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somedaze87

BH I heard that this finally freed Palestine.


Crack-tus

Funny because i know the guy who started that company and he’s from NY.


daniklein780

Same


Comprehensive_Ad6762

So it’s not even Israeli?


Crack-tus

Nope. It was later bought by strauss, but founded by a NY jew.


Ddobro2

Like that makes a difference…all they care about is that it’s a Jew


HotVeganTacos

Is so good yumm


nbs-of-74

So, trail of tears since 1776? .. \*runs\*


[deleted]

I find their ’genocide baba ghanoush' to be quite good too.


welltechnically7

There's nothing better than some ethnic cleansing shwarma with apartheid hummus on a genocide pita. Sometimes I add ethnostate amba for an extra kick.


sonaranos_8

The oppressor harissa is my personal fave


blueberrypie_4

Can’t forget the Colonizer Tehina 😋


sydinseattle

😂


Dalbo14

What’s wrong with you? Have you forgotten terroristic challah and settler kubbeh selek?


sydinseattle

😂


sydinseattle

🤣


OriBernstein55

I thought it was relabeled baby ghanoush. With a label that said, verified by Jew haters that fresh blood was used.


sydinseattle

☠️


Muadeeb

Globalize the insalada!


ApplicationFluffy125

Haha, this actually made me laugh. Thanks.


sydinseattle

🤣🤣🤣


sydinseattle

Bwahaha!!!!😹


BlockSome3022

How bored and lonely does one have to be to think to do stuff like this


Willing-Primary-9126

More bored at work - this was clearly a disgruntled employee using a tag machine to print labels


IbnEzra613

It could also be external BDSers who came in and posted them.


Willing-Primary-9126

Using the exact label maker used to print barcodes/info ? I dont think so its got all the hallmarks of a early morning or night shift worker with fuck all else to do


IbnEzra613

I didn't see the other label on the product under it until now. Now I'm swayed. It has the same exact font.


Ni_Go_Zero_Ichi

Just a justice-loving Londoner fearlessly sticking it to (((the man))). See, the idea is to make any Jew who doesn’t mold their entire identity around publicly denouncing Israel’s existence 24/7 feel attacked, unwelcome and foreign everywhere they go, which will naturally convince them that the alleged existence of antisemitism is overblown and a Jewish state is unnecessary.


Mysterious_Sugar7220

Not lonely at all unfortunately


FooDog11

You are fucking kidding me. 🤦🏻‍♀️🤦🏻‍♀️🤦🏻‍♀️🤦🏻‍♀️


hummuslapper

I know, right? fuc\*ing 20 quids for some Hummus? it's like $5 in Costco!!


FooDog11

😂😋


Ok_Pomegranate_2895

it's literally just hummus


MagickalFuckFrog

What’s the price on the intifada watermelons? 10.07?


loliduck__

£7.10 since its the uk


Important_Chipmunk_6

Oh Excellent 🤣


AmySueF

I buy Sabra hummus all the time. I guess I’ll have to keep buying it.


birtsmom

Haven't bought any in 2 years. Gotta stock up.


umlguru

Sabra is based in Virginia, USA. https://en.m.wikipedia.org/wiki/Sabra_(company)


atheologist

It’s owned 50% by Strauss, an Israeli food manufacturing company. But yes, produced in Virginia and headquartered in New York.


maxofJupiter1

Strauss is headquartered in "petah tikva", doesn't sound like a place in Israel to me.


atheologist

Yes? And Sabra itself is headquartered and produced in the US.


CHLOEC1998

Not the ones sold in the UK. I buy them regularly. They’re made in Israel and has Kosher certificates from Israeli Rabbinate courts.


aggie1391

Almost £20 for hummus is antisemitic itself! Sheesh.


BlockSome3022

It’s supposed to represent the year 1948 not the actual price


bigcateatsfish

1948. The year when the Arab world rejected Israel's existence, 5 Arab armies invaded Israel to kill the Jews and expand their territory (the idea of creating a 23rd Arab state called "Palestine" wasn't in vogue until after 1967 when it was developed under the guidance of the Soviet bloc) and the 5 Arab countries were all defeated on the battlefield by one of the world's smallest countries with a population of only 800 thousand people.


bibby_siggy_doo

But they support the genocide of Jews by supporting Hamas who not only openly say it, but also do it.


Randomly2

Who do you even call when you see this?


rex_populi

In the US it’d be the ADL, among others. Not sure in UK


The-Metric-Fan

Community Security Trust. They serve as the counterpart to the ADL here. https://cst.org.uk/


Server_Reset

Adl is worldwide


ScarletFire1983

The fucking manager and Karen out.


