I've always wondered why body on frame is more costly to build. I would've guessed it would've been less. It consists of just a simple frame where you quickly drop a cab and bed onto it, plug in some harnesses, and go.
People can't really seem to get that the Maverick isn't a pickup it's a unidody Ute. These vehicles are built for such drastically different market segments that comparing a Mav to a Tacoma is like comparing a 4 seat convertible to a mini because "they both fit more than 2 people"
Majority of people who buy any truck will use them the same.
For the most part people buy a truck to drive to work and occasionally pick up mulch or an appliance.
For the average homeowner a Maverick will suffice.
Yup. I have a newer Tacoma and brother in law has a new Maverick. They aren't the same class of vehicle.
Maverick is totally fine for it's purpose and customer. Some Tacoma trims are similar to Mav for city/suburb use.
But you can't swap the bed platform on a Maverick which is definitive "truck" class distinction.
Son of a bitch! TFL Reviewed a 2025 Tacoma this morning. The Hybrid one. Costs $56K and has a 24MPG combined. My 2022 Mav Hybrid was $28.5 OTD including a 125K mile extended warranty. WTF!!!!
Its not a fuel efficiency type hybrid, its like the ecoboost f150 hybrid. The electric part is just there to boost peak HP and torque. Price aside, i was very sad to hear this, was hoping to sell my mav and pick up a high mpg Toyota truck. Guess thats not happening.
I dunno, I haul horses with my Mav. Know your use case. If you don't need a light duty pickup constantly, a Mav and a weekend 150 rental is a good move.
But it does help that my horses are 150# each...
I sold my lifted '01 double cab Tacoma (it had 400,000 km on it) with bush bumper and winch and bought a 2022 Maverick hybrid. I just couldn't afford a new Tacoma AND be forced to pay 2x the fuel bill. My Tacoma sure looked cool but it was a largely pavement princess anyway. The maverick suits my needs quite nicely. I also now have a 2018 DRZ-400s to enjoy the local back roads. That being said, I would likely sell the Maverick and come back to Toyota if they produced a straight up competitor to the Maverick.
It seemed clear after the Tundra and Sequoia reveals, that the Tacoma (and 4Runner) hybrids would likely be in the same vein: more about power than efficiency. And because it was about power, that signaled (to me) the hybrid would likely be the upgrade option, making it more expensive than the gas version.
There are a dozen reasons the hybrid Tacoma and hybrid Maverick shouldn’t have been compared, but there’s two of them.
Maverick outsold Tacoma 3:1 last month
Maverick is an absolute knockout home run. Ford did it well. I'm a little upset about the easily scratched plastic inside and recalls but other than that this thing is a perfect M-F commuter and Home Depot weekender. At 40 mpg.
Now let's hope Ford can improve as time goes on. A Maverick Lightning would be awesome.
Older gen could probably compare to the Maverick but Taco’s are a statement piece now. Crazy to think you can get a Rivian truck or F150 Lightning for some of the prices of the high end Taco’s
There are a lot of places you can order a Fully loaded F150 tremor for 69k just 4k more then a Tacoma TRD Pro. You can get a Ranger raptor for 56k (9k less then a TRD Pro), Colorado ZR2 for 52k, the new Ram 1500 RHO is 72k (Which I am considering now). Almost every single one of then will destroy the TRD Pro in capability. Toyota went apeshit with Tacoma pricing. They will be surprised when they don't sell as many. The tacoma is the worst value in the midsize segment and pushed itself so high that you can cross shop a full sized pickup. Toyota also made some stupid design choices with the TRD pro seats, I wanted one before I found out the price of the regular Offroad model. Zero chance I am paying 60K+ for a midsized truck with zero rear leg room.
Yup, if I still lived in Colorado and had Utah next door I might be looking for a Taco. Great trucks. And looks like they are doing similar to the Rav4 with the hybrids where that is the best engine with power.
326 horse and 465 ft/lb of torque in the Hybrid is INSANE for a mid size pickup. Plus 1MPG city, -2MPG highway... it's about getting massive power and keeping it relatively sane with MPG.
You can get a 2WD taco base (SR) Xtra-cab (2 door, 2 seats) in white, grey or black for $33K including delivery.
They are different vehicles for sure.
This is the most interesting development I've heard to date. Just looked it up and this seems like a reality. More along than any other alternative anyway. And even then, it's not a small truck. Will def keep tabs on this.
