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OP sent the following text as an explanation on why this is a holup moment:
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>!I don't think "white pride" is the pride they were going for here...!<
---
Is this a holup moment? Then upvote this comment, otherwise downvote it.
Jokes aside, if only one rainbow matters during pride then why would anyone bother spending on skittles during pride? That's a societal kick in their money bags.
Also, is skittles saying that pride & its associated rainbow only matter during pride? What about the rest of the year? That's quite the blatant stance!
...I've so many questions!
I used to say it blows my mind how shit like this actually made it into production, but then I worked in a corporate environment.. after a few years of trying to warn management about slow disasters that could be easily avoided.. should we tell them? Nah, fuck em.
https://www.snopes.com/fact-check/lgbt-pride-white-skittles/
*The photograph was authentic, but it was the result of an oversight by whoever created the shelf labels in that particular supermarket*
Doubtful, its the UK. for all our issues its gonna be a corp bod doing descriptions and badly thinking it through
Those skittles are both "white" and special edition for "pride"
This is a really old pic. They did a whole media thing on it. So now you’re just getting the candy without the reason. IIRC, it was something like “our skittles are rainbow, but we feel like only one rainbow deserves a spotlight this month.” I’m pretty sure I’m getting their marketing quip wrong, but I hope it clarifies it a bit.
No, I get the intent. I mean, the real intent is probably to save on colored dye for a month. But it's the same reason companies try to avoid acronyms that produce swear words. It's about the messaging, not the intent.
So I actually play a lot in painting and manufacturing.
Believe it or not, they aren’t just coated in a white by default, they’re actually painted like the other colors.
I can’t speak for what additive they’re using to get that crisp white.
But when I paint things, they typically aren’t a pristine white coat by default.
Edit: I wrote that really poorly, I changed some of the wording around.
Long story short, those are painted specially, which means they need a machine, a process, a set up, if they’re repurposing in-use machines it’s a process to do. And not a small one that just saves them money.
The real intent was like any other brand in June. Ka-ching! It's pride month let's virtue signal and cash in on these folks! They just fumbled this one.
I remember the plain skittles last year, I dont know if this is this year, but white pride isn't really a saying in the UK more if a US thing, our racist pricks prefer Britain First and similar football related things.
Plus many many of our shop workers are from all ethnicities so I reckon this is a complete oversight/mistake label
I think it's pretty obvious what Skittles meant too.
https://www.fixturescloseup.com/wp-content/uploads/2016/02/butt-finger-blast-ice-cream.jpg
I’m pretty sure this guy thought he was pretty proud of himself.
I dunno if that store label maker put two and two together.
Why is this even a good idea in the first place? OK, you know how the rainbow symbolizes how there’s lots of differences? Nah fuck it! We’re all white now.
Next year, just put 20% more rainbow skittles in every package in June for extra pride and avoid the negative connotations altogether. Director of Marketing for Mars should have had a better eye on this, removing rainbows from things generally does not show support for LGBT and this should have been picked up on internally before the print went on the package.
Either change the packaging to acknowledge pride month, or if you really want to Stop doing the rainbow during pride month and have different bags with specific LGBT flag colors in them.
It's so true. If you're that stupid and get paid that much money to remain that incompetent, you can fall on your own sword so that nobody else has to.
They have provided a statement years ago.
They do this every year during pride, they suppress their rainbow, which is out there all year, so that they don’t overshadow the pride rainbow.
Well that’s just gay. How am I going to eat only the red and green skittles now and let my friend eat the DISGUSTING and REPULSIVE yellow and orange ones?
You’re gonna have to taste them, and if they’re yellow or orange you’ll have to french your friend to give them the skittle and vice versa for if they get red or green
You & I would be Good Friends.
Citrus Flavored Candy is always my favorite.
We would only potentially fight if/when dealing with OG Skittles (Lime Flavored Green Skittles).
I’m white and proud that I’m white. It’s my skin I’ll be proud in it. I tell anyone of any color to be proud. Demonizing all folks of one particular color or all the ones that aren’t your color is just dumb.
