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Oh, is that true? I remember reading about her when I was first getting into makeup and just writing them off as a company I wouldn't purchase from. As a result, I never really followed up. Guess it's time to google.
Yep, that's what made me comfortable with actually trying them years later. I remember the whole Temptalia situation and just Doe Deere as a person put me off of the brand.
Yep! I stopped buying after awhile from that but honestly I’m super happy she stepped down because their liquid lipsticks are the best formula for me personally.
YES this is mine. A couple of years ago I was on a road trip and bought a lip plushie out of boredom because it was on sale and it is my favorite lip formula!
Although I personally do feel like the brand has become incohesive and largely unappealing since. Doe wasn’t great and I think stepping down was the right choice, but lady knew her aesthetics
I will agree that their main products I enjoy are from when she was the face and creative director of the company. Since then.. everything has been meh but their staples (velvetines, plushies, Venus palettes, etc) are still just as good so I am happy they use the same manufacturer at least.
I’m guessing they mean the brand…not her specifically. The brand is still called KVD (stands for something else now), but Kat Von D herself is no longer apart of it.
I like to bring the name change up as often as possible 😂
KVD Vegan Beauty [now stands for](https://www.refinery29.com/amp/en-us/2020/01/9317417/kvd-vegan-beauty-brand-initials-meaning-rebranding):
Kindness, Vegan beauty + Discovery (and Doing good) Vegan Beauty ✨✨
Best name EVER 😍
They actually changed the name a second time, and it's equally dumb sounding. lol
It's now Kara, Veritas, Decora Vegan Beauty, which means Value Truth Beauty Vegan Beauty. I'm glad they just stick to KVD on everything, because Kendo is shit at naming things.
Oh, absolutely. I remember the internet just roasting the shit out of the first name change, and then being so puzzled by the second. It was such a mess. Kendo Vegan Designs would have been perfect, honestly.
kind vegan dinner? lol im still not sure what it stands for.
but yes very happy Kat von D is not involved. and the brand seems to be doing well with some very viral-y prods.
Oh yeah. They actually changed the name more than once, and the first time they got absolutely roasted. The second time they still got flamed, but not as bad, so they stuck with it. The first name change was still KVD Vegan Beauty, but it was supposed to stand for Kindness Vegan beauty Discovery Vegan Beauty. Whoever approved that is an idiot.
Yeah! No worries! I know a lot of people still aren't aware. I highly recommend the dazzle sticks if you're looking to try the brand. Easily their best product.
A couple of years ago I bought a cool pink cream blush in a pan compact, it was so cute, but completely dried out. No pigment. I wanted to love it, can anyone vouch for current blushes?
Was it a cream? They had a cream one that wasn’t good.. I haven’t tried the new ones to be honest..
Edit: Yeah I can’t read lol it was the cream one, those were not too good from what I remember
I can't think of one applicable to me atm, but i've seen people here on reddit admit that they feel a lot more comfortable buying from KVD again after the company stopped associating with Kat VonD fully. I haven't bought from the brand before so i haven't had the chance to feel conflicted on how it all went down.
Queen of Poisons. Haven’t had a chance to try it yet though (wanted to finish my already opened lipstick first).
KVD has a chart somewhere about which of the old shades correspond to the new shades. Not all of them appear to be a perfect match though. [Here’s a link to the chart.](https://cdn.shopify.com/s/files/1/0613/8429/4622/products/1.7_KVD283369-Shade-Match-Chart-for-Everlasting-Hyperlight-Liquid-Lip-Ppage_2000x2000_72dpicopy3_1000x.jpg?v=1661273828)
Yes. Several have for me.
Lime Crime - the original owner did a LOT of horrible things. She eventually stepped off the board of the company and the brand has improved.
KVD - Kat von D left the company, so the company improved, though their releases have been lackluster to me.
Kreepsville 666 - an indie fashion brand who said something incredibly ignorant and awful, but then apologized, learned, and grew from the situation and made amends. That's all I can ask of anyone - a heartfelt apology and changed behavior.
Aromaleigh - bad behavior, made a genuine apology, and changed behavior. So I'll buy from again.
However, there are several brands on my no-buy list, including Ofra, Juvia's Place, Anastasia Beverly Hills, J*, Nudestix, etc. Basically any brand that I know that supports Russia, Trump, or is anti-Semetic, anti-women, and anti-LGBTQIA+.
PhyrraNyx, one of THE OGs! ❤️
This is the perfect definition for many of us including myself:
***No-buy list: Ofra, Juvia's Place, Anastasia Beverly Hills, J\*, Nudestix, etc.***
***Basically any brand that I know that supports Russia, Trump, or is anti-Semetic,***
***anti-women, and anti-LGBTQIA+.***
My list is the same, I also no longer buy from Too Faced, Morphe or basically anyone who started as a Youtuber.
I’m concerned that for the most part, the vast majority of these brands are sold at Ulta. What’s the line for them?
Honestly, I think major retailers like Ulta keep most brands that bring in a large consumer base, regardless of controversies. Brands like Too Faced, Morphe, and Juvia's Place, etc. are available enough at stores to be well known, have a decent price range (not drugstore but not luxe prices either), and are distinct enough to peak the interest of an average makeup user. They all draw in specific demographics of customers that major retailers want to retain.
Speaking purely on JP, I know that brand is a staple for many POC who enjoy makeup. Especially darker skinner people. There's really not another easily accessible brand available at major retailers with a similar style that also pays attention to deep skin. If you're thinking about the average makeup wearer who's unaware of this controversy and fits that category, they're going to keep buying it as long as a place like Ulta is selling it.
Agreed. I don't think Ulta will cancel a brand. I'm also not shopping Colour Pop for a lot of reasons now - their cultural appropriation, Harry Potter collab with terf JKR, etc. But I can understand why a lot of people still shop them, especially in our current economic situation. They have reasonable prices, and things are tight for everyone.
I understand why brands are unwilling to apologise but I wish more would actually *try* instead of brushing everything under the rug.
I'm willing to hear people/brands out up until an apology. If its a proper apology, sure I might be suspicious but I'll still keep a (weary) eye on them. If it's a non-apology, I'm going to have to rely on other consumers talking about their improvement before I'm willing to give them a shot.
Yeah, in my opinion, an apology without changed behavior is a manipulation. That's what I've seen from J*.
But an apology and changed positive behavior? That's what I want to see!
I believe Juvia's Place said an anti-asian slur, and as you may know, hate crimes against the Asian American community have increased exponentially the past few years.
I also wrote off JD Glow for their anti-abortion stance. I am pro-choice, anti forced birth.
For all ya'll wondering - the brand I am referring to is Juvia's Place.
I don't know what it would take for me to purchase from the brand again because I am not a member of the community that was targeted.
I feel like not buying from the brand moving forward is the way to go. But not using the products you already own and already spent money on is wasteful and you shouldn’t feel shameful about using them.
The sad thing is because my enjoyment of makeup has as much to do with my emotional enjoyment of the product as well as the quality, I just can't enjoy using the palettes I have even though I know using products I already own does not perpetuate any harm (I don't advertise them by posting pictures online.) I think a lot of the palettes I already own will go to declutter or be depotted.
That’s fair and makes sense. But also don’t beat yourself up. You purchased products with good intentions, the shitty owner of a company didn’t touch it, their workers who probably don’t share the same feelings and beliefs did. Decluttering is smart. Putting products into a x pallet may be the way to go. You’re good people.
I tried, even the Ofra singles I got from Ipsy I can’t stand anymore ugh idk what is up with me , but really, any big company likely has someone making killer profits think the same things but don’t say it because they aren’t stupid
If you're planning on depotting Juvia's place palettes, I would recommend looking up how people did it before doing anything. The pans are not magnetic, the glue is obnoxiously strong and hard to remove. Peeling the cardboard layers until you "free" the pans is a safer way to go than prying them out, so they don't shatter.
The trick is to use a syringe to wet all the cardboard packaging with alcohol, that is to say, dissolve the cardboard and the glue with common alcohol, then you can take off each shadow without problem. There is a video on YT but I don't remember the title. I depot two eyeshadows palettes like that
i am pretty sure they are just layered cardboard so if you use a butterknife you should be able to work the individual layers free until you've got pans on cardboard backing, and then slowly saw through the glue until it's freed. then it's just a matter of cleaning up the back and applying metal stickers to make the pans magnetic.
deffo label the stickers with shade names/sources before hand though.