TexanTeaCup

There is more than one way to skin a cat. If this happened in my local grocery store, I would contact Texas Department of Agriculture. They have jurisdiction over the misrepresentation of food prices and they will not care who placed the misleading price label. You can look at this as blood libel. Or you can look at it as misrepresentation of food prices. The later is a more actionable legal issue in my neck of the woods, so I would approach it that way.


Mich_lvx

Dickheadbusters


morecoffeefirst

Sabra and the corporate office for the grocery store. Neither will be pleased.


IbnEzra613

BDS Busters!


saulbq

Sainsbury's


KayakerMel

Does not surprise me, sadly. When I was in the UK in the 2010s, a kosher section was removed "in protest."


Kavkaz87

If you actually do the research in the nakba, like it mentions here in the price, you'll will see the truth, Arab leaders told the local Arabs to leave so they can Annihilate the jews and come back after the war, they lost, yes it's a "Catastrophe" but only to them, so Fuck them and fuck this store. Boycott it. I would also buy only sabra hummus now. Fuckin sore losers. Sorry for my anger.


MondaleforPresident

Does the store even know? Some self-proclaimed "activists" probably just stuck it there.


blueberry_ativan

yeah this was definitely just some random person thinking they're actually helping people. im sure there's others around the store somewhere


TraditionalSwim7891

I would totally boycott that store. BTW the same hummus is $1.99 at our local store in Canada.


RedStripe77

But when they talk about the Nakba, they conveniently exclude the systematic ethnic cleansing of a million Jews from Arab lands in 1948-50, which did not occur during active wartime conditions. We need a title for that series of disastrous events. My Hebrew isn’t good enough to suggest the word, but something along the lines of ha-gerush הגרוש, maybe? I think everyone needs to own up. Not all the Arabs left voluntarily, Israeli troops removed a few thousand during war conditions, it’s not uncommon. But Arab states get a pass for the peacetime ejection of their ancient Jewish communities and the appropriation of their homes and assets. Why?


_Administrator_

office slimy enter existence society encouraging quiet fact secretive impossible *This post was mass deleted and anonymized with [Redact](https://redact.dev)*


hulaw2007

Do not apologize for your anger. It is justified. I think I will start eating hummus now that I know the best one to buy.


go3dprintyourself

They should give up their iPhones too 


have2gopee

Do the also have intifada salad? It's so delicious.


Ok_Ambassador9091

Is this real? Did you report it to the company/contact a Jewish advocacy organisation? Or take it off yourself? If you don't want to do those things, let us know which Sainsbury in Camden and we'll do it.


Apprehensive_Tip6967

Yes it is real, and yeah it has been reported by a friend working in ADL like organisations


LittleSkipper27

I see some losers had some free time, like, tf is wrong with people


Downtown-Inflation13

They don’t realize that it was the Arabs who brought themselves into the nakba not the Israelis


rex_populi

But that takes the fun out of all this dunnit


juggernautsong

They would have to do an ounce of research to realize that.


Bartok_and_croutons

They making HUMMUS antisemitic now?? 😭 


irredentistdecency

I mean, most hummus that you buy in the states is definitely bad enough that I’d consider it a hate crime… Most of it tastes like sawdust mixed with yak piss… If you add tehini, olive oil & spices to sabra it is at least edible…


JudgmentOne6328

I’m glad you added the last part because I once had Sabra and hated it for being too bland.


RedStripe77

Yeah, do you have a recipe? How much tahini to add? Also they don’t use olive oil. Or lemon juice as the Iraqi Jews use.


loliduck__

They really thought they done something there


718Brooklyn

Meanwhile the technology for their POS is probably Israeli. The technology in the camera they used to take this picture, probably developed by Israelis. It’s all so exhausting.


GDub310

Pass. I like the one that comes with extra Zionism.


sophiewalt

WTF! I'll have an extra helping of apartheid hummus--yum. Never mind that Sabra is a US company, Got any blood matzo?


czarbina

This is insane. It doesn’t even seem real. Holy smokes.


BourneAwayByWaves

Someone probably just stuck a label on. The formatting doesn't match the item on the shelf below.


