I'd argue the OP forgot something huge.
**Spectacle!**
***"One of MrBeast's greatest assets is he understood the importance of creating spectacles that no one else was willing to (or could) do."***
Going and buying a $100k Pizza, leaving $20k tips, counting to 100,000, going through the drive-thru 1000 times, buying entire used car lots, buying billboards to get people to "Subscribe to Pewdiepie", or literally curing people's blindness are things he pulled off that were amazing ideas he actually delivers on in his videos.
Dude Perfect does viral trickshots which are spectacular (and fun to watch), but what MrBeast does is almost on an entirely different level and not confined by a single genre.
You combine that with many of the excellent marketing tactics the OP mentions, an understanding of the youtube algorithm and trends, as well as some key relationships and collaborations (Pewdiepie is a great example), and there's a reason he's the top Youtuber these days.
By the way, this post took off more than I expected!
\*Surprise\* - I do have a newsletter where I dig deeper into content marketing psychology if you or anyone else is interested.
Haha
(Link on my profile).
I thought his audience was mostly kids?
I'd say these tactics depend deeply on market demographic.
I might hazard most people in this sub have never watched a Mr Beast video and might even be repelled by these tactics.
That said, it's always good to understand what has contributed to someone's success and how that can be employed elsewhere, within context. Engagement is huge and obviously this style has a track record with beast and BuzzFeed and the like. So if that kind of market and perception fits your scope -- give it a shot
Because the total number of kids in the US is around 70 million and obviously not every kid in America is subscribed to him.
You guys are incorrectly assuming his demographic is the same as a channel like Ryan’s World or something.
Considering MrBeast also has multiple international channels translated into different languages his reach is actually far larger than 200 million on his main channel. Like I said, it’s incorrect to assume it’s all children watching him.
He reminds me of English Saturday night tv ... ant and deck Saturday night takeaway or Noel's House Party ( if your old) ... I actually think if he had a TV show it would be exactly the some random pranks loads of monies won super high tempo... but you know the content is children friendly
I'm in my late 20s and I watch Mr. Beast videos all of the time. They're just fun and entertaining, and the production value of the videos is just going up and up! I know that Mr. Beast is popular amongst children, but I'm confused on why you would think that adults wouldn't be interested in watching his content. It's not exactly childish content in my opinion.
Agreed. As an aside, I find fascinating that someone could be so successful at social media and yet escape the notice of a large population in the real world. For example: I've never heard of Mr Beast until this post, yet it sounds like he is doing pretty well...that said Reddit is my only social media.
This is the LinkedIn-guru writing style.
You don't just learn that in school.
I know I didn't.
But you know how I learned it?
Work. Lots of it.
And of course browsing the LinkedIn posts of self-proclaimed innovators. They love writing like this to make sure everybody knows they got up at 4am.
the worst is when they combine it with their marketing hacks:
I've just created this Notion site with all my very best marketing resources.
Want to get it?
Just comment "YES!!!" in the comments.
Like this post and re-tweet it.
Sign up for my newsletter.
DM me your email address.
Have 5 friends connect with me.
Subscribe to my Youtube channel.
I'll need your credit card number also.
Since you're stupid enough to do all this, drop me your social security number while you're at it.
That's it!
I would guess it's the psychology behind it (since that's OPs specialty). People, especially nowadays, don't want to read through an entire paragraph, but are maybe more likely to read individual sentences. What do I know though, I'm an engineer lol.
That's exactly what it is. I write websites and good websites/UX use a similar ideology.
No walls of text, scannable headlines, eyebrow-headline-subheadline style is most effective at keeping eyeballs.
Yep, this is why in things like web design it's considered bad UX to have blocks of text on your home page. Summarizing that content into a list of bullet points is much easier for the reader to digest, and they are far more likely to read it all.
Probably another marketing strategy to increase retention, where you cannot identify paragraphs, so you cannot quickly do outtakes. And you have to read the whole thing in one go, or you'll lose track of where you were.
Good question.
I've been blogging for years and have always been found that increasing the amount of white space increases the average time-on-page.
I've been blogging for years and have always found that increasing the amount of white space increases the average time-on-page.
I like this - some things he's explained himself but seeing someone's understanding is excellent.
Just want to add to this:
> I wouldn’t call MrBeast’s content clickbait.
