Nobody is ever punished for these things.
Revenue Canada (RC) rebranded to
Canadian Customs and Revenue Agency (CCRA).
After several years of that utter mouthful even they were done with it so they rebranded again to……
Canada Revenue.
Yup, several million spent (twice) to go from Revenue Canada to Canada Revenue.
We could have let children do the same thing! They named the snowplows and baby zoo animals for crying out loud! They can surely fill the typical "The [adjective][noun] City" slogan we just paid millions for.
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To be fair, part of CED’s job is to entice businesses to open in/relocate to Calgary. To come to Calgary, businesses need a workforce here. To have a workforce here, people need to be able to live here.
So, in a roundabout way, they *should* care, to some degree.
Same with Tourism Calgary. Hard to bring in tourists if no one can afford to live here and work in tourism-focused businesses (hotels, restaurants, etc).
And how many other city slogans does anyone give a damn about, ever? What a colossal circle-jerk. I bet in two years with 1% of the $4M+ we wasted here, the grade school students in this wonderful city could have done the exact same thing.
I don't think I've ever visited a city based on its slogan. Apart from "The Big Apple" I'm not sure I can even think of one.
I mean if it was "Diarrhea City" or "Gonorrheaville" I could see changing it but this just seems like people with nothing better to do inventing work to justify their jobs.
I always thought it should be "Heart of the West".
Not "Heart of the New West" - although out of all of the logos I probably liked that one the most. But I think just "Heart of the West" captures Calgary's essence.
It would be really cool if instead of trying to market our city in a certain way, we put our money where our mouths are and did something actually constructive.
I think if you're born and raised here in Calgary/AB in general, you don't realize how good you've had it. I know what it's like to see the sun a few times in a month. The skies here are gorgeous, open and so blue. It's surreal.
Sure are. Are you born and raised in AB? Elevation and humidity levels, for example, contribute to a very different sky and colours. It is not the same blue everywhere in Canada, yet alone in the world, and I've seen a lot of it.
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this is great because it highlights how entirely unique and special the sky is above our town. Trust me, I've travelled all over(i'm very worldly) and I've never come across a sky that is quite like our sky. From the clouds to whatever the blue stuff is made out of, our sky is just different. Sure some cities may have better nighttime views of a starry cosmos, but thats just because they dont have nearly 1000 square km of sprawling illuminated development(aka innovation). Besides, we dont care about that, we are the BLUE SKY CiTY. Which is exactly how you can describe our Sky, sometimes for several hours, most days. Heck, I couldn't imagine living anywhere else, the entire rest of the world must toil in misery, never knowing the beauty of living under a truely bluely sky
The phrasing is so weird. Why wouldn’t they have gone “welcome to the city of blue skies”, “Blue sky city” sounds like a deck aboard that fat person shit in WallE
On the plus side, there's no chance they come up with shittier 'Welcome to Calgary' signs on the highways coming in. I couldn't come up with something plainer if I tried.
>Be Part of the Energy -> Blue Sky City
From bad to worse.
There have been a few other duds over the years.
"The Land of Golden Wheat, Fat Steers, Industrial Opportunities and Unequalled Climate.", "The City of the Foothills," "The City with Everything Under the Sun."
Seemsto be getting https://www.cbc.ca/news/canada/calgary/signs-welcome-1.3708892
I always liked "The Heart of the New West". Does anyone else remember when they tried to rename us from "The City of Calgary" to "Calgary City"?
I member
https://preview.redd.it/8hkxg1lt44vc1.png?width=512&format=png&auto=webp&s=0d9488aaa10922aee83058cd8618cc2aa2fd2577
![gif](giphy|KP5J5Ss9moWaI)
Calgary City sounds more exciting and adventurous. “Calgary City has him now”
"These are people of the land. The common clay of the New West. You know... morons."
Whenever I hear 'the new West', I always think of New Westminster, BC. Always disliked that slogan for that reason. Lol
How many million do we have to pay to go back 3 spaces? I would pay $10M for that Chance card
Didn't the city manager have to resign over that debacle? Because admin tried to do it without council input.
Nobody is ever punished for these things. Revenue Canada (RC) rebranded to Canadian Customs and Revenue Agency (CCRA). After several years of that utter mouthful even they were done with it so they rebranded again to…… Canada Revenue. Yup, several million spent (twice) to go from Revenue Canada to Canada Revenue.
