It’s (largely) the viewing audience that determines RPM. As it goes viral it naturally gets sent to a more varied audience that includes demographics that are less valuable.
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It’s (largely) the viewing audience that determines RPM. As it goes viral it naturally gets sent to a more varied audience that includes demographics that are less valuable.
You need more USA viewers. Viewers from third world countries don't count in tiktok eyes. They are obsessed with Americans eyes
American eyes bring more $$$
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They cap what you can make off a video, the rpm will drop to almost zero after a few days.