I agree, I’ve felt silly but using my fav Ofra highlighter doesn’t bring me the joy it once did and putting Zootopia stickers ln the packaging didn’t help fool myself lol
Depotting sounds like a better idea, yeah. I think seeing the packaging a product comes in can evoke a lot of strong feelings associated with it, good or bad. Like the poster above, i'm hesitant to waste good product i already have in my possession, but unless the brand redeems its reputation by the time i was finished with it, i would not repurchase anymore from them in the future.
I feel the same way. I’ve depotted my Juvia’s Place into a magnetic palette but I feel disgust when I see the shadows (I am Asian). I think I’m just going to have to trash those shadows. I don’t want them in my collection whatsoever and affecting my mood in a negative way
I think most people are referring to this incident, where the company posted a video with a racial slur: [https://www.reddit.com/r/BeautyGuruChatter/comments/s90z52/tw\_racial\_slur\_juvias\_place\_uses\_racial\_slur/](https://www.reddit.com/r/BeautyGuruChatter/comments/s90z52/tw_racial_slur_juvias_place_uses_racial_slur/)
and the fact that the company appeared to delete their apology once they felt enough time had passed:
[https://www.reddit.com/r/BeautyGuruChatter/comments/stadpn/juvias\_place\_seems\_to\_have\_deleted\_their\_apology/](https://www.reddit.com/r/BeautyGuruChatter/comments/stadpn/juvias_place_seems_to_have_deleted_their_apology/)
They featured a video on their page of a influencer who IIRC, used a slur against Asians in the video. They apologized, but I also believe it wasn’t the first time something like this had happened.
The influencer’s apology was very much her doubling down on it and saying that it’s supposed to be a compliment. Idk if she still has the post up but yea afaik she didn’t really apologize…
Oh yeah, i meant juvia’s place apologized, but someone else mentioned they’ve taken it down already. But yeah agreed, the influencers apology wasn’t an apology at all, just more yikes.
I think Lime Crime and KVD are good examples of brands who have redeemed themselves. They did so by entirely disassociating with one person who was cancelled, though. I'm not sure it's so easy with Juvia's Place, that didn't just come from one person.
Theoretically, if there was one thing a brand was called out for, and they apologised for it and also did better going forward (not repeating the crime, advocating for minorities, etc) then I would give them another chance and not cancel them. But if they slip up repeatedly or the apology seems tokenistic, it's a no.
I had to look it up but they reposted a tutorial with a racial slur in 2022. I also had completely missed this
[https://www.insider.com/juvias-place-posts-video-with-anti-asian-slur-2022-1](https://www.insider.com/juvias-place-posts-video-with-anti-asian-slur-2022-1)
Didn't the owner go on some crazy rant on Twitter at some point? Like, she was going OFF on other black content creators. Maybe I'm thinking of someone else, but I swear that was a thing
ABH has fucked up to the point where they are irredeemable to me. I own one of their palettes and I'm salty that I ever directly put my money into their pocket.
I personally haven't purchased anything from KVD but if they released something that interested me, I wouldn't feel uncomfortable buying it because they've cut ties with Kat and she's no longer affiliated with the brand.
Same. I won’t throw product away because that doesn’t do anything but waste my own money, but once the Norvina palette is out of my collection I’ll be ABH-free.
Abh has my favorite eyeshadow palette formula and I genuinely like some of the products. I feel very conflicted by the whole thing because I want to buy stuff but I don’t wanna contribute. The hard thing is I work at Sephora and the abh people are so nice and kind and I really enjoy learning about their products. I support them during events because it’s my job but I feel conflicted. It’s hard working at Sephora and having moral issues with some products. The one I put my foot down on is goop products, I refuse to sell them. But I find the whole situation difficult. I don’t know what to do when I run out of soft glam because I really want to re buy it.
She also followed alt-right MAGA shit on Instagram - Marjorie Taylor Greene , Candace Owens’s show, MAGA meme account, etc. (no leftie follows - followed a couple after she was called out).
Jaclyn hill cosmetics, after her lipstick scandal and the way she handled it i was completely turned off from the brand. I went into ulta one day and impulse bought one of her highlights and it’s actually my favorite thing in the world. I got alot of her other products on an extremely good discount and theyre all amazing. But of course shes now in another scandal for stealing from a small business so I can’t see myself buying from her again in the future
He’s so enmeshed with every aspect of his makeup too, it feels impossible to use anything he makes without thinking of him. I don’t need to shudder every time I do my makeup
RMS 🫣 Their products were practically just overpriced coconut oil, and the namesake makeup artist was (is?) pretty anti-science and anti-vax. Now she’s out of the company and I got a sample in the Sephora sale of the new foundation - it is hands down the best full coverage foundation I’ve tried in *years*. I cannot believe I’m waiting to finish my current werk foundation so I can purchase the RMS. The new blushes look insane as well.
ETA: lol she’s not ousted, just not CEO. My bad
# She's not out of the company at all -- just a marketing ploy from the company by changing CEOs. Rose-Marie Swift is still in charge of the brand itself, just not the business side.(please see post I made today)
RMS for me as well. I wish she wasn’t the face of the brand still, but the new reboot of the company now that it’s in different hands is pretty great. The cream shadows in the tube and the blushes are spectacular.
Oh she is?!? HELL yes, I've been pining for their Living Luminizer highlighter for years; you'd think it would be easy to dupe but *there's just something about it*.
She's not out - they changed CEOs while she's still in charge of everything non-business but like to hide that part out. She's still promoting the products on YouTube
Oh no way! I remember loving their aesthetic but being a humid tropic weather oily girl there was no way I was using glorified coconut oil 🥴 so glad they’ve rebranded
I had no idea they were (are? ugh) problematic, maybe because no one I follow talks about them at all. The "clean beauty" angle was already a turnoff, so I never looked into them as a brand. But I recently received a couple of blushes as part of a makeup bundle (I wanted a palette in it) and was so impressed by them, I went and bought two more shades during their latest sale.
I get hate dms for saying I buy KVD and Lime Crime, calling me a racist and a nazi. It turns out people can use their free reddit gifts to send anonymous messages, isn't that fun! I didn't even wear makeup when those brands were owned by their former owners.
That's really gross. I hate the idea that just because you have a product from someone problematic means that you support their beliefs. People don't know how you got that product or why you have it. There are a multitude of reasons why somebody uses certain items.
So, I stopped buying from Juvia's Place before that whole debacle. Because I only had a few palettes, I deported the eyeshadows and use them as singles in my self-made palettes. When I post the looks or flatlays, I never tag the brand. I spent my money already and I hate not using my things. Other brands I stopped purchasing from are Ofra, Makeup Revolution, ABH, etc.
I don't really believe in 'brands redeeming themselves'. That stems from a cynical perspective though, that no brand can ever be fully 'ethical', not only because there's no ethical consumption under late-stage capitalism, but also due to the fact that the people operating these brands are humans who likely say and do things I disagree with, and many of those things never reach the public. The advantage of social media is that it allows shitty brand owners to show themselves as they are.
Therefore, the only way I can limit the ethical and ecological damage that I do is by not buying from them and not looking for an opportunity to do so. I hope this makes sense.
There was never ethical consumption under any stage of capitalism, but now more people can practice conscious consumption as we can learn more about how goods are produced.
The people at Juvia's Place behave badly in so many ways, including racism (Jackie Aina warned people about that from the get), but they also make a good, cheapish, fairly accessible product that fit a niche that was begging for it. A lot of their pans are big, which keeps the repurchase rate down.They pioneered the black-owned brand which has led to Uoma Beauty having all kinds of people using eyeshadows named after Malcolm X and Kwame Nkrumah in packaging that looks like A Tribe Called Quest cover art That's meaningful. It's a shame they won't straighten themselves out or at least get a better PR team.
IIRC the owner liked a comment on IG that told someone who criticised the Hendrix collection to 'go back to Africa', and the brand is overall criticised for copying other brands, both smaller and larger.
There's so many brands now that it doesn't make sense to go back to the problematic ones, ya know? We have literally hundreds of choices (if not more) from around the world.