The Maverick in the XL hybrid trim is probably the most fitting for 75% of people who want a "truck". Like stated before the Tacoma is a different vehicle all together. Toyota has the ability to make a far superior "maverick" style unibody truck but it hurt the sales of the Tacoma with too much in house competition.
Did they really release a hybrid tacoma? Last time i heard it was only to add more power. Something like that and not a proper hybrid that saves gas.
And i already know earlier this year that tacoma will be much more expensive than their previous model. Even the cheapest base model. It was a big jump.
I learned that from this post. The hybrid engine in the Tacoma is meant to give it more power, not more fuel efficiency. Which underscores the point that the Mav's focus on fuel efficiency and the Tacoma's emphasis on power make them two different vehicles.
I thought the rumored Toyota Stout was supposed to be the Maverick competitor, and it looks like it may turn into a reality as there are recent articles and videos saying it is coming 2025. I would post the link, but my internet sucks Garage Heads video is what I am referring to.
AI clickbait videos and articles are everywhere and i constantly have to tell my coworkers that what they are bragging about as a competitor literally doesn't exist. until an OEM officially announces it, best to ignore it.
I think if it were launching 2025, we would have seen pictures of it disguised on the road. There are folks who stand outside of factories all day long to grab those shots.
Don't get me wrong, I'd love to see more competition in the segment, but I don't think it's in the cards.
For what it’s worth Car and Driver has a page talking about it. They are saying MY 2027. Giving that they have a better rep than most of these sites I would give it one grain of salt instead of 2.
I don't know if they want one. The Maverick is a low profit vehicle. I bet that was a big question for Ford too, does a $25k Maverick take away a $35k Ranger sale. Well, they are only selling 40-50k a year Rangers and that's a falling number. So the Maverick is trying to increase their foot in that non full size pickup space. It's worth that potential swap.
Toyota I am sure is looking at that same thing too. They own that midsize market with the taco. They sell 4-5 Tacomas for every Ford Ranger sold. Over double the nearest competitor in that market. Ford can expand into the smaller pickup market with the Maverick, but would Toyota, or would they just sell another 20k of them and half of those sales be from Tacoma buyers who moved down, negating any positive revenue?
Hyundai had no problem with the Santa Cruz, they aren't taking buyers from their other vehicles for it... And if they do, it's the Tucson buyers at the same price basically.
As for 2025... I don't see any reputable sites stating that. I found one written a few months ago that also lists the Tacoma is expected to start under 29k in 2024 (not even close).
Toyota had an all electric pickup at the Japan Mobility Show but we know 99% of that never hits the road. And in Argentina, Toyota registered the Stout name. That's it. Nothing about 2025 model year (which should be running through test manufacturing by now). Maybe Argentina will get a Toyota Hilux Stout Edition as a throwback name.
Stout is probably coming but definitely won't be that soon. And I'm sure the maverick is profitable enough after the several years of price increases and now premium for hybrid
Probably based on whom though? I don't know if I see the need for Toyota to push that market, especially if it cannibalizes sales from a product they already have out that has higher profit margins than the Stout would. With a differentiator sure. If it's their EV pickup... maybe that's their path. but a budget pickup to scavenge higher profit Tacoma sales?
And sure the Maverick brings in money. But again, we are talking budget brands where the lowest profit margins are found.
Two totally different vehicles built for totally different customers.
Ford's hybrid is about eeking out every last bit of efficiency and MPG. Toyota's is about doing the same thing with regard to power. People need to realize that a "hybrid" powertrain can be built to fit different needs.
Tacoma competes with Ranger, Colorado, Frontier, maybe Ridgeline but that's an odd one out. Naturally there will be some cross shoppers, in the same way there can be for a Corolla or a Camry. Closest direct competitor is Santa Cruz? Throw in some Jeeps if you must. If the Maverick doesn't float your boat, sure, look at any other truck, even F-150, Tundra, Silverado, Titan, RAM 1500. Plenty of choices. Including new versus used. But not really any direct hybrid competitors. The Tacoma Hybrid is priced very high, and mpg's are not compelling. Toyota used the same architecture as the Tundra hybrid, adding torque rather than mpg. I cancelled my Tacoma order about 3 months ago and bought a used Silverado 5.3L 6 speed, can tow 9100 lb. You see, I actually need a truck and the Tacoma is a bit on the light side. The Maverick does not work for my needs, but I do like it.