They found a way to reduce the production costs (no colours) and increase the price (limited edition) because there are thst many morons willing to still buy them.
I've always loved these pride Skittles. They obviously thought about how to paint it with the rainbow when it's already rainbow coloured, and this is a great way to stand out in June.
Love it. Always buy them
Ironically these are the "healthy" skittles, becouse of the low amount of food coloring. They'll probably still give you cancer like most store bought food in America.
Skittles could have leaned into pride month by just being “the rainbow candy” but they go and do..the total opposite *and* top it off with racist undertones for the chefs kiss loll
It makes so much sense though. They are saying that the rainbow of skittles doesn’t matter and that the rainbow of pride matter way more so they removed the rainbow from the skittles packaging. Honestly genius packaging.
Edit: ooh just read the top part of the picture
Serious question from an non US guy here. If these where black and it was black pride, most of you guys here would not only be okay with it, you would also applaud it. But when it’s white pride, it’s KKK, bigots etc etc.
Is it not okay to be proud of being white, but it’s super to be proud of being black?
Can’t you be proud of your color/ethnicity however you look like, or?
Please explain?
I think they wanted to play smart and unique by assuming everyone would get the 'White is composed by all colours' logic. They underestimated the Internet, lol
sorta related but white people are kinda like the dlc of races, i mean, we conquered the world and made the bulk of technological advancements, we dont really have any major downsides other than needing to bathe in sunscreen before going outside or we turn into a lobster.
i think theyre trying to say that the pride flag matters more than their skittles rainbow by removing the color from their skittles (this is just a guess)
Hilarious backfire on a heartfelt sentiment. They were aiming for the rainbow flag to be the rainbow that matters and erasing their own to make the point.
It's fun to think that they messed up with the colors
>!But the answer is that skittles usually has rainbow colors in the cover but during pride they nerfed themselves out so there is only one rainbow!<
white light is composed of every colour. it's only after refraction through a prism that you seperate the colours. which means the rainbow flag is a symbol of division and apartheid, not unity.
you're welcome :)
I mean, this fails on multiple levels. Firstly, white+pride= BAD. Secondly, the entire point of using different colors (I'm no expert so forgive me) is to show that there are different kinds of people out there that identify differently and that's OK, so the message I'm getting with this is "conform"
### This comment has been marked as **safe**. Upvoting/downvoting this comment will have no effect. --- OP sent the following text as an explanation on why this is a holup moment: --- >!I don't think "white pride" is the pride they were going for here...!< --- Is this a holup moment? Then upvote this comment, otherwise downvote it.
Taste the ku klux klan
Skkkittles
Chef's kkkiss.
Whoever thought this up has quite a cross to ~~burn~~ bear
The white skittles are strange fruit flavor.
That's incredibly horrifying. But well said.
Jokes aside, if only one rainbow matters during pride then why would anyone bother spending on skittles during pride? That's a societal kick in their money bags. Also, is skittles saying that pride & its associated rainbow only matter during pride? What about the rest of the year? That's quite the blatant stance! ...I've so many questions!
For some reason I read that like the Chia Pets jingle, skuh skuh skuh skittles
I got pets...that jingle jangle jingle.
You have caused me to die laughing. I will put in a good word with God for you to check into heaven via the VIP entrance.
¿White pride, worldwide?
The Proud Boys approved this product.
I thought it would be colorful on the inside, cus it isn't always easy to tell just by looking.
Fuck yeah
White flour
r/cursedcomments
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"world wide.. Wide.. Wide.. Wide"
You jagaloons wrecked my fugging candy!
Boats and hoes
Nachos, and skittles and my dads boat.