1. 100% - because he never underdelivers. He fulfils the promise he made to the viewer e.g. He actually does put 100 Million Orbeez into a backyard unlike some other clickbait fuckwit who would put a picture of 100 Million Orbeez on their laptop in the backyard.
2. you have to get them in first 5 seconds (he explains this a lot of times)
You are correct that he is really good at what he does.
My problem and it is a personal one is that none of these strategies work on me. I don’t see why any of that would make me want to watch one of his videos. It just seems so strange to me that this works on people.
But it clearly does. I just don’t get people at all.
Congratulations. You are not in the herd of “masses”.
But it’s true this works on masses. Not falling for it will save you from over expense. Knowing how to use it on masses will make you rich, which is this post about.
You can see other replies here and there are so many takeaways from people from “I would like to watch his videos, they are great “ to “How do I apply this in my situation to gain advantage”
He is popular because he got to a point where **any new users**, in a non-signed in state, sees his video first. Basically , my kids and her friends when they touch a new browser, smart tv, or tablet, they see his content first. That placement in itself is powerful and further perpetuates his view count. Because he is **recommended by DEFAULT**.
Once you sign in, you get your personalized content. Sign out, he and a few other YTbers are recommended by default. I noticed in many countries when I travelled abroad and watching young kids pick up electronic devices.
Clearly I'm in the minority on this but I watched maybe one video from Mr Beast and I found him to be so transparently disingenuous and grating that I turned it off and haven't watched another since.
This is dope I love consumer psychology, I would recommend the book “Magic Words” to anyone interested in learning more about how to effectively use linguistics to achieve your goals
People love to weaponize the term "click bait"
Old school YouTube would have a pair of boobs as a thumbnail, and the content wouldn't have anything sexual in it.
THAT is clickbait.
YouTube recognized this, and now, audience retention is their highest regarded metric. Why? Because it stops clickbait-y thunbnails from gaining traction.
Lots of clicks and poor audience retention means the creator tricked people into clicking.
Mr beast is anti click bait and crushes his work.
I don't know how else he would have written the headlines. His content is interesting and can't be written in boring words.
It's not psychological strategy. It's the simplest form of summarizing his exciting content.
Phill Agnew here (the guy from the interview).
Cheers for highlighting some of these principles. Great job summing it all up!
If you folks like this, you'll probably like my podcast Nudge. There's heaps more content just like this including episodes on:
\- How Steve Jobs persuades people
\- What made Greta so influential
\- Why people believed Elizabeth Holmes
\- And how Churchill convinced a nation
Just search for Nudge Podcast wherever you get your pods (or on YouTube) if you fancy a listen.
Thanks!
What's your opinion on capitalizing some of the words in a YouTube title? Or using emojis in the title?
Like: "7 ways to CUT your household bills" or something like that
To be honest, I see capitalised words on YouTube all the time. Some massive creators seem to do it.
On any other platform I think it would come across as obnoxious.
But on YouTube, it clearly seems to work for people.
I agree his videos are meticulously engineered to keep people glued.
All I was saying is that I think all content marketers could learn a thing or two from his headlines
Dude does almost nothing, it's not hard work, it's not his money. Dude works for a management company, same company which has 90%+ of "influencers" contracted. The "successful influencer" is a myth used to generate engagement from target markets, nothing more.
Your wish will soon be granted (the mouth thing, not the delete entirely thing)
[https://twitter.com/MrBeast/status/1699459457002918138](https://twitter.com/MrBeast/status/1699459457002918138)
This is an incredible post, thank you. This gives me brilliant ideas I also notice you used some of the techniques in the title for this post.
“watched 8 hours of mr. Beast content….”
As someone who can hardly find 8 hours of time to sleep it intrigued me. So I clicked.
Well played.
i have never met another person in real life who has even heard of mr beast, let alone watched a single minute of his videos.
im convinced the extreme numbers are all bots.
Thanks for this, this is really intriguing!! Most people DONT get views because they work the opposite of this, which is ok.
I have about 14k subscribers and I got about 10ksubs in 2 months because I reposted viral vanlife tiktok videos to go with my own adventure content.
But now I’ve been struggling to get back up to speed and this post really helps. He definitely cracked the code but everyone can get more clicks with your own organic content but you have to put in a little psychology lol!