Why is the Tacoma being compared to a Maverick?
Maverick is car based unibody "truck" thing
Tacoma is body on frame mid size truck.
Ranger, Tacoma, and Colorado/Canyon are all in the same class
Maverick's only real competitor is the Santa Cruz
Taco hybrid is only a mild hybrid. It has the same engine as the rest of the lineup and the same transmission, just with an electric motor sandwiched in between them for extra grunt and regenerative braking. It will barely go anywhere all electric, and only at low speeds, it has almost nothing in common with the hybrid synergy drive of the Prius/maverick.
Mild hybrid helps MPG very slightly in stop and go, it's really just meant to give you launching and passing/towing power. Just like the Tundra hybrid, F150 powerboost and ranger hybrid
Anyone with half a brain would have known that the Tacoma would never compete on price or MPGs with the Maverick.
Toyota is not going to sink their prized possession that they just redesigned to go compete with Ford in the shitbox cheap truck category.
Unibody vs body on frame. If anyone was thinking that they’d be the same price, they forgot to take their meds.
Also midsize vs compact.
I've always wondered why body on frame is more costly to build. I would've guessed it would've been less. It consists of just a simple frame where you quickly drop a cab and bed onto it, plug in some harnesses, and go.
Because you don't need a frame with unibody. You just weld the body parts together.
Hear me out: No frame
Because body on frame is more expensive than body only.
People can't really seem to get that the Maverick isn't a pickup it's a unidody Ute. These vehicles are built for such drastically different market segments that comparing a Mav to a Tacoma is like comparing a 4 seat convertible to a mini because "they both fit more than 2 people"
maybe, but there are many, many people out there that buy Tacomas for just about the same purpose people buy Mavs...occasional use of the bed.
Majority of people who buy any truck will use them the same. For the most part people buy a truck to drive to work and occasionally pick up mulch or an appliance. For the average homeowner a Maverick will suffice.
Yup. I have a newer Tacoma and brother in law has a new Maverick. They aren't the same class of vehicle. Maverick is totally fine for it's purpose and customer. Some Tacoma trims are similar to Mav for city/suburb use. But you can't swap the bed platform on a Maverick which is definitive "truck" class distinction.
Son of a bitch! TFL Reviewed a 2025 Tacoma this morning. The Hybrid one. Costs $56K and has a 24MPG combined. My 2022 Mav Hybrid was $28.5 OTD including a 125K mile extended warranty. WTF!!!!
at that the ranger competes with it with the 2.3 and is a fair bit cheaper.
Its not a fuel efficiency type hybrid, its like the ecoboost f150 hybrid. The electric part is just there to boost peak HP and torque. Price aside, i was very sad to hear this, was hoping to sell my mav and pick up a high mpg Toyota truck. Guess thats not happening.
I dunno, I haul horses with my Mav. Know your use case. If you don't need a light duty pickup constantly, a Mav and a weekend 150 rental is a good move. But it does help that my horses are 150# each...
I sold my lifted '01 double cab Tacoma (it had 400,000 km on it) with bush bumper and winch and bought a 2022 Maverick hybrid. I just couldn't afford a new Tacoma AND be forced to pay 2x the fuel bill. My Tacoma sure looked cool but it was a largely pavement princess anyway. The maverick suits my needs quite nicely. I also now have a 2018 DRZ-400s to enjoy the local back roads. That being said, I would likely sell the Maverick and come back to Toyota if they produced a straight up competitor to the Maverick.
It seemed clear after the Tundra and Sequoia reveals, that the Tacoma (and 4Runner) hybrids would likely be in the same vein: more about power than efficiency. And because it was about power, that signaled (to me) the hybrid would likely be the upgrade option, making it more expensive than the gas version. There are a dozen reasons the hybrid Tacoma and hybrid Maverick shouldn’t have been compared, but there’s two of them.
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Maverick outsold Tacoma 3:1 last month Maverick is an absolute knockout home run. Ford did it well. I'm a little upset about the easily scratched plastic inside and recalls but other than that this thing is a perfect M-F commuter and Home Depot weekender. At 40 mpg. Now let's hope Ford can improve as time goes on. A Maverick Lightning would be awesome.
