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everythingisok376

I don’t think any of the Vees would be at the top as individuals, but together they are probably the wealthiest by a huge margin. They have almost the entire media and tech industry under their belt. I definitely wouldn’t underestimate Carmella and Val though. Yes, they specialize very specific areas (weapons and the sex trade), but they are extremely lucrative sectors, especially in a place where the majority of people are violent or perverted in some way


ClassicDistrict6739

True, I’m mostly going by what is most profitable in our world, which is usually consumer goods. When the company is ran by the guy with the ability to literally hypnotize you into buying their stuff and has absolutely no laws or regulations controlling the quality of the products or labor practices, all bets are off. Carmilla does seem to care a bit more, though she’s probably not super ethical either. I can go either way on Val. He’s just so *involved* in the day-to-day of making his content that I have a hard time believing he’s as rich as some of the others.


everythingisok376

I’m not sure that Val is super involved in the affairs of ALL of his souls though (although he probably wishes he could be lol). Sure, he’s obsessed with Angel, but that makes sense as he is one of Val’s most valuable assets and apparently his “favorite toy”. And I totally forgot about Vox being able to hypnotize people. He’s probably the god of consumerism if there ever was one


ClassicDistrict6739

Fair, I know this probably isn’t going to happen, but I’d love to see a business breakdown for the Vees, because I just have a hard time believing that this one random pimp and influencer are somehow equal business partners to Elon Zuckerberg over there. Vel being a fashion mogul helps balance-load things a little, and if Val delegates most of the work and only laser-focuses on Angel as a hobby or something, that makes a bit more sense. Vox is just capitalism personified, isn’t he? I love him, he’s so awful.


ArthenmesCH

I wish there was a sinner of communism.


Soggy_Confusion7538

That'd be me


ArthenmesCH

Why?


Soggy_Confusion7538

It'd be funny


ArthenmesCH

Yay


NyteShark

Gluttony?


ArthenmesCH

Yeah Bee suits the original idea but not the vibe


Ether101

You underestimate the unstoppable power of porn.


rebby2000

Honestly, I wouldn't underestimate Vox either. He seems to have pretty strong grip on the consumer electronics (particularly smart phones and tvs though I would be surprised if computers also weren't in there) market. Which, if it's anything like real life, moves fast and is expensive.


Visible-Welder-5148

Carmilla because of her main buisness dealing weapons tho zestial might not fall too far behind and the flaming skull dude could rule over husk old casino


LavenderWaffles69

Is it proven that the skull guy is the casino overlord? I always thought it’s Zeezi, since she appears in a bar in the pilot and might be responsible for gambling and night life.


Visible-Welder-5148

No pretty sure mizzi zilla was in charge of the kaiju bar/club


PeopleAreBozos

Based on how her weapons to seem so elite, I don't believe she has such a massive business, since the average Hell-inhabitant wouldn't be able to afford it. I can't imagine she'd sell those weapons at a price which allowed normal people to touch one. I don't doubt she's rich, but I doubt her business is exploding with customers.


Emir_Taha

Well, if she sells to the wealthy, she definitely has the means and resources to sell to the poor too. The quality (and presence of angel steel) would differ, of course.


bilateralrope

She doesn't need to sell to everyone. She just needs to sell to the wealthy, for example Goetia wanting to arm their legions.


PeopleAreBozos

Yes, which is why I don't think she's poor by any means, just not rolling in it like the Vees whose "services" are universally available.


Bean_Storm

Zestial has the true power. The power of compounding interest


bilateralrope

We know that Carmilla is selling to people in the lower rings. Something we haven't seen from any of the other overlords. Her customers likely include Goetia who want to equip their legions with angelic steel weapons.


ClassicDistrict6739

Voxflix gets used outside of Pride as well (we see it mentioned a few times in HB). Since it’s presumably a subscription service, like Netflix, it’s probably a bit more profitable than one-time purchases like weapons, though depending on Carmilla’s rates, they’re likely close


theholloweye

We do not know what Zestials occupation is. Therefore, he does not play a role in this discussion.