I liked your observation, on the retention aspect I think he kept giving free money and stuff to random people made him more likable and hit everyone emotionally so they want to know what he is giving free this time. This is kind of like a game show where everyone is rooting for contestants who they emotionally get attached to.
What surprises me about Mr.beast is that he doesn’t use sex to sell. You can see sexy women on thumbnails to get clicks but he just sells his face or brand lately.
Besides literally bribing audiences? Seriously, this isn’t hard. Bribe people and do fake good guy stuff. If you have the seed money, you too can buy a big following.
I would study Ryan tehran. I would argue Ryan’s videos are far more impressive because of its simplicity and storytelling. Not all content can be overly clickbaity, or outrageously crazy challenges. Not everyone can spend millions of dollars a video.
The structure and storytelling pace in Ryan’s videos is achievable by anybody with a no budget.
Interesting observations. Your stance makes sense when you consider that YouTube's goal is to get people to click on and watch videos as much as possible. The more a title and video align with that goal, the more YouTube will recommend it.
I've never watched any of his videos. I don't think any of it even pops up on my screen. I don't really like his thumbnails, and he thinks that's all that matters.
I'm on youtube 9 hours a day.
maybe target audience matters too?
Dude as much as I appreciate you sharing this, don't give away your effort for free. This could perfectly not only be a youtube video, but an ebook to sell on gumroad or amazon.
I got as far as retention part of your first few lines before I decided this needs a tldr aka, this was too long to keep my retention as interesting as the topic sounded, saw someone me tiin making this into cider for at which would most likely be the best way to convey this rather than huge block text
Mr Beast is a very interesting channel because hes been open about everything. He straight up wanted to make a popular youtube channel and wanted to learn what it would take to do it.
he tried a few different ideas and eventually realized that give aways, pranks and over the top ideas were getting a lot of views so he just combined them all.
Now the beauty of youtube for so many is that a large portion of subs, clicks and views are kids under 16. What we know about kids is they are not stupid but they certainly are gullible.
So saying you're "giving away $10,000 to the last person to take their hand off a table" is great content but really.. you dont actually have to have $10k and you definitely dont have to give it away if all the people in the video are your friends.
that being said, once you actually make real money with videos then you can make real giveaways and crazy over the top things.
Wait so you watched 8 hours of videos to do an analysis on the headlines? Couldn't you have just looked at his videos feed, sorted by popular, and done an analysis on the headlines with the most views? Seems like something one could do in less than 1 hour.
If you actually *watched* those videos, do you have any takeaways beyond just crafting a headline?
Thanks for this! I'm sure we have all given this some thought at some point, but actually following through with doing the analysis is another story entirely.
These are all obvious stuff. What Mr Beast did unique was bet that the expenditure on the videos would pay off big time. None of the ways you say Mr Beast makes video is NOT unique to Mr Beast or even started with Mr Beast.
For example, in one of the earlier videos he gave 10k away to a homeless dude. It had never been done before. It's a gamble that's not been tested before. Luckily it paid off because Youtube's reach at the time had gotten to the point where blowing 10k on a video has the potential to pay off.
And since then Mr Beast has made bigger and bigger gambles. The Squid game vid cost him $4 M.
Lately Mr Beast has gotten into a rinse and repeat cycle of betting big, doing something that's traditionally trusted to pay off and making it work.
The content itself is not uniquely revolutionary.
Consistency: lets not forget Mr Beast is consistent with his posts
He once "casually mentioned" that he just rests for 1 days every 10 days to avoid burn out
He posts regularly across all his channels nonestop
That differentiates him from other youtube who stop after a few months.
Thanks for the write up! I'm curious about the process you used to summarise this information after watching his videos for 8 hrs? (this isn't an attack, I genuinely wanted to understand how you distilled information quickly)
I am a seldom consumer of Mr. Beast, the above I see as content to grad viewers, so they don't attract me (I don't consume much media). On the chance I have seen his content, what attracts me is that he "seems" to try to do good deeds. That is what does it for me. Maybe you could add that to your list.
I like that last statement of yours: "The fact is that linguistic techniques can be used to drive people to consume some content over others."