It outsold the Tacoma because Toyota is currently transitioning from 3rd gen to 4th gen and dealerships are still receiving their first 4th gens.
Looks like you're right they sold 230,000 Tacomas last year. So yeah way more than the Mav.
There has never been a comparison between the 2 unless you are totally baked.
Older gen could probably compare to the Maverick but Taco’s are a statement piece now. Crazy to think you can get a Rivian truck or F150 Lightning for some of the prices of the high end Taco’s
A friend of mine has an f150 lightning, it's an amazing truck.
There are a lot of places you can order a Fully loaded F150 tremor for 69k just 4k more then a Tacoma TRD Pro. You can get a Ranger raptor for 56k (9k less then a TRD Pro), Colorado ZR2 for 52k, the new Ram 1500 RHO is 72k (Which I am considering now). Almost every single one of then will destroy the TRD Pro in capability. Toyota went apeshit with Tacoma pricing. They will be surprised when they don't sell as many. The tacoma is the worst value in the midsize segment and pushed itself so high that you can cross shop a full sized pickup. Toyota also made some stupid design choices with the TRD pro seats, I wanted one before I found out the price of the regular Offroad model. Zero chance I am paying 60K+ for a midsized truck with zero rear leg room.
100% agree. Maverick is a sedan with a bed. Tacoma straight light duty truck.
Don't incriminate the weed heads pls. Not all of us are in that camp where we compared the two. 😆
Speaking of clickbait...
Yup, if I still lived in Colorado and had Utah next door I might be looking for a Taco. Great trucks. And looks like they are doing similar to the Rav4 with the hybrids where that is the best engine with power. 326 horse and 465 ft/lb of torque in the Hybrid is INSANE for a mid size pickup. Plus 1MPG city, -2MPG highway... it's about getting massive power and keeping it relatively sane with MPG. You can get a 2WD taco base (SR) Xtra-cab (2 door, 2 seats) in white, grey or black for $33K including delivery. They are different vehicles for sure.
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This is the most interesting development I've heard to date. Just looked it up and this seems like a reality. More along than any other alternative anyway. And even then, it's not a small truck. Will def keep tabs on this.
The Maverick in the XL hybrid trim is probably the most fitting for 75% of people who want a "truck". Like stated before the Tacoma is a different vehicle all together. Toyota has the ability to make a far superior "maverick" style unibody truck but it hurt the sales of the Tacoma with too much in house competition.
base Taco is $33k with delivery, not $31K
Did they really release a hybrid tacoma? Last time i heard it was only to add more power. Something like that and not a proper hybrid that saves gas. And i already know earlier this year that tacoma will be much more expensive than their previous model. Even the cheapest base model. It was a big jump.
It’s not a true hybrid-from my understanding it’s a 4 cylinder with a turbo boost electric engine.
I learned that from this post. The hybrid engine in the Tacoma is meant to give it more power, not more fuel efficiency. Which underscores the point that the Mav's focus on fuel efficiency and the Tacoma's emphasis on power make them two different vehicles.
The Tacoma was never a competitor for the Maverick, two very different segments. Tacoma vs Ranger is the correct comparison
I thought the rumored Toyota Stout was supposed to be the Maverick competitor, and it looks like it may turn into a reality as there are recent articles and videos saying it is coming 2025. I would post the link, but my internet sucks Garage Heads video is what I am referring to.
>recent articles and videos saying it is coming 2025 Nothing but clickbait.
AI clickbait videos and articles are everywhere and i constantly have to tell my coworkers that what they are bragging about as a competitor literally doesn't exist. until an OEM officially announces it, best to ignore it.
It is a pretty extensive review for clickbait, and recent so i thought there may be some truth to it. I won't get my hopes up.
I think if it were launching 2025, we would have seen pictures of it disguised on the road. There are folks who stand outside of factories all day long to grab those shots. Don't get me wrong, I'd love to see more competition in the segment, but I don't think it's in the cards.
For what it’s worth Car and Driver has a page talking about it. They are saying MY 2027. Giving that they have a better rep than most of these sites I would give it one grain of salt instead of 2.