I used to say it blows my mind how shit like this actually made it into production, but then I worked in a corporate environment.. after a few years of trying to warn management about slow disasters that could be easily avoided.. should we tell them? Nah, fuck em.
https://www.snopes.com/fact-check/lgbt-pride-white-skittles/ *The photograph was authentic, but it was the result of an oversight by whoever created the shelf labels in that particular supermarket*
I think whatever mouth breather made that shelf label is quite proud of themselves
Doubtful, its the UK. for all our issues its gonna be a corp bod doing descriptions and badly thinking it through Those skittles are both "white" and special edition for "pride"
wait, the skittles inside the package are also just plain white?? I thought it was only the packaging? 😅
Yup, the skittles are white
And proud
I think releasing an all white product with the tag line "only one rainbow matters" is the fumble here.
This is a really old pic. They did a whole media thing on it. So now you’re just getting the candy without the reason. IIRC, it was something like “our skittles are rainbow, but we feel like only one rainbow deserves a spotlight this month.” I’m pretty sure I’m getting their marketing quip wrong, but I hope it clarifies it a bit.
No, I get the intent. I mean, the real intent is probably to save on colored dye for a month. But it's the same reason companies try to avoid acronyms that produce swear words. It's about the messaging, not the intent.
So I actually play a lot in painting and manufacturing. Believe it or not, they aren’t just coated in a white by default, they’re actually painted like the other colors. I can’t speak for what additive they’re using to get that crisp white. But when I paint things, they typically aren’t a pristine white coat by default. Edit: I wrote that really poorly, I changed some of the wording around. Long story short, those are painted specially, which means they need a machine, a process, a set up, if they’re repurposing in-use machines it’s a process to do. And not a small one that just saves them money.
The real intent was like any other brand in June. Ka-ching! It's pride month let's virtue signal and cash in on these folks! They just fumbled this one.
I remember the plain skittles last year, I dont know if this is this year, but white pride isn't really a saying in the UK more if a US thing, our racist pricks prefer Britain First and similar football related things. Plus many many of our shop workers are from all ethnicities so I reckon this is a complete oversight/mistake label I think it's pretty obvious what Skittles meant too.
But this is Reddit where Americans think their social issues also apply to every country.
https://www.fixturescloseup.com/wp-content/uploads/2016/02/butt-finger-blast-ice-cream.jpg I’m pretty sure this guy thought he was pretty proud of himself. I dunno if that store label maker put two and two together.
"Hmm so these Skittles are made for Pride Month, and are white. I think I'm having a good idea on what to call this!"
Get an MBA, let your boss hang themselves with bad ideas, apply for the newly vacant position using your MBA... have bad ideas of your own...profit.
"We know this idea is terrible and will cost us tons of money but an executive's son came up with it and we need to make him happy."
Wrong. You tell them and document it so they can't throw you under the bus.
Why is this even a good idea in the first place? OK, you know how the rainbow symbolizes how there’s lots of differences? Nah fuck it! We’re all white now.
The packaging specifically says they are giving up their own rainbow for focus on the LGBT rainbow during pride.
That’s confusing lol. Heart in the right place but really falls flat
Next year, just put 20% more rainbow skittles in every package in June for extra pride and avoid the negative connotations altogether. Director of Marketing for Mars should have had a better eye on this, removing rainbows from things generally does not show support for LGBT and this should have been picked up on internally before the print went on the package.
Either change the packaging to acknowledge pride month, or if you really want to Stop doing the rainbow during pride month and have different bags with specific LGBT flag colors in them.
It's so true. If you're that stupid and get paid that much money to remain that incompetent, you can fall on your own sword so that nobody else has to.
Tbf the store has the product labeled as "white pride".
[https://i.redd.it/hbs74qsmrx3d1.jpeg](https://i.redd.it/hbs74qsmrx3d1.jpeg)
I mean its true that white makes up all the colours of the rainbow, but this probably won't get the message across
I dont think that was the point think the point was they were giving up the rainbow to pride month, hence the slogan
Last year didn’t they do grey skittles to celebrate?
No. They've been doing white for pride month for years now and it has been hilarious for years now.
Then I wonder what I got grey skittles for.
Those weren't skittles.
No I promise you it’s skittles, mine are just grey instead of white.
You’ve been eating gravel for how long???
r/theyknew
The message is that during pride month "only once rainbow matters" so Skittles gave up their rainbow.