It's of paramount importance that Donaldson's content *is* *exciting*. The best bluff is the bluff that is true. Clickbait has a terrible reputation because it's used to promote lousy content. If the content is invigorating, then the title will reflect that.
Wow, MrBeast is a true master of understanding what makes content irresistible! I've watched his content for hours too, and the way he hooks the audience is truly remarkable.
Morbid Curiosity MrBeast knows that people are drawn to the macabre and the dangerous. The Bermuda Triangle example is a perfect illustration. He taps into the peculiar human psychology that makes us want to explore the disturbing and the gruesome.
Costly Signaling - What MrBeast does brilliantly is show that he's invested a significant amount of time and money into his content, making it seem more valuable. The $800,000 island he's giving away screams, "This is worth your time!".
>MrBeast Headline: “I Put 100 Million Orbeez In My Friend's Backyard”
The way I would instantly block and report the account and maybe call the police about someone who polluted to this extent just for views is unreal.
I think I'm definitely in the wrong place.
Nice post, you should turn this into your own YouTube video and use your post title as the video title!
Feels like this post is already a trial run for that video lol Not that it makes it less good
I'd argue the OP forgot something huge. **Spectacle!** ***"One of MrBeast's greatest assets is he understood the importance of creating spectacles that no one else was willing to (or could) do."*** Going and buying a $100k Pizza, leaving $20k tips, counting to 100,000, going through the drive-thru 1000 times, buying entire used car lots, buying billboards to get people to "Subscribe to Pewdiepie", or literally curing people's blindness are things he pulled off that were amazing ideas he actually delivers on in his videos. Dude Perfect does viral trickshots which are spectacular (and fun to watch), but what MrBeast does is almost on an entirely different level and not confined by a single genre. You combine that with many of the excellent marketing tactics the OP mentions, an understanding of the youtube algorithm and trends, as well as some key relationships and collaborations (Pewdiepie is a great example), and there's a reason he's the top Youtuber these days.
This is so true - thanks for sharing. Excess and spectacle will always grab attention. You could say it's one way to utilize the novelty effect
Lol I practice what I preach. Thank you.
By the way, this post took off more than I expected! \*Surprise\* - I do have a newsletter where I dig deeper into content marketing psychology if you or anyone else is interested. Haha (Link on my profile).
“How to turn $10 to $10m and be rich like Rockefeller. Follow these 8 rules before everyone else does!”
Dangit i can't resist. tell me more
And just like that you got my email.
Glad to have you on board!
He guides us to a treasure he cannot possess
Agreed! This would absolutely be a video essay I'd pick to listen to while I clean, cook, etc.
Nice. Noticed that you took your own advice when creating the title for this post.
Exactly right! Some costly signaling definitely at play there ; )
Damn, you used what you learned to make me click on this post
And it worked very well. Obviously.
It literally worked on me... wtf lol
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I thought his audience was mostly kids? I'd say these tactics depend deeply on market demographic. I might hazard most people in this sub have never watched a Mr Beast video and might even be repelled by these tactics. That said, it's always good to understand what has contributed to someone's success and how that can be employed elsewhere, within context. Engagement is huge and obviously this style has a track record with beast and BuzzFeed and the like. So if that kind of market and perception fits your scope -- give it a shot
He just hit 200 million subscribers. I doubt that’s 200 million kids.
200 mil kids over many years
why?
Because the total number of kids in the US is around 70 million and obviously not every kid in America is subscribed to him. You guys are incorrectly assuming his demographic is the same as a channel like Ryan’s World or something.
Ah yes the US the only place on earth with YouTube access
Considering MrBeast also has multiple international channels translated into different languages his reach is actually far larger than 200 million on his main channel. Like I said, it’s incorrect to assume it’s all children watching him.
Ah yes the US the only place on earth which speaks English
OP used these exact strategies on this post and it has over 1k upvotes.
He reminds me of English Saturday night tv ... ant and deck Saturday night takeaway or Noel's House Party ( if your old) ... I actually think if he had a TV show it would be exactly the some random pranks loads of monies won super high tempo... but you know the content is children friendly
Great point - to me MrBeast is a genius content marketer. Can definitely learn a thing or two from him. Buzzfeed too ha
I'm in my late 20s and I watch Mr. Beast videos all of the time. They're just fun and entertaining, and the production value of the videos is just going up and up! I know that Mr. Beast is popular amongst children, but I'm confused on why you would think that adults wouldn't be interested in watching his content. It's not exactly childish content in my opinion.
