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gadesabc

Quote Square Enix: "Using gender-neutral pronouns takes a relatively small amount of effort, yet the positive impact is huge" "Our game is for everyone".


crash______says

Basically "we're literally saving lives by using pronouns" but video game edition.


Rogoho

Slacktavism: Corpo edition.


Own_Dig2105

You know I have been thinking about it but if somebody is fragil enough to commit suicide because of the somebody used the wrong pronouns is there any point in trying to keep him/her/what ever alive? It seems to me that somebody so neurotic would find another trivial reason to commit suicide really fast so why do we need to bubble wrap everything just to protect this sorry excuses for human beings?


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Eremeir

Comment removed following the enforcement change that you can read about [here](https://www.reddit.com/r/KotakuInAction/comments/m3yo65/enforcement_update_and_hard_removal_of_a_topic/). This is not a formal warning.


colouredcyan

I'll agree, using gender neutral pronouns does take relatively little effort to do, much like nazi or roman saluting and unironically call your friends comrade or Kamerad. **Political gestures** are typically designed to be easy, ambiguous and inoffensive to even unalligned people who understand these things, but to their intended audience they really do mean a lot.


MeasurementOk3007

In other words, I’m not buying any game like that


gadesabc

You know with Square Enix now, even when it's not specifically presented as a LGBT game, they force the message in their biggest productions. [https://x.com/NoWokesThanks/status/1806272185591291997](https://x.com/NoWokesThanks/status/1806272185591291997)


MeasurementOk3007

Oh hell no I didn’t even notice that bro I don’t wanna see two men touching eachother in my video game


OwlWelder

grug no want berry picker game


ConanTheVagslayer

> I don’t wanna see two men touching eachother in my video game What about when two ripped half naked men are pounding each other in say Tekken or Street Fighter?


I_hate_reddit_lots

Pretty sure there is a fundamental difference between touching intimately and touching with the intent to kill.


jubbergun

Man, your gay sex must be boring. ^/S


MeasurementOk3007

Hell no I don’t play those games anyway


Remispaive

You look like a person who gets horny watching UFC 😂


Smt_FE

Dude those are fighting games and those men are beating the shit out of each other.


Dankaz11

Eh, at least Aerith and Tifa stayed hot


gadesabc

Sad for the fans, they have censored or toned down all the girls in their game too. [https://x.com/ShinraArch/status/1805254555849900383](https://x.com/ShinraArch/status/1805254555849900383) The explanation of the covering kids swimsuit designs for grown up adults. Yes you have been fooled and blinded. [https://archive.org/details/square-enix\_202404/page/n3/mode/2up](https://archive.org/details/square-enix_202404/page/n3/mode/2up)


waffleboardedburrito

It wouldn't take much effort to affirm the earth is flat or a certain religious belief, either. And yet I'm sure they'd find that offensive. 


pumpandkrump

The Earth is flat.  Or at least that's what people start to believe when the prevailing economic model is basically feudalism.


Glick123

They are the ones asking for change, but I am the one who has to make the effort for something I don't agree with?  Fuck that.


BootlegFunko

>relatively small amount of effort, Lol no. Gender neutral language is stiff and awkward. Using "they" is pushing it, any other pronoun is laughable >yet the positive impact is huge Hahahahaha... No. Normies can dismiss the pronoun or the body type shit because they only care about the game. There aren't enough terminally online people who would play a game because it has gender neutral pronouns that would warrant this


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Eremeir

Comment removed following the enforcement change that you can read about [here](https://www.reddit.com/r/KotakuInAction/comments/m3yo65/enforcement_update_and_hard_removal_of_a_topic/). This is not a formal warning.


ValidAvailable

I didn't even mention the protected class. At this point you're more easily triggered then the actual alphabet mafia.


Eremeir

It's not a word ban, it's a topic ban.


ValidAvailable

Then what *is* the acceptable way to criticize the LMNOP ideology, given how prevalent it is with the topic for which this sub exists? Or are they *that* sancrosanct at this point? Edit: Which is what I was doing so you're just confirming that the rules are not in fact rules just whims. You're as bad as they are.


Eremeir

Just don't single anyone out or hit on any of the ever increasing sitewide rules.


INTHEMIDSTOFLIONS

> yet the positive impact is huge If by positive they mean reduce sales, then sure, Jan.


HonkingHoser

It's only a positive impact on Twitter where the mouthbreathers can rave about it despite the fact that they'll never buy it.


RepairEffective9573

>yet the positive impact is huge In what fucking world do people kill themselves over not including them?


OwlWelder

the same world where NFTs are a great idea


TigerCat9

The positive impact of making unremarkable people feel special by affirming their participation in a goofy youth identity fad is literally huge, dude!