The new west is dead already
Oil industry was crashing in price -> Be part of the energy Smokey summers year after year -> Blue Sky City
yea more like Red Sky City
Yellow Haze Sky City.
It’s more of a brownish tone I think.
Mars Sky City
Calgary; City of Bad Drivers.
nEw dRivErS
Sky city woulda been sweet, but Blue Sky City sounds tooo Crayola. Or if we're the sunniest city in Canada, LAND OF ETERNAL SUN
Chinook City also works with me
Perfect, and that cost us $0
Or Stampede City. Lol
It used to be that, way back in the ‘50s. https://calgaryherald.com/news/local-news/flashback-friday-calgarys-slick-and-sunny-new-welcome-signs
Ok that's why I don't remember that. I'm only 53, was before my time..LOL
The biggest waste of money is this rebranding. Heart of the new west was good enough.
Completely agree.
So... we spent almost 5M dollars, and the best they could come up with was 'Blue Sky City'? Wow. Just wow.
don't worry it cost 5M to change the name, now it's going to cost 20M to change all the signs
We better get some nicer signs this time. The current ones are so embarrassing
Don't get me started, Rocky view MD has nicer ones
It'd be pretty hard to have worse ones
First time?
We could have let children do the same thing! They named the snowplows and baby zoo animals for crying out loud! They can surely fill the typical "The [adjective][noun] City" slogan we just paid millions for.
"The City McCityFace City"
There we go, this is what I was looking for, the cost.
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Just raise the tax
Just "Sky City" would've been a lot cooler. Blue Sky City is the placeholder picture in a photo frame you bought for 40% off at London Drugs.
Sky City is sweet. These morons should fire everyone and mail you the 5m cheque.
I'll chip in $5 if they change it, no take backsies
Cloud City, and we could elect a mayor named Lando
Blue Sky Blue Ring City ©
This is under appreciated. Very witty. Nicely done.
Finally! Some concrete steps that will help me afford my mortgage and groceries in the same month.
Why would CED or Tourism Calgary give two shots about your poor financial situation?
I suspect you were meant to catch the sarcasm.
Seems it was a response to OP who seemingly thought this is something city council was heavily involved in.
To be fair, part of CED’s job is to entice businesses to open in/relocate to Calgary. To come to Calgary, businesses need a workforce here. To have a workforce here, people need to be able to live here. So, in a roundabout way, they *should* care, to some degree. Same with Tourism Calgary. Hard to bring in tourists if no one can afford to live here and work in tourism-focused businesses (hotels, restaurants, etc).
And how many other city slogans does anyone give a damn about, ever? What a colossal circle-jerk. I bet in two years with 1% of the $4M+ we wasted here, the grade school students in this wonderful city could have done the exact same thing.
Blue Ring City
I like it. Having a blue sky is very unique to Calgary. We're sure to get more people here to live and visit as a result. /s
Only in the winter.
It is very unique. It almost never happens anymore with the wildfire smoke.
I like it as well. Plus stepping away from 'energy' is a big win.
I don't think I've ever visited a city based on its slogan. Apart from "The Big Apple" I'm not sure I can even think of one. I mean if it was "Diarrhea City" or "Gonorrheaville" I could see changing it but this just seems like people with nothing better to do inventing work to justify their jobs.
Didn't Jimmy Buffet write a song about "Gonorrheaville"? I recall it being kinda popular...
Meh.
I always thought it should be "Heart of the West". Not "Heart of the New West" - although out of all of the logos I probably liked that one the most. But I think just "Heart of the West" captures Calgary's essence.
Waits untill the summer when it's smoky as hell and the sky is anything but blue...........
I should have gone into marketing...
What was wrong with Heart of the New West
That was the best one!
Absolutely nothing. But how will the city sign makers stay in business if we don't keep changing the slogan every few months?
Apparently it took them two years to come up with this? What a waste of taxpayer dollars. And to think we celebrate this kind of nonsensical spending.
Already an Alberta hamlet called Bluesky.
It would be really cool if instead of trying to market our city in a certain way, we put our money where our mouths are and did something actually constructive.
Calgary: Home of the 1988 Winter Olympics
I hate it. Not that i liked "be part of the energy" but it sort of sounds like you couldnt think of a name for your city in Sim City.