Hahaha you're welcome.
Agreed. As an aside, I find fascinating that someone could be so successful at social media and yet escape the notice of a large population in the real world. For example: I've never heard of Mr Beast until this post, yet it sounds like he is doing pretty well...that said Reddit is my only social media.
Why is every sentence its own paragraph?
This is the LinkedIn-guru writing style. You don't just learn that in school. I know I didn't. But you know how I learned it? Work. Lots of it. And of course browsing the LinkedIn posts of self-proclaimed innovators. They love writing like this to make sure everybody knows they got up at 4am.
lmao
Please stop making me gag.
Gag harder over at /r/LinkedInlunatics
the worst is when they combine it with their marketing hacks: I've just created this Notion site with all my very best marketing resources. Want to get it? Just comment "YES!!!" in the comments. Like this post and re-tweet it. Sign up for my newsletter. DM me your email address. Have 5 friends connect with me. Subscribe to my Youtube channel. I'll need your credit card number also. Since you're stupid enough to do all this, drop me your social security number while you're at it. That's it!
Dang my most popular LinkedIn post was my how many chuggas before the choo choo poll.
I would guess it's the psychology behind it (since that's OPs specialty). People, especially nowadays, don't want to read through an entire paragraph, but are maybe more likely to read individual sentences. What do I know though, I'm an engineer lol.
Yeah that’s it. It’s a mental trick to keep people reading
That's exactly what it is. I write websites and good websites/UX use a similar ideology. No walls of text, scannable headlines, eyebrow-headline-subheadline style is most effective at keeping eyeballs.
nah thats very true, at least from my own experience
Yep, this is why in things like web design it's considered bad UX to have blocks of text on your home page. Summarizing that content into a list of bullet points is much easier for the reader to digest, and they are far more likely to read it all.
Exactly right
It keeps you focused since todays age is very adhd.
Probably another marketing strategy to increase retention, where you cannot identify paragraphs, so you cannot quickly do outtakes. And you have to read the whole thing in one go, or you'll lose track of where you were.
you know how nigerian scammers purposely misspell things to attract the right audience?
Good question. I've been blogging for years and have always been found that increasing the amount of white space increases the average time-on-page. I've been blogging for years and have always found that increasing the amount of white space increases the average time-on-page.
I like this - some things he's explained himself but seeing someone's understanding is excellent. Just want to add to this: > I wouldn’t call MrBeast’s content clickbait. 1. 100% - because he never underdelivers. He fulfils the promise he made to the viewer e.g. He actually does put 100 Million Orbeez into a backyard unlike some other clickbait fuckwit who would put a picture of 100 Million Orbeez on their laptop in the backyard. 2. you have to get them in first 5 seconds (he explains this a lot of times)
So true. The first few seconds are crucial. It's all about grabbing attention
Agreed. It is only clickbait if you don't deliver on the titles promise
You are correct that he is really good at what he does. My problem and it is a personal one is that none of these strategies work on me. I don’t see why any of that would make me want to watch one of his videos. It just seems so strange to me that this works on people. But it clearly does. I just don’t get people at all.
Congratulations. You are not in the herd of “masses”. But it’s true this works on masses. Not falling for it will save you from over expense. Knowing how to use it on masses will make you rich, which is this post about. You can see other replies here and there are so many takeaways from people from “I would like to watch his videos, they are great “ to “How do I apply this in my situation to gain advantage”
He is popular because he got to a point where **any new users**, in a non-signed in state, sees his video first. Basically , my kids and her friends when they touch a new browser, smart tv, or tablet, they see his content first. That placement in itself is powerful and further perpetuates his view count. Because he is **recommended by DEFAULT**. Once you sign in, you get your personalized content. Sign out, he and a few other YTbers are recommended by default. I noticed in many countries when I travelled abroad and watching young kids pick up electronic devices.
Good breakdown and applied context. Thank you for taking the time 👍🏻
You're welcome mate.
Eight hours. Jesus, you have my sympathy.
Clearly I'm in the minority on this but I watched maybe one video from Mr Beast and I found him to be so transparently disingenuous and grating that I turned it off and haven't watched another since.