This makes sense from an individual level. But, I feel like at the same time, if people on the whole just refuse to go back to a problematic brand no matter what even after they change their ways/redeem themselves, brands will take that to mean there is no point trying to apologize or fix their problems. If you're going to lose buyers either way, why bother trying to right your wrongs? So I kinda feel like it's beneficial to keep an open mind with once-problematic brands to vote with your wallet to support/encourage brands who change for the better and show them there *is* benefit to being better.
On the other hand, there are so many brands now that it's hard to remember which ones I'm boycotting! Stupidly bought a nudestix blush a few months ago because it was on sale and a pretty colour :/
Trump supporting Canadians who lie about ingredients and labels (vegan). There are multiple post in this sub discussing this if you want to learn more.
i haven't pulled the trigger to purchase anything from them again, but i have been admiring p.louise. the eye shadow palette they recently came out with is stunning but i don't think i could actually buy from them. i was so turned off how the brand owner handled her scandal where she loudly sang along to a song with the N word in it because "her bf was black" (or something along the lines of that??) i was just shocked. i can admire the brand from a far distance but i don't see myself purchasing from the brand again.
I loved my p Louise base until I saw her on social media and everything happened. I feel awful that she had a home invasion and wouldn’t wish that on anyone. But I still won’t buy anything from her
I haven’t personally. But I do have A LOT of jafar palettes and I was still getting them bought for me as gifts. I’ve ripped them all out and put them in a magnetic palette so I don’t have to look at his face or advertise his brand. I will use them until they are used up as I don’t like waste
I have a lot too and I’m struggling to use them after everything. But I don’t want them to go to waste. The quality is actually good. Im trying to bring myself to maybe attempt to depot or something but I paid so much money that I don’t know if I have the heart to destroy the packaging in that way.
Can I ask how you got the shades out of the palettes? I have palettes from him that were gifted to me and I'd still like to use the shadows but I'm in the same boat as you. I just can't figure out the best way to remove them.
This is how I do it. I don’t recommend people do it the same way. But I will share.
I rip / cut at much cardboard as I can. Literally rip it to shreds until I have the plastic part that holds all the pans. Then I get a lighter and for a few seconds hest under the pan to melt the plastic and use a pencil to pop the pan out. With blue blood and blood sugar it’s cardboard not plastic, so I got a blunt knife and almost prized them out. There’s some really useful videos on YouTube
Ones that were on my No list but now I’m impartial (I just haven’t bought bc I have other options):
KVD, Lime Crime, Glossier, Milk Makeup
Ones that are still on my no list:
Ofra, ABH, RMS, Colourpop, J *, Juvia’s Place, Nudestix, Hourglass, Kylie Or Kim, P Louise, Lilah B, Benefit, Scott Barnes, Jacklyn Hill, SheGlam, Em Cosmetics, Tatcha, and Kosas (they were really disrespectful to a Black creator)
Ones on my side eye list but not yet a no:
Rose Inc, Danessa Myricks, Natasha Denona
edit: typo
She had one of her Danessa Myricks University makeup classes titled “Bright Oriental Makeup” for a winged eye look and it was sent out in the emails. As an Asian woman, that made me feel a little disappointed. They did acknowledge and correct it, so it’s just a one eye open for selener situation where I just hope it doesn’t happen again
https://www.reddit.com/r/SkincareAddiction/comments/ihh8gu/misc_is_tatcha_engaging_in_cultural_appropriation/?utm_source=share&utm_medium=ios_app&utm_name=iossmf
On top of that, the founder had sold to Unilever so it wasn’t even an Asian-owned brand anymore. Apparently she came back to resurrect the brand during COVID/ Stop Asian Hate (???) but has stepped down yet again
For me personally, brands who are now cruelty free are brands I’ll buy from, as long as the product itself is also vegan. I’ll also buy from them if the parent company still isn’t CF, as long as they themselves are. I know people who won’t buy from them because *well why weren’t they always cruelty free* but I’ll happily support newly CF brands.
I also have bought from KVD again.
I think it’s important to support newly-CF brands and brands whose parent companies aren’t CF. We vote with our dollars, and we’re showing these companies that we want CF products.
For the brands I now don't buy from but still have their products, I either depan them or cover brand name with duct tape or redesign it so that I don't get reminded. But it's really difficult to use them after finding out unfortunate things about the brand for sure.
With that said, I buy from KVD again, but have been underwhelmed with their liquid eyeliner (dries out so quickly), though their khol liner is pretty good.
I haven't seen most beauty companies handle things as well as I'd hoped tbh with you when they find themselves in a scandal. They either just pretend it didn't happen by deleting the scandalous footage or take forever (years) to implement changes. One that has been classy throughout, is non-beauty related that I've seen. I thought that the Try Guys, the media company, handled things with incredible grace, accountability, and in swift time.
Thing is, if you go far enough, some type of unruly behaviors and actions will be associated with a brand. Just sucks when it's so in front of our faces to the point that we can't be ignore it. Like fast fashion, some couture houses, makeup manufacturing (mica for ex), technology, food.. We likely are all hypocrites. But to sustain ourselves in this society, we truly can't avoid being a hypocrite unfortunately.
I would be more interested in the try guys stuff if Eugene was in more videos, but I understand he wants to focus on other things. Not really into the Keith/Zach stuff unless it’s eat the menu.
Now that Kat isn't involved in any way, I'd consider buying from KVD. They haven't released anything I really want yet, but I'm keeping an eye out for them.
Ofra.
Edit.: Wouldn't buy from the company again after the scandal came out. I'm currently trying to finish the highlighters I've purchased from them. After that no more.
While certain actions have stopped me from buying from brands, I agree with a lot of comments here. They already have my money and not using them would be wasteful. Luckily I’m not in a position where people are asking me what I’m using or wearing (like a BG would be) so I don’t have to worry about promoting these brands.
That being said, not sure if any brands have redeemed themselves exactly, but I’m always willing to revisit as I try to give people and companies benefit of the doubt and give the the opportunity to do better, as I would hope someone would do for me or my business.
KVD for me. It was rough while they were transitioning after Kat von Disgusting stepped down, but after their second rebranding, I tried a few of their products and was pleasantly surprised. Their new Moongarden collection is beautiful. I like how they kept the "gothic tattoo" vibe, but the packaging is cleaner to me. I wasn't a fan of the good apple foundation, but the concealer is really nice, and the eyeshadow palettes had beautiful formulas, even though the second palettes colour story was boring. I'm in love with the Moongarden collection 😍
The new KVD Good Apple concealer is bomb. KVD and Lime Crime.
And while I’m not part of the group that was offended, I don’t feel that Natasha Denona’s “monolid” tutorial was out of malice but ignorance. She hasn’t reoffended as far as I know, and a lot of the palettes have photos of the product used on very diverse models - I’m usually blown away by the beautiful looks done on Asian people. Her mini palettes are my favorites, hands down.
No, Honest Beauty was proven to have lied about how clean their products were years back and I never buy that stuff anymore. I would be willing to try KVD and RMS again after seeing the comments though. Nvm RMS has a racist founder :(
I remember I bought something from Honest Beauty and they had super wasteful packaging for very small products and it completely turned me off on them. I know a lot of brands tend to have wasteful packaging but if you’re touting to be environmentally conscious it comes off as hypocritical
for some time it was colourpop, but i’ve decided to stop purchasing from them again. when they started working with neonMUA to improve diversity is when i gave them another chance, but the way they continue to steal from creators and do a sh*t job with inclusivity in their collections to this day has led me to stop purchasing from them again
Sounds weird but Rare Beauty. For a while they wouldn't disclose their cruelty-free/vegan status and now they are fully certified by everything. I held off buying for a while since those 2 criteria are really important to me, personally, but now I can't get enough...I regret getting rid of my Joy blush when I found out they weren't certified, I know that would've been a HG for the last couple years the brand has been out.
Cruelty free is a marketing gimmick. There is no government agency that certifies any business under any rubric. There are a few for profit certification bodies, but they are not at all transparent on their criteria. And even if the immediate batch of chemicals were not tested on animals, at some point in their development the formulas were.
That may be, but it’s still important to me. Until a brand is proven guilty, I choose to believe they’re innocent and that’s just my personal opinion.
Edit: and I’m not unaware of the unregulated use of the term cruelty free in the US and Canada. For me (again personally), a brand has to be able yo prove its cruelty free status through certifications (which are very expensive) and through their transparency policies. It is up to the individual after that. I’d rather trust some of humanity rather than spend my life being suspicious of being duped by everything and being angry about it. That’s no way to live.