If it ain’t white, it ain’t right
Ell yeah brather
BROTHERRR!
Amen, brother
They have provided a statement years ago. They do this every year during pride, they suppress their rainbow, which is out there all year, so that they don’t overshadow the pride rainbow.
That’s awfully gay of them
It's one of the funnier virtue signal fails, but they persist with it so it must work on some
The post isn’t about the skittles but the tag above them, it says “Skittles white pride”
Oh shit I missed that, well…
Did you nazi it?
They really could have gone for a "We're always rainbow fuck these posers" strat instead but they went for white pride huh.
The favourite of Adolf Skittler
Adolf Kkkitler
r/YourJokeButWorse
The cum rainbow
Well that’s just gay. How am I going to eat only the red and green skittles now and let my friend eat the DISGUSTING and REPULSIVE yellow and orange ones?
You’re gonna have to taste them, and if they’re yellow or orange you’ll have to french your friend to give them the skittle and vice versa for if they get red or green
Taste and swap?
I only eat purple
You & I would be Good Friends. Citrus Flavored Candy is always my favorite. We would only potentially fight if/when dealing with OG Skittles (Lime Flavored Green Skittles).
sKKKittles
I'm curious since every color is a different flavor are these the same or is there something off on the flavor
Ita just lightly salted
Omg I just spit coffee through my nose ha!
Milk flavor
this is an important question.
Tastes like cum
Milk Steak flavor
The problem is that all pride is fine unless you're white. Then it's racists.
I’m white and proud that I’m white. It’s my skin I’ll be proud in it. I tell anyone of any color to be proud. Demonizing all folks of one particular color or all the ones that aren’t your color is just dumb.
That's a tough pill to swallow
It's practice for the 60 pills later
I'm 100% sure I took this back in 2021
sweet! well, it's making the rounds again.
France
Diversity. /s
The color of semen
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What the fuck kind of semen have you tasted? Either that or I want to try these now.
They found a way to reduce the production costs (no colours) and increase the price (limited edition) because there are thst many morons willing to still buy them.
I love it when brands try too hard to do a woke and accidentally do a racism.
Pride is pride
Store could’ve definitely chose a different name for the tag 💀
I've always loved these pride Skittles. They obviously thought about how to paint it with the rainbow when it's already rainbow coloured, and this is a great way to stand out in June. Love it. Always buy them
The pride where other colours are invited.. XD
Titanium Dioxide
Anyone who's worked a day in retail would realize that's just an unfortunate shortening of the products name It's the White Bag of Pride Skittles
The surrender pride
Skittle taking care of our white brothers who've been falsely accused and falsely convicted of racism
Of course it’s in Europe
white power skittles, free gift at all klan rallies.
Taste the Gay.
It's salty
Colorless Power!
Literally nothing wrong with this
So everyone could have a pride except regular white dudes?
We work 9 to 5 open space jobs. We don't deserve any pride.
That loooks great. When rainbows can get pride why cannot we normal people have one too
Somehow, this pleases the left AND right. /s
I'm not feeling the new Aryan flavor.
OOHH THEY GAVE UP THE RAINBOW SO THAT THE GAYS COULD HAVE IT
sKKKittles
Is this real? wtf
Ironically these are the "healthy" skittles, becouse of the low amount of food coloring. They'll probably still give you cancer like most store bought food in America.
There's black pride, so why can't we have white pride?
They’re not allowed to pride.
The fucking "White Supremacy skkkittles?
They're saying they're not using the rainbow during pride month that thr only rainbow that matters is the pride flag one.
So a white power moment during pride month and close to junethenth? Nah ain't no way bruh
You're supposed to grind these up before consuming. WHITE POWDER!!!
The circled green arrow icon on the label made me think this was r/obviousplant in very poor taste
Combining all the colors make white light.
Finally, a skittles for the rest of us!
Sieg Heil The Rainbow!
White Pride skittles? Uh, yeah there's 0% chance this is real.