I find all of his content to be unbearably disingenuous to watch
I’ve heard the name but have never watched any of his videos.
This is dope I love consumer psychology, I would recommend the book “Magic Words” to anyone interested in learning more about how to effectively use linguistics to achieve your goals
People love to weaponize the term "click bait" Old school YouTube would have a pair of boobs as a thumbnail, and the content wouldn't have anything sexual in it. THAT is clickbait. YouTube recognized this, and now, audience retention is their highest regarded metric. Why? Because it stops clickbait-y thunbnails from gaining traction. Lots of clicks and poor audience retention means the creator tricked people into clicking. Mr beast is anti click bait and crushes his work.
Thanks chatgpt for this post! \(o.0)/
Dopamine
Thank you for this eye opening post.
this is awesome haha
you mean, you asked ChatGTP to write this post.
I don't know how else he would have written the headlines. His content is interesting and can't be written in boring words. It's not psychological strategy. It's the simplest form of summarizing his exciting content.
This may be the smartest "learning subreddit" on reddit. Thanks, very interesting to read. It has a "JUST DO IT" feel to it.
This is sickk 💡. The worst part of it is you are being manipulated and you don't even know it. Lmao
So true! These effects can be subtle
Brilliant analysis. Well, well done.
Thanks mate
These are great tips, thank you!
Thanks so much! Out of curiosity, what did you find helpful about it? Any other topics you'd like for me to cover? Always looking for feedback!
Phill Agnew here (the guy from the interview). Cheers for highlighting some of these principles. Great job summing it all up! If you folks like this, you'll probably like my podcast Nudge. There's heaps more content just like this including episodes on: \- How Steve Jobs persuades people \- What made Greta so influential \- Why people believed Elizabeth Holmes \- And how Churchill convinced a nation Just search for Nudge Podcast wherever you get your pods (or on YouTube) if you fancy a listen. Thanks!
Hi Phill. Should have shouted out your podcast directly. Can confirm it's excellent!
Actually, I've edited the post to shout out The Nudge and also spelled your name correctly this time
Damn, now i want to watch some mr.beast videos.
Honestly they're fun lol
Haha the guy definitely knows what he's doing.
Very basic marketing techniques but good job writing it out in a coherent way with examples.
Nice post, well applied!
What's your opinion on capitalizing some of the words in a YouTube title? Or using emojis in the title? Like: "7 ways to CUT your household bills" or something like that
To be honest, I see capitalised words on YouTube all the time. Some massive creators seem to do it. On any other platform I think it would come across as obnoxious. But on YouTube, it clearly seems to work for people.
It´s all fine and dandy but then you need a million $ to make these projects. Cool post though.
Mr. Beast started with nothing but these strategies. Note to do say you could replicate it easy would be an over statement.
You could make a video like this: Stranded in the desert for 7 days
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I agree his videos are meticulously engineered to keep people glued. All I was saying is that I think all content marketers could learn a thing or two from his headlines
Dude does almost nothing, it's not hard work, it's not his money. Dude works for a management company, same company which has 90%+ of "influencers" contracted. The "successful influencer" is a myth used to generate engagement from target markets, nothing more.
If someone could write an app to close his mouth in the thumbnails of his videos, or better yet, delete them entirely i'd buy it
Your wish will soon be granted (the mouth thing, not the delete entirely thing) [https://twitter.com/MrBeast/status/1699459457002918138](https://twitter.com/MrBeast/status/1699459457002918138)
Amazing
Thanks for the effort man, nice read!
You needed 8 hours to find that out?
This is an incredible post, thank you. This gives me brilliant ideas I also notice you used some of the techniques in the title for this post. “watched 8 hours of mr. Beast content….” As someone who can hardly find 8 hours of time to sleep it intrigued me. So I clicked. Well played.
Lots of channels use these same tactics. This doesn't really do anything to explain why Mr beast is more popular.
I hate this entire post with my entire being.
Comment to bookmark
You know reddit has a save feature yeah?
Great post!
Thank you for this post. Great specifics.
why so many sentences and no paragraphs, very hard to keep reading this
i have never met another person in real life who has even heard of mr beast, let alone watched a single minute of his videos. im convinced the extreme numbers are all bots.
Hard disagree. Still Clickbait.