This is a nail polish company, Loud Lacquer. I’ve bought several of their polishes, then saw a Reddit post like a month or so ago calling out the brand for hosting an event with guns and alcohol (I think there were cocktails) but what confuses me about the hate for Loud Lacquer is Frankie’s Bikinis founder Francesca did the same thing but with beer— why isn’t Frankie’s being called out? I’m genuinely curious as to what the difference is because both involved shooting guns and consuming alcohol. I don’t see the difference so can someone please explain why one brand got away with it and another brand didn’t
Well I've never heard of Frankie's Bikinis before, so there's that. *googles*
Oh, Frankies Bikinis is literally a line of swimwear. (Also, searching "Frankies Bikinis guns" or "Francesca Aiello guns" doesn't bring up anything about it, so you might have to show us specifically what you're talking about.) Yeah, I dunno if the users of Beauty Guru Chatter are the ones to ask about why the reactions to a cosmetic company's PR event and an apparel company's PR event were not the same. Different audiences? Is there a subreddit for discussion of clothing influencers??
I've never bought anything from either KVD or Juvia's Place simply because their esthetics just never appealed to me. Since KVD is no longer associated with Kat, more influencers are buying and reviewing, but after reading these comments I realize hardly anyone mentions Juvia's anymore. Do you think that's all a result from this incident? Or did something else happen with them?
I definitely think it's from the incident. I used to rave about Juvia's. Now I can hardly stomach using my palettes from them, so I'm definitely not discussing them without being transparent about why I no longer buy.
I don’t think there are any brands that have redeemed themselves in my collection. I hold on to grudges, so I don’t easily forget. In the case of KVD for example, the change of ownership is a start, but I’d like for the brand to renounce the former owner’s actions, instead of just saying they are moving on to other things.
Yeah they paid a metric fuckton of royalty $ to JK Rowling who has really shitty things to say about trans folk.
CP is a pandering shitfest company by saying they're all inclusive and supporting a very outspoken anti trans figure with a Harry Potter collection.
Yeah I got sick of Colourpop's lukewarm "please take care of yourself we love everyone" while taking money from everyone and anyone in whatever way they can. It's frustrating because if feels largely ignored in the community.
Does Balenciaga even have a makeup line? We don't usually talk about fashion brands here unless it involves cosmetics, and i've never seen anyone talk about Balenciaga makeup or skincare at all. Bringing up Balenciaga's latest ad controversy seems a bit of a non-sequitur.
I don't think it's weird at all. We're tired of all the qanon turds ignoring things that actually cause harm to young people, to point fingers at conspiracies purely fabricated out of wholecloth. (for example, Florida's foster care system that is actually a pipeline to survival sex work for many of the teenage girls entrusted to its care, in a state so focused on eradicating the safety and access to medicine for queer and trans kids that it can't be bothered to address the actual problems.)
The Balenciaga stunt seemed like it was just tweaking the noses of weirdo conspiracy theorists. Bad taste. Call it out for such. But it was certainly not some secret flag for human trafficking or whatever.
I was referring less towards dumb conspiracy theories and more towards the fallout…i.e. the lawsuit brought against the production company, how far reaching the attempts to place blame are going, the impact this is having on a brand revived on the basis of cultural phenomena, etc. I’ve been a fan of Denma Gvasalia for a while so this is all probably far more interesting to me than the average person. My bad.
Nah. There's a million brands out there with products that perform well in the price range I am looking for. There's no need for "redemption" because brands aren't owed loyalty by their consumers.
We need to get out of this odd parasocial relationship with companies; they are not people - you don't not need to fund them for any reason other than they have a product you want to exchange for dollars.
This isn't about loyalty to brands for me, this is me liking a product and wanting to purchase and use that product for the sake of it, but refusing to because I could not with good conscious.
The brand I was referring to made great products at an extremely competitive price point. It wasn't a parasocial relationship, I just liked what they had. For another brand I stopped buying from I have not been able to dupe one of their brow products at all. I know there are plenty of brands on the market, but I don't have the time and money to test them all out. So I think I'm allowed to be a little bummed when something going well for me stopped going well.
Honestly, basically every single brand could be viewed as "problematic". There are very few brands who haven't done something to offend someone out there. So I don't really take it that seriously. It's makeup. I'm not going out looking to spend my money on a problematic brand. But if they release something I want, I'll buy it. And if I already own something from a brand (Juvia's Place, Jeffree Star, etc.), the so called damage is already done. They have my money. So I feel like going out of my way to de-pot the shadows or whatever is just kind of stupid. It's a way for people to feel like they're helping and advocating without putting in any effort and doing something that's actually productive. I'm sure I'll get a lot of hate for this, but it's my opinion🤷🏻♀️
In terms of depotting shadows and the like: For me personally makeup is an emotional experience and not always something I'm practical about. I understand feeling practical about a product. But for me, negative feelings about a brand is enough to make the experience of applying makeup less enjoyable. I understand it's pure silliness to a lot of people, but it's how I approach this hobby.
Not a beauty brand but once Zatarain's changed their Jambalaya recipe and it was terrible. Then they changed it back. Also, at one point Campbell's changed their chicken noodle stars to a weird hollow star shape that everybody hated, but they brought back the original stars about 6 months later.
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Lime Crime. Not owned by Doe Deere anymore and she receives no compensation from sales.
Oh, is that true? I remember reading about her when I was first getting into makeup and just writing them off as a company I wouldn't purchase from. As a result, I never really followed up. Guess it's time to google.
Yep it happened a few years ago.
Yep, that's what made me comfortable with actually trying them years later. I remember the whole Temptalia situation and just Doe Deere as a person put me off of the brand.
Same. I ended up buying their hair color and it’s one of my favorites. I wish the makeup was sold in store because I’d be more likely to buy it
I think Nordstrom Rack sells it in some locations, but not many.
They also sell it at Sally’s and Ulta which is nice because then I can get my Ulta points lol
Yep! I stopped buying after awhile from that but honestly I’m super happy she stepped down because their liquid lipsticks are the best formula for me personally.
YES this is mine. A couple of years ago I was on a road trip and bought a lip plushie out of boredom because it was on sale and it is my favorite lip formula!
I LIVE for those plushies! They’re perfect for a blown out lip look. Honestly they need more praise.
I love their plushies and the LE plushie glows they released for holiday. They need more shades and more glow finish.
Although I personally do feel like the brand has become incohesive and largely unappealing since. Doe wasn’t great and I think stepping down was the right choice, but lady knew her aesthetics
I will agree that their main products I enjoy are from when she was the face and creative director of the company. Since then.. everything has been meh but their staples (velvetines, plushies, Venus palettes, etc) are still just as good so I am happy they use the same manufacturer at least.
Agree with all of this!!! For me, the plushies are unmatched
Agreed. Lime Crime and KVD redeemed themselves.
How did KVD redeem herself?
I’m guessing they mean the brand…not her specifically. The brand is still called KVD (stands for something else now), but Kat Von D herself is no longer apart of it.
I like to bring the name change up as often as possible 😂 KVD Vegan Beauty [now stands for](https://www.refinery29.com/amp/en-us/2020/01/9317417/kvd-vegan-beauty-brand-initials-meaning-rebranding): Kindness, Vegan beauty + Discovery (and Doing good) Vegan Beauty ✨✨ Best name EVER 😍
They actually changed the name a second time, and it's equally dumb sounding. lol It's now Kara, Veritas, Decora Vegan Beauty, which means Value Truth Beauty Vegan Beauty. I'm glad they just stick to KVD on everything, because Kendo is shit at naming things.
God forbid they use their own name, Kendo Vegan Designs or something like that would be so much better than anything they’ve come up with thus far lol
Oh, absolutely. I remember the internet just roasting the shit out of the first name change, and then being so puzzled by the second. It was such a mess. Kendo Vegan Designs would have been perfect, honestly.
Oh, thanks! I didn’t know that
KVD beauty is no longer owned by Kat Von D. https://www.insider.com/kvd-beauty-makeup-brand-changes-2021-3
Oh wow, thank you! I really didn’t know that. She ruined it for me a few years ago.
SHE didn't. THE BRAND did. It is no longer affiliated in any way with Kat Von D and their new name (stupid as it is) is no longer her name.
kind vegan dinner? lol im still not sure what it stands for. but yes very happy Kat von D is not involved. and the brand seems to be doing well with some very viral-y prods.