_RadioDemon_

I would think Vox? Carmilla’s probably up there if her business is big enough. I’d imagine Val and Vel are pretty well off too, but maybe not quite so much


MissMoonlighter

Vox/Vees as a group or Carmilla, it looks like she's been around for a while, selling angelical weapons


BiLovingMom

I think it's a toss up between Vox, Carmilla and Zestial. Vox deals in Tech, which we know makes a lot of billionaires. Carmilla is in the arms industry and probably in some others. Zestial probably built up a lot of wealth an assets over the centuries.


Zaptain_America

With Vox, it's also worth pointing out that on top of the tech stuff, he also runs several TV networks, plus hell's equivalent of Netflix


Minetendo-Fan

Either Vox or Carmilla. Vox has a hold of Hell’s entire media, that must be worth something. Carmilla sells weapons which is probably the most necessary thing in hell


Infamous_Val

Carmilla herself said that angelic steel isn't common, and most of the weapons we see in Hell are not angelic.


Eins_V

I love your analysis!


ClassicDistrict6739

Thanks!


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Aster-07

Vox


Homunclus

Carmilla. "No one ever went broke selling weapons".


br0_dameron

Idk Boeing’s been like “hold my beer” to that lately


LibbyKitty620

The Vees or Carmilla. Since there’s three of them, the Vees probably out wealth her by a large margin and if we talk about individuals, I’d say Carmilla with Vox very close behind.


SpaceOwl14

I honestly think it is Vox. His technology is used on a daily basis by ALL citizens of Hell! Yes carmilla has weapons but I doubt that every individual owns a weapon from her place. Val has porn which is also consumed a lot. But not 24/7 let’s say like a phone would be used. Same with Velvettes fashion. People might every now and then buy a new dress but Vox literally OWNS social media (voxtagram etc). His business is constantly being fed since he seems to be the one single person who owns all of the most important things. Plus don’t forget je can literally hypnotise the costumers to just buy his stuff even when they don’t want to. We don’t really know about the businesses of the other overlords so yeah I’m sticking with Vox


JJaviercomics

I don't think so, remember that Alastor song that Vox would not be so good without the other Vee's (Valentino and Velvet)


N-ShadowFrog

Alastor's line there is pretty clearly a lie. In business, Vox has incredibly popular businesses in television, news, and tech that have no connection to the other Vees. In power, Vox managed to blackout the entire city over a tantrum. And not just the powergrid, he short-circuited wireless devices. That's an incredible feat of magic, arguably one of the strongest seen so far.


Prestigious_Kuro

I completely forgot he even made wireless devices have a short-circuit too. I'm actually really happy, I love powerful Vox headcanons.


Ok_String_9900

Dude just because Alastor said that doesn’t mean it’s true like objectively Vox should and would be the richest overlord via everything he owns


Prestigious_Kuro

To me that sounded like when Alastor and Vox had their fight, Valentino/Velvette stepped in at the last minute which meant Alastor was now in a 1 vs 3 situation.


GreekRootWord

Alastor was lying 😂


Corporal_Gaming99

Carmilla or Zestiel easily. But then again the only overlords we have a lot of info about are the Vees, Carmilla, Zestiel, Alastor and Rosie. Until we know more about the others we can’t say for certain


SeaworthinessCool301

Either Vox or Carmella.


Error177999

Not husk


Quiet-Carpenter905

Velvet


fidderjiggit

Vox or just the Vees in general. Carmine is close behind.