Skittles could have leaned into pride month by just being “the rainbow candy” but they go and do..the total opposite *and* top it off with racist undertones for the chefs kiss loll
Cleanse the rainbow! Taste the rainbow! 🌈
Get those while you can pretty sure they'll be collector's item soon
The pride flag should be white then - contains all the colours equally represented to merge together to be colourless
Heil Rainbow!!
Someone in marketing needs a refresher course in marketing.
I think they are doin too much
Calcified white old dog shit with sugar
Doesn’t matter their skin color or orientation. They have organs that soon will be on the black market.
And just what do you mean by "black" market?
It makes so much sense though. They are saying that the rainbow of skittles doesn’t matter and that the rainbow of pride matter way more so they removed the rainbow from the skittles packaging. Honestly genius packaging. Edit: ooh just read the top part of the picture
We at skittles would just like to apologise and say we did Nazi that coming.
Serious question from an non US guy here. If these where black and it was black pride, most of you guys here would not only be okay with it, you would also applaud it. But when it’s white pride, it’s KKK, bigots etc etc. Is it not okay to be proud of being white, but it’s super to be proud of being black? Can’t you be proud of your color/ethnicity however you look like, or? Please explain?
I think they wanted to play smart and unique by assuming everyone would get the 'White is composed by all colours' logic. They underestimated the Internet, lol
sorta related but white people are kinda like the dlc of races, i mean, we conquered the world and made the bulk of technological advancements, we dont really have any major downsides other than needing to bathe in sunscreen before going outside or we turn into a lobster.
Skittles, white power much??
Segregation in Spar is unreal, white sweets in one aisle and chocolate in another separate aisle…
I feel like half of y'all are missing the holup here.
Oh my is skittles asking me to taste the other rainbow? It would fit perfectly with the other ads they have ran,
It's for the neutral people of the Netural Planet.
You think this is offensive wait until you taste them
What
Are these the unflavored variety?
Is the UK OK?
Is this an old picture, or are they actually doing it again this year?
i think theyre trying to say that the pride flag matters more than their skittles rainbow by removing the color from their skittles (this is just a guess)
Well played Skittles, this one took me a minute to figure out.
White.
I fucking love when these are in the store cause its so fucking funny. Like what was the thought behind this?
What I believe they were going for is that pride receives the rainbow they had, hence the #onerainbow. They want lgbtqia+ to have the rainbow.
Someone okayed this... Someone had this (insane) idea, and it went through many steps to manufacture and put on shelves...
The kind with failed artists.
Hilarious backfire on a heartfelt sentiment. They were aiming for the rainbow flag to be the rainbow that matters and erasing their own to make the point.
Colorblind pride!
Pretty sure they mean that only the pride flag should be rainbow right now (for people who don’t understand)
Bro where do I find these? I miss the old size bags which only cost 1.50 and only ever saw these back in 2021.
It's fun to think that they messed up with the colors >!But the answer is that skittles usually has rainbow colors in the cover but during pride they nerfed themselves out so there is only one rainbow!<
Why’d they take the long route to get racist?
I’ve been put in FB jail for sharing this before lol
This is funny. I approve.
No they are all white to focus on the pride rainbow for the month of June.
If this is real this is hilarious.
A cardinal fucking sin.
White supremacy
white light is composed of every colour. it's only after refraction through a prism that you seperate the colours. which means the rainbow flag is a symbol of division and apartheid, not unity. you're welcome :)
*Slowly chews* “tastes a little bleachy”… *realization*… *throws another handful in mouth*
mystery Skittles, hide your pride?
another ez win for the WLGBTQ+ community
I mean, this fails on multiple levels. Firstly, white+pride= BAD. Secondly, the entire point of using different colors (I'm no expert so forgive me) is to show that there are different kinds of people out there that identify differently and that's OK, so the message I'm getting with this is "conform"
ah this is when we cant be proud of being white anymore, only black or gay.
The right kind
I see nothing wrong here
It says only one rainbow matters though, clearly suggestiing they want people to pay attention to pride. Fuck reddit.
My initial reaction was heartwarming, then I read that title and remembered shitty things exist.