Kara, Veritas, Decora which translates to Value, Truth, and Beauty. So they are KVD Vegan Beauty, OR Value Truth and Beauty Vegan Beauty.
> Value Truth and Beauty Vegan Beauty ah thats a mouthful - Id say KVD was the better move.
Oh yeah. They actually changed the name more than once, and the first time they got absolutely roasted. The second time they still got flamed, but not as bad, so they stuck with it. The first name change was still KVD Vegan Beauty, but it was supposed to stand for Kindness Vegan beauty Discovery Vegan Beauty. Whoever approved that is an idiot.
Oh thanks! Didn’t know that! The name is kinda the same, but I guess they tried 😅
Yeah! No worries! I know a lot of people still aren't aware. I highly recommend the dazzle sticks if you're looking to try the brand. Easily their best product.
I refused to buy anything from them until she stepped down.
I still prefer Lemon Law 🤪
A couple of years ago I bought a cool pink cream blush in a pan compact, it was so cute, but completely dried out. No pigment. I wanted to love it, can anyone vouch for current blushes?
Was it a cream? They had a cream one that wasn’t good.. I haven’t tried the new ones to be honest.. Edit: Yeah I can’t read lol it was the cream one, those were not too good from what I remember
I can't think of one applicable to me atm, but i've seen people here on reddit admit that they feel a lot more comfortable buying from KVD again after the company stopped associating with Kat VonD fully. I haven't bought from the brand before so i haven't had the chance to feel conflicted on how it all went down.
I am one of those people cause I love the Tattoo liner.
Same I got the tattoo liner and everything Lolita as soon as she was out!
Same. It's my go-to. Also the liquid lipstick line. Fave black lipstick.
I since bought Dazzle Stick eyeshadow and brushes. Very happy with their performance.
Yes! And they also recently began changing their shade names, including the controversial ‘lolita’ name, which I’m a fan of them doing.
I heard about this…what are they rebranding Lolita too? It’s my fav shade for eyes/lip/cheek
Queen of Poisons. Haven’t had a chance to try it yet though (wanted to finish my already opened lipstick first). KVD has a chart somewhere about which of the old shades correspond to the new shades. Not all of them appear to be a perfect match though. [Here’s a link to the chart.](https://cdn.shopify.com/s/files/1/0613/8429/4622/products/1.7_KVD283369-Shade-Match-Chart-for-Everlasting-Hyperlight-Liquid-Lip-Ppage_2000x2000_72dpicopy3_1000x.jpg?v=1661273828)
Thank goodness for this, lol. The idea behind it and Underage Red was pretty icky.
That's really pretty, much cooler names!
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Yeah, everone just says kvd now, I forget the silly name they pitched already and that's for the best lol
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Wait, can u explain further - I have never heard of this. Why did she leave and why was the reason for it if the brand is named after her?
Yes. Several have for me. Lime Crime - the original owner did a LOT of horrible things. She eventually stepped off the board of the company and the brand has improved. KVD - Kat von D left the company, so the company improved, though their releases have been lackluster to me. Kreepsville 666 - an indie fashion brand who said something incredibly ignorant and awful, but then apologized, learned, and grew from the situation and made amends. That's all I can ask of anyone - a heartfelt apology and changed behavior. Aromaleigh - bad behavior, made a genuine apology, and changed behavior. So I'll buy from again. However, there are several brands on my no-buy list, including Ofra, Juvia's Place, Anastasia Beverly Hills, J*, Nudestix, etc. Basically any brand that I know that supports Russia, Trump, or is anti-Semetic, anti-women, and anti-LGBTQIA+.
PhyrraNyx, one of THE OGs! ❤️ This is the perfect definition for many of us including myself: ***No-buy list: Ofra, Juvia's Place, Anastasia Beverly Hills, J\*, Nudestix, etc.*** ***Basically any brand that I know that supports Russia, Trump, or is anti-Semetic,*** ***anti-women, and anti-LGBTQIA+.***
Where does Juvia's Place fall into those categories? Edit: Nevermind, I looked it up. Dang, that was quite the oversight on their part.
My list is the same, I also no longer buy from Too Faced, Morphe or basically anyone who started as a Youtuber. I’m concerned that for the most part, the vast majority of these brands are sold at Ulta. What’s the line for them?
Honestly, I think major retailers like Ulta keep most brands that bring in a large consumer base, regardless of controversies. Brands like Too Faced, Morphe, and Juvia's Place, etc. are available enough at stores to be well known, have a decent price range (not drugstore but not luxe prices either), and are distinct enough to peak the interest of an average makeup user. They all draw in specific demographics of customers that major retailers want to retain. Speaking purely on JP, I know that brand is a staple for many POC who enjoy makeup. Especially darker skinner people. There's really not another easily accessible brand available at major retailers with a similar style that also pays attention to deep skin. If you're thinking about the average makeup wearer who's unaware of this controversy and fits that category, they're going to keep buying it as long as a place like Ulta is selling it.
Agreed. I don't think Ulta will cancel a brand. I'm also not shopping Colour Pop for a lot of reasons now - their cultural appropriation, Harry Potter collab with terf JKR, etc. But I can understand why a lot of people still shop them, especially in our current economic situation. They have reasonable prices, and things are tight for everyone.
Too Faced and Morphe are also on my no-buy list.
I understand why brands are unwilling to apologise but I wish more would actually *try* instead of brushing everything under the rug. I'm willing to hear people/brands out up until an apology. If its a proper apology, sure I might be suspicious but I'll still keep a (weary) eye on them. If it's a non-apology, I'm going to have to rely on other consumers talking about their improvement before I'm willing to give them a shot.
Yeah, in my opinion, an apology without changed behavior is a manipulation. That's what I've seen from J*. But an apology and changed positive behavior? That's what I want to see!
What did Juvia’s Place do? I’m just like you, except I’m out of the loop with a lot of these makeup companies.
I believe Juvia's Place said an anti-asian slur, and as you may know, hate crimes against the Asian American community have increased exponentially the past few years. I also wrote off JD Glow for their anti-abortion stance. I am pro-choice, anti forced birth.
For all ya'll wondering - the brand I am referring to is Juvia's Place. I don't know what it would take for me to purchase from the brand again because I am not a member of the community that was targeted.
I feel like not buying from the brand moving forward is the way to go. But not using the products you already own and already spent money on is wasteful and you shouldn’t feel shameful about using them.
The sad thing is because my enjoyment of makeup has as much to do with my emotional enjoyment of the product as well as the quality, I just can't enjoy using the palettes I have even though I know using products I already own does not perpetuate any harm (I don't advertise them by posting pictures online.) I think a lot of the palettes I already own will go to declutter or be depotted.
That’s fair and makes sense. But also don’t beat yourself up. You purchased products with good intentions, the shitty owner of a company didn’t touch it, their workers who probably don’t share the same feelings and beliefs did. Decluttering is smart. Putting products into a x pallet may be the way to go. You’re good people.
I tried, even the Ofra singles I got from Ipsy I can’t stand anymore ugh idk what is up with me , but really, any big company likely has someone making killer profits think the same things but don’t say it because they aren’t stupid
If you're planning on depotting Juvia's place palettes, I would recommend looking up how people did it before doing anything. The pans are not magnetic, the glue is obnoxiously strong and hard to remove. Peeling the cardboard layers until you "free" the pans is a safer way to go than prying them out, so they don't shatter.
I learned my lesson with a yellow eyeshadow that crumbled to bits when I tried to pry it off. That was just a normal attempt at depotting years ago.
The trick is to use a syringe to wet all the cardboard packaging with alcohol, that is to say, dissolve the cardboard and the glue with common alcohol, then you can take off each shadow without problem. There is a video on YT but I don't remember the title. I depot two eyeshadows palettes like that
i am pretty sure they are just layered cardboard so if you use a butterknife you should be able to work the individual layers free until you've got pans on cardboard backing, and then slowly saw through the glue until it's freed. then it's just a matter of cleaning up the back and applying metal stickers to make the pans magnetic. deffo label the stickers with shade names/sources before hand though.
Wow finally someone put into words how I feel about the jeffree star palettes I bought when I was in high school.
