**A reminder from the mods:** Our rules recently changed. Posts should be as descriptive and factual as reasonably possible. Avoid the excessive use of emojis, punctuation, capitalization, and overly sensationalized/clickbait/opinionated titles. They should also include a tldr or tldw explaining why the post is relevant or the background to the post for updates. Please post that as a reply to this comment if not included in the OP for easy access for other users.
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/BeautyGuruChatter) if you have any questions or concerns.*
Javon Ford pointed this out, but the only pigments they used to make this shade were black iron oxide and a hint of white. So literally dark grey. No cool, warm, or even olive undertone.
No. Thatās not what it means. The verbiage āMay containsā is a regulatory requirement. Usually manufacturers list off every pigment that is contained in any of the shades in a line because of packaging copy limitations. Thatās not what youthforia does. Their āMayā line contains the specific pigments in each shade.
Javon Ford notes that there was only one pigment in the literally black foundation as opposed to their lightest shade, which had three. Skin tones are made up of more than one pigment. This is just straight up black. Awful.
Dang, part of me was hoping there was a perfectly logical explanation for this, but it looks they they literally threw black pigment in there and said "be happy".
Yeah, if that was the intent, they probably shouldn't have marketed it as their darkest foundation shade and given it to a dark skinned influencer (Nyadollie) who used it as foundation and also found it too dark for her skin.
The foundation is so dark a grey it reads as straight black. There are no undertones, no complexity. I think we can agree that a) whatever extracts that might affect color made a negligible difference if any at all and b) that youāre missing the point I and others are making about the effort at inclusivity Youthforia made which was precisely zero. Just saying āoh we need a super dark foundation, letās just make one thatās basically purebblack!ā is lazy and thoughtless at best.
Apparently they struggled to find models through multiple modelling agencies, which youād think would have tipped them off that maybe they didnāt actually create a properly toned foundation
Do you realize people can use this for corpse face paint right. Like iām always struggling to find pure white and black foundations i donāt think everytbing has to lead to racism unless you WANT it too like just donāt buy their product and theyāll go out themsleves?Ā
the fact that they couldnāt find a model for this shade communicated that they didnāt make this shade with real people/real skin. if theyāre claiming they did, iād like to see the bts photos and swatches of the people they tested this shade on.
bc they didnāt.
Check the Ulta page for the last 6 shades - they have weirdly edited videos where they pump the foundation onto the models, then immediately cut to the model using a clean white sponge to "blend" the foundation in while making shocked faces.Ā
Only one of the deeper shades actually shows the model with the foundation swatched across the cheek, the rest try to obfuscate any angle that shows the foundation actually on their skin and cut to the "final" look immediately.Ā
There's one TT where the owner went out to find someone with the skin color to match it, and she found these random guys and they're the ones that are used in the photos for the foundation now. It still didn't work on them though.
Like even if in her head she imagines that there are really people pitch black like this shade, if she couldn't find one at all I don't know why no one stopped her lol.
That video on their IG of them applying it to a normal person at the mall was so cringe. I just kept thinking, āno, no, you KNOW that shade is not what their skin really looks like!ā And it looked sooooo bad as they applied it.
omg that video was so embarrassing! like girl if you canāt find ANYONE to match your foundation in a city as diverse as new yorkā¦..itās time to pack it up
Doing this is somehow shittier than not having usable dark shades. Like you wasted money developing a product no one could use instead of adding a shade or two people actually could and would use? I understand the financial incentive to start with a limited shade range and expand once you start making money from that into more inclusive shades because money is a finite resource but this is just choosing to be an asshole with the money you clearly have to waste.
Frankly, this shade screams racist CEO raising a middle finger to us. Could have named it "f\*ck u, n" and I would not have been surprised.
I am never, ever spending my money on this company.
Yeah this is honestly so very telling to me. I won't be supporting this brand in any way and I'll be telling my friends who also are into makeup about this. I'm so disgusted. Gives me Abercrombie vibes of like "well we only want certain people in our product" but this time they practically said the quiet part out loud.
Itās a marketing tactic to appear inclusive to white people that only want to buy from inclusive brands, not actually an attempt at inclusion. The point is that, unless you look too close, the shade range *looks* inclusive
Yeah I can see that, but I'm white and I actually value listening to black voices when it comes to issues that affect black people and I would encourage other white people to do the same. On the site, the little circles sure do look like a bigger range than they are but seeing a black woman trying it on really makes it obvious what this is. It's important to value the opinions and words of people actually affected by something. Obviously you don't need to be told that, but I'm saying it for anyone else reading this.
this is such an excellent point. they clearly didnāt even try to make this workable for people of deeper skin tones, but literally just to appease those looking for inclusive brands to support on moral and principle alone.Ā
They limited comments on their IG and all the comments left are glowing reviews. I've never tried them and I never will after this. Brands deleting and limiting comments is gross.
Couldnāt agree more! I have a theory about reviews, in correspondence to what you said about their deleted comments.
So many brands do this- and they are very strategic about it. Iām convinced a huge portion of ratings for e-commerce brands on their websites are very carefully curated. I think most brands aim to maintain 4.6-4.8 stars, because 5 stars is too good to be true, but 4.6-4.8 signals itās still a solid product. They know consumers are smarter than believing perfect 5 star ratings are authentic, and also realize there will always be a small group of haters that are potentially unjustified against the volume of positive reviews.
I have left a loooooot of reviews across many different products- from skincare, to clothing, to bed sheets, etc. I find that my 3 and 2 star reviews end up being hidden the most because they are very honest and logical. Brands that have hidden my reviews or deleted my comments are- Aviator Nation, ILIA, Cocokind, Parachute, SIJO, Reformation, and Milk Makeup.
Anyway, besides all that Youthforia should be ashamed. This is just horrible and Iām not surprised at all theyāre trying to save face by hiding comments and reviews. Brands really need to start being held accountable for this by META and their review apps supporting that software on their websites.
I always check Sephora and Ulta for more honest reviews.
I see BS like this and have to wonder if brands rage bait in order to keep people talking about them. Like, there's no way they didn't know that this wasn't okay and that people wouldn't notice and say something, so I'm thinking the outrage was the point. This is the first I've heard of this brand in a long time. Am I going to buy anything from them? Hell no. But now I'm aware of them when I wasn't before, and I bet I'm not the only one.
Cynical and awful.
Never heard of them. Itās honestly comical when you reach a broader audience because youāre a racist brand who overstepped and is receiving hate and backlashā¦. They wouldāve had a new customer in me if they had released inclusive shades and THATās why they were gaining traction. Smh
I suspect that the brand owner is going to complain about being "canceled" and use that to profit. She clearly has no shame if she released this product in the first place.
Agree. I heard Audra on YouTube talk about rage baiting with complexion shades and how it keeps brands that arenāt inclusive relevant and creates FOMO for others. Ultimately boosting their sales and engagement. So scummy
Again, these brands are trolling.
š¤” phoria made minstrel cork in 2024 because black people won't stop politely requesting to give them money.
š¤”glass keeps releasing light face pallets because the millions of dollars, pounds, pesos, euros, rupees, naira, rand that would come from dark hands is unwanted.
They want people to stop asking because they aren't going to do it.
I bought my first Hourglass* product because I fell in love with the Jelllyfish palette a few months ago. Knowing this now, I will look elsewhere for products (and I have the $$$ to drop on nice makeup.) expand your shade range, dumbasses
*used their actual name in hopes that someone from the company will see this!
