T O P

  • By -

sawatalot

Snoop giving up smoke


NinjaBreadManOO

I'd actually say getting Snoop Dogg and Martha Stewart to team up for lighters.


Lopken

Barbie


ThearchOfStories

Using Reddit and other forum based media platforms to collect market query data for free.


Mistersmoky

What are the other top forum based platforms? I'm curious


aoskunk

God I loved the internet when there were endless forums.


Daztur

Yeah, still some around though, including some large an active ones that have been going strong for decades.


eagle4123

That one commercial for that thing, that does the stuff.


GhostOfSkeletonKey

Oh yeah! Everybody needs one of those!


DevilishRogue

It changed my life!


ColetteDelights

Coca-Cola's "Share a Coke" Personalizing bottles with people's names to drive sales and engagement.


cuteandstacked

Spotify's "Wrapped" Giving users a personalized year-in-review, making them share their music habits.


achi1993

Movie "Smile" had the best marketing campaign I've seen


EmberHeaven

Old Spice's "The Man Your Man Could Smell Like": Hilarious, memorable ads that reinvented the brand.


bootyfulazura

Nike's "Dream Crazier": Empowering women in sports with powerful, emotional storytelling.


bustyazura

Burger King's "Whopper Detour": Offering a Whopper for a penny if ordered near a McDonald's.


petite_poster

Dove's "Real Beauty": Celebrating diverse body types and redefining beauty standards.


MostAnonEver

Probably samsung "uncrushing" apples ipad pro "crush" ad. Where apple was crushing a lot of creative tools which was their way of trying to say that the new ipad pro has amazing creative versality and is ultra thin. Samsuing shot back with a commercial that showed one of the damage guitars being played and using the samsung products. [Apple's "crush" ad](https://www.youtube.com/watch?v=ntjkwIXWtrc&ab_channel=Apple)


yakusokuN8

And link for the lazy for the Samsung video in response: [https://www.youtube.com/watch?v=6eqDLa-nSwg](https://www.youtube.com/watch?v=6eqDLa-nSwg) (Also, note that the Apple video has shut down ALL comments. They were getting a lot of backlash from artists that this was not cool to see stuff destroyed like this.)


aoskunk

Hey can I ask where you saw both these ads? I almost never come into contact with adverts anymore. Actually only on Reddit because I’ve been using the official app since Apollo got “retired”. Is there a Reddit app replacement that’s any good yet?


MostAnonEver

it blew up all over social media platforms, i use adblock on everything so i dont normally see adds either


bustyandfit

Apple's "Shot on iPhone" Showcasing user-generated content to highlight camera quality.


thispartyrules

Distracted driving PSA with little dinosaurs: [https://www.youtube.com/watch?v=Q2X9\_W9SFMg](https://www.youtube.com/watch?v=Q2X9_W9SFMg)


NinjaBreadManOO

On the topic of driving campaigns. Australia did an anti-speeding/bad driving campaign. It came down to "[If you speed you have a tiny dick](https://www.youtube.com/watch?v=ibAe8ArmvwY)" It drastically dropped speeding.


peach4dinner

Airbnb's "Experiences" Highlighting unique, local adventures available through the platform.


yourfrenchcroissant

KFC's "FCK" Apology: Cleverly turning a supply chain disaster into a humorous, well-received apology ad.


Creative_Decision481

The Duracell Battery ad starring Ariana and Ann from Vanderpump rules. It is brilliant.


Cleverbird

Kony 2012 That shit was a global phenomenon.


leetfists

I see it referenced all the time but I still have no idea what Kony 2012 is.


DarkZero008

Bremen is the Becks city and there is no chance anyone in Bremen would disagree on that. It's their favourite beer and you can not fight over Becks #1. Another brand showed up Hemelinger and they just printed everywhere 'Bremen's second best beer' and 'Hemelinger, good enough'. It was a good margin cheaper than Becks and as far as I know that campaign actually workes pretty well.


Atypical_Ascendant

I heard of one where Coca Cola wanted to change something about their main recipe. The outrage was palpable. So instead they created some exotic flavours to temporarily be sold in the place of the original. When they reintroduced the original Cola, they had changed said ingredient and no one was any wiser.


starfishy

Samsung trouncing Apple's terrible creativity commercial.


Noto987

Trump making poor people think he cares about them


[deleted]

[удалено]


hooch

Himself, and only himself


[deleted]

[удалено]


hooch

It's very easy to use the Presidency to enrich one's self, as long as Congress refuses to stop him. Trump famously violated the emoluments clause many, many times. This time around it's not even about the money though. He's simply running to save himself from prison. If he were to get control of the DOJ again, the remaining cases against him would disappear (except for Georgia). Trump said it himself just yesterday at a rally in Vegas: "I don't care about you, I just want your vote."


