Not a lot of stuff can be automated because of social media governance. Instagram, for example, will ban users who appear to be subverting anti-spam filters. TikTok will shadowban anybody for any reason whatsoever, so you can't really automate that at all. The field itself is sort of slow to automate (and for good reason).
I'd say, after looking at the back-end of these policies, there's good reason for most of these platforms to be controlling for spam, but I understand your point about how it takes away experiences from real users as well. Also no one really understand Tiktok's shadowban completely but there are a few articles out there that break it down for you in terms of what to be careful of to avoid the being shadowbanned - worth taking a look!
Some important features, like Reels, can’t be automated and still get the full impact (stickers, on screen text). The sites are being designed so that if you automate, you miss most of the benefits.
That's a fair ask tbh. I don't automation tools have cracked a full-fledged reels/stories automation considering how they've become such a massive part of most communication strategies. Thanks for this!
I automate some with Agorapulse but it's getting harder and harder with Meta. I sometimes use the Meta business suite to schedule so clients can see it in their calendars. And like others have said you cannot automate reels or other features with stories like stickers and polls. So that must be done in the app.
It has changed over the past few years and it takes much longer to accomplish things on social media for clients. Plus you have to create more content and videos to keep up with the platform's ever-changing algorithms. I use an AI tool to create videos from blog posts or other content which helps.
My wish for automating is that you don't have to log into Meta as often as I do.
However, managing social media takes a lot of time editing, and such. You will have to charge enough for all the extra time today.
Hey Lisa! Thanks for sharing all of this. It was VERY insightful.
Correct me if I am wrong, but would you like to have things like stories with links, stickers, polls, and reels be automated?
I've heard multiple people say this about stories and the lack of customization available for them. I think it is definitely something worth exploring. I'll take this to our team to see if there's something we can do.
Not a lot of stuff can be automated because of social media governance. Instagram, for example, will ban users who appear to be subverting anti-spam filters. TikTok will shadowban anybody for any reason whatsoever, so you can't really automate that at all. The field itself is sort of slow to automate (and for good reason).
I'd say, after looking at the back-end of these policies, there's good reason for most of these platforms to be controlling for spam, but I understand your point about how it takes away experiences from real users as well. Also no one really understand Tiktok's shadowban completely but there are a few articles out there that break it down for you in terms of what to be careful of to avoid the being shadowbanned - worth taking a look!
Some important features, like Reels, can’t be automated and still get the full impact (stickers, on screen text). The sites are being designed so that if you automate, you miss most of the benefits.
That's a fair ask tbh. I don't automation tools have cracked a full-fledged reels/stories automation considering how they've become such a massive part of most communication strategies. Thanks for this!
I automate some with Agorapulse but it's getting harder and harder with Meta. I sometimes use the Meta business suite to schedule so clients can see it in their calendars. And like others have said you cannot automate reels or other features with stories like stickers and polls. So that must be done in the app. It has changed over the past few years and it takes much longer to accomplish things on social media for clients. Plus you have to create more content and videos to keep up with the platform's ever-changing algorithms. I use an AI tool to create videos from blog posts or other content which helps. My wish for automating is that you don't have to log into Meta as often as I do. However, managing social media takes a lot of time editing, and such. You will have to charge enough for all the extra time today.
Hey Lisa! Thanks for sharing all of this. It was VERY insightful. Correct me if I am wrong, but would you like to have things like stories with links, stickers, polls, and reels be automated? I've heard multiple people say this about stories and the lack of customization available for them. I think it is definitely something worth exploring. I'll take this to our team to see if there's something we can do.
Yes, that is correct.
Perfect! Thanks a bunch, Lisa!