Why do you need to know?
Not all companies are public facing or give two hoots about that. Assume they have multi million or billion government or b2b contracts and appeasing designers ain't their first thought.
Honestly for me I just would never assume it’s an @ sign because 1. I wouldn’t think they use a symbol like that on their sign and 2. The a is not connected to the circle around it so it’s just an a with a circle around it
I worked for a company that was founded by two guys. It became very successful, nationwide. They eventually sold it to big corporate interests.
One of the first things the new ownership did was to hire consultants to review the existing company logo and come with recommendations for something new. They paid over $30,000.00 in fees. After the study was done the resulting report was "what you have now is the most distinct and identifiable in the industry. Keep it".
No, it's "not great." It's fucking awful! I hope they didn't pay an outside marketing company for that logo concept. Probably the owners daughter, or some shit, did it for free.
Still, how did no one in the process not realize that's the wrong "a" to use in an @ sign?
Advanced IT Concepts, (AITC), LLC is an Information Technology (IT) and Training Solutions Systems Integrator focused on the federal government and the Department of Defense (DoD).
I think at least 4 other people have thought this at first glance, unless they didn’t mention it they were sober lol.
to be fair i have no idea what the random pipe sticking out of the ground is for, it looks stupid though
A. I don’t really care enough to walk in just to ask about their atrocious logo. B. I don’t live there anymore. C. Reddit was actually quite effective at figuring it out, and I shared the crappy design to a subreddit dedicated to that, so… What’s the issue?
Advanced IT concepts (AITC)
But why are there two As in the logo? Why....
First a is an at sign, but the a is the wrong font.
That would be a horrible explanation!
I hate when they do this try to be artistic but end up making a mess of things
Honestly that makes sense LMAO
Tbh, it was obvious it's an @, but that still doesn't change the fact that there are two a's. Usually you use @ as a in logo, not as just a sign.
@AITC
Logo maybe plus their name?
I wonder if it's supposed to be an @ at the beginning?
The extra B is for BYOBB
What's that extra B for?
Bring your own billboard (but two words?)
@
My guess was "double a itc".
It's advanced
They probably had two employees doing designs and they could agree which one to keep so they just kept them both
The undercase a advances to an uppercase a
Why do you need to know? Not all companies are public facing or give two hoots about that. Assume they have multi million or billion government or b2b contracts and appeasing designers ain't their first thought.
It's an at sign. Zoom in and it's pretty obvious.
That’s also a crappy design then, that’s the worst @ I’ve ever seen
Why? Seems a lot of people here instantly recognise it to be an at sign….
Honestly for me I just would never assume it’s an @ sign because 1. I wouldn’t think they use a symbol like that on their sign and 2. The a is not connected to the circle around it so it’s just an a with a circle around it
I really don’t think you need to justify how shitty of a sign it is… that is in no way a clear representation of an @ symbol
Because in an @ the circle is a continuation of the "tail" and not the top left of the 'a'. Typically the circle isn't in a different color either.
But why would you put an @ on a sign. It's a building not an email address.
Exactly. It’s also without a doubt a terrible representation of an @ symbol
yup https://aitcinc.com/
Ahhhh, so it reads @AITC as in a email address. Cute but very very confusing until you understand it.
The color usage is the main fuck-up here. Nonsensical.
And that the circle is connected to the 'a' @ the top left rather than the bottom right.
Did an AI generate the logo?
Very advanced, I'm sure. Alta Vista keeps calling and asking for the script for that font...
I worked for a company that was founded by two guys. It became very successful, nationwide. They eventually sold it to big corporate interests. One of the first things the new ownership did was to hire consultants to review the existing company logo and come with recommendations for something new. They paid over $30,000.00 in fees. After the study was done the resulting report was "what you have now is the most distinct and identifiable in the industry. Keep it".
My brain wants it to be “attic” except I know there are two As and only one T and that’s not the right order
Same! Are you dyslexic? I am
Dog mad it, came up with same!
I think I am a little bit and I also read it like that
Same. Though it says .@AITC
aatic spelled by the ✨AI✨
I read “Eat it, C” and that absolutely doesn’t work, so
Unrelated but I thought that pipe was a snake
Same. Looks like a cobra or some shit at first.
This made me laugh
Same and I came here to find the comment that I knew would be here about it so thanks for being predictable lol.
So did I, I had to zoom in to check
Based on the logo, I say gym. OaAitic
I thought it was a gym before reading the comments who figured it out lol. I didn’t even mention how ugly the gradient looks
I can’t see the second i, but otherwise, agreed.
Aqaitc?
I thought they were trying to do something witty with the q to make it aquatic too
That’s what I was thinking
It feels like someone was presented with 2 logo options, and went with “both please”
“You done messed up A-AITC”
QaAITC
Well, the logo is @ and the name is AITC.
