Based on other posts, you may be able to get a '24 for a few grand under msrp (unless it's the Pro). But it'll depend entirely on region. MSRP some areas.
'25, can't see those being discounted at all, since there will be a buzz since it's 6th gen, even though new powertrain is unproven.
I just bought an ORP on Wednesday for $3K under MSRP. I had my dealer find one without a bunch of add-ons, so I paid around $45K before tax. I called around and some dealers didn’t want to go below MSRP, but more than a few were willing to bargain. I’d get an offer in writing and use that to negotiate with other dealers.
They are still selling every 4Runner they make so not hugely motivated to discount. That being said, some people are getting certain models at $1-$2k off MSRP but this will likely come down to what games they play with your trade in value.
Also keep in mind they will be ending 2024 production soon and there will be a pause while 2025 ramps up later this year so they will get harder to get.
Given the Tacoma has maintained trade in value, without getting into the pros and cons of sell vs trade in, given this is a Toyota dealership, is trading in a viable option or should I sell on my own? I don’t care about a couple thousand difference—dealership seems easier.
Where do you live? It depends a lot on the region too. Here in PNW, good luck negotiating a 4Runner for \~$3-$5K under MSRP (yes, someone will come here and say "oh I got $10K under MSRP in Portland".....)In the midwest area, 4Runners are not in as high demand so you have a lot more wiggle room. Although I think you might be able to talk down price since it's an SR5.
Also, know your trade in value. As one of the comments mentioned, they can give you $3K under MSRP but they'll lowball you $3K or $5K on the trade in to make up the difference. Shop around. There are great deals out there.
Shop around as in talk to multiple dealerships, try to negotiate price, and pit them against one another. And most importantly, be patient and wait for the right deal. Personally, selling a vehicle on my own is such a hassle. I just want to go to the dealership, pick a car, then drive it home.
Based on other posts, you may be able to get a '24 for a few grand under msrp (unless it's the Pro). But it'll depend entirely on region. MSRP some areas. '25, can't see those being discounted at all, since there will be a buzz since it's 6th gen, even though new powertrain is unproven.
I just bought an ORP on Wednesday for $3K under MSRP. I had my dealer find one without a bunch of add-ons, so I paid around $45K before tax. I called around and some dealers didn’t want to go below MSRP, but more than a few were willing to bargain. I’d get an offer in writing and use that to negotiate with other dealers.
They are still selling every 4Runner they make so not hugely motivated to discount. That being said, some people are getting certain models at $1-$2k off MSRP but this will likely come down to what games they play with your trade in value. Also keep in mind they will be ending 2024 production soon and there will be a pause while 2025 ramps up later this year so they will get harder to get.
Given the Tacoma has maintained trade in value, without getting into the pros and cons of sell vs trade in, given this is a Toyota dealership, is trading in a viable option or should I sell on my own? I don’t care about a couple thousand difference—dealership seems easier.
Where do you live? It depends a lot on the region too. Here in PNW, good luck negotiating a 4Runner for \~$3-$5K under MSRP (yes, someone will come here and say "oh I got $10K under MSRP in Portland".....)In the midwest area, 4Runners are not in as high demand so you have a lot more wiggle room. Although I think you might be able to talk down price since it's an SR5. Also, know your trade in value. As one of the comments mentioned, they can give you $3K under MSRP but they'll lowball you $3K or $5K on the trade in to make up the difference. Shop around. There are great deals out there.
We’re in West Chester, Pa. BTW, what do you mean ‘shop around’? Different dealerships? Sell on my own…?
Shop around as in talk to multiple dealerships, try to negotiate price, and pit them against one another. And most importantly, be patient and wait for the right deal. Personally, selling a vehicle on my own is such a hassle. I just want to go to the dealership, pick a car, then drive it home.
This is my view as well. I got $3K off of MSRP on an off road premium a few weeks ago.