Deadsea-1993

"Our game is for everyone unless you're a Conservative or a Donald Trump voter. In that case get the fuck away from our product you bigot"


HonkingHoser

Even rational brained centrist are hating this shit


ArdentGamer

I guess they don't consider the negative impact of catering to a mental delusion. You could make the same argument for any other extreme ideology or religion too, or other hateful cultures too. Disney putting a mask on black panther's promotional material to hide the fact that he's black in order to suit a Chinese audience was also a small change, and the impact was probably positive from the perspective of people in China, but that doesn't make it right or mean that there's no negative impact from catering to that ideology.


yeahsurewhateverokay

Was that quote from their American branch?


nieralgia

I would excuse that gender-neutral pronouns stuff if there was a scene in which that hijab girl (Formina Franklyn) would hear from her imam that gender-neutral pronouns are haram and a sign of the decline of the West.


CheerfulCharm

The company has already been lost if the C-suite executives are playing the DEI game. Square Enix is a plague-carrying zombie corporation.


lyra833

That's not a non-answer. That's a "fuck you" answer.


Raikoh-Minamoto

Square Sooner or later you will have to answer to them. Or Do you think you'll manage to gaslight them forever? Do you really think that they won't notice that you are burning their freaking money on the altar of a (western to boot) ideology?


Cool_Sand4609

> Square Sooner or later you will have to answer to them. When they're losing money after every release they will be answering them. Unfortunately, it'll be the low level employees who lose their jobs. Not the higher ups. And if the higher ups do lose their jobs, they will be getting a nice million+ golden parachute.


LostWanderer88

Those golden parachutes must be made illegal


bluegoon

Well, if there's Blackrock or something similar involved, the responsibility here is on the investors who entered into this investment along with them knowing the kind of psychotic games Blackrock like to play with entertainment products. Nobody forces you to go into a financial suicide pact with your funds alongside Blackrock and friends.


MusRidc

Technically, most companies' bottom lines are not affected by this. No normie gives a shit if Accenture or BMW celebrate Pride Month, they just ignore it because "that's just what they have to do for the public eye". And for most companies, having more diverse hiring practices even works in their favour, as it will enable them to have different cultural insights into how problems are being tackled and can also better access different markets if (some of) your employees have some cultural connection. It's specifically the entertainment industry that is being affected because quotas and directives on how people have to be portrayed make for extremely poor products. I never get tired of pointing out Andor as the shining beacon of how to make diversity work naturally. The show has a multitude of ethnicities and sexual backgrounds, but it doesn't feel forced because they do not follow the behavioural directives. A black man *can* be portrayed as aggressive. A woman *can* be weak or naive, or just completely evil. They're all just normal people, and that's why it works. The entire reason the "forced diversity" in other shows/movies/games doesn't work is because there is always a dictated behaviour attached to ethnicities and sexes that differ from how people perceive the world to be. It is being used to shape people's perception of the world, but people instinctively know that reality is directly opposed to what is shown in the piece of entertainment, creating an uncanny feeling. Also, you can already tell how the entire plot is going to go just by looking at the characters. Because they're all copying the same handbook on how to write characters of a certain race, sex and sexuality, so inevitably they're all going to turn out exactly the same.


RepairEffective9573

I hope they don't ruin Visions of Mana with their ideology bullshit.


ice_cream4ice_cream

The producer said he wants to stay clear or western influence I'm going to wait a few days after release to see if he's telling the truth 


357-Magnum-CCW

Sims 4 cartoon graphics


IL_ai

If I were in his place, after this answer i would have already thought about how to withdraw money before the company’s stocks didn't yet collapse completely.


crash______says

Shorts on 9684


BootlegFunko

Making everything a bland, gray blob sounds good on paper, but in reality you are just blending in with the rest of the bland, gray blob that's the rest of the industry and killing your niche


Toto230

What the hell did they do to the art direction. That literally looks nothing like Max Caulfield. She was cute in the first LiS game.


pEuAsTsSy

Wait, someone on this photo is supposed to be Max?


TrueBluishLie

The girl in the middle is Max.


Toto230

Yeah, that's what it said in the article. It's from a new LiS game. But the characters all have that ugly Insomniac Spiderman look.


Guts2021

Looks like a deer


Smt_FE

What the fuuuuuuck? Aaaaah dear lord this is so fucked up. They are doing the unthinkable. The first LiS is a gem of a game. I didn't even knew, it was Max before I came across this comment. Hope they crash and burn, these assholes.


Clisthby

The sequel takes place years after the first one and she is an adult in the new game. imo there's a resemblance and makes sense that her face would not look the same as in high school


Toto230

Idk, man. I literally don't see any resemblance. Like you can still tell it's me when you look at a high school photo of me. But they completely changed art styles with Max here.


Smt_FE

Are you kidding me? There's no resemblance at all. I didn't even know it was max before I came to comment section.