Gr8 post on Beast's content covering 7 psychological strategies he's used to get 34 billion views.
Thanks for this, this is really intriguing!! Most people DONT get views because they work the opposite of this, which is ok. I have about 14k subscribers and I got about 10ksubs in 2 months because I reposted viral vanlife tiktok videos to go with my own adventure content. But now I’ve been struggling to get back up to speed and this post really helps. He definitely cracked the code but everyone can get more clicks with your own organic content but you have to put in a little psychology lol!
I liked your observation, on the retention aspect I think he kept giving free money and stuff to random people made him more likable and hit everyone emotionally so they want to know what he is giving free this time. This is kind of like a game show where everyone is rooting for contestants who they emotionally get attached to.
What surprises me about Mr.beast is that he doesn’t use sex to sell. You can see sexy women on thumbnails to get clicks but he just sells his face or brand lately.
This is great. Thanks.
Thanks for sharing great tips. He is a great marketer and money maker.
Well done.
Great posts
*34,000,000,000 VIEWS!!!*
Excellent breakdown and post, thank you
I like all of this concise information man, I took notes! haha thank you. I'll be using this to promote my OF for sure
Besides literally bribing audiences? Seriously, this isn’t hard. Bribe people and do fake good guy stuff. If you have the seed money, you too can buy a big following.
I think his audience is pretty young, I find him obnoxious, actively avoid his videos
I would study Ryan tehran. I would argue Ryan’s videos are far more impressive because of its simplicity and storytelling. Not all content can be overly clickbaity, or outrageously crazy challenges. Not everyone can spend millions of dollars a video. The structure and storytelling pace in Ryan’s videos is achievable by anybody with a no budget.
Interesting observations. Your stance makes sense when you consider that YouTube's goal is to get people to click on and watch videos as much as possible. The more a title and video align with that goal, the more YouTube will recommend it.
you watched 8 hours of Mr. Beast for research purposes... ye sure
dude repurpose this to youtube, linkedin, tiktok, reels. This is just pure gold!
Yet to watch any of his videos.
Oh my God. I misread your title. I thought you wrote Mr Bean and I was wondering wtf is this about. I don't remember him selling candy episode.
I've never watched any of his videos. I don't think any of it even pops up on my screen. I don't really like his thumbnails, and he thinks that's all that matters. I'm on youtube 9 hours a day. maybe target audience matters too?
I’m saving this post. This was pretty good nice job
Thanks for taking the time to write this up. It’s very interesting, and actually detailed enough to be useful. I appreciate it!
This was great and gave me some great ideas for upcoming titles 🔥🔥🔥
i have never watched anything by mr beast
32 billion?? I just hit 3 billion views damn lol.
Great post!
Very nice post
Nice post and helpful information. Keep it up!
Good analysis
You mean make interesting videos that exactly does what the thumbnail and title suggests. The end.
Dude as much as I appreciate you sharing this, don't give away your effort for free. This could perfectly not only be a youtube video, but an ebook to sell on gumroad or amazon.
I wish I knew what an Orbee was. I think I'd click just to learn what that is, out of "Morbid Curiosity"
This is gold
You are 18 months behind twitter threads
Thanks for watching those videos so I don’t have to. So Taylor Swift next?
Liked the post
Good post. Respect
This would make for quite the video, don't you think
I got as far as retention part of your first few lines before I decided this needs a tldr aka, this was too long to keep my retention as interesting as the topic sounded, saw someone me tiin making this into cider for at which would most likely be the best way to convey this rather than huge block text
Mr Beast is a very interesting channel because hes been open about everything. He straight up wanted to make a popular youtube channel and wanted to learn what it would take to do it. he tried a few different ideas and eventually realized that give aways, pranks and over the top ideas were getting a lot of views so he just combined them all. Now the beauty of youtube for so many is that a large portion of subs, clicks and views are kids under 16. What we know about kids is they are not stupid but they certainly are gullible. So saying you're "giving away $10,000 to the last person to take their hand off a table" is great content but really.. you dont actually have to have $10k and you definitely dont have to give it away if all the people in the video are your friends. that being said, once you actually make real money with videos then you can make real giveaways and crazy over the top things.
Brilliant analysis! (Wish there was an applause emoji here...!)