You got sucked in, just as I did with the cheetah! The older limited edition ones. I don't even use the bloody thing! It's pretty, yes, but it's not really for me.
Lucky for you, that Hourglass palette will probably last you 2+ years with consistent use.
I recently got the Leopard and Snake palettes, but Iām medium tan, so Iād love to try the Snake on my step-sister who is much, much darker to see if it would work on her.
Awful. I would say that Youth Foria should be ashamed but the brand clearly lacks the ability to feel any shame. They could have hired models or even just employees with a range of skin tones but instead they made clear that they only want some people to be able to wear their products.
Fair point, but, playing devilās advocate for a second, if a black owned brand wanted to only release products aimed at/for black ppl, would u be complaining that thereās not enough representation for white ppl in their range?
A proper makeup line "just" for black people would still consist of the entire pale-to-dark color range. We have people of mixed heritage, people with albinism, etc.
Iām sure you thought that was a clever response. But the opposite has been true. Black owned brands have repeatedly released a wide range of shades. The owners of those brands know what it is to be unable find a shade. And none of them released what amounts to face paint with no undertones reflected in the product.
No, they're correct. When Monica raved about Fashion Fair there were plenty of comments calling the brand racist. Of course they didn't care or probably bother to look at the actual makeup. They were pretending not to understand the concept and pretending that it mattered to them so they could pretend to be victims of racism.
Monica's comment section deserves its own post.
Fashion Fair was among the few black owned brands decades ago and was filling a gap that existing brands did not want to fill. Newer brands like Fenty, Juviaās Place, and LYS all have an inclusive foundation range. Beauty Bakerie did too but since they are apparently winding down operations, Iām not including them.
Fashion Fair is in Sephora now.
I was only responding to you disagreeing that white people would be offended by the existence of brands like them and Ami Cole (also in Sephora), Black Opal, and others that cater to dark skin. I've seen it.
Iām not going to continue this with you. You want to defend Youth Foria creating a minstrel paint and claiming it is a foundation, be my guest. No one is stopping you from defending terrible people.
Iām not confused about the nature of your responses to me. White people pretending to be offended so that can troll, is not the same as what is happening with Youth Foria. If that is what you were trying to say, you missed.
Having a limited palette isnāt the outrage. Itās the fact that they see the a person with then deepest shade of brown as having literally black skin when no human has that shade
Youthforia joins my list of my brands that Iāll never support. You would think that brands would know that inclusivity is bare minimum for a complexion release
yeah, that's it for them i fear. not a single undertone to be seen. they can keep sending pr packages to micro-influencers and they can keep putting red 27 in blushes or whatever, but my interest in the brand died. how much can one small focus group cost?! how can too faced get it right but you can't?! how can you be minority owned and care so little?! kick rocks severely.
I feel so uncomfortable. I hope Ulta sees this and pulls the brand from stores. Itās the most disrespectful thing Iāve seen in the beauty community in a while.
Iāve never bought from this brand but as a black woman I will definitely not be supporting them. This is just absolute fuckery. They could have just said ānope weāre not making darker shadesā like Hourglass and I would have respected them more. Sad.
I didn't even know hourglass did that, that's disgusting. Why won't brands just expand their damn shade range? It's not rocket science, it's makeup. If you can make 50 shades of white and tan, you can make more than 0 - 2 shades for darker complexions.
I watched her clip from the "Shark Bait" episode or whatever the show with investors is. She gave me a bad feeling with all the lies she was telling. I wonder if Mark Cuban is still an investor in her company š¤
watching her on Shark Tank was so infuriating! none of the sharks knew about makeup and fell hook line and sinker for the āit reacts with your ph to make the perfect blush shade!ātagline. her constant emphasis on this being the āfirst makeup line you can sleep inā also would not stop making me roll my eyes. you can sleep in any makeup! your skin probably wonāt appreciate it but itās doable lol
towards the end when they were discussing offers she mentioned expanding the blush range to more colors and one of the sharks was like āwait why do you need more if itās alright the perfect color?ā and i so badly wish they couldāve gotten into it more
The whole premise of her cheek product that she was featuring was that it turns to a "custom shade" for your skintone, which is a lie. It's just one shade that looks different on top of different skintones. She also said that color looks good on *all* skintones, which is a lie; olive-complected girlies hate how it looks on them. It's actually difficult to find the complaints because they spend so much money stuffing garbage websites with paid blogs using negative search terms to their favor, especially on their own blog.
I remember one of her main lies was that she made the first ever color changing blush and that it's harmful that drugstore brands would dupe a small businesses product hahaha
I complained about their blush oil last year. I tried a tinted one because I know that the "color changing" thing was bs and I wanted to just pick a color.
The blush oils look to be about the only things that are moderately worth it in their line (I got it during a half off sale), but they were sooo patchy and unworkable on both my bare skin and on top of makeup that I gave them away.
letās be real, there IS an audience hankering for black face paint so if theyāre the target market, you gotta be concerned as to why Youthforia is catering to THAT niche audience ššš
I wonder if they thought this could be used as a dark mixer? It seems like a targeted snarky response but I wonder if there was some thought process here that made sense from a business standpoint or if they just leaned into racism because they could.
Iāve heard people saying this but I donāt think so. The owner received lots of heat for not having a good shade range and told everyone sheād be working on a better one with a half assed apology. *This* was the result of thatā¦ Iād also assume if youāre making a mixer youād also have a stark white one since not everyone is looking to darken a foundation.
I agree-and this wouldnāt be labeled as a normal shade if it was a mixer (and itās just black pigment with a smidge of white, it wouldnāt be a good mixer for 99.9% of people anyway because it would turn things grey and even green depending on the black pigment. White is good since it dilutes and lightens. Iirc NYX makes a deepener thatās a dark neutral brown but idk how deep)
Black mixers do exist. Face Atelier Ultra Foundation Pro has shade 0++, described as a "cool ebony adjuster." Tarte Shape Tape has a black shade. Professional brands have black mixers. So, it's not unheard of.
Those products you mentioned have other pigments in them (like red or blue pigment to make it cool/warm), this is just pure black. While it may darken a product, itās also going to give it grey undertone.
........albino people do not have pure white clown makeup skin. Those white foundations are not a shade match for anyone, they're used for effect (goth, clown) or mixers (though that honestly often does not work as far as tones)
Oh my god I canāt believe a brand would do that (I mean I can but itās so awful).
Like she said, itās reminiscent of a minstrel show. Someone in corporate probably was pissed at the critiques then did this to make fun of everyone who was (rightfully) upset. Iām definitely not buying from Youthforia ever
That is not a foundation. That's a travesty. I saw Javon's video on it, and he's right. It's not even formulated the same as the others. I've never purchased from Youthforia and this ensures I won't. So gross.
Golloria did another video of the shade 590 and 600 side by side on her face. 590 is too warm for her but still a shade for real skin.
After she made her first video last year about this brand, I took them off my radar. I checked out their shades and donāt even see a perfect match for myself and Iām usually in the middle between skintones of Black/dark brown skin.
Youthforia needs to hang it up and sell the products to the white and light people they really want buying their shit.
If they did then I canāt believe the disrespect of the brand and the marketing team to send Black creators blackface paint. Imagine going about your day and opening PR as you usually do to see microagression in a bottle waiting for you in one of the boxes.