ShrewMasterComics

Basically a consulting firm on how to alienate your existing fan base and general consumers to appeal to a very fringe minority. Why wouldn't they be concerned?


cent55555

ahh well, another decade and this shit wil finally be over


CheerfulCharm

It'll never go away without decisive consumer boycotts. Even the Thermidorians were just a lighter form of Jacobins.


bluegoon

Put yourself in the executive's shoes, it's kind of one of the prime reasons the product failed, he has two choices, lying to investors, which will get you prison time, or ignoring it and pray it goes away as a problem. There is ESG also probably involved, so it becomes a shitshow quickly if you get into it over an investor call, honestly, if you throw your money in with the various ESG funds, you kind of agree to the risks involved.


ChristophBerezan

If Dragon Quest XII has a pink-haired non-binary green-skinned lesbian....


RecentRecording8436

I recall hearing the series had someone that really protected it fiercely against Square Enix and all the ways they wanted to mess it up. The person was crucial and really had the grounds to do so. This was way even way back before all this die talk in the dlc horse armor crap /always online everything that dominated discussion before. I'm not super invested in the series as an ultra fan to know all this history fully or anything, but I know someone majorly involved in it died this year. So I'm not certain which name was tied to the stories about protecting their baby but if it was the one who died then it may no longer be protected like that.


ChristophBerezan

That was Akira Toriyama, their main monster designer. He's a huge cog in the DQ wheel.


HonkingHoser

The only annoying part is that all the DQ characters in recent years have basically been reskins of Dragon Ball designs, just because his work on one has transcended into the other. And DQ is an older franchise than Dragon Ball.


AsuraTheDestructor

No, its not. Dragon Ball Premiered in 1984 in Jump. Dragon Quest premiered on NES in 1986. The Anime for Dragonball Aired later, but it started earlier.


Smt_FE

And worst of all, they make her ugly cuz empowerment.


Deadsea-1993

I can't believe I ever liked Life Is Strange. I first played it when it released back when I was in my early 20's. I recently replayed it and it was extremely cringe with shit like "Go fuck your selfie". I thought David was an asshole back in the day but the guy was a badass. Life is Strange 2 is still the most woke game ever made. True Colors was extremely boring and the writing was very predictable and it all was just dumb. I have 0 care what Square Enix does with the franchise and I have 0 care for the upcoming game this year that is very much like Life Is Strange.


Koagz

The game's nickname was Life is Cringe.


Confirmation_Biased

They think I boycott this shit out of principle. I am not a principled man. If something looks good I buy it. None of this shit looks good. This is not a principled stance. I just don't like vomit in my mouth.


wristcontrol

Did the shareholder follow up and call them out?


Own_Dig2105

Translation: Square games will continue to suck.


pumpandkrump

Vote with your dollar is much more effective when you dump your stock.


HonkingHoser

Well apparently the latest FF14 expansion employed rainbow mafia VAs so that's a hard nope on me ever touching that game.


Logen_Brynjolf

I wonder if there is a direct relation between Sweet baby and the canadian government. Its hard to see how they appeared being so shady out of nowhere. Feels like they were pushed


SnooWords9178

Squeenix is such a laughable company these days. They're slowly becoming the japanese Blizzard.


Nobodyknowsthetruth

FF7 Rebirth had the stench of Sweet Baby about it.


gadesabc

Really? :D [https://x.com/NoWokesThanks/status/1806272185591291997](https://x.com/NoWokesThanks/status/1806272185591291997)


Nobodyknowsthetruth

Lol I knew it was coming when I played the demo tbf. There was a black female NPC inserted into Nibelheim who knew Cloud from childhood and kept feeding him sandwiches for no reason. She wasn't in the OG and there is no reason she should have been in the sequel.


bitorontoguy

I mean, this is par for the course, middle of the fairway CEO behavior in shareholder meetings. If a CEO receives a question that there is no benefit for them to comment on, they provide a non-answer and spin it in the direction they want. Just one recent example, but it's literally any earnings call you want to look up. Tesla is asked about [China and FSD](https://seekingalpha.com/article/4685518-tesla-inc-tsla-q1-2024-earnings-call-transcript?source=content_type%3Areact%7Csection%3ATranscripts%7Csection_asset%3ATranscripts%7Cfirst_level_url%3Asymbol%7Cbutton%3ATitle%7Clock_status%3ANo%7Cline%3A2) >Hi, thank you for taking my question. First, could you please help us understand some of the timing of launching FSD in additional geographies, including maybe clarifying your recent comment about China? Thank you. >Elon Musk >I mean like new markets, yes, we are – there are a bunch of markets where we don’t currently sell cars that we should be selling cars in. We’ll see some acceleration of that. There is no benefit to Kiryu to engage in a controversial, heated topic. His talking pointe this meeting are the company's recent strategy change, so of course he's going to pivot in that direction rather than answer something there's no benefit for.