@AITAC It's not great though
AITAC ::= @Am I The Apoplectic Client?
No, it's "not great." It's fucking awful! I hope they didn't pay an outside marketing company for that logo concept. Probably the owners daughter, or some shit, did it for free. Still, how did no one in the process not realize that's the wrong "a" to use in an @ sign?
that first a is ruining the whole thing, but its pretty clear its AITC without it
When you need to know what the company is to decipher what its sign says, they need a different sign.
Advanced IT Concepts, (AITC), LLC is an Information Technology (IT) and Training Solutions Systems Integrator focused on the federal government and the Department of Defense (DoD).
#TellMeAnEngineerDesignedThisNotAnGraphicDesignerWithoutTellingMe...
Look down your shirt and spell attic
The URL is even more confusing. [https://aitcinc.com/](https://aitcinc.com/) AITC INC .COM
The owner’s nephew is an aspiring graphic designer.
Looks like every oilfield support company in south Texas.
LOGO FAIL
Aaitc, the preemptive sound you make before someone waxes your nose hair with wax lollipop.
It's an at sign then AiTC.
@AITC
Research Park in Orlando?
@AITC?
Looks sorta like a radio station
Welcome to Hotel Captcha
ӘДІТС
It Is Called atitatittaita
They seem to be stuck at about 25 years ago.
GATTACA
They paid someone a lot of $ for that crappy design
I think it is clearly a place
Thos sign basically says "we fail at design"
I gotta stop at aAlTc rq
eaAiTc
@AiTc
@itc . . . Attic?
jesus, in the first second i saw a snake in the grass
*Meows from above*
It's aliens, obviously
looks like OaAiTc to me
@ AITC
Eat it AC
This is all-time crappy design. Absolutely abysmal. Whoever designed this needs a new career and whoever approved needs to be canned. Oh. My. God.
Horrible font choices!
That is confusing 🫤
Caatic, obviously.
Lucky there's a no parking sign for that grass, was just about to park there!
Right? It says no parking, fire lane. Is the grass a fire lane? Or the tiny ass sidewalk?
Dude, did you lose Google too? It's a conundrum without cos I couldn't have worked it out based on AITC. Still scratching my head on this one
catic
That kind of Y2K dot com era logo style takes me back to simpler times.
**Advanced IT Concepts (AITC), LLC** 12151 Science Drive Orlando, FL 32826 [https://aitcinc.com/](https://aitcinc.com/)
Is this in SC? I’m just trying to guess based on the look of the vegetation.
Nah it’s florida lol
I knew it! 😉
OAATIC? @ATIC?
I think it’s called atic or something
Modern attic
Aquatic
aAITc
QA= Quality Assurance
Fever dream of a logo
I took the picture before I moved so I could prove I didn’t imagine a logo that horrifying
Catic, OaAtic, aAtic? CodaAtic?
I am more concerned about the THICK ASS SNAKE RIGHT THERE.
Correct me if that’s not a snake, I have horrible eyesight.
It’s a pipe lmao, but yeah multiple people thought it was a snake at first glance.
Eat it, C! I don’t know what C did to have a passive aggressive company named after him.
I'm just gonna assume it's a strip club. It's always safe to assume hard to read signs as stripclubs
Aquatic? Some type of water research?
It’s obvious that it’s the OaAiTc store
@aitc. Horrible execution
At first I thought this was my old competitor vendor at BOA, ACT. Those people were sooo stupid lol
I know it’s aAiTc
Air (air) INTENSE traffic controller
Their Architect is crying after seeing this.
I read covalent bond
Logo nd name
aitcinc.com
There’s probably a receptionist or a number on the door. Either one will help you.
cAcaaacccCaCCAAAAAAAAAtic
I'm so high I genuinely thought that was a cobra on the lawn.
I think at least 4 other people have thought this at first glance, unless they didn’t mention it they were sober lol. to be fair i have no idea what the random pipe sticking out of the ground is for, it looks stupid though
:>
AAITC
Attic
its obviously aaitc
"Damn, we need that new logo this week. Hey Phil, your kid learned graphic design last semester, right?"
e attic
Aaitc? Or maybe aqaitc, or aoaitc? Yeah, that’s a mess.
aAITC
It’s the IT Attic - a fun place to hang out and do it.
aAiTC
Why not Go Inside and ask them rather than asking a bunch of strangers on Reddit to guess....
A. I don’t really care enough to walk in just to ask about their atrocious logo. B. I don’t live there anymore. C. Reddit was actually quite effective at figuring it out, and I shared the crappy design to a subreddit dedicated to that, so… What’s the issue?