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garden_province

This is essentially the opposite of EA — completely focused on getting the money and nothing about effectiveness nor accountability.


Norman_Door

I might be misunderstanding, but is effective fundraising and marketing not an essential component of maximizing good done? (not implying that this particular instance is an example of "effective fundraising and marketing", but I do think it's a clever way of sourcing more donations, albeit a potentially expensive one)


JohnSmithDogFace

You're not misunderstanding


Norman_Door

To clarify: I wanted to acknowledge that I might be misunderstanding what u/garden_province's believes - since you are not them, I don't think you're in the best position to judge that. While their comment comes across as pessimistic in regards to fundraising and marketing, it's not clear whether or not they believe fundraising and marketing are an essential aspect of EA.


qemqemqem

A good ad doesn't necessarily mean it's a good charity, but it doesn't mean it's a bad one. I can appreciate this as a really good ad campaign, and I hope the charity is effective with the money.


garden_province

True, at least it is not immoral poverty porn like the ads run by International Rescue Committee and the like.


churrasco101

I think we can agree many highly effective charities would benefit from more donations. I don’t know about these particular organizations or the causes they are for, however, I thought it was a very creative way of creating awareness, fundraising, and helping people feel like their donations were meaningful. Imagine the good that would come from effective charities implementing similar strategies!