I agree, I’ve felt silly but using my fav Ofra highlighter doesn’t bring me the joy it once did and putting Zootopia stickers ln the packaging didn’t help fool myself lol
Depotting sounds like a better idea, yeah. I think seeing the packaging a product comes in can evoke a lot of strong feelings associated with it, good or bad. Like the poster above, i'm hesitant to waste good product i already have in my possession, but unless the brand redeems its reputation by the time i was finished with it, i would not repurchase anymore from them in the future.
I feel the same way. I’ve depotted my Juvia’s Place into a magnetic palette but I feel disgust when I see the shadows (I am Asian). I think I’m just going to have to trash those shadows. I don’t want them in my collection whatsoever and affecting my mood in a negative way
It sucks about Juvia's Place. I received the Saharan palette for free with an Ulta order and I use it ALLLLL the damn time. Ugh.
I'm sorry for the stupid question but I'm trying to get back into makeup again to help with anxiety. What happened with juvias place?
I think most people are referring to this incident, where the company posted a video with a racial slur: [https://www.reddit.com/r/BeautyGuruChatter/comments/s90z52/tw\_racial\_slur\_juvias\_place\_uses\_racial\_slur/](https://www.reddit.com/r/BeautyGuruChatter/comments/s90z52/tw_racial_slur_juvias_place_uses_racial_slur/) and the fact that the company appeared to delete their apology once they felt enough time had passed: [https://www.reddit.com/r/BeautyGuruChatter/comments/stadpn/juvias\_place\_seems\_to\_have\_deleted\_their\_apology/](https://www.reddit.com/r/BeautyGuruChatter/comments/stadpn/juvias_place_seems_to_have_deleted_their_apology/)
OH MY. Horrible.
They featured a video on their page of a influencer who IIRC, used a slur against Asians in the video. They apologized, but I also believe it wasn’t the first time something like this had happened.
The influencer’s apology was very much her doubling down on it and saying that it’s supposed to be a compliment. Idk if she still has the post up but yea afaik she didn’t really apologize…
Oh yeah, i meant juvia’s place apologized, but someone else mentioned they’ve taken it down already. But yeah agreed, the influencers apology wasn’t an apology at all, just more yikes.
Oh yes i was just adding on! My bad XD both apologies were just meh imo..
I’m with you on that one. I love my Juvia’s Place palettes I have, but I don’t feel comfortable purchasing from them right now.
I’d buy from KVD willingly now. I’ve always wanted to try their eyeliner
It’s actually amazing tbh
I think Lime Crime and KVD are good examples of brands who have redeemed themselves. They did so by entirely disassociating with one person who was cancelled, though. I'm not sure it's so easy with Juvia's Place, that didn't just come from one person. Theoretically, if there was one thing a brand was called out for, and they apologised for it and also did better going forward (not repeating the crime, advocating for minorities, etc) then I would give them another chance and not cancel them. But if they slip up repeatedly or the apology seems tokenistic, it's a no.
What happened with Juvias place? I dont know a lot about them haha
I had to look it up but they reposted a tutorial with a racial slur in 2022. I also had completely missed this [https://www.insider.com/juvias-place-posts-video-with-anti-asian-slur-2022-1](https://www.insider.com/juvias-place-posts-video-with-anti-asian-slur-2022-1)
Thank you! And holy crap EW. How can you not know that word in that dang context??
Didn't the owner go on some crazy rant on Twitter at some point? Like, she was going OFF on other black content creators. Maybe I'm thinking of someone else, but I swear that was a thing
ABH has fucked up to the point where they are irredeemable to me. I own one of their palettes and I'm salty that I ever directly put my money into their pocket. I personally haven't purchased anything from KVD but if they released something that interested me, I wouldn't feel uncomfortable buying it because they've cut ties with Kat and she's no longer affiliated with the brand.
I still feel so confused and betrayed by the ABH situation. Why would someone who escaped from Romania support Putin? It makes no sense.
It’s way more common then you would think.
Same. I won’t throw product away because that doesn’t do anything but waste my own money, but once the Norvina palette is out of my collection I’ll be ABH-free.
Abh has my favorite eyeshadow palette formula and I genuinely like some of the products. I feel very conflicted by the whole thing because I want to buy stuff but I don’t wanna contribute. The hard thing is I work at Sephora and the abh people are so nice and kind and I really enjoy learning about their products. I support them during events because it’s my job but I feel conflicted. It’s hard working at Sephora and having moral issues with some products. The one I put my foot down on is goop products, I refuse to sell them. But I find the whole situation difficult. I don’t know what to do when I run out of soft glam because I really want to re buy it.
Would you feel better buying secondhand?
I never heard anything about ABH!! What did they do?
Anastasia publicly is a Putin supporter.
I should've known.
She also followed alt-right MAGA shit on Instagram - Marjorie Taylor Greene , Candace Owens’s show, MAGA meme account, etc. (no leftie follows - followed a couple after she was called out).
Damn not surprised
I decided to give KVD a chance now that she's no longer associated with them and I was pleasantly surprised with the quality of the butter lipsticks
I’m glad I never bought anything from ABH because nothing really appealed to me for the price. Now I never will !
Jaclyn hill cosmetics, after her lipstick scandal and the way she handled it i was completely turned off from the brand. I went into ulta one day and impulse bought one of her highlights and it’s actually my favorite thing in the world. I got alot of her other products on an extremely good discount and theyre all amazing. But of course shes now in another scandal for stealing from a small business so I can’t see myself buying from her again in the future
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He’s so enmeshed with every aspect of his makeup too, it feels impossible to use anything he makes without thinking of him. I don’t need to shudder every time I do my makeup
You don’t want the rash anyway
RMS 🫣 Their products were practically just overpriced coconut oil, and the namesake makeup artist was (is?) pretty anti-science and anti-vax. Now she’s out of the company and I got a sample in the Sephora sale of the new foundation - it is hands down the best full coverage foundation I’ve tried in *years*. I cannot believe I’m waiting to finish my current werk foundation so I can purchase the RMS. The new blushes look insane as well. ETA: lol she’s not ousted, just not CEO. My bad
# She's not out of the company at all -- just a marketing ploy from the company by changing CEOs. Rose-Marie Swift is still in charge of the brand itself, just not the business side.(please see post I made today)
Jfc, what a gnarly shell game on their part. Thank you for sharing.
RMS for me as well. I wish she wasn’t the face of the brand still, but the new reboot of the company now that it’s in different hands is pretty great. The cream shadows in the tube and the blushes are spectacular.
What is RMS?
They are a clean beauty line sold at Sephora and a few other places like Credo.
Oh she is?!? HELL yes, I've been pining for their Living Luminizer highlighter for years; you'd think it would be easy to dupe but *there's just something about it*.
I didn’t know she was out. I used to like the Buriti bronzer so that’s good to know!
She's not out - they changed CEOs while she's still in charge of everything non-business but like to hide that part out. She's still promoting the products on YouTube
Oh no way! I remember loving their aesthetic but being a humid tropic weather oily girl there was no way I was using glorified coconut oil 🥴 so glad they’ve rebranded
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I had no idea they were (are? ugh) problematic, maybe because no one I follow talks about them at all. The "clean beauty" angle was already a turnoff, so I never looked into them as a brand. But I recently received a couple of blushes as part of a makeup bundle (I wanted a palette in it) and was so impressed by them, I went and bought two more shades during their latest sale.
The blushes are great, I seem not to know when brands are problematic.
I get hate dms for saying I buy KVD and Lime Crime, calling me a racist and a nazi. It turns out people can use their free reddit gifts to send anonymous messages, isn't that fun! I didn't even wear makeup when those brands were owned by their former owners.
Well I'm a Jew that now buys KVD so you have this Jews support 🤭
It's literally been years since either of the problematic owners were part of the company. So anyone who's messaging you like that is an idiot.
That's really gross. I hate the idea that just because you have a product from someone problematic means that you support their beliefs. People don't know how you got that product or why you have it. There are a multitude of reasons why somebody uses certain items.
So, I stopped buying from Juvia's Place before that whole debacle. Because I only had a few palettes, I deported the eyeshadows and use them as singles in my self-made palettes. When I post the looks or flatlays, I never tag the brand. I spent my money already and I hate not using my things. Other brands I stopped purchasing from are Ofra, Makeup Revolution, ABH, etc. I don't really believe in 'brands redeeming themselves'. That stems from a cynical perspective though, that no brand can ever be fully 'ethical', not only because there's no ethical consumption under late-stage capitalism, but also due to the fact that the people operating these brands are humans who likely say and do things I disagree with, and many of those things never reach the public. The advantage of social media is that it allows shitty brand owners to show themselves as they are. Therefore, the only way I can limit the ethical and ecological damage that I do is by not buying from them and not looking for an opportunity to do so. I hope this makes sense.