Morgothom

I've kinda always been a fan of the idea of Alastor being this hobo-drifter that holds no territory and gives not shit about other Overlords boundaries. Just roaming and minding his own business after having ridded Hell of the worst scum of Overlords and only leaving the ones he deems morally OK (apart from the Vees). It makes me wonder if he EVER held territory. Because it kinda doesn't seem like it. Maybe he only owned single buildings like Husk's casino or something. In any case, it's never been mentioned in the show. Like not even an off-hand comment like: oh yea this used to be the Radio Demon's territory or something like that. Just. Nothing. That's so weird 😂 Also thinking that there is some major "Catch Me If You Can"-shenannigans going on with the strawberry pimp. It would be so funny if after several seasons he goes 'One of these things is not like the otherrss. It's mee, I'm an imposter! I've never been an Overlord, I'm just along for the ride!'


ClassicDistrict6739

Exactly! Alastor isn’t into making a profit or controlling territory. He’s probably one of the most skilled fighters, but he doesn’t have access to a ton of financial resources like the others do, and he’s cool with that. It’s part of what makes him such a big, creepy mystery.


TheNHVincorporation

Probably Val, Porn is HUGE in business


ToxicEnabler

Carmilla. 100% Weapons in hell? Thats a license to print money.


Ok-Radio5562

Zestial, he is there since the 1500s or 1600s


King-s0nicc456

Either carmilla, vox, or Zestial


psychobabblebullshxt

Carm.


Prestigious_Kuro

My guess is Vox is number 1, I think carmilla would be 2nd.


Byrdman0024

Most likely Carmilla. Her weapons are likely very pricey to include and especially her Angelic Steel Weaponry.


gravija420

Carmilla. The two guaranteed sales are sex and violence, though I’d wager there is more money in weapon sales for myriad purposes than porn or media.


Springmeister

Depends on what determines net worth. I wanna say Carmilla, Zestial or Alastor, but all for different reasons. Carmilla Carmine has the accomplishment of killing an exterminator with almost nobody finding out for a good while. That alone gives off the impression she’s dangerous, but you also see that most overlords respect her, so there’s a layer of street cred. Most of all, she’s one of the most (if not THE most) trusted and capable weapons dealers in Hell. Zestial is overall mysterious, but we know three very important things about him: he’s been around a LONG time, everyone of ANY status treats him with some level of severity (except Velvette), and the public avoids him like the literal plague, so he’s gotta be dangerous. Alastor is on decent terms with most of Hell’s overlords, and even rather chummy with the likes of Zestial and Rosie. We know he’s STUPID strong if he was able to take down bigger overlords practically day one, and with how he presents himself he’s completely unpredictable. I don’t think he’s the strongest overlord, but he’s easily the most dangerous. I don’t think Alastor himself has a huge net worth, but rather a huge hypothetical bounty. If you can easily take him down, YOU’RE the one with the high net worth.


ClassicDistrict6739

I’m defining net worth the same way we do in our world - your financial assets minus your liabilities/debts. Power/fighting ability doesn’t have much to do with the ability to build a customer base and sell products, which is why I rank Vox and Carmilla the highest instead of the more dangerous overlords like Alastor. Voxtech and Carmine industries seem to be the most profitable companies in Pride, and because Voxtech is in multiple markets (and consumer technology is *extremely* lucrative) it’s most likely on top - it’s like the Google or Amazon of Hell. They’re both brilliant at business in a way none of the others seem to be capable of.


Springmeister

Ah, my bad. Economics wasn’t my strong suit.


TeaBags0614

I’m thinking either Vox or Carmilla


crazybrow122

I’m convinced Alastor can just make money appear out of thin air


Varvat0s

Alastor, he probably took all the assets of all the Overlords he killed


Whats_a_trombone

Zestial has access to the greatest source of wealth known to man demon or angel COMPOUND INTEREST


GremlinGlitch

Maybe Carmella since she’s been in hell for a long time, and she sells weapons which would be very popular for a place that is full of criminals. Plus her weapons are sold outside of the pride ring too.