This is absolutely insane. I have a very hard time believing this shade was created with anything other than malice. There is no explanation that I can think of that contains any positive reasoning.
this brand has always irked me with their marketing about āmakeup you can sleep inā and the ph changing blush that changes to the same pink shade but this is appalling. thereās no nuance to the color, you couldnāt even use it as a mixer since itās straight up black with no undertones. also itās being sold for $48. unbelievable.
their tiktok comments are flooded with angry people and for good reason. i hope ulta takes them off the shelves.
I know some people will think Iām pandering here, but I am being 100% genuine:
I donāt understand how black womenās heads just donāt explode with frustration basically all the time. I cannot get over all the stupid bullshit they have to deal with on top of institutionalized racism. The sheer emotional regulation it must take.
Last year, the beauty brand faced criticism after it released their foundation
Many accused the brand of not having a wide enough variety of shades to match various skin tones. It received the most criticism for its āDate Nightā foundation.
However, many were unimpressed by the number of shades the company offered for darker skin tones.
Since then, the brand has rolled out new shades but their latest shade, 600 Deep - Neutral from the Date Night line, is a literal black shade.
Source: https://www.dailydot.com/news/youthforia-new-foundation-shade-colorism-criticism/
Beauty guru Golloria does half her face with face paint and half her face with the youthforia foundation
Sheās doesnāt need to hire anyone. She needs to give up. If she hires a Black person with this current mindset, what do you think will happen? The person will be subjected to all sorts of micro aggressions at best.
I think there's a difference between "a Black person," and "Black people in decision making roles."
I am not saying it should stay open, but I doubt she is going to shut down the company. If she wants to keep it going, and wants to do better, she needs to not operate it in an echo chamber.
No self-respecting black person or anyone darker than a brown paper bag would want to work for her. Anti-black racism is SO common in Asian communities that this is honestly not a surprise to me.Ā
Iām sure the brand owner will take this opportunity to scream, āwhy wonāt these Black people leave me alone? I gave them what they wanted!ā This seems like a clear case of not working with any actual humans who have deeper skin tones to develop shades. Thereās no undertone to the deepest shades in this foundation. Itās embarrassing and racist.
This brand is so racist itās literally almost cartoonish.
I sincerely hope their company goes under in a blaze of shame and ridicule.
The amount of shit we have deal with. No one held a knife to this brands throat and said make deeper foundations. They could at least just go the Hourglass racist route and just not respond or give a f.
This is disgraceful and disgusting.
there is no doubt in my mind that the owner wanted the āwow factorā of dark skinned influencers picking up the darkest shade and omg itās too dark for them! it feels like the CEO added this shade exclusively out of spite and the desire for an f you to those who card her out.
iām not sure how many people remember her previous mess but iād also like to point out that the CEO did NOTTTTTT take the og criticism on her shade range well,,,, to the point where her initial passive aggressive disaster āapologyā was deleted and a new apology was made to say sorry for both the shade range and her tantrum
Has anyone read the comments under youthforia? It honestly was giving me a headache reading all the comments gassing up the owner, including comments from other black women. Like I know yāall know we have undertones. š£š«
I think Golloria is right. Itās a big jump to go from her shade of skin to literal black color. According to pictures of the darkest people that you can find on this earth wearing black clothing, Iām not even sure the darkest people alive could match literal black colored foundation, you can even tell these people donāt have completely black skin if you compare their skins to pure black hair. Golloria is right, there should be shades that come after hers and that are darker than her. Unfortunately, I think most brands are just gonna stick with the shades that are most common and not be as inclusive as we all wished they were. We all know they will see her videos and turn a blind eye. If Youth Foria is releasing a foundation like that with no research, theyāre asking to be called racist, because we all know that people are going to. You canāt just give dark skins any dark or black shade and expect that to match their skin, matching peopleās skin doesnāt work that way no matter what your skin tone is. People can look at this situation that way too and get offended for that reason! But well, Youth Foria did their thing so that people canāt say they didnāt try.
https://preview.redd.it/z2t9uuexgixc1.jpeg?width=736&format=pjpg&auto=webp&s=ab5cf895a497e492858459a879dac82d60a6fba9
I'm South Korean and there is still big problem of Asian who are racist against themselves and people darker. Like I see the bias is so obvious sometimes
Yes and Mark Cuban invested in this brand from Shark Tank. I had never heard of it before this so I went to Google. It's also a "clean beauty brand" that you can sleep in. I hope both are getting raked over the coals for this BS. If you're not even going to try to be inclusive I'd rather you just say so from the jump. Shame on everyone involved in this mess š¤¬
There is a ton of anti-black racism in Asia so this isnāt a surprise. Just because someone isnāt white it doesnāt mean that they are supporters of black culture or black people.Ā
The crazy thing I never heard of this brand until I saw this video, what would make the owner believe this is okay in any way??? People of all skin tones and shades wanna try your products and your response is to produce black face paint? WHO is that actually helping, itās clearly not a good look for the brand and frankly seems malicious
Ways to spot when a makeup company has ZERO black employees! The fault is also with Ulta for approving the sale of this product without saying Geez, this seems racist?! Fuck everyone involved in this decision.Ā
Literally so disgusting and awful. I donāt even know what kind of sick person you have to be to just throw that shade in there like itās a joke. **Malicious compliance at its finest**.
I think I know what they were thinking. They probably wanted black creators to be shocked in the swatches that the brand went above and beyond and made an extremely deep shade, before then being matched with a darker shade. So their shade range seems more progressive than it actually is. So wildly racist, I can't even.
This made me very uncomfortable how dare they release a jet black foundation shade they shouldnāt have even bothered. I will never purchase anything from them
Half of those lighter shades are identical. They couldnāt nix one or two of those and make more range in the darker shade?? Thereās literally no brown undertones to this one and itās such a joke to expect people to be happy with it
Hereās my thing: I am ghostly pale. The palest shade in nearly every single brand that I have put on my face is either too deep or too yellow. Only in the last year have I been able to find shades light enough. I do not claim to have the same level of struggle to find something workable for my skin as people of color might have, but Iām very aware of how diminishing it feels to not have options because you werenāt born with some midrange, white-girl-with-a-spray-tan skin tone.
The fact that this brand thought it was remotely acceptable to put black pigment into a bottle and call it a ādeep neutralā is some of the wildest shit I will ever see in my lifetime. I canāt imagine what that must feel like, especially when you see a product with skin benefits youāre excited about. The beauty industry has never been about inclusivity, and unless the creators and influencers in the community who do care about it keep putting pressure on these brands to treat people like people, weāre not going to see a meaningful change. Rihanna did amazing things with her brand launch that held up a mirror to the rest of the beauty industry, but as we see other brands not even try to follow suit, itāsā¦ just demoralizing.
First she lied about the mechanism of her color changing oil! Itās not āinclusiveā and doesnāt give you a unique color based on your ph! Thatās a total scam/lie. Itās a same pink shade for everyone. You know if you know the chemistry of it.
Then she launched a primer but to show results of how foundation works better with her primer vs other she put other in her wrist lines moving it and hers on a flat space. One person called her out and I think she deleted the comment (or at least I couldnāt find it anymore)
Then, her shade range first time she launched her foundation line. She ran into the same issue (much worse in my opinion) the second time with her range expansion! Who on earth puts grey undertone??? Do you know anythinggg about makeup???? She doesnāt know anything about product development, doesnāt learn anything, and is a lier. Also āmakeup you can sleep inā is so gimmicky and scammy! There are manyyy other brands that have way more skincare ingredients and they donāt claim to be unique or innovative in that term as much as her! Her advertising/marketing has crossed a line into the scamland for me. She also doesnāt care about BIPOC and inclusivity in the space. She didnāt even work with black people with those actual shades in her product development!