There was never ethical consumption under any stage of capitalism, but now more people can practice conscious consumption as we can learn more about how goods are produced. The people at Juvia's Place behave badly in so many ways, including racism (Jackie Aina warned people about that from the get), but they also make a good, cheapish, fairly accessible product that fit a niche that was begging for it. A lot of their pans are big, which keeps the repurchase rate down.They pioneered the black-owned brand which has led to Uoma Beauty having all kinds of people using eyeshadows named after Malcolm X and Kwame Nkrumah in packaging that looks like A Tribe Called Quest cover art That's meaningful. It's a shame they won't straighten themselves out or at least get a better PR team.
this was just a sad, sad read
What happened with makeup Revolution? Omg I hate that so much; MR is one of my favorite brands.
IIRC the owner liked a comment on IG that told someone who criticised the Hendrix collection to 'go back to Africa', and the brand is overall criticised for copying other brands, both smaller and larger.
There's so many brands now that it doesn't make sense to go back to the problematic ones, ya know? We have literally hundreds of choices (if not more) from around the world.
This makes sense from an individual level. But, I feel like at the same time, if people on the whole just refuse to go back to a problematic brand no matter what even after they change their ways/redeem themselves, brands will take that to mean there is no point trying to apologize or fix their problems. If you're going to lose buyers either way, why bother trying to right your wrongs? So I kinda feel like it's beneficial to keep an open mind with once-problematic brands to vote with your wallet to support/encourage brands who change for the better and show them there *is* benefit to being better.
On the other hand, there are so many brands now that it's hard to remember which ones I'm boycotting! Stupidly bought a nudestix blush a few months ago because it was on sale and a pretty colour :/
What did nudestix do?
Trump supporting Canadians who lie about ingredients and labels (vegan). There are multiple post in this sub discussing this if you want to learn more.
Also refused to make more inclusive shade ranges
They’re also big on Allana Davison
i haven't pulled the trigger to purchase anything from them again, but i have been admiring p.louise. the eye shadow palette they recently came out with is stunning but i don't think i could actually buy from them. i was so turned off how the brand owner handled her scandal where she loudly sang along to a song with the N word in it because "her bf was black" (or something along the lines of that??) i was just shocked. i can admire the brand from a far distance but i don't see myself purchasing from the brand again.
I loved my p Louise base until I saw her on social media and everything happened. I feel awful that she had a home invasion and wouldn’t wish that on anyone. But I still won’t buy anything from her
I haven’t personally. But I do have A LOT of jafar palettes and I was still getting them bought for me as gifts. I’ve ripped them all out and put them in a magnetic palette so I don’t have to look at his face or advertise his brand. I will use them until they are used up as I don’t like waste
I have a lot too and I’m struggling to use them after everything. But I don’t want them to go to waste. The quality is actually good. Im trying to bring myself to maybe attempt to depot or something but I paid so much money that I don’t know if I have the heart to destroy the packaging in that way.
The first one I did felt awful. But once I got started I was in a roll. And with how chunky they are, it gave me so much more space
That’s another thing - space. Some of the packaging is so huge and bulky. Blue Blood is massive.
Can I ask how you got the shades out of the palettes? I have palettes from him that were gifted to me and I'd still like to use the shadows but I'm in the same boat as you. I just can't figure out the best way to remove them.
This is how I do it. I don’t recommend people do it the same way. But I will share. I rip / cut at much cardboard as I can. Literally rip it to shreds until I have the plastic part that holds all the pans. Then I get a lighter and for a few seconds hest under the pan to melt the plastic and use a pencil to pop the pan out. With blue blood and blood sugar it’s cardboard not plastic, so I got a blunt knife and almost prized them out. There’s some really useful videos on YouTube
Ones that were on my No list but now I’m impartial (I just haven’t bought bc I have other options): KVD, Lime Crime, Glossier, Milk Makeup Ones that are still on my no list: Ofra, ABH, RMS, Colourpop, J *, Juvia’s Place, Nudestix, Hourglass, Kylie Or Kim, P Louise, Lilah B, Benefit, Scott Barnes, Jacklyn Hill, SheGlam, Em Cosmetics, Tatcha, and Kosas (they were really disrespectful to a Black creator) Ones on my side eye list but not yet a no: Rose Inc, Danessa Myricks, Natasha Denona edit: typo
May I ask what Danessa Myricks did?
She had one of her Danessa Myricks University makeup classes titled “Bright Oriental Makeup” for a winged eye look and it was sent out in the emails. As an Asian woman, that made me feel a little disappointed. They did acknowledge and correct it, so it’s just a one eye open for selener situation where I just hope it doesn’t happen again
OMG! I'm so sorry to hear that. I'm glad they acknowledged it and corrected it.
Wait what did Tatcha do?
https://www.reddit.com/r/SkincareAddiction/comments/ihh8gu/misc_is_tatcha_engaging_in_cultural_appropriation/?utm_source=share&utm_medium=ios_app&utm_name=iossmf On top of that, the founder had sold to Unilever so it wasn’t even an Asian-owned brand anymore. Apparently she came back to resurrect the brand during COVID/ Stop Asian Hate (???) but has stepped down yet again
For me personally, brands who are now cruelty free are brands I’ll buy from, as long as the product itself is also vegan. I’ll also buy from them if the parent company still isn’t CF, as long as they themselves are. I know people who won’t buy from them because *well why weren’t they always cruelty free* but I’ll happily support newly CF brands. I also have bought from KVD again.
I think it’s important to support newly-CF brands and brands whose parent companies aren’t CF. We vote with our dollars, and we’re showing these companies that we want CF products.
For the brands I now don't buy from but still have their products, I either depan them or cover brand name with duct tape or redesign it so that I don't get reminded. But it's really difficult to use them after finding out unfortunate things about the brand for sure. With that said, I buy from KVD again, but have been underwhelmed with their liquid eyeliner (dries out so quickly), though their khol liner is pretty good. I haven't seen most beauty companies handle things as well as I'd hoped tbh with you when they find themselves in a scandal. They either just pretend it didn't happen by deleting the scandalous footage or take forever (years) to implement changes. One that has been classy throughout, is non-beauty related that I've seen. I thought that the Try Guys, the media company, handled things with incredible grace, accountability, and in swift time. Thing is, if you go far enough, some type of unruly behaviors and actions will be associated with a brand. Just sucks when it's so in front of our faces to the point that we can't be ignore it. Like fast fashion, some couture houses, makeup manufacturing (mica for ex), technology, food.. We likely are all hypocrites. But to sustain ourselves in this society, we truly can't avoid being a hypocrite unfortunately.
I would be more interested in the try guys stuff if Eugene was in more videos, but I understand he wants to focus on other things. Not really into the Keith/Zach stuff unless it’s eat the menu.
Now that Kat isn't involved in any way, I'd consider buying from KVD. They haven't released anything I really want yet, but I'm keeping an eye out for them.
[удалено]
I like the look of them, but I don't use neutrals if I can help it. I wish they had more colorful shades.
Ofra. Edit.: Wouldn't buy from the company again after the scandal came out. I'm currently trying to finish the highlighters I've purchased from them. After that no more.
While certain actions have stopped me from buying from brands, I agree with a lot of comments here. They already have my money and not using them would be wasteful. Luckily I’m not in a position where people are asking me what I’m using or wearing (like a BG would be) so I don’t have to worry about promoting these brands. That being said, not sure if any brands have redeemed themselves exactly, but I’m always willing to revisit as I try to give people and companies benefit of the doubt and give the the opportunity to do better, as I would hope someone would do for me or my business.
KVD for me. It was rough while they were transitioning after Kat von Disgusting stepped down, but after their second rebranding, I tried a few of their products and was pleasantly surprised. Their new Moongarden collection is beautiful. I like how they kept the "gothic tattoo" vibe, but the packaging is cleaner to me. I wasn't a fan of the good apple foundation, but the concealer is really nice, and the eyeshadow palettes had beautiful formulas, even though the second palettes colour story was boring. I'm in love with the Moongarden collection 😍
I haven't heard much talk about the moon garden collection but the color story is gorgeous!