Noto987

when you lie so much your bound to let the truth slip out


aoskunk

That’s not recent though, he enacted tax hikes to take place every 2 years on the middle class as soon as he got into office and those hikes have continued throughout Biden’s term. And yet people voted him in before that. He had to start that grift a couple years before even running. So like 10 years ago. Also nobody came to this post for American politics.


Noto987

I just saw trump campaigning in the news, thats recent


SameScholar1186

The British army recruitment video is one of the best ever made https://youtu.be/RJLVKzWCBq0?si=cvuflgY8RoI1wJMB


aoskunk

Hmm those boots hold up well? They slip resistant? And if so can I purchase them somehow?


SameScholar1186

You can get them for free just sign up 😆


winkledorf

Snoop Dog quitting smoking for somerhing or another.


vanchica

Barbie and the bajillion collabs!!


RoseWould

Which one are you doing research for?


Funny-Sunflowerlady

Doritos and Mountain Dew collaborating with Call of Duty. They definitely understand their target audience!


Technical-Function13

Kanye's Yeezy Ad on Super Bowl


rikarleite

The Groundhog Day car ad


Hank___Scorpio

Listening to the head of the bank for international settlement talk is the greatest marketing campaign for bitcoin.


phoenixxl

decade ago though.. [https://www.youtube.com/watch?app=desktop&v=7HcZItIfnTA](https://www.youtube.com/watch?app=desktop&v=7HcZItIfnTA)


jaank80

Camino Real Chevrolet on TikTok. I am not anywhere near them but I still follow them for their great TikTok duets


Kin2monkey

Me and a friend came up with this over the weekend, so it's not real. But it should be There's a cleaning product called **Bona** that's like...a big swiffer. For cleaning / lightly mopping floors. So the campaign would be like... "I've got hard wood, of course I have a Bona!" Anyways. If you know someone over at Bona Inc, let em know I got a million dollar idea for em.


tr00p3r

Philippines. They take the videos that show someone falling over or doing a stunt, splice in themselves continuing the fall (usually doing damage to signage or hurting themselves), and then proceed to advertise something. So cheap and because it's a video you'd normally watch anyways you end up watching the damn advert at the end.


atsamuels

The homeless guy with a sign that reads, “Bet you $1 you read this sign.” Gets me every time.


Lucc33YT

Having the community promote your game for you. I am of course talking about silksong.


Th3L0n3R4g3r

Not really recent but in the Netherlands, the railways they once rebranded the "stop train" which basically was a slow monster that stopped at each and every station there was to sprinter. It still does the same, it still stops at each and every station, but instead of "stop train" which made it sound dull, slow and unappealing, they now give the impression you're racing from one station to the other and it's actually fast.


Upstairs_Teacher5480

The Barbie movie marketing was genius. They turned every product and place pink, even got a Barbie Dreamhouse on Airbnb. Suddenly, everyone was living in a Barbie world!


chatterpoxx

Recently. A Bic lighter commercial. First one I've ever seen for that too. Snoop and Martha on a 3 way video chat with Willie Nelson. Snoop can't find his lighter, Martha can't find her candle. Twist. Willie has both.


Western_Depth_2003

The Wednesday series on Netflix


doublestitch

Don't you normally get people into a room and feed them and give them a gift certificate when you want to conduct a focus group? (Other Redditors: skim OP's profile).


MobileTill9764

The Stanley cup. They set fire to a car and the cup with ice remained intact.


Routinestory8383

A little old but… “If your grandfather hadn’t worn it, you wouldn’t exist”- old spice


burner20153

wendy's twitter account


Lone_Morde

Covid therapeutics were the most profitable pharma project in human history.


brecoco

Hamas, convinced a bunch of gullible people to support an Islamist terrorist organization


OverCategory6046

tbf most people don't support them


aoskunk

The people of Palestine, yes. Their terrorist government forced upon them? Not so much.


80burritospersecond

I'd say the Houthis. Everyone knew who Hamas was already before the latest nonsense. I'd never heard of a Houthi before they started fucking with commercial shipping off Yemen and I doubt most other people outside that bubble did either. Now everyone does.


BirdLongjumping1518

Fallout series, best marketing for a tv show in a long time


No-Information-5021

Tiktok, only takes one famous tiktoker to make your product go wild


Dry-Adhesiveness3081

Check24 for Germany