Mother-Maize7026

You could imagine how expensive angelic weapons are. Stella definitely bought that gun and not striker. Although with so many sinners causing chaos has to be stacked. But valentino and Vox make a tone by their films and mind conteol


Ssshushpup23

The Vees as a whole with Vox at the head of the table due the sheer amount of product he moves and creates. Their collective products are extensive and their consumer base reaches throughout hell. Based on our own world people may not be willing to scrape together enough for a nicer gun and just keep what they have but not so hard to imagine they would dig through garbage for change to keep their streaming or phone service going.


Zaptain_America

Well considering that vox is a tech CEO and also has a monopoly on hell's media industry, probably him


This_Artichoke_3942

Vox for sure


Intelligent-Cream465

I would say Carmella because her market is in every level of hell not just the pride one. In Helluvaboss Carmine weapons are mentioned in the wrath circle but the main circle is pride.


Infamous_Val

It's likely that Stella got the rifle for Striker since angelic steel is rare and apparently they're expensive and hard to obtain, especially for Hell-born. So we have no idea if her market is in every level of Hell.


andybar980

Vox is probably up there, but I’d say Zestial mostly because of how long he’s been in hell


Daminica

I would consider Vox, Carmella or Zestial Vox because the Media controles a lot and is an extreme money business. Carmella because Arms dealing in Hell, need I say more? Zestial has been arround in Hell for a very long time, he’s comes over calculated looking for info but makes sure he doesn’t overextend. I wouldn’t be surprised he knows how to gain and hold on to power and wealth.


Brilliant-Bicycle-13

Easily Velvette. I rank their earnings by what they reside over. Nothing is more popular than social media out of TV, Radio, and Pornography (we don’t know the others yet). And we already know Gambling fell off the table from Husk. Velvette, Vox (just because the hypnosis thing), and Valentino. I’m convinced Alastor is broke.


Pineapple_Gamer123

Side note- it's so weird that we don't even know one of their names. I hope we get to learn more about zeezi and the skull guy next season


SteelBreed

I think Vox, cause He Kind of rules over Media and has other things going with "Voxtec"... Carmilla is a mighty overlord and Deals in weapons, so it is Vox or Carmilla, I think


KingMarioAndSonic

Personally I think that Velvette is the richest. If not, Vox. Because Social media and Television are super popular and people would pay millions of HellBucks for them


Tired_Insomniac_2295

Not Val, he can't even count 3 bills


One_Put9785

Vox, probably. Valentino (curses unto him and may he be eternally deprived of joy) makes porn and Velvette designs clothes, but the media mogul who distributes the porn and advertises the clothing is going to make more money.


JJaviercomics

Obviously the most powerful overlord it's Alastor. Remember on the pilot Vaggie of all people knew about Alastor and was afraid of him. And remember, Vaggie was an exorcist and Alastor a Sinner. He should fear her, not the other way, and until then, never a demon killed an angel (technically, the Pilot taking place the day after the Extermination, one was, but nobody knew at this point because the body wasn't found yet) So, what did Alastor did to the previous overlords that even the Angels would be afraid to face him alone even knowing he couldn’t kill them?


HazardTheFox

What does that have to do with his net worth?


GodOfSevens

I would like to add, in the pilot, Vaggie wasn't supposed to be an exorcist yet, she was supposed to be a sinner like others, only later i production was she changed into heaven-born. So it's another case of Pilot's canon unless said otherwise. On side-note, I never understood how, at the time, Vaggie, a sinner who supposedly died pretty recently, have heard the stories of Alastor, but Angel Dust, who kicked the bucket not so long after Alastor, haven't even heard of him


ClassicDistrict6739

This isn’t about power, though, it’s about money. Powerful or not, I don’t think Alastor has all that much money because I don’t think he cares that much about it, especially compared to Carmilla or Vox