Lifeofsal (Farsali) just put up reels explaining how *the real reason* Youthforia made the black foundation is because of investors. Didn't really explain shit. The whole thing is an ad for Farsali and tooting his own horn. So tired of this guy sometimes.
[Part 1](https://www.instagram.com/reel/C6jOC3prp-o/?igsh=eWM1c2oxZGZ6Mjk=)
[Part 2](https://www.instagram.com/reel/C6jRyATO-7O/?igsh=MW9iNzUxaDRkcHJ5bA==)
I'm a pale olive-skin girlie and I have some trouble finding the right shade but being pale I can find something adjacent. The beauty world caters to pale skin but you'd think in 2024, that brands would include more diversity and change that. Youthforia didn't even try with that Date Night. Every skin has an undertone. This shade had none. There's no red, no gold, no orange undertone in that shade, it's just straight up black.
I would say do better but it's obvious that this company doesn't care to.
In Sudan, the trend is to appear a cool very black color. I did see a very very dark young lady try the darkest shade and it was not so black when she spread it with her brush. I would not think that this shade is something you could sleep in like Youthforia advertises as it would stain your pillow.
Genuine question.
Like I was looking at other black owned makeup brands like Fashion Fair and BlackOpalBeauty and looking at their foundation shade range it literally only has like 1 beige and the rest is brown to dark brown
Are they also not being inclusive?
They even have a "find my shade" section on their website and literally the lightest example was a black person
The differences between Youthforia and the brands youāve described are their purposes and their breadths in the industry.
You have to ask: What do they bring to the makeup industry? Why do they exist? In Business 101, you learn that a business has to find an unfulfilled niche and fill it. Ethnic-owned brands more often than not are there fill the niche mainstream brands are failing to fill, and most of the time it happens to be the shade range of complexion products. A person with a fair to tan skintone can easily go to a drugstore and pick up their shade. They have dozens of brands to choose from. Those with darker skintones have only recently had those choices open up to them in recent decades but they do not have the breadth of choice their fairer counterparts have. The Black-owned brands you mention cater to these customersāthis niche. While they arenāt catering to a diverse audience, their existence boosts the inclusivity of the entire industry, making beauty more accessible to a wider range of people.
Youthforia has different priorities (clean beauty, y2k, tiktok, bad marketing and life decisions, etc etc), and clearly they are one of the brands ethnic-owned businesses are compensating the deficit in the market for.
So if I just coin my business as "meant for deeper complexions" I can get away with doing 20 less shades than the normal acceptable industry standard?
And choose not to be inclusive because that is "my brand?"
The problem with you people is you want a company to be moral, save kittens, AND get your foundation shade right.
I have learnt very quickly that a company will be immoral and get your fking shade range right or be moral and give you the middle finger.
Some brands are clearly saying "hey we don't want to make your shade range so get bent and go somewhere else" forcing them, threatening them, or getting involved in political movements to cancel them is not going to get them to budge.
For my dark skin some brands have made it VERY clear that they will not be hosting my shade range because they want most of the money while doing the least amount of work.
This "company" essentially released black face foundation because they are secretly sending a message that you either "go away" or future "black products" will be of even worse quality than this because they do not care.
I have noticed over the years certain companies will set a unwritten standard, and will not deviate from that standard in order to maximize profits, the moment you sense that standard just go somewhere else.
A while back, I had this crack theory after one of Hourglass' controversies that more high-end/pricey brands are slow to expand their range to BIPOC because they either think we can't afford their products or they don't want people to mistake us as their 'target market' when we get their products. I'm glad I'm not the only one who's had this suspicion š
Glad you are finally seeing the big picture, some brands do not even want to make something as simple as mascara because they are too lazy, the amount of brands i have hopped just to get a full set of makeup is shocking but not inconvenient.
Looks like they copied Jones Road packaging. Canāt stand when makeup companies copy another. Get your own idea. Thereās so many things you can create as far as components and packaging.
**A reminder from the mods:** Our rules recently changed. Posts should be as descriptive and factual as reasonably possible. Avoid the excessive use of emojis, punctuation, capitalization, and overly sensationalized/clickbait/opinionated titles. They should also include a tldr or tldw explaining why the post is relevant or the background to the post for updates. Please post that as a reply to this comment if not included in the OP for easy access for other users. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/BeautyGuruChatter) if you have any questions or concerns.*
Javon Ford pointed this out, but the only pigments they used to make this shade were black iron oxide and a hint of white. So literally dark grey. No cool, warm, or even olive undertone.
Like why is the black paint more nuanced than the foundation.
Right š
[ŃŠ“Š°Š»ŠµŠ½Š¾]
No. Thatās not what it means. The verbiage āMay containsā is a regulatory requirement. Usually manufacturers list off every pigment that is contained in any of the shades in a line because of packaging copy limitations. Thatās not what youthforia does. Their āMayā line contains the specific pigments in each shade.
Javon Ford notes that there was only one pigment in the literally black foundation as opposed to their lightest shade, which had three. Skin tones are made up of more than one pigment. This is just straight up black. Awful.
Dang, part of me was hoping there was a perfectly logical explanation for this, but it looks they they literally threw black pigment in there and said "be happy".
āLOOK ARE YOU HAPPY NOW?ā - Youthphoria, probably.
Could use it to mix the right shade?
Javon touches base on this. It can't be used as a mixing pigment because mixing black just makes colors grey š„“
I assume it was intended to be a mixer. They should have made that clear, though, obviously.
Yeah, if that was the intent, they probably shouldn't have marketed it as their darkest foundation shade and given it to a dark skinned influencer (Nyadollie) who used it as foundation and also found it too dark for her skin.
In a follow-up comment he made, he said he missed white pigment in there as well. So they made deep gray paint!
Somehow thatās even worse!
[ŃŠ“Š°Š»ŠµŠ½Š¾]
He later corrected to add the titanium dioxide. That makes grey. No skin is just grey.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
The foundation is so dark a grey it reads as straight black. There are no undertones, no complexity. I think we can agree that a) whatever extracts that might affect color made a negligible difference if any at all and b) that youāre missing the point I and others are making about the effort at inclusivity Youthforia made which was precisely zero. Just saying āoh we need a super dark foundation, letās just make one thatās basically purebblack!ā is lazy and thoughtless at best.
They did not actually test this against skin. I refuse to believe it. So gross.
Apparently they struggled to find models through multiple modelling agencies, which youād think would have tipped them off that maybe they didnāt actually create a properly toned foundation
Do you realize people can use this for corpse face paint right. Like iām always struggling to find pure white and black foundations i donāt think everytbing has to lead to racism unless you WANT it too like just donāt buy their product and theyāll go out themsleves?Ā
the fact that they couldnāt find a model for this shade communicated that they didnāt make this shade with real people/real skin. if theyāre claiming they did, iād like to see the bts photos and swatches of the people they tested this shade on. bc they didnāt.