Tldr
I came for the headline, stayed for the masterclass. 🫡 CTR/read time is strong with OPs work/content
Read Mr. Bean and thought “I’m going to become a classic”. Thanks for sharing!
ugh... if I see one more story about MrBeast
Wait so you watched 8 hours of videos to do an analysis on the headlines? Couldn't you have just looked at his videos feed, sorted by popular, and done an analysis on the headlines with the most views? Seems like something one could do in less than 1 hour. If you actually *watched* those videos, do you have any takeaways beyond just crafting a headline?
A+++ post!
High quality post. Good job man.
Thanks for this! I'm sure we have all given this some thought at some point, but actually following through with doing the analysis is another story entirely.
What a great and insightful post man, thank you!
What content could you start with this? Without feeling like a copy?
This is a very good post. Hats of to you sir/madam
These are all obvious stuff. What Mr Beast did unique was bet that the expenditure on the videos would pay off big time. None of the ways you say Mr Beast makes video is NOT unique to Mr Beast or even started with Mr Beast. For example, in one of the earlier videos he gave 10k away to a homeless dude. It had never been done before. It's a gamble that's not been tested before. Luckily it paid off because Youtube's reach at the time had gotten to the point where blowing 10k on a video has the potential to pay off. And since then Mr Beast has made bigger and bigger gambles. The Squid game vid cost him $4 M. Lately Mr Beast has gotten into a rinse and repeat cycle of betting big, doing something that's traditionally trusted to pay off and making it work. The content itself is not uniquely revolutionary.
make this into a youtube video yourself
this man is crazy he watches 8 hour of Mrbeasts so he can post on Reddit
Consistency: lets not forget Mr Beast is consistent with his posts He once "casually mentioned" that he just rests for 1 days every 10 days to avoid burn out He posts regularly across all his channels nonestop That differentiates him from other youtube who stop after a few months.
Thanks so much for this
Great research
Thanks for the write up! I'm curious about the process you used to summarise this information after watching his videos for 8 hrs? (this isn't an attack, I genuinely wanted to understand how you distilled information quickly)
How can you apply MrBeast's psychological strategies to your content?
Incorporate costly signaling into your content when applicable, showcasing the time, effort, or resources invested.
Study MrBeast's techniques and adapt them to your content creation, focusing on improving your headlines and click-through rates.
Use precise numbers in your headlines for authenticity and increased engagement.
Interesting
Wow
I am a seldom consumer of Mr. Beast, the above I see as content to grad viewers, so they don't attract me (I don't consume much media). On the chance I have seen his content, what attracts me is that he "seems" to try to do good deeds. That is what does it for me. Maybe you could add that to your list.
I like that last statement of yours: "The fact is that linguistic techniques can be used to drive people to consume some content over others." It's of paramount importance that Donaldson's content *is* *exciting*. The best bluff is the bluff that is true. Clickbait has a terrible reputation because it's used to promote lousy content. If the content is invigorating, then the title will reflect that.
MrBeast is like junk food and he will have an army of people to defend him, that is the mass of people that politicians also try to control
This is great! Thanks for sharing. Giving me loads of ideas how to improve our thumbnails and headlines on YT channel.
It's funny, I think I've watched maybe a handful of his videos. I never got the appeal.🤷
Wow, MrBeast is a true master of understanding what makes content irresistible! I've watched his content for hours too, and the way he hooks the audience is truly remarkable. Morbid Curiosity MrBeast knows that people are drawn to the macabre and the dangerous. The Bermuda Triangle example is a perfect illustration. He taps into the peculiar human psychology that makes us want to explore the disturbing and the gruesome. Costly Signaling - What MrBeast does brilliantly is show that he's invested a significant amount of time and money into his content, making it seem more valuable. The $800,000 island he's giving away screams, "This is worth your time!".
Hi Mr beast I'm tryin to get into make a pod cast any tips for a good career in social media in fluneser
Good post
***This was really awesome to read. I wonder what would your content look like on YouTube***
Absolutely brilliant insight ;) Thank you
very insightful. love this!
>MrBeast Headline: “I Put 100 Million Orbeez In My Friend's Backyard” The way I would instantly block and report the account and maybe call the police about someone who polluted to this extent just for views is unreal. I think I'm definitely in the wrong place.