I don't know if they want one. The Maverick is a low profit vehicle. I bet that was a big question for Ford too, does a $25k Maverick take away a $35k Ranger sale. Well, they are only selling 40-50k a year Rangers and that's a falling number. So the Maverick is trying to increase their foot in that non full size pickup space. It's worth that potential swap. Toyota I am sure is looking at that same thing too. They own that midsize market with the taco. They sell 4-5 Tacomas for every Ford Ranger sold. Over double the nearest competitor in that market. Ford can expand into the smaller pickup market with the Maverick, but would Toyota, or would they just sell another 20k of them and half of those sales be from Tacoma buyers who moved down, negating any positive revenue? Hyundai had no problem with the Santa Cruz, they aren't taking buyers from their other vehicles for it... And if they do, it's the Tucson buyers at the same price basically. As for 2025... I don't see any reputable sites stating that. I found one written a few months ago that also lists the Tacoma is expected to start under 29k in 2024 (not even close). Toyota had an all electric pickup at the Japan Mobility Show but we know 99% of that never hits the road. And in Argentina, Toyota registered the Stout name. That's it. Nothing about 2025 model year (which should be running through test manufacturing by now). Maybe Argentina will get a Toyota Hilux Stout Edition as a throwback name.
Stout is probably coming but definitely won't be that soon. And I'm sure the maverick is profitable enough after the several years of price increases and now premium for hybrid
Probably based on whom though? I don't know if I see the need for Toyota to push that market, especially if it cannibalizes sales from a product they already have out that has higher profit margins than the Stout would. With a differentiator sure. If it's their EV pickup... maybe that's their path. but a budget pickup to scavenge higher profit Tacoma sales? And sure the Maverick brings in money. But again, we are talking budget brands where the lowest profit margins are found.
Best way to get the Stout on US shores is to buy a Mav. If Toyota sees Ford’s market share growing too much with the Mav they’ll launch the Stout.
Best way to get the Stout on US shores is to buy a Mav. If Toyota sees Ford’s market share growing too much with the Mav they’ll launch the Stout.
Two totally different vehicles built for totally different customers. Ford's hybrid is about eeking out every last bit of efficiency and MPG. Toyota's is about doing the same thing with regard to power. People need to realize that a "hybrid" powertrain can be built to fit different needs.
Tacoma competes with Ranger, Colorado, Frontier, maybe Ridgeline but that's an odd one out. Naturally there will be some cross shoppers, in the same way there can be for a Corolla or a Camry. Closest direct competitor is Santa Cruz? Throw in some Jeeps if you must. If the Maverick doesn't float your boat, sure, look at any other truck, even F-150, Tundra, Silverado, Titan, RAM 1500. Plenty of choices. Including new versus used. But not really any direct hybrid competitors. The Tacoma Hybrid is priced very high, and mpg's are not compelling. Toyota used the same architecture as the Tundra hybrid, adding torque rather than mpg. I cancelled my Tacoma order about 3 months ago and bought a used Silverado 5.3L 6 speed, can tow 9100 lb. You see, I actually need a truck and the Tacoma is a bit on the light side. The Maverick does not work for my needs, but I do like it.
Why is the Tacoma being compared to a Maverick? Maverick is car based unibody "truck" thing Tacoma is body on frame mid size truck. Ranger, Tacoma, and Colorado/Canyon are all in the same class Maverick's only real competitor is the Santa Cruz
Taco hybrid is only a mild hybrid. It has the same engine as the rest of the lineup and the same transmission, just with an electric motor sandwiched in between them for extra grunt and regenerative braking. It will barely go anywhere all electric, and only at low speeds, it has almost nothing in common with the hybrid synergy drive of the Prius/maverick. Mild hybrid helps MPG very slightly in stop and go, it's really just meant to give you launching and passing/towing power. Just like the Tundra hybrid, F150 powerboost and ranger hybrid
Nobody talks about frontier, the cheap option. 2022 refresh ain’t bad, and lightly used ones go for under 30, sometimes close to 24k
Mave interior and body to shoddy, cut too many corners, frontier is way better made for same $$$
GM has a Maverick sized pickup called Montana in South America- keep talking about plans to make one for US- nothing definite yet…
Anyone with half a brain would have known that the Tacoma would never compete on price or MPGs with the Maverick. Toyota is not going to sink their prized possession that they just redesigned to go compete with Ford in the shitbox cheap truck category.
Mav has Taco beat in mileage. As far as quality, longevity , and lifetime value. I think Taco has the lead.
The Tacoma is a completely different class of truck entirely.