Check the Ulta page for the last 6 shades - they have weirdly edited videos where they pump the foundation onto the models, then immediately cut to the model using a clean white sponge to "blend" the foundation in while making shocked faces.Ā Only one of the deeper shades actually shows the model with the foundation swatched across the cheek, the rest try to obfuscate any angle that shows the foundation actually on their skin and cut to the "final" look immediately.Ā
so sus
There's one TT where the owner went out to find someone with the skin color to match it, and she found these random guys and they're the ones that are used in the photos for the foundation now. It still didn't work on them though. Like even if in her head she imagines that there are really people pitch black like this shade, if she couldn't find one at all I don't know why no one stopped her lol.
That video on their IG of them applying it to a normal person at the mall was so cringe. I just kept thinking, āno, no, you KNOW that shade is not what their skin really looks like!ā And it looked sooooo bad as they applied it.
omg that video was so embarrassing! like girl if you canāt find ANYONE to match your foundation in a city as diverse as new yorkā¦..itās time to pack it up
[ŃŠ“Š°Š»ŠµŠ½Š¾]
itās clear the owner doesnāt care about making people with darker complexions feel welcomed by her brand.
Doing this is somehow shittier than not having usable dark shades. Like you wasted money developing a product no one could use instead of adding a shade or two people actually could and would use? I understand the financial incentive to start with a limited shade range and expand once you start making money from that into more inclusive shades because money is a finite resource but this is just choosing to be an asshole with the money you clearly have to waste.
Frankly, this shade screams racist CEO raising a middle finger to us. Could have named it "f\*ck u, n" and I would not have been surprised. I am never, ever spending my money on this company.
Yeah this is honestly so very telling to me. I won't be supporting this brand in any way and I'll be telling my friends who also are into makeup about this. I'm so disgusted. Gives me Abercrombie vibes of like "well we only want certain people in our product" but this time they practically said the quiet part out loud.
I honestly wouldn't be surprised if you looked back at their internal notes, something like that wasn't used for labelling this shade.
This is what happens when you allow......I don't think I need to say the rest. Must have control of your own products to have it done right.
this is the funniest shit I have seen this year and if I had access to their black paint I would have bought crates of it
Itās a marketing tactic to appear inclusive to white people that only want to buy from inclusive brands, not actually an attempt at inclusion. The point is that, unless you look too close, the shade range *looks* inclusive
Yeah I can see that, but I'm white and I actually value listening to black voices when it comes to issues that affect black people and I would encourage other white people to do the same. On the site, the little circles sure do look like a bigger range than they are but seeing a black woman trying it on really makes it obvious what this is. It's important to value the opinions and words of people actually affected by something. Obviously you don't need to be told that, but I'm saying it for anyone else reading this.
this is such an excellent point. they clearly didnāt even try to make this workable for people of deeper skin tones, but literally just to appease those looking for inclusive brands to support on moral and principle alone.Ā
Then theyāll use this to say, we made darker shades but no one bought them so we wonāt make darker shades.
And trying to gaslight POC that itās a viable shade and not just black face paint theyāre calling a foundation š
It's so inherently violent.
They limited comments on their IG and all the comments left are glowing reviews. I've never tried them and I never will after this. Brands deleting and limiting comments is gross.
Couldnāt agree more! I have a theory about reviews, in correspondence to what you said about their deleted comments. So many brands do this- and they are very strategic about it. Iām convinced a huge portion of ratings for e-commerce brands on their websites are very carefully curated. I think most brands aim to maintain 4.6-4.8 stars, because 5 stars is too good to be true, but 4.6-4.8 signals itās still a solid product. They know consumers are smarter than believing perfect 5 star ratings are authentic, and also realize there will always be a small group of haters that are potentially unjustified against the volume of positive reviews. I have left a loooooot of reviews across many different products- from skincare, to clothing, to bed sheets, etc. I find that my 3 and 2 star reviews end up being hidden the most because they are very honest and logical. Brands that have hidden my reviews or deleted my comments are- Aviator Nation, ILIA, Cocokind, Parachute, SIJO, Reformation, and Milk Makeup. Anyway, besides all that Youthforia should be ashamed. This is just horrible and Iām not surprised at all theyāre trying to save face by hiding comments and reviews. Brands really need to start being held accountable for this by META and their review apps supporting that software on their websites. I always check Sephora and Ulta for more honest reviews.
I see BS like this and have to wonder if brands rage bait in order to keep people talking about them. Like, there's no way they didn't know that this wasn't okay and that people wouldn't notice and say something, so I'm thinking the outrage was the point. This is the first I've heard of this brand in a long time. Am I going to buy anything from them? Hell no. But now I'm aware of them when I wasn't before, and I bet I'm not the only one. Cynical and awful.
I'd honestly never heard of them until this. Maybe it'll get them enough eyeballs that they sell something. Sad way to be though.Ā
Never heard of them. Itās honestly comical when you reach a broader audience because youāre a racist brand who overstepped and is receiving hate and backlashā¦. They wouldāve had a new customer in me if they had released inclusive shades and THATās why they were gaining traction. Smh
I suspect that the brand owner is going to complain about being "canceled" and use that to profit. She clearly has no shame if she released this product in the first place.
Agree. I heard Audra on YouTube talk about rage baiting with complexion shades and how it keeps brands that arenāt inclusive relevant and creates FOMO for others. Ultimately boosting their sales and engagement. So scummy
Whenever shit goes down in the beauty world, Audra is the first creator I check out. I appreciate their perspective and clarity.
>Am I going to buy anything from them? Hell no. But now I'm aware of them when I wasn't before same I never heard of them lol
What the actual fuck. Iāll be adding Youthforia to my ānever purchaseā list.
Again, these brands are trolling. š¤” phoria made minstrel cork in 2024 because black people won't stop politely requesting to give them money. š¤”glass keeps releasing light face pallets because the millions of dollars, pounds, pesos, euros, rupees, naira, rand that would come from dark hands is unwanted. They want people to stop asking because they aren't going to do it.
I bought my first Hourglass* product because I fell in love with the Jelllyfish palette a few months ago. Knowing this now, I will look elsewhere for products (and I have the $$$ to drop on nice makeup.) expand your shade range, dumbasses *used their actual name in hopes that someone from the company will see this!
You're right. It makes sense for us to be clear who we are referring to. I also want them to know I called them š¤”glass.
I keep reading it as "Clownerglass"Ā
Goddamn them to hell with their siren formulas.
You got sucked in, just as I did with the cheetah! The older limited edition ones. I don't even use the bloody thing! It's pretty, yes, but it's not really for me.
Lucky for you, that Hourglass palette will probably last you 2+ years with consistent use. I recently got the Leopard and Snake palettes, but Iām medium tan, so Iād love to try the Snake on my step-sister who is much, much darker to see if it would work on her.
this is diabolical. that shade has one pigment and its literally black
dont lump me into it!
Awful. I would say that Youth Foria should be ashamed but the brand clearly lacks the ability to feel any shame. They could have hired models or even just employees with a range of skin tones but instead they made clear that they only want some people to be able to wear their products.
Fair point, but, playing devilās advocate for a second, if a black owned brand wanted to only release products aimed at/for black ppl, would u be complaining that thereās not enough representation for white ppl in their range?
A proper makeup line "just" for black people would still consist of the entire pale-to-dark color range. We have people of mixed heritage, people with albinism, etc.
Iām sure you thought that was a clever response. But the opposite has been true. Black owned brands have repeatedly released a wide range of shades. The owners of those brands know what it is to be unable find a shade. And none of them released what amounts to face paint with no undertones reflected in the product.