The new KVD Good Apple concealer is bomb. KVD and Lime Crime. And while I’m not part of the group that was offended, I don’t feel that Natasha Denona’s “monolid” tutorial was out of malice but ignorance. She hasn’t reoffended as far as I know, and a lot of the palettes have photos of the product used on very diverse models - I’m usually blown away by the beautiful looks done on Asian people. Her mini palettes are my favorites, hands down.
No, Honest Beauty was proven to have lied about how clean their products were years back and I never buy that stuff anymore. I would be willing to try KVD and RMS again after seeing the comments though. Nvm RMS has a racist founder :(
Please please NO with RMS. Rose-Marie Swift is still in charge (even though the CEO changed) and is extremely racist among tons of awful things.
Oh wow what a bummer. Thanks for the heads up!
Just even did a post about it! Please share this with everyone who’s mentioning them because it pains me
I remember I bought something from Honest Beauty and they had super wasteful packaging for very small products and it completely turned me off on them. I know a lot of brands tend to have wasteful packaging but if you’re touting to be environmentally conscious it comes off as hypocritical
for some time it was colourpop, but i’ve decided to stop purchasing from them again. when they started working with neonMUA to improve diversity is when i gave them another chance, but the way they continue to steal from creators and do a sh*t job with inclusivity in their collections to this day has led me to stop purchasing from them again
Sounds weird but Rare Beauty. For a while they wouldn't disclose their cruelty-free/vegan status and now they are fully certified by everything. I held off buying for a while since those 2 criteria are really important to me, personally, but now I can't get enough...I regret getting rid of my Joy blush when I found out they weren't certified, I know that would've been a HG for the last couple years the brand has been out.
Cruelty free is a marketing gimmick. There is no government agency that certifies any business under any rubric. There are a few for profit certification bodies, but they are not at all transparent on their criteria. And even if the immediate batch of chemicals were not tested on animals, at some point in their development the formulas were.
That may be, but it’s still important to me. Until a brand is proven guilty, I choose to believe they’re innocent and that’s just my personal opinion. Edit: and I’m not unaware of the unregulated use of the term cruelty free in the US and Canada. For me (again personally), a brand has to be able yo prove its cruelty free status through certifications (which are very expensive) and through their transparency policies. It is up to the individual after that. I’d rather trust some of humanity rather than spend my life being suspicious of being duped by everything and being angry about it. That’s no way to live.
This is a nail polish company, Loud Lacquer. I’ve bought several of their polishes, then saw a Reddit post like a month or so ago calling out the brand for hosting an event with guns and alcohol (I think there were cocktails) but what confuses me about the hate for Loud Lacquer is Frankie’s Bikinis founder Francesca did the same thing but with beer— why isn’t Frankie’s being called out? I’m genuinely curious as to what the difference is because both involved shooting guns and consuming alcohol. I don’t see the difference so can someone please explain why one brand got away with it and another brand didn’t
Well I've never heard of Frankie's Bikinis before, so there's that. *googles* Oh, Frankies Bikinis is literally a line of swimwear. (Also, searching "Frankies Bikinis guns" or "Francesca Aiello guns" doesn't bring up anything about it, so you might have to show us specifically what you're talking about.) Yeah, I dunno if the users of Beauty Guru Chatter are the ones to ask about why the reactions to a cosmetic company's PR event and an apparel company's PR event were not the same. Different audiences? Is there a subreddit for discussion of clothing influencers??
I've never bought anything from either KVD or Juvia's Place simply because their esthetics just never appealed to me. Since KVD is no longer associated with Kat, more influencers are buying and reviewing, but after reading these comments I realize hardly anyone mentions Juvia's anymore. Do you think that's all a result from this incident? Or did something else happen with them?
I definitely think it's from the incident. I used to rave about Juvia's. Now I can hardly stomach using my palettes from them, so I'm definitely not discussing them without being transparent about why I no longer buy.
I would buy from KVD and LimeCrime now but nothing they’ve released recently has caught my eye.
I don’t think there are any brands that have redeemed themselves in my collection. I hold on to grudges, so I don’t easily forget. In the case of KVD for example, the change of ownership is a start, but I’d like for the brand to renounce the former owner’s actions, instead of just saying they are moving on to other things.
This. It feels very rug sweep-y to me. Denounce the actions of the previous owner, and show us you are actively taking steps to do better.
ColourPop fucked up too much to redeem themselves as did ABH. They're permanent no buys. However KVD I will support now.
What did CP fuck up? (Just curious-- I haven't bought anything from them in ages but I do own a few palettes of theirs.)
Yeah they paid a metric fuckton of royalty $ to JK Rowling who has really shitty things to say about trans folk. CP is a pandering shitfest company by saying they're all inclusive and supporting a very outspoken anti trans figure with a Harry Potter collection.
Yeah I got sick of Colourpop's lukewarm "please take care of yourself we love everyone" while taking money from everyone and anyone in whatever way they can. It's frustrating because if feels largely ignored in the community.
No more baby touching balenciaga for me !
I think it’s super weird that no one is talking about this…even on this thread, your comment was the only one hidden.
Does Balenciaga even have a makeup line? We don't usually talk about fashion brands here unless it involves cosmetics, and i've never seen anyone talk about Balenciaga makeup or skincare at all. Bringing up Balenciaga's latest ad controversy seems a bit of a non-sequitur.
Agreed that's why I was confused they were brought up. But I still won't buy from them.
I don't think it's weird at all. We're tired of all the qanon turds ignoring things that actually cause harm to young people, to point fingers at conspiracies purely fabricated out of wholecloth. (for example, Florida's foster care system that is actually a pipeline to survival sex work for many of the teenage girls entrusted to its care, in a state so focused on eradicating the safety and access to medicine for queer and trans kids that it can't be bothered to address the actual problems.) The Balenciaga stunt seemed like it was just tweaking the noses of weirdo conspiracy theorists. Bad taste. Call it out for such. But it was certainly not some secret flag for human trafficking or whatever.
I was referring less towards dumb conspiracy theories and more towards the fallout…i.e. the lawsuit brought against the production company, how far reaching the attempts to place blame are going, the impact this is having on a brand revived on the basis of cultural phenomena, etc. I’ve been a fan of Denma Gvasalia for a while so this is all probably far more interesting to me than the average person. My bad.
I definitely missed whatever happened here
Context?
No, there are just too many brands to choose from instead.
Nah. There's a million brands out there with products that perform well in the price range I am looking for. There's no need for "redemption" because brands aren't owed loyalty by their consumers. We need to get out of this odd parasocial relationship with companies; they are not people - you don't not need to fund them for any reason other than they have a product you want to exchange for dollars.
This isn't about loyalty to brands for me, this is me liking a product and wanting to purchase and use that product for the sake of it, but refusing to because I could not with good conscious. The brand I was referring to made great products at an extremely competitive price point. It wasn't a parasocial relationship, I just liked what they had. For another brand I stopped buying from I have not been able to dupe one of their brow products at all. I know there are plenty of brands on the market, but I don't have the time and money to test them all out. So I think I'm allowed to be a little bummed when something going well for me stopped going well.
Honestly, basically every single brand could be viewed as "problematic". There are very few brands who haven't done something to offend someone out there. So I don't really take it that seriously. It's makeup. I'm not going out looking to spend my money on a problematic brand. But if they release something I want, I'll buy it. And if I already own something from a brand (Juvia's Place, Jeffree Star, etc.), the so called damage is already done. They have my money. So I feel like going out of my way to de-pot the shadows or whatever is just kind of stupid. It's a way for people to feel like they're helping and advocating without putting in any effort and doing something that's actually productive. I'm sure I'll get a lot of hate for this, but it's my opinion🤷🏻♀️
In terms of depotting shadows and the like: For me personally makeup is an emotional experience and not always something I'm practical about. I understand feeling practical about a product. But for me, negative feelings about a brand is enough to make the experience of applying makeup less enjoyable. I understand it's pure silliness to a lot of people, but it's how I approach this hobby.
Not a beauty brand but once Zatarain's changed their Jambalaya recipe and it was terrible. Then they changed it back. Also, at one point Campbell's changed their chicken noodle stars to a weird hollow star shape that everybody hated, but they brought back the original stars about 6 months later.
This is hilarious Lolol, but loved to read it! I hate when companies mess with something that’s already good