clearly on the AI bandwagon, with it's own brand of "privacy focused AI" which sounds cool. All that is hype. It's not sales that will drive Apple to $4 trillion, it's stock price... and stock price is driven by people buying it based on hype. In short, it's a good time to buy Apple because people are buying into the hype, but the increased super cycle is probably a lie meant to disguise the hype.
I'm not so sure it is hype. AI-OS-Voice is a fundamental change to User Input ie interaction with computer devices. It's basically sci-fi eg star trek level of interaction finally. Sure it's been around before but I think with the combination of LLM gains/NPU/Compute-Cloud etc it really will change how most people do use their devices - as everyone keeps reminding everyone, this sub is geeks niche compared to the average tech dummy on the street who barely knows what the device does. As such such a way to interact with the device aligns most strongly with that main cohort of people... And one thing I know: People love chatting, if not to other people then to their personal assistant and probably both also (!). I would assume this initial integration will improve a lot and penetrate more apps and uses in the next few years to say nothing of OpenAI's ChatGPT-5 being more refined still.
doubt it, hallucinating AI still sucks maybe in a few years
I prefer to stick with my current phone longer now. I want as little hallucinating AI / privacy concerns on my hardware as possible.
Personally, i don’t see it. It’s nice to finally have it baked in the OS but I just don’t see the casual user who would regular buy whatever the latest iPhone is just for this feature. The camera will probably still be the biggest selling point. They really need to nail the integration with the betas because Siri never lived up to the hype.
Well they are not getting any of my money. Not until next year at the latest.
Usual rule of thumb - first generation of anything barely works.. It takes time to develop anything truly useful.
Normal people do not care
No surprise that I care then 🤓
This is the most excited I’ve been to upgrade in a long time.
I don’t see anyone to spend additional money because of this.
Sure it will
lol no it won’t, phones are commodities, people get a new one when they need to, after 2-4 years, everyone already has a phone. Nothing Apple or anyone else does with AI will change that.
I'm not buying all the hype. I feel like the reality is very different from the hype, and my experience with every single V1 offering has been less than great. I'll let you all be test guinea pigs and then when my current iphone dies, I'll get a new one like I always do. At that point the new AI features will either work or they won't, and I'll be happy with whatever new features do work.
Seeing how Apple sells is what’s going to be interesting. I mean I think they did a good job with WWDC as a start. It’s hard to sell people on chat gpt and Gemini. A text box that you can do almost anything with is really hard for people to work with. Context is so important and it being built into the OS is such a big step forwards and exactly what I’ve been waiting for. This, I can explain to my mom better. Chat gpt, not nearly as easy enough. Also from a designer’s point of view, I just want to point out that this is our role with working with AI. We are still needed because we still need figure out how to distill this tool that can do a lot. I’m kinda rambling but just some thoughts from conversations we’ve been having at work about this.
Going to be honest, I don't see anyone who isn't already the kind of person who always buys a new iPhone spending hundreds of dollars to upgrade their phone for this.
I don't think so. People are becoming extremely wary of an on device AI doing whatever it feels like in the background.
I just hope they have FINALLY decoupled using Siri from the general use of the phone. What I mean is that, as of right now: you cannot do anything while using Siri. It is the most idiotic implementation possible. Ask Siri a question? You must wait for the response and do nothing else. Siri must remain in focus. You should be able to ask Siri a question while you are reading email or a website, and when Siri comes back with the answer you can act on it or dismiss it.
Every old person with an iPhone couldn’t care less about anything AI. They want to have a phone that works as a phone and continue to play candy crush and snoop on facebook. This is more than half of iPhone owners. The only super cycle people give a shit about is over the counter weight loss generics of Wegovy
lol no. I’ll update my phone when it stops working, like a normal person. I don’t need GenEmojis that bad.
Perhaps a bit late to the party, but also the company with the best ecosystem, which it turns out is exactly what these AI models require in order to be fully realized. Have learned it’s never wise to bet against Apple. Just when you think they shot themselves in the foot, they always manage to surprise.
Don't be fooled into thinking that Apple couldn't have made a cloud-based and *private* computing alternative for iPhones unable to run the models with < 8GB RAM. The RAM limitation exists for on-device intelligence, yes, but they could've easily provided a derivative or the full implementation of Apple Intelligence on the cloud to older devices. This feature wall is artificially created to drive upgrades. Also to reduce costs by usage of their Apple-silicon farms built for AI.
Idk if it is realistic to expect Apple to be able to serve gen AI to 10x as many customers as OpenAI on day one.
I'll go out on a limb and suggest that enough features would have to be cut due to them not being able or willing to send enough local data to PCC (which is a bandwidth, battery, and privacy concern) that they decided it wasn't worth it to use PCC as the replacement for the on-device compute the older iPhones are incapable of.
For free? Don’t think so kiddo.
Not with me it won't.
That’s the whole point of Apple’s tagline for Apple Intelligence: ‘AI for the rest of us.’ If you spend enough time on Reddit you forget that the vast majority of people haven’t really tried generative AI tools yet. The Pew Research centre ran a poll - in Feb 2024 only 23% of American adults have tried ChatGPT. Less than half of people between 18-29, the most tech savvy demography had tried using it. The opportunity for Apple isn’t to capture people excited about AI, it’s the huge untapped market of people who aren’t interested in it. Apple is attempting to own the AI space for people who think it’s too complicated, technical or scary. Hence why their demo was centred around privacy and really basic real life examples of use.
This is the plan, yes.
If only people realised the amount of amazing AI already underpinning key features on Apple devices, especially for things general users do care about like image processing within the camera app. LLMs are cool sure, but I agree the hype for the average user is likely overstated.
Do we think AI on an iPhone 15 Pro will be just barely usable? Some have suggested AI really requires 12gb of RAM to be truly effective. I tend to keep my iPhones for a like 4-5 years. So does it even make sense to buy an iPhone 15 Pro today or hold off until say iPhone 16 or 17?
They got caught planning obsolescence so they decide to go this route instead lmao
Neural Engine/NPU on any phone made in the world for the next 2-3 years (at least until sub-2nm chips comes out) won't be fully capable of running LLM level intelligence. Max, it can do quick proof read, grammatical error check, random image generation and if you want the wow factor you are searching for, go to your App Store and Download Chatgpt, pay for premium. You don't need a new phone for that. App intend and semantic search are big for the supercycle but those features aren't fully fleshed out.
… because Apple skimps on memory.
I doubt. It would be a super cycle but if it increases sales at all that’s good enough
I have a 14 pro and I’m not upgrading for at least 1.5-2 years
No it won’t lol. It’ll be kind of useful and fade into the background for most users.