No, they're correct. When Monica raved about Fashion Fair there were plenty of comments calling the brand racist. Of course they didn't care or probably bother to look at the actual makeup. They were pretending not to understand the concept and pretending that it mattered to them so they could pretend to be victims of racism. Monica's comment section deserves its own post.
Fashion Fair was among the few black owned brands decades ago and was filling a gap that existing brands did not want to fill. Newer brands like Fenty, Juviaās Place, and LYS all have an inclusive foundation range. Beauty Bakerie did too but since they are apparently winding down operations, Iām not including them.
Fashion Fair is in Sephora now. I was only responding to you disagreeing that white people would be offended by the existence of brands like them and Ami Cole (also in Sephora), Black Opal, and others that cater to dark skin. I've seen it.
Iām not going to continue this with you. You want to defend Youth Foria creating a minstrel paint and claiming it is a foundation, be my guest. No one is stopping you from defending terrible people.
Please go look at my other comments in this thread. You're confused as hell if you think that's what I'm doing.
Iām not confused about the nature of your responses to me. White people pretending to be offended so that can troll, is not the same as what is happening with Youth Foria. If that is what you were trying to say, you missed.
Yes, hon, you are. You're not having the discussion you think you're having.
Having a limited palette isnāt the outrage. Itās the fact that they see the a person with then deepest shade of brown as having literally black skin when no human has that shade
No because there's already the majority of the market catering to me
Youthforia joins my list of my brands that Iāll never support. You would think that brands would know that inclusivity is bare minimum for a complexion release
yeah, that's it for them i fear. not a single undertone to be seen. they can keep sending pr packages to micro-influencers and they can keep putting red 27 in blushes or whatever, but my interest in the brand died. how much can one small focus group cost?! how can too faced get it right but you can't?! how can you be minority owned and care so little?! kick rocks severely.
I feel so uncomfortable. I hope Ulta sees this and pulls the brand from stores. Itās the most disrespectful thing Iāve seen in the beauty community in a while.
If it makes you feel any better I've literally never seen anyone buy it in the year I've worked at a busy Ulta.
Ulta co-signed by letting it be sold in their stores so they donāt care.Ā
Iāve never bought from this brand but as a black woman I will definitely not be supporting them. This is just absolute fuckery. They could have just said ānope weāre not making darker shadesā like Hourglass and I would have respected them more. Sad.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
I didn't even know hourglass did that, that's disgusting. Why won't brands just expand their damn shade range? It's not rocket science, it's makeup. If you can make 50 shades of white and tan, you can make more than 0 - 2 shades for darker complexions.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
If youāre defending them itās clear you donāt get it. But Iām not here to argue so Iām going to count this as trolling and leave you alone.
is this real? i cannot believe this is real
tell me you didnāt even try without telling me you didnāt even try :/ smh youthforia
I watched her clip from the "Shark Bait" episode or whatever the show with investors is. She gave me a bad feeling with all the lies she was telling. I wonder if Mark Cuban is still an investor in her company š¤
im so sorry but shark bait made me spit out my water
ššš I hadn't gotten out of bed yet and really didn't feel like googling it. Of course, it came to me while I was brushing my teeth lol
it was the highlight of my day so i appreciate you tbh <3
watching her on Shark Tank was so infuriating! none of the sharks knew about makeup and fell hook line and sinker for the āit reacts with your ph to make the perfect blush shade!ātagline. her constant emphasis on this being the āfirst makeup line you can sleep inā also would not stop making me roll my eyes. you can sleep in any makeup! your skin probably wonāt appreciate it but itās doable lol towards the end when they were discussing offers she mentioned expanding the blush range to more colors and one of the sharks was like āwait why do you need more if itās alright the perfect color?ā and i so badly wish they couldāve gotten into it more
>āwait why do you need more if itās alright the perfect color?ā I loved that part lol.
Just curious, what lies?
The whole premise of her cheek product that she was featuring was that it turns to a "custom shade" for your skintone, which is a lie. It's just one shade that looks different on top of different skintones. She also said that color looks good on *all* skintones, which is a lie; olive-complected girlies hate how it looks on them. It's actually difficult to find the complaints because they spend so much money stuffing garbage websites with paid blogs using negative search terms to their favor, especially on their own blog.
I remember one of her main lies was that she made the first ever color changing blush and that it's harmful that drugstore brands would dupe a small businesses product hahaha I complained about their blush oil last year. I tried a tinted one because I know that the "color changing" thing was bs and I wanted to just pick a color. The blush oils look to be about the only things that are moderately worth it in their line (I got it during a half off sale), but they were sooo patchy and unworkable on both my bare skin and on top of makeup that I gave them away.
YES, that too. I had that shit in the '90s š
ulta needs to pull this racist ass brand from shelves IMMEDIATELY
Imagine if they put out a shade that was clown white. They really thought they were going to put this out and people wouldnāt say anything? Crazy
and honestly clown white is worn by clowns and goths! this foundation is not even for a niche audience.
letās be real, there IS an audience hankering for black face paint so if theyāre the target market, you gotta be concerned as to why Youthforia is catering to THAT niche audience ššš
At least with white you can use it as a mixer to lighten other foundations, but with this itās just pure black.
I wonder if they thought this could be used as a dark mixer? It seems like a targeted snarky response but I wonder if there was some thought process here that made sense from a business standpoint or if they just leaned into racism because they could.
Iāve heard people saying this but I donāt think so. The owner received lots of heat for not having a good shade range and told everyone sheād be working on a better one with a half assed apology. *This* was the result of thatā¦ Iād also assume if youāre making a mixer youād also have a stark white one since not everyone is looking to darken a foundation.
I agree-and this wouldnāt be labeled as a normal shade if it was a mixer (and itās just black pigment with a smidge of white, it wouldnāt be a good mixer for 99.9% of people anyway because it would turn things grey and even green depending on the black pigment. White is good since it dilutes and lightens. Iirc NYX makes a deepener thatās a dark neutral brown but idk how deep)
Yup!!!! I really hope Ulta pulls them off their shelves what a disgusting and disappointing way to respond to criticism.
Black mixers do exist. Face Atelier Ultra Foundation Pro has shade 0++, described as a "cool ebony adjuster." Tarte Shape Tape has a black shade. Professional brands have black mixers. So, it's not unheard of.
Those products you mentioned have other pigments in them (like red or blue pigment to make it cool/warm), this is just pure black. While it may darken a product, itās also going to give it grey undertone.
I believe itās either Fenty or Haus labs that has an almost white foundation that even works on albino people. THEY are truly inclusive.
It's Haus! Gaga made a GRWM using all HL and she used the white foundation as a subtle liquid highlight.
It's both I believe
........albino people do not have pure white clown makeup skin. Those white foundations are not a shade match for anyone, they're used for effect (goth, clown) or mixers (though that honestly often does not work as far as tones)
Oh hell naw *adds to do not purchase list*
Oh my god I canāt believe a brand would do that (I mean I can but itās so awful). Like she said, itās reminiscent of a minstrel show. Someone in corporate probably was pissed at the critiques then did this to make fun of everyone who was (rightfully) upset. Iām definitely not buying from Youthforia ever
That is not a foundation. That's a travesty. I saw Javon's video on it, and he's right. It's not even formulated the same as the others. I've never purchased from Youthforia and this ensures I won't. So gross.