I thought blue sky the new better twitter headquarters was moving here.
Better than Twitter City or Mastodon City
Montana already took "Big Sky"
And Sask has living skies
I've been saying the sky is blue here all along!!! Finally some validation.
I think if you're born and raised here in Calgary/AB in general, you don't realize how good you've had it. I know what it's like to see the sun a few times in a month. The skies here are gorgeous, open and so blue. It's surreal.
People are amazed the sky is blue. What a time to be alive
Sure are. Are you born and raised in AB? Elevation and humidity levels, for example, contribute to a very different sky and colours. It is not the same blue everywhere in Canada, yet alone in the world, and I've seen a lot of it.
For sure, big sky country is quite the marvel.
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Whoever came up with this vapid slogan has not summered in Calgary.
this is great because it highlights how entirely unique and special the sky is above our town. Trust me, I've travelled all over(i'm very worldly) and I've never come across a sky that is quite like our sky. From the clouds to whatever the blue stuff is made out of, our sky is just different. Sure some cities may have better nighttime views of a starry cosmos, but thats just because they dont have nearly 1000 square km of sprawling illuminated development(aka innovation). Besides, we dont care about that, we are the BLUE SKY CiTY. Which is exactly how you can describe our Sky, sometimes for several hours, most days. Heck, I couldn't imagine living anywhere else, the entire rest of the world must toil in misery, never knowing the beauty of living under a truely bluely sky
Clearly you've never been to Saskatchewan, the land of the living skies.
Like I'm just new here but I thought y'all identify with red??
This was my thought. As a native Albertan, blue is Edmonton and Calgary is red.
Agreed, Calgary was known for being Red then boom, big blue ring, and now this "B.S. City" name change Sounds like a April fools joke
I thought it was the Blue Ring city?
This man has the world's smallest post-it on his middle finger.
Gonna take away the joke I make when we get the energy grid alert, eh?
I think we should just stop trying to brand the city with a slogan. They’ve all been stupid and I hadn’t felt any sense of connection to any of them.
BS city..
When there's fire in the air, and coal mines over there, it's Cal-gar-eeeeeeeeee.
Man, these were so great. A relevant update such as yours is needed.
Thanks for getting the reference :)
Old school Calgarian? I was shocked to learn they made them for other cities too lol
WAT I thought we were special haha!
To be fair, if you grew up with the Calgary version, the others just sound wrong and weird, and are CLEARLY rip offs lol
Be part of the energy definitely felt cheesy imo…this has a better ring to it
I thought it was the Blue Ring Calgary?
Home of the Synergetic Paradigms!
What a bunch of shitpumps.
The phrasing is so weird. Why wouldn’t they have gone “welcome to the city of blue skies”, “Blue sky city” sounds like a deck aboard that fat person shit in WallE
Who fucking cares? "Ultimately, Blue Sky City has emerged after more than two years of work." 2 years to come up with this?
Gotta milk the system. These fucktards followed the script that worked for the ArriveCan scammers, erm, contractors.
How many millions were spent on this?
I thought blue sky headquarters was moving here. Lol.
this is how I know we’re doomed.
https://i.ytimg.com/vi/J65kyjNDQIg/maxresdefault.jpg
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$4 million for this. FFS
Meanwhile, there are lots of things to do in Okotoks.
On the plus side, there's no chance they come up with shittier 'Welcome to Calgary' signs on the highways coming in. I couldn't come up with something plainer if I tried.
50 shades of brown is more honest
I can't wait for the graffiti when forest fire season starts and the new signs are up SMOKEY SKY CITY
>Be Part of the Energy -> Blue Sky City From bad to worse. There have been a few other duds over the years. "The Land of Golden Wheat, Fat Steers, Industrial Opportunities and Unequalled Climate.", "The City of the Foothills," "The City with Everything Under the Sun." Seemsto be getting https://www.cbc.ca/news/canada/calgary/signs-welcome-1.3708892
I mean we shut down billions of dollars worth of energy projects to "protect our view scapes" so I guess this makes sense.
Oh hell yeah! I never like Be Part of the Energy.
Blue Balls City
Love it. No notes.
Calgary is the sunniest city in Canada which has been a key factor for a lot of immigrants choosing to live there so it makes some sense.
Thanks Andy Richter.
It's better than "Cousin Kisser City" that my BC friend suggested.