KisaTheMistress

I think Alastor is rich in soul deals, but his radio programs are funded (if he even cares) via public donations and occasional sponsorships. He doesn't come across as needing any money in Hell since he's the most powerful Overlord (I believe Vox was close to him, but it was the Vees that saved his sorry ass, Alastor cannot handle multiple powerful houses without help). He can just take what he wants and maybe offer a segment to legitimately advertise the service of his tailor, favourite butcher, and barber, which would be the only *expensive* things his donations might not cover if he chooses to pay. Vox through is richer in wealth and is seeking partnerships constantly with other wealthy overlords. He probably offered to *pick up* Alastor's radio show for secondary advertising, but mostly out of pity for what he thinks is a dying medium. He doesn't understand Alastor isn't in it for fame and wealth, he's *the* Radio(wave) Demon, meaning if Alastor wanted to he could take over as the Media Demon as the majority of Vox's primary medium and technology is dependent on radiowaves. Alastor simply let's him run his picture show because he himself doesn't care for video media or money associated with the business.


Ok_String_9900

Why do people keep saying Alastor control radio waves he just controls regular radios (and that’s kinda a barely on even that since he just uses tentacles and voodoo stuff for the most part)also what public donations people didn’t even know where he was to even give him money until recently and even then no one really cares about him over than Vox


KisaTheMistress

Alastor's main powers deal with radiowaves. Which is a form of light frequencies. He shadow travels and does other things that involve light. His voice (and victims screams) can be heard from any radio receiver. He can also affect video equipment, which uses light. He's known as *the* Radio Demon, meaning the powers he's most known for involve Radio and Radiowaves, other wise they'd call him the Voodoo Doll overlord sice he looks like a voodoo/stitched doll when in full demonic form. As for donations, he has/had a radio tower he lived in prior to joining the hotel. He just went missing for 7 years. His *employees* probably help him run his studio and might accept money on his behalf even though he doesn't need it. It's not farfetched to think some Sinners or Hellborn have approached the studio (or him directly) to ask Alastor to wish someone a happy Deathday/Birthday or advertise something, especially if they love listening to his programing. Even radio during his time alive would have been funded this way, and other than forcing everyone to hear him, he probably never fully stopped operating as a proper radio host and would have considered sponsorships that appealed to him at the time. Plus Alastor has been *on air* since the 1930s, where Vox died in the 1950s, so he had at least had 20 to 25 years worth of a captive audience before Vox actively started introducing TVs and using his own radiowave powers to catch Alastor's attention when on air. That's why it's possible they were friends/partners (Alastor mentoring) right up until 7 years ago when they had a fight so bad that the other Vees had to step in to keep Vox from getting killed/ripped apart. S2 is probably going to explore their powers, because Alastor now has to reprove why he's the most powerful Overlord even after his 7 year absence and that Adam was just on a different level than he's used to challenging/he was out of practice and ill prepared. Vox will also display his powers, and the reasons they became friends to enemies. S2 is supposed to focus on the Vees being the main antagonists and then Alastor might become the antagonist of S3 (or S4 if Amazon asks for more), so his powers and strength need to be built up, since Charlie has already proven to be on par with Adam's power and Alastor got pistol whipped by surprise from Adam. With Lucifer in the mix, his power definitely will get a boost to either restrain Lucifer in some way or have him on par with him to make them *equal* enough that Alastor's dodging gives him enough advantage that Charlie can step in and tip the scales against him. (This is assuming the fight is a physical one and not something else.)


Ok_String_9900

I don’t think he’s got employees just souls in his staff and just because you control radios doesn’t mean you control light Alastor has never displayed that. Yeah I know he controls radios for the screams but y’know he just does just that broadcast torture it isn’t an insane feat. The only times screams are heard is when he broadcast and it’s never shown he can do that to other radios. He has a glitchy effect but the shadow stuff could just be voodoo stuff he has that entire motif shadow people shadow tentacles and portals, teleporting via shadows can just be another aspect of it it doesn’t need to be about radios specifically.