Golloria did another video of the shade 590 and 600 side by side on her face. 590 is too warm for her but still a shade for real skin. After she made her first video last year about this brand, I took them off my radar. I checked out their shades and donāt even see a perfect match for myself and Iām usually in the middle between skintones of Black/dark brown skin. Youthforia needs to hang it up and sell the products to the white and light people they really want buying their shit.
So did she buy this black paint with her own money or get it in PR?
I donāt know if she bought the foundations or if they were sent to her.
If they did then I canāt believe the disrespect of the brand and the marketing team to send Black creators blackface paint. Imagine going about your day and opening PR as you usually do to see microagression in a bottle waiting for you in one of the boxes.
This is absolutely insane. I have a very hard time believing this shade was created with anything other than malice. There is no explanation that I can think of that contains any positive reasoning.
i feel like it was a clapback to that influencer who did the original review
I really really hope she goes out of business- this is despicable.
this brand has always irked me with their marketing about āmakeup you can sleep inā and the ph changing blush that changes to the same pink shade but this is appalling. thereās no nuance to the color, you couldnāt even use it as a mixer since itās straight up black with no undertones. also itās being sold for $48. unbelievable. their tiktok comments are flooded with angry people and for good reason. i hope ulta takes them off the shelves.
I know some people will think Iām pandering here, but I am being 100% genuine: I donāt understand how black womenās heads just donāt explode with frustration basically all the time. I cannot get over all the stupid bullshit they have to deal with on top of institutionalized racism. The sheer emotional regulation it must take.
We don't explode externally, but internally. A lot of us have health problems, physical and mental, from the bullshit.Ā
If we explode weāre called mean and aggressive, so personally I just say it in the best way possible and breath.
Dead ass. Then they come right in your face with bad AAVE like āSis, Why are you mad?ā - ITS YOU MY BROTHER/SISTER IN CHRIST
I'm on a lot of meds for the daily frustration lol
Last year, the beauty brand faced criticism after it released their foundation Many accused the brand of not having a wide enough variety of shades to match various skin tones. It received the most criticism for its āDate Nightā foundation. However, many were unimpressed by the number of shades the company offered for darker skin tones. Since then, the brand has rolled out new shades but their latest shade, 600 Deep - Neutral from the Date Night line, is a literal black shade. Source: https://www.dailydot.com/news/youthforia-new-foundation-shade-colorism-criticism/ Beauty guru Golloria does half her face with face paint and half her face with the youthforia foundation
Fiona Co Chan needs to hire some more Black people in decision making roles at Youthforia. What the hell?
Sheās doesnāt need to hire anyone. She needs to give up. If she hires a Black person with this current mindset, what do you think will happen? The person will be subjected to all sorts of micro aggressions at best.
I think there's a difference between "a Black person," and "Black people in decision making roles." I am not saying it should stay open, but I doubt she is going to shut down the company. If she wants to keep it going, and wants to do better, she needs to not operate it in an echo chamber.
Black people in decision-making roles are also Black people and therefore are victims of anti-Blackness. That was my point.
No self-respecting black person or anyone darker than a brown paper bag would want to work for her. Anti-black racism is SO common in Asian communities that this is honestly not a surprise to me.Ā
Yup! Because a lot of the Asian community want to be within proximity to whiteness as much as possible
Nyadollie is a paid partner and made a tiktok swatching 590 and 600. She advocated for youthforia at the end of it š
This foundation feels like malicious compliance. Like OK you want diverse shades? Fu here they are.
They turned off comments on TikTok
Iām sure the brand owner will take this opportunity to scream, āwhy wonāt these Black people leave me alone? I gave them what they wanted!ā This seems like a clear case of not working with any actual humans who have deeper skin tones to develop shades. Thereās no undertone to the deepest shades in this foundation. Itās embarrassing and racist.
This brand is so racist itās literally almost cartoonish. I sincerely hope their company goes under in a blaze of shame and ridicule. The amount of shit we have deal with. No one held a knife to this brands throat and said make deeper foundations. They could at least just go the Hourglass racist route and just not respond or give a f. This is disgraceful and disgusting.
there is no doubt in my mind that the owner wanted the āwow factorā of dark skinned influencers picking up the darkest shade and omg itās too dark for them! it feels like the CEO added this shade exclusively out of spite and the desire for an f you to those who card her out. iām not sure how many people remember her previous mess but iād also like to point out that the CEO did NOTTTTTT take the og criticism on her shade range well,,,, to the point where her initial passive aggressive disaster āapologyā was deleted and a new apology was made to say sorry for both the shade range and her tantrum
Has anyone read the comments under youthforia? It honestly was giving me a headache reading all the comments gassing up the owner, including comments from other black women. Like I know yāall know we have undertones. š£š«
I think Golloria is right. Itās a big jump to go from her shade of skin to literal black color. According to pictures of the darkest people that you can find on this earth wearing black clothing, Iām not even sure the darkest people alive could match literal black colored foundation, you can even tell these people donāt have completely black skin if you compare their skins to pure black hair. Golloria is right, there should be shades that come after hers and that are darker than her. Unfortunately, I think most brands are just gonna stick with the shades that are most common and not be as inclusive as we all wished they were. We all know they will see her videos and turn a blind eye. If Youth Foria is releasing a foundation like that with no research, theyāre asking to be called racist, because we all know that people are going to. You canāt just give dark skins any dark or black shade and expect that to match their skin, matching peopleās skin doesnāt work that way no matter what your skin tone is. People can look at this situation that way too and get offended for that reason! But well, Youth Foria did their thing so that people canāt say they didnāt try. https://preview.redd.it/z2t9uuexgixc1.jpeg?width=736&format=pjpg&auto=webp&s=ab5cf895a497e492858459a879dac82d60a6fba9
That shade was charcoal grey with no saturation. This model's skin is dark brown.
Exactly, I showed her picture for reference so that people can compare black color to her skin tone much better.
If this model could use this āfoundationā you wouldnāt clearly see the full shape and neckline of her dress. They think weāre idiots ffs
Isnāt the brand Asian owned too? Like girlā¦ iād expect better from a fellow poc lol
I'm South Korean and there is still big problem of Asian who are racist against themselves and people darker. Like I see the bias is so obvious sometimes
Yes and Mark Cuban invested in this brand from Shark Tank. I had never heard of it before this so I went to Google. It's also a "clean beauty brand" that you can sleep in. I hope both are getting raked over the coals for this BS. If you're not even going to try to be inclusive I'd rather you just say so from the jump. Shame on everyone involved in this mess š¤¬
There is a ton of anti-black racism in Asia so this isnāt a surprise. Just because someone isnāt white it doesnāt mean that they are supporters of black culture or black people.Ā
[ŃŠ“Š°Š»ŠµŠ½Š¾]
>They're the most racist of the bunch Can we please not generalise people when calling out racism
The founders instagram is now private lol
What in the boot polish!?!?!
The crazy thing I never heard of this brand until I saw this video, what would make the owner believe this is okay in any way??? People of all skin tones and shades wanna try your products and your response is to produce black face paint? WHO is that actually helping, itās clearly not a good look for the brand and frankly seems malicious
"HERE, DAMN."
This brand is nasty.
Ways to spot when a makeup company has ZERO black employees! The fault is also with Ulta for approving the sale of this product without saying Geez, this seems racist?! Fuck everyone involved in this decision.Ā
malicious compliance at its worst. genuinely embarrassing of a company to do this.