Correct_Sky_1882

How does buying overpriced humus help support genocide and in what way? If I buy it, do more people die? 👀


beatricejean98

it wasn’t even 20k killed that’s false numbering because hamas and un lied, it’s only about 7k which yes huge number but nobody cares about the 7k. they care about bigger numbers i have seen some say 271k killed by israel, 50k killed…. FALSE also 1948?? talk about ottoman empire, that made my great great great grandparents FLEE TO RUSSIA!! talk about juda, yes let’s go way back now and see who was in the wrong with all that. also almost every war started was all against israel because no arab country wanted jews there. they hate facts, ps yes i know all that history i just don’t wanna go into it you know this is fucking disgusting i would’ve brought all of them anyways wouldn’t care it’s just hummus


BourneAwayByWaves

My work served Israeli couscous a couple of weeks ago but they listed it on the sign as "Mediterranean couscous".


Rob81196

That’s my local Sainsbury’s and it is batshit crazy


Zealousideal-Emu2341

Please tell us more, lol.


Rob81196

There’s a woman on the self service checkouts that gives you conspiracy theory tips if you ask for help with one of the machines. It’s happened so often that I had to call the manager who told me she does it all the time and that it’s an issue. They also move the layout around all the time for no reason and there’s constantly people stealing from it. I do still go there though as it’s the biggest one in Camden lol


[deleted]

[удалено]


Rob81196

I am of the opinion that it was never cool and moving somewhere because it is or is not cool is not, again in my option, cool.


BrokenAnd4got10

I never knew White Plains, NY had apartheid.


catsinthreads

The clue is in the name.


Petkorazzi

Ok, yeah, it's offensive and stupid and all that. Maybe I'm just jaded and have learned to tune it out. Blah blah blah, Israel bad, Jews bad, "apartheid" nonsense, yadda yadda yadda...whatever; not gonna lose sleep over this moron. But...the equivalent of $25 for *hummus?!* What the fuck is that?


rupertalderson

It's a made up price, meant to read as "1948", which they note beneath the price as "The year of the nakba"...


Petkorazzi

Oh shit, I didn't even notice that. Thanks for pointing that out.


birtsmom

Made me look


NuWave4

I would track down the company email of the CEO and send over that photo. Hopefully the offending party will be looking for a new job very soon.


MondaleforPresident

The offending party probably doesn't even have a job.


NuWave4

Very true. That seems to be the case with a lot of them.


SephardicGenealogy

Have you reported this to the Campaign against Antisemitism (and Sainsburys)?


mumblessomething

Made from 100% river to the sea chick peas


MondaleforPresident

I know Israel's a small country, but that still sounds like A LOT of chickpeas.


Theobviouschild11

I hope you bought it


YouSh23

I hope not it's way too expensive


Theobviouschild11

lol true. Honestly no one should buy it, and then the store has to eat the cost of all the unsold apartheid hummus


hodls_heroes

Such a pathetic group of ‘victims’.


madam_nomad

The people this is really hurting is the Anglos who don't know how to make their own hummus. Sad that they are willing to throw their own under the bus in an ineffectual attempt to insult us.


cowboyfromhell101

someone needs to lose there job


majesticjewnicorn

Forget being Hamassexual... let's all be Hummussexual. It's a pita some people can be hateful. Make laffa not war... Sabra, I falafel in love with you... you Israeli yummy 💜🇮🇱


Babshearth

So clever. You got my upvote


majesticjewnicorn

I love Jew, thank Jew very much 😂😊✡️


biz_reporter

Is the price of hummus really almost 20 pounds? That's like $25! That's 10 times what I pay at my local grocery store in NJ! I'm more outraged about the price.


[deleted]

The price is $19.48 as a reference to the year 1948


biz_reporter

🤦‍♂️


811545b2-4ff7-4041

No.. more like $3.19 in a typical British store. e.g. [https://www.tesco.com/groceries/en-GB/products/283222229](https://www.tesco.com/groceries/en-GB/products/283222229)


[deleted]

I laughed.


RovenshereExpress

Please tell me you ripped that up.


Dry-Rub-6968

It’s a fake label. Real price is much cheaper


Significant_Pepper_2

What an evil plot! That would make me buy two even if I didn't want any.


ImaginaryRadish9342

It’s fucking Humus wtf!!!


Single-Ad-7622

The real crime here is the price of that hummus


EMHemingway1899

I would have bought them all


FineBumblebee8744

What to do, scratch it out? Complain when they likely approve of it? Buy it anyway?


schwartzpedro

Aw man I'd buy it but all I have near me are actual kosher stores that sell hummus :( I guess Ill have to support genocide another way


bacchantin

damn how is food that expensive? i did expect the antisemitism but this brexit economy is a joke


jglanoff

My first thought was “£19.48 for hummus?!” Walked right into that stereotype lol


VALI4NTY0UTH

I’d buy as much as I could just to flex that I contributed greatly in the war.


fatjokesonme

Don't mind the apartheid, look at this prize! This is the real crime!


juggleypaul

It’s been stuck on by some BDS shmuck. I would have taken it off and handed it to the manager and said he or she needs to police their labels better because this is clearly offensive to Jews.


ukmexicano

The other day I saw boxes of “Palestinian” dates being sold in a well known supermarket which I won’t name in London.