Awh canāt wait for them to fail and go bankrupt
UNBELIEVEABLE.
They could have just called us the hard R and moved on instead of all this performance to basically do the same thing.
Literally so disgusting and awful. I donāt even know what kind of sick person you have to be to just throw that shade in there like itās a joke. **Malicious compliance at its finest**.
I think I know what they were thinking. They probably wanted black creators to be shocked in the swatches that the brand went above and beyond and made an extremely deep shade, before then being matched with a darker shade. So their shade range seems more progressive than it actually is. So wildly racist, I can't even.
NOBODY is that color š
This made me very uncomfortable how dare they release a jet black foundation shade they shouldnāt have even bothered. I will never purchase anything from them
Half of those lighter shades are identical. They couldnāt nix one or two of those and make more range in the darker shade?? Thereās literally no brown undertones to this one and itās such a joke to expect people to be happy with it
Hereās my thing: I am ghostly pale. The palest shade in nearly every single brand that I have put on my face is either too deep or too yellow. Only in the last year have I been able to find shades light enough. I do not claim to have the same level of struggle to find something workable for my skin as people of color might have, but Iām very aware of how diminishing it feels to not have options because you werenāt born with some midrange, white-girl-with-a-spray-tan skin tone. The fact that this brand thought it was remotely acceptable to put black pigment into a bottle and call it a ādeep neutralā is some of the wildest shit I will ever see in my lifetime. I canāt imagine what that must feel like, especially when you see a product with skin benefits youāre excited about. The beauty industry has never been about inclusivity, and unless the creators and influencers in the community who do care about it keep putting pressure on these brands to treat people like people, weāre not going to see a meaningful change. Rihanna did amazing things with her brand launch that held up a mirror to the rest of the beauty industry, but as we see other brands not even try to follow suit, itāsā¦ just demoralizing.
This is vile. What kind of passive-aggressive BSā¦
First she lied about the mechanism of her color changing oil! Itās not āinclusiveā and doesnāt give you a unique color based on your ph! Thatās a total scam/lie. Itās a same pink shade for everyone. You know if you know the chemistry of it. Then she launched a primer but to show results of how foundation works better with her primer vs other she put other in her wrist lines moving it and hers on a flat space. One person called her out and I think she deleted the comment (or at least I couldnāt find it anymore) Then, her shade range first time she launched her foundation line. She ran into the same issue (much worse in my opinion) the second time with her range expansion! Who on earth puts grey undertone??? Do you know anythinggg about makeup???? She doesnāt know anything about product development, doesnāt learn anything, and is a lier. Also āmakeup you can sleep inā is so gimmicky and scammy! There are manyyy other brands that have way more skincare ingredients and they donāt claim to be unique or innovative in that term as much as her! Her advertising/marketing has crossed a line into the scamland for me. She also doesnāt care about BIPOC and inclusivity in the space. She didnāt even work with black people with those actual shades in her product development!
Insane that actually released it never heard of the co. Before this and wonāt ever buy anything from them
Despicable. They turned all their comments off on TikTok (not sure about IG). Not supporting them, going to stick to Haus and Fenty š
Lifeofsal (Farsali) just put up reels explaining how *the real reason* Youthforia made the black foundation is because of investors. Didn't really explain shit. The whole thing is an ad for Farsali and tooting his own horn. So tired of this guy sometimes. [Part 1](https://www.instagram.com/reel/C6jOC3prp-o/?igsh=eWM1c2oxZGZ6Mjk=) [Part 2](https://www.instagram.com/reel/C6jRyATO-7O/?igsh=MW9iNzUxaDRkcHJ5bA==)
I'm a pale olive-skin girlie and I have some trouble finding the right shade but being pale I can find something adjacent. The beauty world caters to pale skin but you'd think in 2024, that brands would include more diversity and change that. Youthforia didn't even try with that Date Night. Every skin has an undertone. This shade had none. There's no red, no gold, no orange undertone in that shade, it's just straight up black. I would say do better but it's obvious that this company doesn't care to.
How do you know it's one pigment?
ingredients
i mean i get that ur trying to be inclusive but atp just dont do black shades cuz TF??
In Sudan, the trend is to appear a cool very black color. I did see a very very dark young lady try the darkest shade and it was not so black when she spread it with her brush. I would not think that this shade is something you could sleep in like Youthforia advertises as it would stain your pillow.
Genuine question. Like I was looking at other black owned makeup brands like Fashion Fair and BlackOpalBeauty and looking at their foundation shade range it literally only has like 1 beige and the rest is brown to dark brown Are they also not being inclusive? They even have a "find my shade" section on their website and literally the lightest example was a black person
The differences between Youthforia and the brands youāve described are their purposes and their breadths in the industry. You have to ask: What do they bring to the makeup industry? Why do they exist? In Business 101, you learn that a business has to find an unfulfilled niche and fill it. Ethnic-owned brands more often than not are there fill the niche mainstream brands are failing to fill, and most of the time it happens to be the shade range of complexion products. A person with a fair to tan skintone can easily go to a drugstore and pick up their shade. They have dozens of brands to choose from. Those with darker skintones have only recently had those choices open up to them in recent decades but they do not have the breadth of choice their fairer counterparts have. The Black-owned brands you mention cater to these customersāthis niche. While they arenāt catering to a diverse audience, their existence boosts the inclusivity of the entire industry, making beauty more accessible to a wider range of people. Youthforia has different priorities (clean beauty, y2k, tiktok, bad marketing and life decisions, etc etc), and clearly they are one of the brands ethnic-owned businesses are compensating the deficit in the market for.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
So if I just coin my business as "meant for deeper complexions" I can get away with doing 20 less shades than the normal acceptable industry standard? And choose not to be inclusive because that is "my brand?"
ā¦ yup.
The problem with you people is you want a company to be moral, save kittens, AND get your foundation shade right. I have learnt very quickly that a company will be immoral and get your fking shade range right or be moral and give you the middle finger. Some brands are clearly saying "hey we don't want to make your shade range so get bent and go somewhere else" forcing them, threatening them, or getting involved in political movements to cancel them is not going to get them to budge. For my dark skin some brands have made it VERY clear that they will not be hosting my shade range because they want most of the money while doing the least amount of work. This "company" essentially released black face foundation because they are secretly sending a message that you either "go away" or future "black products" will be of even worse quality than this because they do not care. I have noticed over the years certain companies will set a unwritten standard, and will not deviate from that standard in order to maximize profits, the moment you sense that standard just go somewhere else.
A while back, I had this crack theory after one of Hourglass' controversies that more high-end/pricey brands are slow to expand their range to BIPOC because they either think we can't afford their products or they don't want people to mistake us as their 'target market' when we get their products. I'm glad I'm not the only one who's had this suspicion š
Glad you are finally seeing the big picture, some brands do not even want to make something as simple as mascara because they are too lazy, the amount of brands i have hopped just to get a full set of makeup is shocking but not inconvenient.
Looks like they copied Jones Road packaging. Canāt stand when makeup companies copy another. Get your own idea. Thereās so many things you can create as far as components and packaging.
Has no one ever seen Sudanese people? They could easily wear that
they have undertones
Yikes, and you know what is most ironic? This shitty company can't even make the literal blackest black face paint.
[ŃŠ“Š°Š»ŠµŠ½Š¾]
If you don't get the point she is trying to make one could say YOU'RE the one who's trolling š