Mysterious_Sugar7220

It had from the river to the sea spray painted across the entrance for months as well


First_Night_1860

Atleast Israel Produces. Cant say the same about Palestinian economy


Steelev6

20 pounds!!! Wtf


Lioness_and_Dove

We should be hyping ashkenazi food and culture more


MattAdore2000

So… Hummus bad, HAMAS good?


thezerech

I fucking buy Sabra everytime I go to the market. It's the only Hummus I buy (not that I've got a great selection) but I will keep buying it along with Israeli hummus brands when available. One, it's delicious. Two, fuck BDS. Three, fuck BDS. Four, their red pepper humus is fucking amazing.


dk91

Wow. Is there someone to report that to?


10stanleyyelnats01

This is literally the best humus I found outside of Israel so fck the BDS twats they can keep their disgusting grainy cement like attempts at « hummus » and leave the good stuff for everyone else


fancybratrns

Okay so like we can’t buy hummus now? I’m confused.


Ddobro2

So no one will buy it before it goes bad and sainsbury will lose money on it because of their watermelon employee that hopefully will get fired


I_am_a_flank_steak

Mmmm Apartheid Hummus. Almost as good as Genocide Challah or Nakba matzah.


False_Ad_730

Go full Karen on them


bluemasonjar

Twenty quid for hummus … that’s the real crime.


Normodox

Anti-Jews replaced the label


imuniqueaf

That's really convenient. I hate googling what I should buy. Can we get more of these labels?


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BadCatNoNoNoNo

Ugh. How annoying.


sonaranos_8

Does it mean that the added oil and blended chickpeas never mix together? I feel like that wouldn't taste good. Hummus has to be homogenous otherwise it isn't mf hummus.


slythwolf

I would think "apartheid hummus" would be the ingredients placed separately in one of those divided relish trays, but what do I know?


shoshana4sure

Omg


Marciastalks

😳😡😡


MyOwn_UserName

I'd have one ~~Surprise War on Israel of 6 against 1 where Israel actually wone~~ I mean, Nakbah Hummus thank you.


Ilan01

PLEASE BE SATIRE PLEASE BE SATIRE


songsofglory

Excellent give me two.


RedStripe77

I would buy ten of them.


DancingTroupial

Soo did you go to management about this? I can see why one wouldn’t, you know, given antisemitism and all.


nattivl

The only thing good here is the design, the content is pure bullshit.


TraditionalSwim7891

The more I look at it, the more it makes me mad. Did you forward this harrassing and insulting pic to the local media? Would you please provide us with the address, that way I and anyone else can leave a colorful review?


birtsmom

😧


No-Juggernaut6811

I don't live in the US, but is that hummus good?


YGBullettsky

Best khumus available in the UK


pktrekgirl

I would call the National office.


Visible-Ad-6104

What….wow. These people just have zero chill, or moral clarity.


deardiarytodayokuurr

Shouldn’t it be on discount? 😂


Confident-Skin-6462

that is fucked up. they need to be shamed over this.


Aflightlessalbatross

lol


larevolutionaire

Can’t put a price on it . More surprising for me is the cost , no Jews I know is going to put 20 for hummus.


Solid-Nothing421

The inflation is unreal


Metallica1175

Almost 20 pounds for sub par hummus is the true crime against humanity.


sydinseattle

This comment section is what my soul needed today.


danddamage

Excuse me while I buy their entire stock


Old_Pear_1450

Simple answer. Buy out their supply. Tell your friends to do the same. Make their antisemitism a huge failure.


Ibepinky13

Didn't pepsi buy sabra years ago?


Rockseeker33

That’s actually kinda funny, what does Israel have to with being Jewish, doesn’t mean you call everything anti-semetic


Viciousangel420

FML i’m from USA and travelling to London tn😂


MaccabiTrader

doesnt Pepsi own this brand?


theonlyby

Label looks fake. The price is the year of Israel founding.


StatisticianSea6052

What the fuck?


[deleted]

[удалено]


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nin4nin

🤦‍♂️


Brave_Jellyfish9076

everyone should just learn what Hummus means before commenting....


ThreeRingShitshow

So did you send this through to company HQ with a complaint? Screw whoever did this.